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Law Firm SEO Agency

Take advantage of Grow Law Firm's highly specialized SEO services to expand your law firm's client roster. To see a real increase in qualified leads and attorney caseload, you'll need specialized SEO strategies executed by experts. That's where Grow Law Firm can help. With our dedicated services, regardless of practice area or firm size, you'll see an impact on your firm's bottom line.
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SEO services for Attorneys
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Does Your Website Bring You Enough Cases?

You know what it takes to be a successful lawyer, but you may not know what it takes to run a successful law firm. This is where our lawyer SEO experts can help transform your business into a profitable firm with long-term success.

SEO services

You may be here because you’re experiencing the following:

  • Your website exists but you aren’t getting much traffic
  • Your website traffic has recently declined and you’re not sure why
  • The volume of calls you’re receiving has decreased significantly and without reason
  • You need a new website and you want to increase your business quickly
  • You rely on word of mouth and have no website or previous marketing efforts

Rely on our professionals at Grow Law Firm to address your challenges and help you overcome them.

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Our Law Firm SEO Services Include

We use a comprehensive approach to improve your lawyer search engine optimization and help you overcome your biggest competitors. Our experts specialize in the following disciplines and provide tailored solutions to ensure excellent results.

  • Effective On-page SEO to Rank Your Lawyer Website Higher

    Effective On-page SEO to Rank Your Lawyer Website Higher

    We take care of small website enhancements and major structural reorganization to ensure your law firm website is fully optimized.

    Website speed, high-quality content, a thoughtful website structure, and many more assets can all work in tandem to improve your SEO rankings and visibility.

  • Tailored Keyword Research to Target Prospective Clients

    Tailored Keyword Research to Target Prospective Clients

    The right keywords on your site can boost your rankings.

    We understand your niche and will conduct keyword research on your behalf. This helps us select the most relevant keywords for which your website can rank, building a list that helps outshine your competitors and drives more revenue.

  • Expert Content Aimed to Boost Your Website

    Expert Content Aimed to Boost Your Website

    The content for your law firm site plays a pivotal role in your firm’s success.

    As you likely don’t have time to create the content yourself, our team brings you tailored, high-quality, and SEO-friendly content that resonates with your particular audience to attract more website visitors that ultimately turn into leads.

  • Link Building and Off-Page SEO to Increase Authority

    Technical SEO to Ensure Maximum Performance

    Technical SEO is a crucial element of the SEO strategy.

    As part of technical SEO, we will help with internal linking, title, and meta tag optimization, as well as fix any technical errors that prevent Google from properly indexing your website pages. These technical SEO factors lead to higher rankings, more leads, and a more profitable business.

  • Local SEO to Dominate the Local Market

    Local SEO to Dominate the Local Market

    Your target audience is most likely using search engines to find a “personal injury lawyer near me” or a “criminal defense lawyer in Chicago.” We’ll make sure you rank for the relevant keywords in your area so you get the most exposure.

    We’ll ensure that your Google My Business profile is optimized, that you’ve been submitted to local legal directories, and that your name, address, and phone number are always consistent.

    Local SEO for law firms can be the difference between a lead choosing you versus your competition.

  • Local SEO to Dominate the Local Market

    Link Building and Off-Page SEO to Increase Authority

    Link building for law firms is a crucial part of ranking higher on search engines.

    Link building is a critical SEO strategy that works to increase a website’s search engine ranking. The higher the number of quality links (to relevant, reputable sources) embedded into your website’s content, the higher value-level search algorithms ascribe to your website. The higher your perceived value, the higher your site ranks on search results.

We Can Help You Surpass the Main Players

If you want to achieve your goals, your firm must be a top performer with a strategized marketing campaign

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For organic rankings, you need to have quality content that is tailored to answer the user's questions.

You will also need backlinks from legal directories, legal organizations, other law firms, news, media, government, education, and other authoritative websites to establish authority. We assist clients with setting up a plan to publish and build that authority online. This process is known as SEO. Learn more by reading our law firm marketing guide.

SEO & Website Design for a California Estate & Trust Litigation Firm

SEO & Website Design for a California Estate & Trust Litigation Firm

To set this firm apart from competitors, GLF used a data-driven strategy combining SEO, PPC, and content marketing to maximize ROI and increase qualified leads.

Number of Qualified Leads Increased
Organic Traffic Increased
Cost Per Lead Decreased by
Website Redesign & SEO for Indiana Criminal Defense and Personal Injury Law Firm

Website Redesign & SEO for Indiana Criminal Defense and Personal Injury Law Firm

With a high-performance website and continued SEO and content marketing solutions, this client continues to enjoy sustained growth.

