Don't Blow Your Budget. Get a 400%+ Marketing ROI.

What Is Business Law Firm Marketing?

Business lawyer marketing helps law firms attract clients who need legal advice or representation for business-related disputes. It’s all about getting your firm in front of the right people, building trust, and showing off your expertise.

The most effective strategies include search engine optimization (SEO) services, PPC ads, email campaigns, social media, and networking. These tools help you bring in more leads, stay visible online, and keep up with industry trends.

Done right, business lawyer marketing doesn’t just boost your brand — it brings in real clients and helps your firm grow.

Get Your Business Law Firm Noticed with an Eye-Catching Website

Your law firm website is often the first impression your business practice makes — and in a competitive market, it needs to stand out. A strong business law firm website is a core part of any effective business lawyer marketing strategy. Here's how to make yours work harder for you:

• Use clean, professional visuals that reflect your firm's tone and expertise.
• Keep your language clear and jargon-free so clients instantly understand your value.
• Show proof of success with testimonials, awards, or media mentions.
• Make it easy to contact you with a visible phone number and a simple contact form.
• Add helpful content like blogs, FAQs, or articles that answer common questions.

And don’t forget — your site should be fast, mobile-friendly, and fully optimized to convert visitors into clients.

— Optimize Your Business Law Firm Website

When optimizing your business litigation law firm website, focus on your ideal clients. A well-optimized business law firm website is a key part of effective business lawyer marketing. Here are a few tips to help you improve yours:

• Make it user-friendly: Clear navigation helps visitors quickly find what they need.

• Use targeted keywords: Optimize your content, page titles, and meta descriptions with phrases your ideal clients search for.

• Prioritize visuals: Use high-quality images and videos with alt text that includes your keywords.

• Speed matters: Ensure fast load times — most users leave slow sites.

• Use technical law firm SEO: Set up an XML sitemap, add schema markup, and focus on link building to improve rankings.

— Leverage Mobile-Friendliness

With more people searching for legal services on their phones, having a mobile-friendly business law firm website is essential for effective business lawyer marketing.

Here’s how to make sure your site delivers on mobile:

• Use a responsive design that adjusts to all screen sizes
• Keep navigation simple and user-friendly
• Optimize for fast load times on mobile devices

Want to go further? Consider advanced tools like Progressive Web Apps (PWAs), AMP pages, voice search, and geolocation to enhance the mobile experience and keep potential clients engaged.

— Practice Area Power Pages

Practice area pages are essential for showcasing your firm’s corporate law expertise and converting visitors into clients. These pages should clearly explain what you do, how you help, and how potential clients can reach you. A strong business law firm website includes:

• A clear overview of your corporate law services and specialties (M&A, IP, finance, contracts, etc.)
• Attorney bios highlighting experience, credentials, and achievements
• Contact forms and phone numbers for easy communication
• Testimonials to build trust
• Links to relevant news, press, blogs, and resources
• Simple navigation so users can quickly find what they need

Great practice area pages are built to convert.

— Feature Top Corporate Case Studies and Testimonials

Word-of-mouth marketing techniques like case studies and testimonials put the customer's experience front and center. In terms of structure and intended audience, there are some significant distinctions between them.

A case study examines in depth a client's case and the steps you've taken to address it. Testimonials are direct quotations from past clients promoting corporate law services to contribute to the growth of a reliable reputation.

Business Law Firm Marketing: SEO Campaigns

One of the most powerful business law firm marketing tools is search engine optimization (SEO). SEO ensures your firm appears on platforms like Google and Bing when potential clients search for legal services. But unlike one-time tactics, attorney SEO campaigns require ongoing updates to stay aligned with evolving search engine algorithms and user behavior.

Through attorney business SEO campaigns, firms can:

• Improve organic rankings by targeting relevant keywords
• Boost local visibility via Google Business Profile optimization
• Build trust by showcasing legal expertise
• Drive qualified traffic to your site from people actively seeking legal help

Done right, SEO brings long-term visibility and consistent lead flow to your corporate law firm.

