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Law Firm SEO Agency

Take advantage of Grow Law Firm's highly specialized SEO services to expand your law firm's client roster. To see a real increase in qualified leads and attorney caseload, you'll need specialized SEO strategies executed by experts. That's where Grow Law Firm can help. With our dedicated services, regardless of practice area or firm size, you'll see an impact on your firm's bottom line.
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SEO services for Attorneys
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Does Your Website Bring You Enough Cases?

You know what it takes to be a successful lawyer, but you may not know what it takes to run a successful law firm. This is where our lawyer SEO experts can help transform your business into a profitable firm with long-term success.

SEO services

You may be here because you’re experiencing the following:

  • Your website exists but you aren’t getting much traffic
  • Your website traffic has recently declined and you’re not sure why
  • The volume of calls you’re receiving has decreased significantly and without reason
  • You need a new website and you want to increase your business quickly
  • You rely on word of mouth and have no website or previous marketing efforts

Rely on our professionals at Grow Law Firm to address your challenges and help you overcome them.

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Our Law Firm SEO Services Include

We use a comprehensive approach to improve your lawyer search engine optimization and help you overcome your biggest competitors. Our experts specialize in the following disciplines and provide tailored solutions to ensure excellent results.

  • Effective On-page SEO to Rank Your Lawyer Website Higher

    Effective On-page SEO to Rank Your Lawyer Website Higher

    We take care of small website enhancements and major structural reorganization to ensure your law firm website is fully optimized.

    Website speed, high-quality content, a thoughtful website structure, and many more assets can all work in tandem to improve your SEO rankings and visibility.

  • Tailored Keyword Research to Target Prospective Clients

    Tailored Keyword Research to Target Prospective Clients

    The right keywords on your site can boost your rankings.

    We understand your niche and will conduct keyword research on your behalf. This helps us select the most relevant keywords for which your website can rank, building a list that helps outshine your competitors and drives more revenue.

  • Expert Content Aimed to Boost Your Website

    Expert Content Aimed to Boost Your Website

    The content for your law firm site plays a pivotal role in your firm’s success.

    As you likely don’t have time to create the content yourself, our team brings you tailored, high-quality, and SEO-friendly content that resonates with your particular audience to attract more website visitors that ultimately turn into leads.

  • Link Building and Off-Page SEO to Increase Authority

    Technical SEO to Ensure Maximum Performance

    Technical SEO is a crucial element of the SEO strategy.

    As part of technical SEO, we will help with internal linking, title, and meta tag optimization, as well as fix any technical errors that prevent Google from properly indexing your website pages. These technical SEO factors lead to higher rankings, more leads, and a more profitable business.

  • Local SEO to Dominate the Local Market

    Local SEO to Dominate the Local Market

    Your target audience is most likely using search engines to find a “personal injury lawyer near me” or a “criminal defense lawyer in Chicago.” We’ll make sure you rank for the relevant keywords in your area so you get the most exposure.

    We’ll ensure that your Google My Business profile is optimized, that you’ve been submitted to local legal directories, and that your name, address, and phone number are always consistent.

    Local SEO for law firms can be the difference between a lead choosing you versus your competition.

  • Local SEO to Dominate the Local Market

    Link Building and Off-Page SEO to Increase Authority

    Link building for law firms is a crucial part of ranking higher on search engines.

    Link building is a critical SEO strategy that works to increase a website’s search engine ranking. The higher the number of quality links (to relevant, reputable sources) embedded into your website’s content, the higher value-level search algorithms ascribe to your website. The higher your perceived value, the higher your site ranks on search results.

We Can Help You Surpass the Main Players

We Can Help You Surpass the Main Players

If you want to achieve your goals, your firm must be a top performer with a strategized marketing campaign

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For organic rankings, you need to have quality content that is tailored to answer the user's questions.

You will also need backlinks from legal directories, legal organizations, other law firms, news, media, government, education, and other authoritative websites to establish authority. We assist clients with setting up a plan to publish and build that authority online. This process is known as SEO. Learn more by reading our law firm marketing guide.

SEO & Website Design for a California Estate & Trust Litigation Firm

SEO & Website Design for a California Estate & Trust Litigation Firm

To set this firm apart from competitors, GLF used a data-driven strategy combining SEO, PPC, and content marketing to maximize ROI and increase qualified leads.

Number of Qualified Leads Increased
Organic Traffic Increased
Cost Per Lead Decreased by
Website Redesign & SEO for Indiana Criminal Defense and Personal Injury Law Firm

Website Redesign & SEO for Indiana Criminal Defense and Personal Injury Law Firm

With a high-performance website and continued SEO and content marketing solutions, this client continues to enjoy sustained growth.

