Grow Your Law Firm with the SEO Experts

SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results, like Google Search or Bing. Ranking higher on search engine result pages (SERPs) makes it easier for clients to find your law firm.

Effective SEO can increase visibility, website traffic, and conversion rates for law firms. Plus, SEO is one of the most cost-effective long-term marketing channels because, unlike paid ads, you can dramatically increase your traffic and get more leads without raising your monthly budget. Many of our clients see a 900% return on investment—or more—in as little as one year!

Local SEO is simply search engine optimization targeted to your local geographic area. It is essential for businesses that work in person with local clients, such as doctors, dentists, hairdressers, and law firms! 

Much of our local SEO work focuses on getting your Google Business Profile to appear at the top of search results when people in your local area search for lawyers. Local SEO also helps you show up more prominently on Google Maps searches and gets you listed on local business directories to raise your profile.

SEO is a long-term marketing strategy. How quickly we can get you results depends on various factors, like the state of your current website, the terms you currently rank for, and the competition in your area. It typically takes several months to start seeing significant results. Significant results may take up to a year if your law firm has little web presence historically. It is worth the wait in either scenario because SEO pays for itself with sustained visibility and traffic growth over time.

An effective SEO strategy includes keyword research, on-page optimization, content creation, link building, local SEO, and technical SEO. Each component plays a crucial role in improving your website's search engine rankings and driving traffic to your firm.

On-page SEO involves optimizing individual web pages to improve their search engine rankings. It includes primarily technical work, like optimizing title tags, meta descriptions, headers, and page content. On-page SEO helps search engines understand the content of your pages so that it is more likely to show your pages in search results.

Most SEO companies measure success through traffic, leads created, and ranking positions for specific keywords. At Grow Law Firm, we track those things, too, but we find they are not sufficient to help you see the actual value of your SEO.

Our metrics of choice are qualified leads and return on investment (ROI). Our AI lead qualification feature helps you understand which leads really matter to your business. If you share your conversion information with us, we will calculate your ROI so you can see precisely how your SEO efforts translate into tangible results.

Yes, effective SEO can level the playing field and help smaller law firms compete with larger ones. By targeting niche keywords and focusing on local SEO, you can attract potential clients explicitly looking for the services you offer and possibly outrank larger firms that focus on paying for traffic rather than earning it.

Organic SEO focuses on improving your website's rankings in the natural search results through optimization techniques. Paid search (PPC) involves paying for ads to appear at the top of search results. Both strategies can complement each other to maximize visibility and traffic.

SEO tends to return a higher ROI over time, and your content pays dividends in the long term. Law firm PPC advertising can bring in leads faster (allow up to 3 months to optimize your campaigns) and can scale more quickly. However, PPC often has a lower ROI, and you must continue spending to see results.

We strongly recommend that you choose an SEO provider that has a track record of results, can be a long-term partner, and makes your ROI their #1 focus. Too many lawyers have to jump from agency to agency when results decrease. At Grow Law Firm, we specialize in SEO for law firms. Our dedicated team of experts understands the legal industry's unique challenges and works to improve your online visibility over the long term, ensuring a strong return on your investment.