— Corporate Law Services Keyword Research

Keyword research is a crucial part of business law firm marketing. To attract more corporate clients, start by identifying terms potential clients might search like “corporate law firm” or “business contract attorney.”

Look at what your competitors rank for, and use tools like Google Keyword Planner or Moz Keyword Explorer to evaluate search volume and competition. The right keywords help your site rank higher, attract qualified leads, and boost your firm’s visibility online.

— Provide Educational and Promotional Content

Content marketing for business law firms is a powerful way to build trust, attract clients, and demonstrate expertise. Whether you're providing educational resources or creating promotional legal content, your content should be timely, well-written, and unique to your firm.

Great content helps clients better understand legal processes and how your firm can help. Use a mix of formats (blog articles, videos, and lawyer podcasts) to engage your audience.

Podcasts, in particular, are a great way to share legal tips, discuss business litigation topics, and feature expert guests. When done right, content marketing positions your firm as a trusted, go-to legal resource.

— Link-Building for Corporate Lawyer Marketing

Link building helps your website rank higher by getting other trusted sites to link back to your content, boosting your authority and search traffic. For business law firms, smart link-building strategies include:

• Starting a blog focused on corporate law
• Submitting articles to legal directories and publications
• Reaching out to legal blogs for guest post opportunities
• Sharing your content on platforms like LinkedIn and Twitter
• Participating in forums and offering helpful advice
• Partnering with influencers or corporate law professionals
• Joining local business groups and promoting your services
• Publishing interviews with respected attorneys
• Creating shareable content like infographics or video marketing for lawyers

The goal is to create high-value content that others want to link to.

— Mind Technical SEO

Technical SEO is all about making sure your website works well for both search engines and visitors. It helps Google understand your content so your site can show up higher in search results.

This includes:

• Making your site easy to navigate
• Improving page speed
• Making it mobile-friendly
• Using clear titles, tags, and links
• Setting up tools like Google Analytics to track your traffic

— Add Attorney Schema Markup

‍Schema markup is a small piece of code that helps search engines better understand your website content. It acts like a roadmap, making it easier for Google to index your site correctly. You can add schema using a plugin or manually — just make sure you understand the basics before starting. Once added, always test the markup to ensure it’s working properly and improving your visibility.

—  FAQs

‍An FAQ page may not generate many leads for your law firm directly, but it’s a useful resource that builds trust with potential clients. By answering common questions clearly and concisely, you show visitors you understand their concerns. Keep responses short, and use service pages or blog posts for in-depth content.

— E-E-A-T Content for Corporate Law Websites

Creating E-E-A-T content for a corporate law website is essential to marketing and SEO efforts. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. To succeed, an effective website must demonstrate all four qualities. Relevant and up-to-date legal information, case studies, client testimonials, professional biographies, and links to relevant external sources all contribute to the E-E-A-T factor, enhancing your site's credibility and appeal.

— Get More Clients as a Business Attorney with Local SEO

In support of business law firm marketing efforts, local SEO for lawyers serves as a distinct form of SEO that can help law firms boost their presence in local search results. You need to make sure that your website is optimized for local search. This means that you will need to include your firm's name, address, and phone number (NAP) on your website in a prominent location. 

If you are a law firm looking to improve your local SEO, there are a few things you can do to get started.

— GBP Optimization

For business law firms, referrals are powerful, but local SEO helps you reach even more clients. Optimizing your law firm’s Google Business Profile ensures you appear in local search results when potential clients need legal help.

Here’s how to boost visibility:

• Keep your profile complete and updated (name, address, phone, website, practice areas)
• Add high-quality photos or videos to make your listing stand out
• Use keywords that reflect your services and location
• Ask happy clients for reviews — include a review link in your emails or website

— NAP Citations: Include NAP (Name, Address, Phone number) citations on your GBP. Adding NAP citations to your GB profile is an easy way to improve your local SEO and help potential clients find you online, thereby improving your search engine ranking.