Number of Qualified Leads Increased
Organic Traffic Increased
Bounce Rate Improved
Legal Marketing for a San Diego Personal Injury Firm

Legal Marketing for a San Diego Personal Injury Firm

Grow Law Firm created a comprehensive strategy to target this firm’s pain points, starting with a redesigned, SEO-structured website and PPC campaign that brought our client a significant increase in leads.

SEO Leads Increased
PPC Budget Decreased
SEO for a South Carolina Personal Injury Law Firm

SEO for a South Carolina Personal Injury Law Firm

After a complete website redesign, Grow Law Firm launched powerful SEO and PPC campaigns in tandem to generate short-acting and long-term qualified lead generation.

Organic Traffic Increased
Conversion Rate Improved

We Offer Attorney SEO Services for Your Practice Area

Grow Law Firm can help you no matter your area of expertise. Regardless of the type of law that you practice, SEO services are incredibly important.

How Our SEO Agency for Lawyers Gets the Work Done

SEO can be complicated, but we know what it takes to achieve great results. We’re here to make the process as simple as possible to allow you to focus on what you know best: being a lawyer.

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  • Step 1. Complementary Audit

    Our SEO Consultants begin with a complimentary audit, analyzing the demand for your firm’s services, your current search engine rankings positions, your SEO performance, as well as the design, speed, content quality, backlinks quality, and conversion rates of your website.

  • Step 2. Planning & Initial Setup

    We will then set up a discovery call, to get an even better understanding of your firm and its objectives. We will establish KPIs and benchmarks and map out our specific plans for the SEO campaign, as well as create a comprehensive content strategy.

  • Step 3. Ongoing Work

    After we have set up this initial 12-month plan, we get to work. Each month we will create new content, build backlinks, work on NAPs, fix technical issues and update your website, based on our research and established plan to promote your chosen keywords.

  • Step 4. Analytics & Reporting

    We review the results of our work on a regular basis to make certain we are moving in the right direction. If necessary, we will make adjustments to our campaign to ensure optimal results. We are big believers in data and will provide you with monthly reports that include traffic, keyword positions, conversion rate, number of leads, and more.

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  • Grow Law Firm's team of professionals are able to provide high-quality SEO service that is much appreciated by stakeholders. They continue impress with creative and successful outputs, all while communicating seamlessly.

    Sergio V.
  • GLF has really impressed me with their marketing plan. I'm thrilled to say that they've created not just a new website but also an entire branding strategy for the company, which is something other agencies don't do! It looks like we'll be working together in years ahead.

    Kathy K.
  • Grow Law Firm did a great job on my website! They were always pleasant to work with and the project came together very well. I appreciate all of their hard work, so thank you!

    Managing Partner
    Matthew M.

Why Grow Law Firm is the Right Lawyer SEO Agency for You?

Grow Law Firm has years of experience in the law firm online marketing space. We have worked with lawyers in nearly every industry imaginable, curating custom SEO strategies that drive website traffic. Our proven success and commitment to each of our law firms puts us above other SEO agencies in the field and results in tangible results, guaranteed.


Effective Keywords

Targeting the right keywords is an essential building block of our SEO plan. We'll elevate your law firm’s online presence and search ranking for the most relevant keywords in your sector.


Location is the Key

Outperform your biggest local competitors through our robust SEO services for law firms. We’ll help you dominate your local market through local SEO strategies that bring in a strong ROI.


Lead Generation Approach

SEO is a great way to bring in more qualified leads and among other lawyer SEO companies, we are one of the few, who actually focus on leads. Increase qualified leads to your website and bring in new clients with powerful traffic-building strategies.



We’re always honest and open about how our efforts are progressing. We are one of the few SEO agencies that pride ourselves on transparent reports on our progress to make it easy to see how we are helping your law firm.


Client Oriented

Our clients are the heart of our digital marketing efforts. We always offer personalized, hands-on account management to give you and your team peace of mind.


All-Encompassing Services

We’ve honed the art and science of law firm marketing, consistently delivering transformational revenue growth and client acquisition for our clients. In addition to SEO, we can help with other areas of your practice such as PPC, building a website, and so much more.

How Law Firm SEO Services Can Help You Grow

Rather than flipping pages in a phone book, three out of four people now turn to Google and other search engines for legal help. As clients research civil, criminal, and business matters online, your law firm needs to meet them there - prominently positioned in search results. Therefore, a strong online presence in the search engine results pages is necessary to claim your share in the legal digital marketplace.

However, optimizing organic search results requires an in-depth understanding of legal industry nuances and ever-evolving digital marketing strategies. Moreover, keeping pace with constantly changing search engine algorithms and digitally savvy competitors takes dedicated expertise. Therefore, you need to outsource the professionals to free your team to focus on serving clients, not the technicals.

What Are Law Firm SEO Services?

Law firm search engine optimization (SEO) services go beyond superficial touches to strategically position your law practice for discovery by the individuals needing your expertise. Since client intake starts with the search box, law firm SEO experts fine-tune technical and content factors to guide qualified prospects directly to your site. 

