LAW FIRM SEO STRATEGY

Get Up To 1018% More Qualified Leads With The Law Firm SEO Experts

Drive high-quality leads to your law firmā€™s website and Google Business profile, and get more qualified consultations every month. As the legal industryā€™s SEO experts, weā€™ll optimize your law firm's website and local SEO to keep your case flow filled with motivated clients.

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Get Your Free SEO Growth Plan

SEO strategy

Loved by Clients. Endorsed by Experts.

  • Enterprise.com
  • Attroney marketer
  • Clutch
  • us search awards 2022 finaist
  • Clutch
  • Google Partner

The 3-Letter Secret to Sustainable Law Firm Growth

Search engine optimization (SEO) is one of the most powerful tools for attracting new clients to your law firm. But doing SEO the right way requires significant resources, consistency, and a long-term commitment.

If your effort slows down, so do your resultsā€”traffic flatlines, conversions decline, and your caseload suffers.

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Enter Grow Law Firmā€”the legal industry SEO experts. Our robust team of 50+ SEO specialists works tirelessly to build and execute a long-term SEO plan that keeps your traffic growing and leads flowing year after year.

Choose the law firm SEO agency that doesnā€™t slow down and measures our success by your return on investment.

Is Your Marketing Making Money?

SEO CASE CLOSED

Grow Law Firmā€™s SEO Services Deliver up to ā€Ø1018% More Leads for Our Clients

We submit this evidence for the record:

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Newlin Law Offices

Todd Newlin

Newlin Law Offices

"Grow Law Firm has been great to work with. My business is growing at the pace I expected after hiring them. They are very responsive to all of my questions and concerns. I recommend them without hesitation."

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See How They Did It

Newlin Law Offices

Newlin Law Offices

  • 258% INCREASE IN CONVERSION
  • 106% INCREASE IN CONVERSION RATE
  • 575% INCREASE IN ORGANIC TRAFFIC
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Omar Ochoa Law

Omar Ochoa

Omar Ochoa Law Firm

"I vet and do due diligence quite a bit on who it is that we do business with. I did a lot of upfront research into the Grow Law Firm, and they have not disappointed me at all. My experience has met and exceeded my expectations."

View Video Review

See How They Did It

Omar Ochoa Law

Omar Ochoa Law

  • 1018% INCREASE IN CONVERSION
  • 261% INCREASE IN QUALIFIED LEADS
  • 919% INCREASE IN ORGANIC TRAFFIC

Get More Qualified Leads From Your Website

Get Your Practice Growth Plan

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Attract More Qualified Leads with the Legal Industryā€™s SEO Specialists

Our legal SEO services have produced transformational results for law firms nationwide. Itā€™s not just trafficā€”our comprehensive suite of custom SEO services brings in relevant traffic and qualified leads that regularly produce 4x to 10x ROI for our partners.

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local seo

Get More Qualified Leads from Your Local Market

Make your law practice the topchoice for clients in your area by boosting your visibility in local organic search results. We optimize your Google My Business profile, manage local citations, and create targeted content to ensure you rank highly in both organic searches and Google Maps. Our proven strategies position your firm as the go to lawyerslegal experts in your marketplace.

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ON-PAGE SEO

Dominate Google Search Results to Attract New Clients

Elevate your website performance with our on-page SEO services. We optimize your content, site structure, keywords, and meta tags to ensure your site performs well for your visitors and search engines. By enhancing site speed, mobile responsiveness, and internal linking, we create an online experience that drives organic traffic and converts visitors into clients.

Content creation

SEO CONTENT CREATION

Engage Prospective Clients with Legal Content Marketing

Drawing on extensive legal industry experience, weā€™ll create in-demand content to attract the right clients while displaying your legal expertise. We craft high-quality blog posts, articles, and web copy that drive traffic and enhance your brand. Answer common legal questions and showcase your expertise to compel visitors to book a consultation.

Link Building

LINK BUILDING AND OUTREACH

Strengthen Your Online Authority

Weā€™ll help you secure high-quality backlinks from reputable websites, boosting your search engine rankings. Our link-building efforts focus on building strong relationships with influential sites and industry leaders to feature your content prominently. The strategy raises your visibility in organic search results to drive relevant web traffic to your site.

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Get More Qualified Leads from Your Website

Get Your Free Practice Growth Plan

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FREE LAW FIRM IMPACT REPORT

Is Your Site SEO Optimized to Attract High-Quality Leads?

Instantly discover how your online marketing stacks up to the competition with our free Law Firm Marketing Impact Report

Analyze your market authority across 4 critical metrics in seconds, and get actionable insights to boost your impact and reach more clients today!

See Your Impact Score

Grow Your Law Firm With Search Engine Optimization

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Reach More Clients

Over 69% of all clicks go to the top 3 positions in Google Search results. When you rank highly for top legal SEO keywords, you raise your visibility and attract better potential clients.

