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Law Firm SEO Agency

78% of all prospects search for lawyers online. Experts at Grow Law Firm are professionals in SEO. Combining high-performing services, regardless of practice area or firm size, you'll see an impact on your firm's bottom line.

Take advantage of Grow Law Firm's highly specialized SEO services to expand your law firm's client roster. To see a real increase in qualified leads and attorney caseload, you'll need specialized SEO strategies executed by experts. That's where Grow Law Firm can help.
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Average Results Generated for Our Clients

Grow Law Firm Agency does SEO and PPC digital marketing for our law firm. They have helped our firm dramatically increase revenue and find great long term clients (and associated monthly recurring revenue).
Andrew Lopez
Grow Law Firm Agency understands the unique challenges of websites and digital marketing for attorneys and law firms and we are incredibly satisfied by their services. We recommend them highly.
Deena Trueblood
Grow Law Firm did a great job on my website! They were always pleasant to work with and the project came together very well. I appreciate all of their hard work, so thank you!
Matthew M.
The team did an almost immediate 2X growth in lead flow. They handled the project professionally from start to finish, showing great skill and dedication!
Sergey B.
The GLF team has built a professional, well-designed website. The optimized site garnering positive feedback and it's prompt response time makes them stand out among other web design companies in this industry!
Lorena R.
logo Barr & Young Attorneys
Increase in the Number of Qualified Leads
logo Stracci law group
Increase in Organic Traffic
logo Sequoia Legal
Increase in Phone Calls
logo Hoffenden, PLLC
Increase in Organic Traffic

Results Achieved by Our Clients

Gounaris Abboud
  • Increase in Leads from LSA 200%
  • Decrease in PPC Cost per Lead 17%
  • Ranks in Google Local Map Pack for "DUI Attorney Dayton" Number one
View Case Study
HagEstad Law Group, PLLC
  • Increase in Qualified Leads 346%
  • Increase in Organic Traffic 66%
  • Increase in Conversions 40%
View Case Study
Omar Ochoa Law
  • Increase in Qualified Leads 61%
  • Increase in Organic Traffic

    Organic traffic is those visitors that land on your website from unpaid sources, essentially free traffic.

  • Ranked for "Property Damage Lawyer" in TexasNumber one
View Case Study
Jacob Fuchsberg Law Firm
  • Increase in Qualified Leads 108%
  • Increase in Organic Traffic 30%
  • Decrease in Cost per Lead 56%
View Case Study
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Here's How We Deliver SEO Results

on-page seo services for attorneys

Make Your Law Firm Website Rank High and Get More Clients

We take care of small website enhancements and major structural reorganization to ensure your law firm website is fully optimized. 

Website speed, high-quality content, a thoughtful keyword research, oprimized content creation and many more expert SEO services can all work in tandem to improve your organic rankings and visibility for potential clients.  

Web Design & Development for attorneysdrive more online leads
SEO Services for Attorneys
Off-Page SEO Services For Lawyers

Grow Legal Practice With a Smart Link Building Strategy and More

Off-Page SEO is a crucial part of any website optimizationaeffort. It allows you law firm website to be more authoritative on Google, get higher ranking and expand your clientele as a result.

However, off-page SEO efforts do not include only link building - it is a massive effort that encorporates guest posting, outreach campaigns and building profiles on different websites and directories. All these efforts increase the value of your attorney website in the eyes of Google and the higher your perceived value is, the higher your site ranks on search results.

Local seo services for Law firms

Grow Your Local Presence and Find More Clients Around You

You will be surprised how many new clients you can find with a proper local SEO campaign in your city.

Our experts will get you to the top of search results in your city, whatever city it may be. We know how local presence is important for a SEO and for business success in general. After all, it's way better to represent a client from across the street than two thousand miles away. We will ensure that your GMB profile optimization, NAP consistency - everything for a lead to choose you instead of a competition!

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We Offer Lawyer SEO Services for Your Practice Area

Grow Law Firm experts can help you no matter your area of expertise. Regardless of the type of law that you practice, SEO services are incredibly important and we know how to do them most effectively.

How Our SEO Agency for Lawyers Gets the Work Done

If you’re looking to grow your practice, our legal marketing agency has the right SEO solutions to grow your firm’s revenue and profitability. From SEO campaigns to high-performance design, we’ve got you covered.

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  • Who are We

    Grow Law Firm is a team dedicated and skilled marketing professionals all working together to bring you results. Working with us you will get the full package: a project and an account manager, web developers, UX designers, a content manager, a PPC specialist, SEO experts, and more — all working together to help achieve your business goals.

  • Our Promise

    Our lawyer SEO experts can help transform your business into a profitable firm with long-term success. we will make your website a traffic and lead generating machine on top of the search engines, create a new and appealing design for it to get more new clients and do everything for you to grow practice while you yourself focus on being a great lawyer!