Key areas addressed include keyword research to target relevant terms, on-page optimizations to inform engines of focus areas, and link building to enhance authority and community engagement.

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Compare your practice INSTANTLY
Stay ahead of the competition!
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Compare my firm

What Are the Benefits of SEO Services for Law Firms?

With specialized legal SEO services fine-tuning their online approach, practices gain immediate and far-reaching advantages. From there, the benefits below form a drive that pushes most law firms forward. 

  1. Targeted traffic: An SEO consultant will optimize your law firm website and online content to rank for locally targeted legal keywords. Rather than waiting for callbacks, SEO services get your information in front of people when needed. 
  2. Authority and trust: Over time, ranking well in search signals to users that your firm is an authority in your practice area. Users are more likely to click, call, and hire a law firm that appears credible and experienced. 
  3. Free exposure: Unlike pay-per-click ads, organic SEO results are free to users. People trusting Google's results are more likely to contact a firm they discover naturally in search versus one that feels like an advertisement. 
  4. Constant lead flow: SEO is an ongoing process where you continue ranking for new, Long-tail search terms related to your practice. You're not limited to short-term campaign windows. Still, you can generate leads consistently for years ahead as your online presence grows.
  5. Budget-friendly: Though it requires initial investment and ongoing upkeep, SEO costs less than traditional alternatives like TV or billboard ads. Done correctly, it can bring clients to your door for nominal monthly fees, helping you attract more business while staying within your budget.

What Goes into Lawyer SEO Services?

SEO for legal professionals requires a combination across several fronts - on-page elements, off-site efforts, technical considerations, and targeted location details - to elevate discoverability for all seeking legal services.

On-Page SEO Services

Imagine your law firm's website as the foundation of your online presence. On-page SEO services focus on optimizing elements within your website to improve search engine rankings and provide a seamless user experience. This includes optimizing your website's content, meta tags, headings, and URLs. You need to incorporate relevant keywords and ensure proper formatting strategically so search engines can better understand the relevance and quality of your content.

For example, you're a personal injury lawyer in New York City. Through on-page SEO, you would optimize your website's content to include targeted keywords like "personal injury lawyer NYC" or "best personal injury attorney in New York."

Off-Page SEO Services

While on-page SEO focuses on optimizing elements within your website, off-page SEO services involve establishing credibility and authority across the internet. This involves building high-quality backlinks from reputable websites, promoting social media, and actively participating in online legal communities.

For instance, you might collaborate with other legal professionals to publish guest posts on authoritative legal blogs or contribute insightful comments on relevant forums. These marketing efforts drive referral traffic back to your website and signal to search engines that your website is trusted and valued within the legal community.

Technical SEO Services

Think of technical SEO as the behind-the-scenes optimization that ensures your website is technically sound and easily accessible to search engines. 

This includes:

  • Site speed optimization: Ensure your website loads quickly and efficiently, as site speed is a key ranking factor.
  • Mobile-friendliness: Your website needs to be optimized for mobile devices since it is a key ranking factor.
  • SSL encryption: Install an SSL certificate on your website to ensure it's secure and trustworthy.
  • Website architecture: Ensure your website's structure is logical and easy for search engines to understand.

Local SEO Services

Local SEO services help you establish a strong online presence within your geographical area. This includes optimizing your website for local keywords, creating and optimizing your Google Business profile, obtaining online reviews, and ensuring consistent NAP (Name, Address, Phone number) information across online directories.

For instance, if you're a family lawyer in Los Angeles, local SEO would optimize your website to rank for keywords like "family lawyer in Los Angeles" or "divorce attorney in LA." 

Attorney SEO Services ROI and Costs

Justifying legal marketing spend requires understanding both costs and returns on investment. At the same time, you're also probably wondering how to calculate the return on investment (ROI) for SEO services. After all, you want to ensure that your spending generates a positive return and helps your law firm grow. Let's look deeper at what factors shape the expense side and how to calculate the true financial impacts.

What Goes into the Costs of Services?

The cost of attorney SEO services can vary depending on the scope of work, the depth of services, and the provider's experience. Factors that can impact the cost of attorney SEO services include:

  • Keyword research and analysis
  • Competitor analysis
  • Technical SEO audits and optimization
  • Ongoing content creation and optimization
  • Link building strategies
  • Local SEO optimization
  • Analytics and reporting

At a minimum, you can expect to pay around $1,000 monthly for basic attorney SEO services. However, more comprehensive services can cost upwards of $10,000 per month. It's important to remember that while cost is an important factor, it's not the only consideration when choosing an SEO provider.

How to Calculate Law Firm SEO ROI?

