Even Success Is Bigger in Texas
Discover how this regional law firm went statewide to explode its organic traffic and bring in 261% more leads each month!
- 1018% INCREASE IN CONVERSION
- 261% INCREASE IN QUALIFIED LEADS
- 919% INCREASE IN ORGANIC TRAFFIC
THE BRIEF
A Vision to Build a World-Class Practice Right at Home
Even in first grade, Omar Ochoa knew he wanted to be a lawyer. Throughout high school in South Texas, four years at the University of Texas, and his job as an accountant for General Motors, his focus never wavered. So when he returned to law school at UT, no one was surprised.
After law school and a successful run at a boutique firm in Austin, Omar decided to return home to McAllen, Texas, where a new challenge awaited him—to start, run, and grow his own law firm.
After running his firm’s marketing in-house for a few years, Omar realized he needed a more strategic approach, so he hired an agency to help scale his practice. But his first agency failed to bring the dynamic growth he sought: "We saw some improvement, but we weren't totally happy."
- Firm size: 2-10 Lawyers
- Specialty: Personal Injury
- Location: McAllen, TX
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INITIAL DISCOVERY
Expanding His Reach to Serve More Clients
The Omar Ochoa Law Firm enjoyed a stellar reputation locally and had recovered more than $1B for clients. Still, its visibility lagged behind larger, more established firms in the area and Texas as a whole.
Omar was already working remotely with some clients, so he realized that in today’s world, a lawyer doesn’t need to be limited to working with local cases. He knew there was more business out there for him, especially if he could start to reach clients outside of the McAllen/Brownsville area.
So when he engaged with Grow Law Firm, his goals were clear— to bring in more qualified cases each month to grow his firm while expanding his reach outside the local market to find bigger and better clients.
BUILDING A CASE
A Strategy Bold Enough to Conquer the Lone Star State
To achieve those lofty goals, we developed a comprehensive plan to redesign the Omar Ochoa Law Firm website, update and expand its SEO presence:
- Build a bold & professional new website designed to inspire trust with new visitors to convert them into clients.
- Showcase Omar Ochoa Law Firm’s online reviews, testimonials, and case results to help him stand out from other lawyers in the area.
- Optimize the website for SEO, creating new SEO-focused service pages to demonstrate the firm's expertise in various practice areas.
- Launch an aggressive content creation campaign with articles designed to boost the firm’s visibility throughout the Lone Star State.
THE WINNING VERDICT
Skyrocketing Traffic, Exponential Lead Growth, and #1 Statewide Rankings
It didn’t take long for Omar Ochoa Law Firm to see tangible results from our hard work — in just 1 year and 6 months, the firm’s conversions increased by 1018%.
By month six, organic traffic had increased by 919%, bringing in 261% MORE organic leads each month. Lead flow increased so quickly that Omar had to hire a new full-time intake team member just to keep up with the rising demand!
And about that plan to increase his law firm’s reach? Just 60 days after launching his new website, Omar Ochoa Law Firm moved into the #1 search position in Texas for 'Property damage lawyer', their most important commercial keyword.
The verdict? Overwhelming success on all counts!
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“As a business owner, it's always tough to bring in a new vendor. You just never know. You could be getting a sales pitch. You could not understand what you're actually going to get out of it.
I am not exactly a trusting person. I vet and do due diligence quite a bit on who we do business with. And so I did a lot of upfront research into Grow Law Firm, and they have not disappointed at all. My experience has met and even exceeded my expectations.”
Omar Ochoa
Omar Ochoa Law Firm
Watch Review
In the Client’s Words
“The staff is incredibly attentive. We have regular meetings and the meetings are substantive. It's not just checking in and saying, “How are you doing?” It’s going over charts, results, performance, and feedback. And even intermittently between those meetings, if I have questions or if there are issues, I can send emails, and I get responses right away. The responsiveness of the team and how engaged they are in my business makes me feel like it's a great partnership.”
Ready to Grow Your Law Firm?
If you’re looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story!
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