Number of Qualified Leads Increased
Organic Traffic Increased
Bounce Rate Improved
Legal Marketing for a San Diego Personal Injury Firm

Legal Marketing for a San Diego Personal Injury Firm

Grow Law Firm created a comprehensive strategy to target this firm’s pain points, starting with a redesigned, SEO-structured website and PPC campaign that brought our client a significant increase in leads.

SEO Leads Increased
PPC Budget Decreased
SEO for a South Carolina Personal Injury Law Firm

SEO for a South Carolina Personal Injury Law Firm

After a complete website redesign, Grow Law Firm launched powerful SEO and PPC campaigns in tandem to generate short-acting and long-term qualified lead generation.

Organic Traffic Increased
Conversion Rate Improved

We Offer Attorney SEO Services for Your Practice Area

Grow Law Firm can help you no matter your area of expertise. Regardless of the type of law that you practice, SEO services are incredibly important.

How Our SEO Agency for Lawyers Gets the Work Done

SEO can be complicated, but we know what it takes to achieve great results. We’re here to make the process as simple as possible to allow you to focus on what you know best: being a lawyer.

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  • Step 1. Complementary Audit

    Our SEO Consultants begin with a complimentary audit, analyzing the demand for your firm’s services, your current search engine rankings positions, your SEO performance, as well as the design, speed, content quality, backlinks quality, and conversion rates of your website.

  • Step 2. Planning & Initial Setup

    We will then set up a discovery call, to get an even better understanding of your firm and its objectives. We will establish KPIs and benchmarks and map out our specific plans for the SEO campaign, as well as create a comprehensive content strategy.

  • Step 3. Ongoing Work

    After we have set up this initial 12-month plan, we get to work. Each month we will create new content, build backlinks, work on NAPs, fix technical issues and update your website, based on our research and established plan to promote your chosen keywords.

  • Step 4. Analytics & Reporting

    We review the results of our work on a regular basis to make certain we are moving in the right direction. If necessary, we will make adjustments to our campaign to ensure optimal results. We are big believers in data and will provide you with monthly reports that include traffic, keyword positions, conversion rate, number of leads, and more.

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  • Grow Law Firm's team of professionals are able to provide high-quality SEO service that is much appreciated by stakeholders. They continue impress with creative and successful outputs, all while communicating seamlessly.

    Sergio V.
  • GLF has really impressed me with their marketing plan. I'm thrilled to say that they've created not just a new website but also an entire branding strategy for the company, which is something other agencies don't do! It looks like we'll be working together in years ahead.

    Kathy K.
  • Grow Law Firm did a great job on my website! They were always pleasant to work with and the project came together very well. I appreciate all of their hard work, so thank you!

    Managing Partner
    Matthew M.

Why Grow Law Firm is the Right Lawyer SEO Agency for You?

Grow Law Firm has years of experience in the law firm online marketing space. We have worked with lawyers in nearly every industry imaginable, curating custom SEO strategies that drive website traffic. Our proven success and commitment to each of our law firms puts us above other SEO agencies in the field and results in tangible results, guaranteed.


Effective Keywords

Targeting the right keywords is an essential building block of our SEO plan. We'll elevate your law firm’s online presence and search ranking for the most relevant keywords in your sector.


Location is the Key

Outperform your biggest local competitors through our robust SEO services for law firms. We’ll help you dominate your local market through local SEO strategies that bring in a strong ROI.


Lead Generation Approach

SEO is a great way to bring in more qualified leads and among other lawyer SEO companies, we are one of the few, who actually focus on leads. Increase qualified leads to your website and bring in new clients with powerful traffic-building strategies.



We’re always honest and open about how our efforts are progressing. We are one of the few SEO agencies that pride ourselves on transparent reports on our progress to make it easy to see how we are helping your law firm.


Client Oriented

Our clients are the heart of our digital marketing efforts. We always offer personalized, hands-on account management to give you and your team peace of mind.


All-Encompassing Services

We’ve honed the art and science of law firm marketing, consistently delivering transformational revenue growth and client acquisition for our clients. In addition to SEO, we can help with other areas of your practice such as PPC, building a website, and so much more.

5 Simple Law Firm SEO Tips to Take Advantage Of

If you had to choose one marketing strategy to improve your search engine rankings and attract more traffic to your law firm's website, your first choice should be search engine optimization (SEO). With a powerful law firm SEO strategy, you can earn more leads and convert prospects into clients.

But where do you begin? These five tips will give you a great starting point so your law firm can benefit from search engine optimization.