Boost Your Profits

Boost Your Profits

Strong SEO generates exponentially more visitors without exponential costs, making SEO one of the most profitable channels for law firms to generate leads over the long term.

Dominate The Market

Dominate the Market

Use a custom SEO strategy from the law firm SEO experts to outrank your rivals and establish yourself as the premier firm in your practice area within your local market.

INTRODUCING THE CLIENT GROWTH PORTAL:

Take the Mystery out of SEO Campaigns

Get a monthly campaign performance review with your dedicated SEO expert who understands your business, market, and goals. Plus, check in on your numbersā€”including your ROIā€”at any time in your Growth Portal.

Client Growth Portal

SIMPLE, TRANSPARENT SEO REPORTS

Donā€™t Be in the Dark about Your SEO Campaign Performance

Most law firm SEO agencies only show you empty metrics like click rates, visitors, or conversions to track your SEO efforts. Our Growth Portal gives you the numbers that matter, like qualified leads, opportunity value, and return on investment (ROI).

Client Growth Portal
  • New

    AI-Powered Lead Qualification

  • Easy-to-read ROI reporting

  • Lead opportunity value

  • Channel-specific performance insights

  • And more!

Get More Qualified Leads from Your Website

Get Your Practice Growth Plan

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More Five Star Verdicts from Fast-Growing Law Firms

261% Increase in Qualified Leads

5

I did a lot of upfront research into Grow Law Firm, and they have not disappointed me at all. Their performance has met and exceeded my expectations.

Omar Ochoa

Omar Ochoa Law Firm

Omar Ochoa

106% Increase in Conversion Rate

5

Grow Law Firm has been great to work with. My business is growing at the pace I expected after hiring them. They are very responsive to all of my questions and concerns. I recommend them without hesitation.

Newlin Law Offices

Newlin Law Offices

Todd Newlin

+68% Increase in Qualified Leads

5

Since hiring a law firm, we have actually seen a market increase, probably 200ā€”300% in qualified leads that have come through our door. We're to the point now where we've actually raised our retainer in order to slow down the flow of business, to provide quality representation with these clients.

Mark Hodgson

Hodgson Law Office

Mark Hodgson

Is Grow Law Firm Right for You?

We help law firms with 2 to 10+ attorneys in over a dozen legal specialties with SEO campaigns, PPC management, website redesigns, and overall marketing strategy. Click below to schedule your free Practice Growth Plan.

What to Expect from Grow Law Firm

Your Long-Term Partner for Profitable Growth

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ROI First Focus

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Legal Industry Expertise

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Radical Transparency

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Communication & Partnership

TRUST. CLARITY. RESULTS.

Here's How We Work

Our team of legal marketing experts knows what it takes to help your law firm grow. Expect transparency, effort, and accountability that you won't get anywhere else in the legal marketing industry.

Create Your Custom Growth Plan

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Weā€™ll analyze your current traffic sources, search volume, SEO keywords, competitors, market positioning, and overall marketing strategy to develop a tailored action plan that drives growth.

Execute Your Growth Plan

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Our team will revamp your SEO strategy, create new legal SEO content, update your website, and launch PPC campaigns to bring more qualified leads to your law firm.

Review & Communicate Performance

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As our changes roll out, weā€™ll monitor all your key growth metricsā€”like keyword rankings, qualified leads, opportunity value, and ROIā€”and review them with you one-on-one every month.

Optimize & Scale Your Growth!

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Many legal marketing agencies lose focus after the initial results, and your lead flow suffers. We continuously refine our strategies based on performance insights, ensuring sustained growth and multiplying your successes over time.

Grow Law Firm Team

Multiply Your Traffic And Get More Leads

Get Your Practice Growth Plan

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Never Lose Control of Your Website

Some law firm marketing agencies build your website on their own platform, so if you leave, you lose your SEO history. But not us.

Weā€™ll build your SEO-optimized website on an accessible platform like WordPress or Webflow. You can take it with you if you decide to leave us, but if you like making money, we expect youā€™ll want to stick around!

  • Own your website

  • Own your SEO content

  • Own your data

  • Opt-out option after 6 months

No Secrets: Transparent Pricing on SEO

We make our prices public because we have nothing to hideā€”our legal clients have seen 300% to 700% ROI on our SEO services in just the first year!

from $2,500

Grow

Incremental growth for small firms with a limited budget

Accelerate

Mid-size firms ready to fill their calendar with qualified leads

Dominate

Any law firm serious about aggressive & sustainable growth

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SEO (On-site & Off-site)

12-Month Strategy Development & Goal Setting

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Keyword Research & Strategy

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Google Analytics Setup & Optimization

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Title Tag & Meta Tag Optimization

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Internal Link Building (Crosslinking)

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Number Of Keyphrases Optimized

Up to 50

Up to 100

150+

Ongoing Offsite Link Building (Backlinking)