— Collect reviews for your Google Business Profile: Incorporating client reviews is a simple yet effective strategy to enhance your local SEO and overall marketing for business law firms. There are a few different ways you can collect Google reviews. One way is to simply ask your clients for a review after you've completed their case. You can also include a link to your GBP profile on your website or in your email signature. And finally, you can use a third-party review platform like Yelp or Avvo to collect reviews.

— Showcase Your Firm on Legal Directories

If your firm is struggling to stand out against larger competitors, legal directories can help. Listing your practice in reputable legal directories improves visibility on search engines and builds credibility with potential clients.

Here’s how to get the most out of them:

• Choose high-traffic, reputable directories relevant to your practice area
• Fill out your profile completely — include contact info, keywords, and credentials
• Highlight experience, awards, and notable cases to show your expertise
• Keep your name, address, and phone number (NAP) consistent across listings
• Review and update your listings regularly to stay current

— DIY SEO Practices Business Lawyers Should Try

Having a law firm website is only useful if potential clients can actually find it. If you're not ready to hire an agency, here are some simple DIY SEO tips to help boost your visibility:

• Structure your site well. Make sure pages are easy to navigate from the homepage and use clear calls-to-action (CTAs).

• Build backlinks. Create shareable content like infographics or submit guest posts and directory listings to earn quality links.

• Leverage social media platforms. Use LinkedIn, Facebook, and Instagram to share content and grow your audience.
• Track your performance. Use tools like Google Analytics to monitor traffic, keyword rankings, and conversions.

These steps can help your business attorney website get noticed by the right clients.

Think of PPC as a Part of Business Law Firm Marketing

Pay-per-click (PPC) advertising is a fast, effective way for business lawyers to attract more clients. It puts your firm in front of people actively searching for legal services, driving traffic directly to your website.

PPC strategies include search engine ads, retargeting, and sponsored content. The benefits include:

• Increased visibility: Boosts your presence in search results
• More qualified leads: Targets specific demographics and keywords
• Better ROI: Tracks results in real time and optimizes performance
• Flexibility: Adjust campaigns anytime to improve outcomes

Platforms like Google Ads for Lawyers let you control your ad spend and reach clients via search and YouTube. You only pay when someone clicks. Local Service Ads for Lawyers help target clients by ZIP code, city, or radius and appear at the very top of Google results.

Want to go deeper? Check out our PPC guide for lawyers to learn how to create high-converting ad campaigns that bring in top-tier clients.

Facebook Ads for Your Business Attorney Marketing Practice

With 2.91 billion users, Facebook is a powerful tool for business law firm marketing. Facebook Ads for lawyers let you reach specific audiences, create custom campaigns, and track performance in real time. Use detailed targeting, relevant keywords, and eye-catching formats like carousel or video ads to engage the right people.

Tips for success:

• Create a custom audience: Target users who’ve visited your site or fit your ideal client profile.
• Use relevant keywords: Think “IP lawyer Chicago” or “corporate attorney.”
• Include strong CTAs: Encourage users to schedule a consultation, sign up, or click to learn more.
• Track performance: Monitor clicks and conversions to refine your strategy.

Facebook Ads can help your legal practice grow faster, smarter, and more efficiently.

Other Best Practices That Empower Your Business Law Firm Marketing

— Business Law Firm Awards and Credentials

Awards and case studies play a major role in business lawyer marketing, boosting your credibility and helping your firm stand out. Earning recognition from top legal organizations signals excellence to potential clients and builds trust. These awards can come from a variety of organizations, including: 

• ‍The American Bar Association ‍
• The National Law Journal
• AV Preeminent Rating by Martindale-Hubbell
• Best Lawyers in America
• Super Lawyers
• AVVO 10.0 Superb Rating

These honors show you're a top performer in your field, and that matters to clients.