Tip 1: Incorporate Keywords into Your Content

Tip 1: Incorporate Keywords into Your Content

When you incorporate the right keywords into your website, you will rank higher on search engine results pages and see an increase in traffic.

In order to find the right keywords, you will want to identify the words and phrases people use when they search for your law firm or the services you provide. There are free and paid keyword research tools that can help with this process, but you can do this yourself by doing the following:

  • Identify the words and phrases associated with your area of practice
  • List common questions prospective clients ask
  • From the perspective of a client, come up with words or phrases you would use to search for your practice

Once you have a list of keyword phrases, search for them on Google. Note where your law firm ranks, and pay close attention to where your competitors rank.

Because keywords are short — usually one- to three-word combinations — they tend to be generic, with many law firms attempting to optimize for them. This creates a lot of competition and makes it difficult to improve your website's search engine rankings.

To overcome this and make your law firm more competitive, you can use long-tail keywords; these are phrases that are longer and more detailed. The competition for these keywords is usually not as fierce, and these longer keywords are usually more relevant to potential clients anyway.

Here are some comparisons of broader keywords vs. long-tail keywords:

  • "Personal injury lawyers" vs. "personal injury lawyers in Miami"
  • "Criminal defense attorney" vs. "criminal defense attorney for appeals"
  • "Estate law" vs. "estate law contesting a will"

You should use both regular and long-tail keywords in your content, but most SEO success will come from using longer phrases.

Once you have your keywords, you can use them in your practice area pages, attorney bios, blog posts, and other pages. However, you must place them strategically in the below areas so they can be discovered by search engines and used to rank your website.

Titles and Headings

When search engines crawl your website, your titles and headings get a lot of attention. As such, you should use keywords in these to help search engines index and rank your website higher. Using keywords in headings is also important to user experience. When potential clients visit your website, they usually don't want to read every word on a page. By adding keywords to titles and headings, you can help them skim your content and find exactly what they want.

Meta Descriptions

A meta description is something that appears with a link to a web page in search results, providing a brief description of the content. You'll want to use your primary focus keyword in your meta description, which will also be used to index your page for that phrase.


Adding images to your website will also improve your search engine optimization. You can get even better results if you use keywords in the alt text for those images.

Alt text is used to describe visual content to search engines and to users with screen readers. By adding keywords to the alt text, you tell the search engine crawlers that the image and web page are related to that topic and that they should show in search results.

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Tip 2: Take Advantage of Google My Business

Attorneys should also put a lot of emphasis on local SEO. After all, most people seeking legal advice are going to hire a local law firm. The best way to start with local SEO for your law firm is to create a Google My Business profile.

Google My Business (now commonly known as Google Business Profile) is an online profile of your law firm that has been verified by Google. It contains your law firm's name, website URL, location, pictures, and other information. Additionally, Google users can leave reviews of your law firm that will be connected to your Google My Business Account.

When a user searches for local businesses, Google will display what it calls a "local 3-pack" (three businesses that it deems most relevant to the user) at the top of organic search results. It's possible that your law firm can appear in these results, but only if you have a well-optimized Google Business Profile.

Here are some things you can do to optimize your Google My Business Account for local searches:

  • Encourage happy clients to leave positive reviews
  • Keep your hours and location information up to date on Google and in other directories
  • Respond to both positive and negative reviews
  • Read the Q&A section and answer questions
  • Add pictures and content on a regular basis
  • Use keywords to help optimize for local search

These steps will help the algorithm see that your website is relevant for local search results.

Factors that influence UX

Tip 3: Improve User Experience

Most law firms don't employ a full-time web designer. Still, there are things you can do to ensure your website offers the best possible user experience.

One of the most impactful things you can do is prioritize responsive web design. This simply means that your website works well for various devices, including tablets and smartphones. To test the responsiveness of your website, try accessing your site from a variety of devices. If you were a client, could you easily find your lawyer's services? What about contacting someone to ask a question or set an appointment?

Speed is also important. If visitors get frustrated because your pages load too slowly, they will leave your website. You can use Google's PageSpeed Tool to check this, and it will even tell you what is causing any slowdowns.

Strong CTA

Tip 4: Use Strong Call-to-Actions

A call to action (CTA) is a link or button that encourages people to take a specific action. These are important because they guide potential clients in the next step of becoming a customer. A compelling call to action can convince someone to download an e-book, watch a video you've created, or set an appointment for a consultation. This is how you can turn a prospect into a client.