  • Our Process

    Our SEO Consultants begin with a complimentary audit, analyzing the demand for your firm’s current SEO performance. We will establish KPIs and benchmarks and map out our specific plans for the SEO campaign, as well as create a comprehensive content strategy. After we have set up this initial 12-month plan, we get to work. We review the results of our work on a regular basis to make certain we are moving in the right direction. If necessary, we will make adjustments to our campaign to ensure optimal results.

We Can Help You Surpass the Main Players

We Can Help You Surpass the Main Players

If you want to achieve your goals, your firm must be a top performer with a strategized marketing campaign

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How Law Firm SEO Services Can Help You Grow

Rather than flipping pages in a phone book, three out of four people now turn to Google and other search engines for legal help. As clients research civil, criminal, and business matters online, your law firm needs to meet them there - prominently positioned in search results. Therefore, a strong online presence in the search engine results pages is necessary to claim your share in the legal digital marketplace.

However, optimizing organic search results requires an in-depth understanding of legal industry nuances and ever-evolving digital marketing strategies. Moreover, keeping pace with constantly changing search engine algorithms and digitally savvy competitors takes dedicated expertise. Therefore, you need to outsource the professionals to free your team to focus on serving clients, not the technicals.

What Are Law Firm SEO Services?

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Law firm search engine optimization (SEO) services go beyond superficial touches to strategically position your law practice for discovery by the individuals needing your expertise. Since client intake starts with the search box, law firm SEO experts fine-tune technical and content factors to guide qualified prospects directly to your site. 

Key areas addressed include keyword research to target relevant terms, on-page optimizations to inform engines of focus areas, and link building to enhance authority and community engagement.

What Are the Benefits of SEO Services for Law Firms?

With specialized legal SEO services fine-tuning their online approach, practices gain immediate and far-reaching advantages. From there, the benefits below form a drive that pushes most law firms forward. 

  1. Targeted traffic: An SEO consultant will optimize your law firm website and online content to rank for locally targeted legal keywords. Rather than waiting for callbacks, SEO services get your information in front of people when needed. 
  2. Authority and trust: Over time, ranking well in search signals to users that your firm is an authority in your practice area. Users are more likely to click, call, and hire a law firm that appears credible and experienced. 
  3. Free exposure: Unlike pay-per-click ads, organic SEO results are free to users. People trusting Google's results are more likely to contact a firm they discover naturally in search versus one that feels like an advertisement. 
  4. Constant lead flow: SEO is an ongoing process where you continue ranking for new, Long-tail search terms related to your practice. You're not limited to short-term campaign windows. Still, you can generate leads consistently for years ahead as your online presence grows.
  5. Budget-friendly: Though it requires initial investment and ongoing upkeep, SEO costs less than traditional alternatives like TV or billboard ads. Done correctly, it can bring clients to your door for nominal monthly fees, helping you attract more business while staying within your budget.

What Goes into Lawyer SEO Services?

SEO for legal professionals requires a combination across several fronts - on-page elements, off-site efforts, technical considerations, and targeted location details - to elevate discoverability for all seeking legal services.

On-Page SEO Services

Imagine your law firm's website as the foundation of your online presence. On-page SEO services focus on optimizing elements within your website to improve search engine rankings and provide a seamless user experience. This includes optimizing your website's content, meta tags, headings, and URLs. You need to incorporate relevant keywords and ensure proper formatting strategically so search engines can better understand the relevance and quality of your content.

For example, you're a personal injury lawyer in New York City. Through on-page SEO, you would optimize your website's content to include targeted keywords like "personal injury lawyer NYC" or "best personal injury attorney in New York."

Off-Page SEO Services

While on-page SEO focuses on optimizing elements within your website, off-page SEO services involve establishing credibility and authority across the internet. This involves building high-quality backlinks from reputable websites, promoting social media, and actively participating in online legal communities.

For instance, you might collaborate with other legal professionals to publish guest posts on authoritative legal blogs or contribute insightful comments on relevant forums. These marketing efforts drive referral traffic back to your website and signal to search engines that your website is trusted and valued within the legal community.

Technical SEO Services

Think of technical SEO as the behind-the-scenes optimization that ensures your website is technically sound and easily accessible to search engines. 

This includes:

  • Site speed optimization: Ensure your website loads quickly and efficiently, as site speed is a key ranking factor.
  • Mobile-friendliness: Your website needs to be optimized for mobile devices since it is a key ranking factor.
  • SSL encryption: Install an SSL certificate on your website to ensure it's secure and trustworthy.
  • Website architecture: Ensure your website's structure is logical and easy for search engines to understand.

Local SEO Services

Local SEO services help you establish a strong online presence within your geographical area. This includes optimizing your website for local keywords, creating and optimizing your Google Business profile, obtaining online reviews, and ensuring consistent NAP (Name, Address, Phone number) information across online directories.

