Bringing New Life to a Family Favorite

Discover how we helped Oklahoma’s finest family firm move up the rankings with a digital reimagining that increased conversion by over 300%.

45% INCREASE IN QUALIFIED LEADS
327% INCREASE IN CONVERSION
211% INCREASE IN ORGANIC TRAFFIC

THE BRIEF

A Family Firm Needing a Digital Evolution

Three decades of successful practice established Yarborough Law Group as a trusted legal presence in the small city of Norman, Oklahoma. This family-owned firm administered a unique and popular approach to family law by supplementing legal acumen with child psychology and real-world research into youth-related issues.

Despite this, plus considerable expertise in criminal defense and DUI law Yarborough Law Group was finding the digital landscape to be an overwhelming challenge. The firm’s website was outdated and did a poor job of communicating its USPs. It was failing to attract sufficient leads or convert inquiries into clients, seriously affecting the company’s ability to grow, or perhaps even survive, in the modern world.

Firm size: 2-5 Lawyers
Specialty: Family law, Criminal defense, DUI law
Location: Norman, OK

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Before-After

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INITIAL DISCOVERY

Aiming to Help More People in More Places

The first thing we noticed about Yarborough Law Group was how much they cared. Not only about succeeding for themselves, but about bringing a real benefit to their clients and their community. The second thing we noticed was how much their digital presence was holding them back from this.

Yarborough Law Group recognized the need to evolve and challenged us to increase their online visibility in the Oklahoma City market, revitalize their website, and increase the number of clients who are able to find, and benefit from, the company's high-quality and personalized services.

BUILDING A CASE

Re-imagining, Re-targeting, and Re-engaging

We understood immediately that Yarborough Law Group would need a robust online strategy to repair its digital presence and achieve its goals. We took a three-pronged approach:

Website Redesign and Content Development: We brought Yarborough Law Group into a new era by rebuilding its website from scratch. Placing the focus on family and criminal law, we complemented an attractive new design and a user-friendly interface with extensive SEO-optimized content
Local SEO and Citation Management: Knowing the priority was to stand out in the local market, we optimized the firm’s Google Business Profile and standardized its listings across online directories. As a result, its local search rankings and visibility to its target market improved.
Brand Development and Advertising Campaigns: We developed and redesigned the brand before spreading awareness and encouraging engagement across multiple social media platforms. We then drove increased traffic to the website through targeted PPC campaigns.

THE WINNING VERDICT

Remarkable Rebirth: How We Measure a Makeover

The Yarborough Law Group contacted us hoping we could refresh their digital presence; what we achieved was a complete revitalization of their local profile. Since implementing our strategy, the firm has seen its qualified leads increase by 45%, organic traffic rise by 211%, and conversion grow by an amazing 327%. It now ranks among the highest in local searches for 'child support lawyer Norman OK,' 'Woodward OK attorney,' and other related terms.

Thanks to our expertly curated digital overhaul, Yarborough Law Group is now bringing in more business and helping more people in Norman, Oklahoma City, and beyond.

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In the Client’s Words

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