Calculating the ROI for attorney SEO services can be more complicated than other marketing channels, as the results can be more long-term and indirect. Start by identifying what you want to achieve through your SEO efforts. Do you want to increase website traffic, generate more leads, or boost your firm's reputation? 

Then, use analytics tools like Google Analytics to track key metrics such as website traffic, bounce rate, and conversion rate. This data will help you understand how your SEO efforts impact your law firm's online presence. Furthermore, add up the total cost of your SEO services, including ongoing fees, content creation costs, and technical SEO expenses.

Assign a monetary value to each conversion, such as a new client or a phone call. This will help you calculate the ROI of your SEO efforts. Then, use the formula to calculate your ROI: ROI = (Total Conversion Value - Total Costs) / Total Costs.

For example, let's say your law firm generates 10 new clients per month through your SEO efforts, and each client is worth $1,000 in revenue. If your total SEO costs are $2,000 monthly, your ROI would be 500%. That is: 

($10,000 in revenue - $2,000 in costs) / $2,000 in costs.

How to Hire the Right Law Firm SEO Company

Maybe you've tried DIY SEO tactics, but they haven't produced the desired results. Or perhaps you've realized that SEO is a complex, ever-changing field that requires expertise and time. Either way, you've decided to hire a law firm SEO company to help you grow your online presence and attract more clients.

But how do you know which SEO company is the right fit for your law firm with so many options? 

  • Look for an agency specializing in law firm SEO with a proven track record of success.
  • Your SEO agency should be responsive, transparent, and willing to work closely with you to understand your goals and needs.
  • Look for an agency that takes a tailored approach and doesn't use a one-size-fits-all SEO strategy.
  • Be wary of agencies that charge exorbitant fees or promise unrealistic results.

Law Firm SEO Agency Red Flags

Here are a few: 

  • No one can guarantee specific rankings, as they depend on many factors outside the agency's control.
  • Avoid agencies that promise overnight results or unrealistic traffic increases.
  • SEO companies that won't share their digital marketing strategy or methods may hide something.
  • If an agency doesn't respond to your inquiries or communicate regularly, it shows poor service.

For proven proficiency in empowering law practices justly through search, explore working with Grow Law Firm marketing agency. At Grow Law Firm Marketing Agency, we understand the importance of choosing the right SEO partner for your law firm. That's why we offer a free consultation to discuss your goals, evaluate your website, and provide a personalized recommendation for your law firm's SEO needs.

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      Sasha serves as Managing Partner for Grow Law Firm, a Chicago-based digital marketing agency focused solely on specialized growth strategies for attorneys and their practices.


      • How much do law firm SEO services cost?

        There are many factors that play into the overall cost of our services, including the extent of competition in your area, whether we are starting from scratch or building on an existing foundation, and the speed of growth you are seeking. Our lawyer clients invest an average of $2,000-7,500 per month. Schedule a consultation with our team so we can learn more about your law firm and your goals, and we’ll be able to provide you with a personalized solution.

      • How long does it take for a law firm to get the first results from SEO?

        Even the best law firm SEO is a long-term game that takes time to develop results. It typically takes 2-4 months to see the initial results, and about 8-12 months to see the true effect of SEO for lawyers and positive ROI on your investment. If you’re patient, the results of the law firm SEO company work are well worth the wait!

      • Do you provide a report of SEO activities completed each month?

        Absolutely, we know that numbers are incredibly important! We provide a monthly report on our SEO for lawyers activities along with a call to discuss the previous month’s results. We are all about transparency and tangible results.

      • Should I Hire a Professional Law Firm SEO company?

        You should hire a professional SEO provider if you want to achieve accelerated and advanced results. A professional agency will help you establish a powerful online presence, increase website traffic, and bring more leads to your law firm's site.

      • Why Is SEO Important for a Law Firm's Website?

        When people search for legal services, they are most likely to click one of the first few links in the results. Best law firm SEO raises your search engine ranking, increases your online visibility, and provides you with more qualified prospects.

      • Is SEO the Best for Lawyer Marketing?

        The best digital marketing technique for your law practice depends on your specific goals. With that being said, legal SEO is exceptionally popular for a simple reason: it gets results.

      See How Else We Can Help to Grow Your Law Firm

      PPC Advertising for Lawyers

      PPC & Google Ads

      Our PPC solutions are a cost-effective way to target your most qualified market segment quickly and powerfully. When used in conjunction with our law firm SEO services, your company will reap the benefits of playing the short and long game all at the same time.

      Website Design for Law Firms

      Law Firm Website Design

      Our high-performance websites are built with proper UX, site functionality, mobile optimization, and according to SEO best practices. Each site is wholly unique to our clients’ respective law firms and client base.

      Lawyer Marketing Strategy

      Marketing Strategy

      Grow Law Firm will evaluate your legal practice’s competitive market and chart a tailored internet marketing campaign that will ensure your sustained growth.

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