For instance, if you're a family lawyer in Los Angeles, local SEO would optimize your website to rank for keywords like "family lawyer in Los Angeles" or "divorce attorney in LA." 

Attorney SEO Services ROI and Costs

Justifying legal marketing spend requires understanding both costs and returns on investment. At the same time, you're also probably wondering how to calculate the return on investment (ROI) for SEO services. After all, you want to ensure that your spending generates a positive return and helps your law firm grow. Let's look deeper at what factors shape the expense side and how to calculate the true financial impacts.

What Goes into the Costs of Services?

The cost of attorney SEO services can vary depending on the scope of work, the depth of services, and the provider's experience. Factors that can impact the cost of attorney SEO services include:

  • Keyword research and analysis
  • Competitor analysis
  • Technical SEO audits and optimization
  • Ongoing content creation and optimization
  • Link building strategies
  • Local SEO optimization
  • Analytics and reporting

At a minimum, you can expect to pay around $1,000 monthly for basic attorney SEO services. However, more comprehensive services can cost upwards of $10,000 per month. It's important to remember that while cost is an important factor, it's not the only consideration when choosing an SEO provider.

How to Calculate Law Firm SEO ROI?

Calculating the ROI for attorney SEO services can be more complicated than other marketing channels, as the results can be more long-term and indirect. Start by identifying what you want to achieve through your SEO efforts. Do you want to increase website traffic, generate more leads, or boost your firm's reputation? 

Then, use analytics tools like Google Analytics to track key metrics such as website traffic, bounce rate, and conversion rate. This data will help you understand how your SEO efforts impact your law firm's online presence. Furthermore, add up the total cost of your SEO services, including ongoing fees, content creation costs, and technical SEO expenses.

Assign a monetary value to each conversion, such as a new client or a phone call. This will help you calculate the ROI of your SEO efforts. Then, use the formula to calculate your ROI: ROI = (Total Conversion Value - Total Costs) / Total Costs.

For example, let's say your law firm generates 10 new clients per month through your SEO efforts, and each client is worth $1,000 in revenue. If your total SEO costs are $2,000 monthly, your ROI would be 500%. That is: 

($10,000 in revenue - $2,000 in costs) / $2,000 in costs.

How to Hire the Right Law Firm SEO Company

Maybe you've tried DIY SEO tactics, but they haven't produced the desired results. Or perhaps you've realized that SEO is a complex, ever-changing field that requires expertise and time. Either way, you've decided to hire a law firm SEO company to help you grow your online presence and attract more clients.

But how do you know which SEO company is the right fit for your law firm with so many options? 

  • Look for an agency specializing in law firm SEO with a proven track record of success.
  • Your SEO agency should be responsive, transparent, and willing to work closely with you to understand your goals and needs.
  • Look for an agency that takes a tailored approach and doesn't use a one-size-fits-all SEO strategy.
  • Be wary of agencies that charge exorbitant fees or promise unrealistic results.

Law Firm SEO Agency Red Flags

Here are a few: 

  • No one can guarantee specific rankings, as they depend on many factors outside the agency's control.
  • Avoid agencies that promise overnight results or unrealistic traffic increases.
  • SEO companies that won't share their digital marketing strategy or methods may hide something.
  • If an agency doesn't respond to your inquiries or communicate regularly, it shows poor service.

For proven proficiency in empowering law practices justly through search, explore working with Grow Law Firm marketing agency. At Grow Law Firm Marketing Agency, we understand the importance of choosing the right SEO partner for your law firm. That's why we offer a free consultation to discuss your goals, evaluate your website, and provide a personalized recommendation for your law firm's SEO needs.

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      Sasha serves as Managing Partner for Grow Law Firm, a Chicago-based digital marketing agency focused solely on specialized growth strategies for attorneys and their practices.


      • How much do law firm SEO services cost?

        There are many factors that play into the overall cost of our services, including the extent of competition in your area, whether we are starting from scratch or building on an existing foundation, and the speed of growth you are seeking. Our lawyer clients invest an average of $2,000-7,500 per month. Schedule a consultation with our team so we can learn more about your law firm and your goals, and we’ll be able to provide you with a personalized solution.

      • How long does it take for a law firm to get the first results from SEO?

        Even the best law firm SEO is a long-term game that takes time to develop results. It typically takes 2-4 months to see the initial results, and about 8-12 months to see the true effect of SEO for lawyers and positive ROI on your investment. If you’re patient, the results of the law firm SEO company work are well worth the wait!

      • Should I Hire a Professional Law Firm SEO company?

        You should hire a professional SEO provider if you want to achieve accelerated and advanced results. A professional agency will help you establish a powerful online presence, increase website traffic, and bring more leads to your law firm's site.

      • Why Is SEO Important for a Law Firm's Website?

        When people search for legal services, they are most likely to click one of the first few links in the results. Best law firm SEO raises your search engine ranking, increases your online visibility, and provides you with more qualified prospects.

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