Case studies are another powerful tool. They showcase how you've successfully resolved legal challenges, offering real-world proof of your expertise. To make yours effective:

• Write clearly and error-free
• Use current, relevant info
• Focus on the client’s needs and results achieved

— Leverage the Power of Business Lawyer PR

Incorporating public relations (PR) into your business law firm marketing helps build credibility, generate media coverage, and position your attorneys as thought leaders. PR can include press releases, expert commentary, and media outreach that raise your firm’s profile.

Whether you work with a PR agency or manage it in-house, strong messaging and strategic exposure help shape public perception and attract high-value clients.

— Build Citations for Your Corporate Law Firm

Citations are third-party mentions of your law firm (like listings, reviews, or articles) that boost credibility with clients and search engines. To build citations for your corporate law firm:

• List your firm on directories like Google Business Profile, Yelp, and Yellow Pages. Keep info consistent.
• Reach out to local publications for features, interviews, or sponsored content.
• Use social media to share firm updates and link back to your site.
• Collaborate with other legal businesses on shared content for added exposure.

— Hire a Proper Receptionist for Your Business Law Firm

First impressions matter, and a professional law firm receptionist plays a key role in shaping them. As the first point of contact, they must have strong communication and customer service skills, handle high call volumes calmly, and direct inquiries efficiently.

A great receptionist also supports scheduling, manages appointments, and helps maintain the firm’s image with professionalism and courtesy.

Level Up Your Brand

Find out how much demand there is in your geographical area

Book a Free Consultation

Make Use of an Email Marketing Campaign

Email is a powerful tool for boosting your business law firm marketing, but it only works when used strategically. With email marketing for lawyers, you can reach potential clients efficiently if the content is tailored and relevant.

Here’s what to focus on:

• Quality: Share valuable, well-written content that clients want to read.
• Relevancy: Use segmentation to send the right message to the right people.
• Tracking: Monitor results to improve future campaigns and maximize ROI.

— Social Media Marketing

Social media marketing for law firms is essential for attracting corporate law clients and building lasting relationships. With so many professionals online, it's a powerful tool for visibility and engagement.

Here’s how to use key platforms effectively:

• LinkedIn: Connect with legal professionals and potential corporate clients.
• Facebook: Build relationships by sharing helpful tips and engaging content.
• Twitter: Post firm updates, legal news, and interact with your audience in real time.

Smart social media use keeps your firm top of mind.

— Set up a Retargeting Campaign

Retargeting is a smart addition to your business law firm marketing strategy. It shows targeted ads to people who’ve already visited your website, keeping your firm top-of-mind. Whether your goal is brand awareness or lead generation, tools like Google Analytics let you create custom audiences and track campaign performance to boost conversions effectively.

— Establish Connections and Attend Local Events

Getting involved in your local community is a great way to strengthen your business law firm's marketing.

Attend local events related to your practice and join professional organizations to build relationships with nearby professionals. These connections can lead to valuable referrals, partnerships, and greater visibility for your firm.

Measuring Your Results

To get the most from your business law firm’s marketing, track key metrics like website traffic, lead conversions, referrals, email open rates, and social media engagement.

Use tools like Google Analytics to monitor where visitors come from and how they interact with your site. Measure leads by source (organic, paid, referral), track email click-through rates, and use social analytics to gauge engagement. You can also gather feedback through surveys or interviews to better understand your strategy’s impact and improve ROI.

The Final Verdict: Achieving Success in Business Attorney Marketing

Legal marketing for business law firms takes careful planning and execution to attract the right clients and grow your practice. A strong marketing strategy should include building a solid online presence, using online directories, and developing a referral network. Staying up to date with industry trends is key to staying competitive.

If you need expert help, partner with an attorney SEO agency like Grow Law Firm. We help business lawyers create targeted strategies that boost visibility, drive traffic, and generate consistent leads so you can focus on growing your firm and increasing profitability.