-

10 hours/mo

16 hours/mo

Onsite Seo Updates & Website Improvements

-

2 hours /mo

4 hours /mo

Reputation Management Consulting

-

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Local SEO

Google Business Profile (GBP) Optimization

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Local Directory Listings

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Standard directories

Niche directories

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Content Marketing

Content creation and optimization of existing contentĀ 

2,000+ words/mo

4,000+ words/mo

6,000+ words/mo

Cross-posting content on social media

-

up to 4 posts/mo

up to 6 posts/mo

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Analytics, Reporting & Lead Qualification

Client Growth Portal (On-Demand Reporting)

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Monthly Performance Review Session

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Monthly Marketing Performance Report

Basic

Detailed

Detailed

Automated Lead Tracking

-

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Ai-Assisted Lead Qualification

-

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Dedicated Account Manager Hours

2 Hours

4 Hours

7 Hours

Mary Grinnan

Mary Grinnan

Law Firm Growth Expert

Get More Qualified Leads with Your Free Practice Growth Plan

($499 Value - FREE)

Schedule your session today to get an in-depth look at your business, market, and growth opportunities, including:

  • Your traffic sources and SEO search volume
  • Your competitors and market positioning
  • Your current marketing strategies
  • Critical next steps to secure limitless growth

You'll leave your session with a roadmap for optimizing your law firm marketing to attract more high-value cases to your practice each month.

Get Your Free Practice Growth Plan

NOTICE: Due to high demand, a limited number of free growth plans each month. Book your session today to get your action plan.

SEO for Law Firms: Frequently Asked Questions

1.

What is SEO? And does it matter for my law firm?

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SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results, like Google Search or Bing. Ranking higher on search engine result pages (SERPs) makes it easier for clients to find your law firm.

Effective SEO can increase visibility, website traffic, and conversion rates for law firms. Plus, SEO is one of the most cost-effective long-term marketing channels because, unlike paid ads, you can dramatically increase your traffic and get more leads without raising your monthly budget. Many of our clients see a 900% return on investmentā€”or moreā€”in as little as one year!

2.

What is local SEO? And why is it important?

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Local SEO is simply search engine optimization targeted to your local geographic area. It is essential for businesses that work in person with local clients, such as doctors, dentists, hairdressers, and law firms!Ā 

Much of our local SEO work focuses on getting your Google Business Profile to appear at the top of search results when people in your local area search for lawyers. Local SEO also helps you show up more prominently on Google Maps searches and gets you listed on local business directories to raise your profile.

3.

How long does it take to see results from SEO?

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SEO is a long-term marketing strategy. How quickly we can get you results depends on various factors, like the state of your current website, the terms you currently rank for, and the competition in your area. It typically takes several months to start seeing significant results. Significant results may take up to a year if your law firm has little web presence historically. It is worth the wait in either scenario because SEO pays for itself with sustained visibility and traffic growth over time.

4.

What are the critical components of an effective SEO strategy for law firms?

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An effective SEO strategy includes keyword research, on-page optimization, content creation, link building, local SEO, and technical SEO. Each component plays a crucial role in improving your website's search engine rankings and driving traffic to your firm.

5.

What is on-page SEO, and why is it important?

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On-page SEO involves optimizing individual web pages to improve their search engine rankings. It includes primarily technical work, like optimizing title tags, meta descriptions, headers, and page content. On-page SEO helps search engines understand the content of your pages so that it is more likely to show your pages in search results.

6.

How do you measure the success of an SEO campaign?

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Most SEO companies measure success through traffic, leads created, and ranking positions for specific keywords. At Grow Law Firm, we track those things, too, but we find they are not sufficient to help you see the actual value of your SEO.

Our metrics of choice are qualified leads and return on investment (ROI). Our AI lead qualification feature helps you understand which leads really matter to your business. If you share your conversion information with us, we will calculate your ROI so you can see precisely how your SEO efforts translate into tangible results.

7.

Can SEO help my law firm compete with larger firms?

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Yes, effective SEO can level the playing field and help smaller law firms compete with larger ones. By targeting niche keywords and focusing on local SEO, you can attract potential clients explicitly looking for the services you offer and possibly outrank larger firms that focus on paying for traffic rather than earning it.

8.

What is the difference between organic SEO and paid search?

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Organic SEO focuses on improving your website's rankings in the natural search results through optimization techniques. Paid search (PPC) involves paying for ads to appear at the top of search results. Both strategies can complement each other to maximize visibility and traffic.

SEO tends to return a higher ROI over time, and your content pays dividends in the long term. Law firm PPC advertising can bring in leads faster (allow up to 3 months to optimize your campaigns) and can scale more quickly. However, PPC often has a lower ROI, and you must continue spending to see results.

9.

How can I choose the right law firm SEO company?

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We strongly recommend that you choose an SEO provider that has a track record of results, can be a long-term partner, and makes your ROI their #1 focus. Too many lawyers have to jump from agency to agency when results decrease. At Grow Law Firm, we specialize in SEO for law firms. Our dedicated team of experts understands the legal industry's unique challenges and works to improve your online visibility over the long term, ensuring a strong return on your investment.