Here are some things you can do to improve your CTAs:

  • Make buttons and text stand out visually
  • Use action words
  • Experiment with button and text placement to see what gets the best results

Here are some things you can do to improve your CTAs:

Different lawyer directories

Tip 5: Register in Different Lawyer Directories

When you view online search results that are related to the legal industry, you won't just see law firm sites; you'll also see results from lawyer directories. These legal directories are online listings of law firms with helpful information such as:

  • Law firm name
  • Contact information
  • Hours and location
  • Description of legal services
  • Link to your website

Some directories allow lawyers to pay for a premium listing that gives them priority placement and the ability to add additional text.

If you haven't already, create or claim your law firm profiles on Findlaw, Justia, AVVO, and other directories. Then, update these as your information changes.

Legal directories help your SEO for lawyers efforts by providing your website with a backlink and name, address, and phone (NAP) citation. This is in addition to increasing traffic to your site.

Need Better Results? Hire a Lawyer SEO Company!

If you want to build your law firm's strategy on your own, you can get good results just by utilizing the above strategies. However, you may decide that you want long-term results that truly allow your law firm to acquire more clients than ever before. In that case, you're going to want to hire an agency that specializes in attorney search engine optimization. The best choice will be a firm that will work with you to improve your strategy.

At Grow Law Firm, we value transparency. We are a partnership.

Other marketing agencies may hold your firm or website hostage with long-term contracts, even if they’re not generating the results they’ve promised. With Grow Law Firm as your partner, you won’t have to worry. We are fully transparent, so if you are unsatisfied with our services, you can always walk away with your website ownership intact.

If your current law firm SEO agency is not generating the results you’re seeking and you are tied up in an unfavorable contract, we’re here to help you.

Improve Your Law Firm's Results Now!

We hope these tips help you get a great start. When you're ready to take advantage of more in-depth SEO techniques, we want to be the agency you choose. Our expert SEO consultants will use advanced tools such as Google Analytics, Google Search Console, SemRush, and others to understand your needs and deploy proven tactics, such as technical SEO, link-building, and others.

GLF is a high-performance digital agency that focuses on SEO for law firms. Contact us today to learn how we can help you.

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      Sasha serves as Managing Partner for Grow Law Firm, a Chicago-based digital marketing agency focused solely on specialized growth strategies for attorneys and their practices.


      • How much do law firm SEO services cost?

        There are many factors that play into the overall cost of our services, including the extent of competition in your area, whether we are starting from scratch or building on an existing foundation, and the speed of growth you are seeking. Our lawyer clients invest an average of $2,000-7,500 per month. Schedule a consultation with our team so we can learn more about your law firm and your goals, and we’ll be able to provide you with a personalized solution.

      • How long does it take for a law firm to get the first results from SEO?

        Even the best law firm SEO is a long-term game that takes time to develop results. It typically takes 2-4 months to see the initial results, and about 8-12 months to see the true effect of SEO for lawyers and positive ROI on your investment. If you’re patient, the results of the law firm SEO company work are well worth the wait!

      • Do you provide a report of SEO activities completed each month?

        Absolutely, we know that numbers are incredibly important! We provide a monthly report on our SEO for lawyers activities along with a call to discuss the previous month’s results. We are all about transparency and tangible results.

      • Should I Hire a Professional Law Firm SEO company?

        You should hire a professional SEO provider if you want to achieve accelerated and advanced results. A professional agency will help you establish a powerful online presence, increase website traffic, and bring more leads to your law firm's site.

      • Why Is SEO Important for a Law Firm's Website?

        When people search for legal services, they are most likely to click one of the first few links in the results. Best law firm SEO raises your search engine ranking, increases your online visibility, and provides you with more qualified prospects.

      • Is SEO the Best for Lawyer Marketing?

        The best digital marketing technique for your law practice depends on your specific goals. With that being said, legal SEO is exceptionally popular for a simple reason: it gets results.

      See How Else We Can Help to Grow Your Law Firm

      PPC Advertising for Lawyers

      PPC & Google Ads

      Our PPC solutions are a cost-effective way to target your most qualified market segment quickly and powerfully. When used in conjunction with our law firm SEO services, your company will reap the benefits of playing the short and long game all at the same time.

      Website Design for Law Firms

      Law Firm Website Design

      Our high-performance websites are built with proper UX, site functionality, mobile optimization, and according to SEO best practices. Each site is wholly unique to our clients’ respective law firms and client base.

      Lawyer Marketing Strategy

      Marketing Strategy

      Grow Law Firm will evaluate your legal practice’s competitive market and chart a tailored internet marketing campaign that will ensure your sustained growth.

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