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Yarborough Law Group: A Success Story with a Comprehensive Digital Marketing StrategyYarborough Law Group: A Success Story with a Comprehensive Digital Marketing Strategy

Yarborough Law Group: A Success Story with a Comprehensive Digital Marketing Strategy

  • 136% Organic Leads Growth
  • 223% Organic Traffic Growth
  • 6X Conversions Increase

About the Company

Yarborough Law Group is a family-owned law firm based in Norman, Oklahoma, with a focus in family law, criminal defense, and DUI law. With over 32 years of combined legal experience, the firm provides compassionate and skilled legal services to clients across Oklahoma and neighboring counties.

  • Firm size: 2-5 Lawyers
  • Specialty: Family law, Criminal defense, DUI law
  • Location: Norman, OK
Yarborough Law Group after
Yarborough Law Group before
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Background

Challenges

When Yarborough Law approached us, they presented us with several of the challenges they were facing, including:

When Yarborough Law approached us, they presented us with several of the challenges they were facing, including:
  • Limited online presence and visibility in the competitive Oklahoma City market.
  • Outdated website design that did not accurately reflect the firm's expertise and services.
  • Insufficient lead generation and client acquisition strategies.
  • Difficulty in showcasing the firm's unique approach to family law, which combines legal acumen with insights from child psychology and youth-related research.

Solution

Recognizing the need for a robust online strategy, we began our journey with Yarborough Law.

Our multi-faceted approach encompassed website revamping, content creation, local SEO optimization, and targeted advertising campaigns.

Yarborough Law Case

Website Redesign and Content Development

We remade the website from the ground up, transitioning it to a new practice area focused on family and criminal law.

Our team crafted an attractive and user-friendly interface, ensuring an exceptional user experience. Additionally, we created a wealth of new service and blog content, optimized for search engines, to establish the firm's online authority.

Website Redesign and Content Development

Local SEO and Citation Management

To enhance local visibility, we optimized the firm's Google Business Profile and ensured consistent name, address, and phone number (NAP) citations across multiple online directories.

This strategic approach improved local search rankings and increased the firm's discoverability within the target market.

Local SEO

Brand Development and Advertising Campaigns

We launched a comprehensive brand development campaign through social media platforms, raising awareness and fostering engagement with potential clients.

Complementing this effort, we implemented targeted PPC campaigns, driving qualified traffic to the website and generating a steady stream of leads.

Brand Development and Advertising Campaigns

Results

The interventions we implemented achieved remarkable results for Yarborough Law Firm.

results Yarborough Law Group
  • Organic Leads Growth 136%
  • Organic Traffic Growth 223%
  • Conversions Increase 6X
  • Costs per Conversion Decrease 4X

Within a short time, the firm noticed significant increases in organic traffic by 223%. They have got a steady stream of new clients with a 136% increase in new leads and conversions surging by 6x times.

The firm's enhanced online visibility was reflected in its keyword rankings. They began ranking highly for terms like 'child support lawyer Norman OK' and 'Woodward OK attorney', bringing targeted local traffic.

Yarborough Law Group: A Success Story with a Comprehensive Digital Marketing Strategy

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Results Achieved for Our Clients

Los Angeles Law Firm Sees 50%+ Increase in Qualified Leads Through Strategic PPC Campaigns
  • Increase in Qualified Leads 54%‍
  • Increase in Conversions 38%
  • ‍Decrease in PPC Cost per Lead 22%
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Newlin Law Offices: Dominating the Personal Injury Market in Portland with a 315% Surge in Organic Traffic
  • Increase in Qualified Leads 164%
  • Increase in Organic Traffic 315%
  • Increase in Conversions 7X
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Dominating the Hudson Valley & NYC Personal Injury Market: How The Ahearne Law Firm Achieved a 162% Increase in Non-PPC Traffic
  • Improvement in Conversions 608%
  • Growth in Non-PPC Traffic 167%
  • Personal Injury Law Firm WarwickNumber one
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Gounaris Abboud
  • Increase in Leads 200%
  • Decrease in Cost per Lead 57%
  • Ranks in Google Local Map Pack for "DUI Attorney Dayton" Number one
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HagEstad Law Group, PLLC
  • Increase in Qualified Leads 4X
  • Increase in Organic Traffic 93%
  • Increase in Conversions 97%
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Omar Ochoa Law
  • Increase in Qualified Leads 72%
  • Increase in Organic Traffic315%
  • Ranked for "Property Damage Lawyer" in TexasNumber one
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Jacob Fuchsberg Law Firm
  • Increase in Qualified Leads 2X
  • Increase in Organic Traffic 30%
  • Decrease in Cost per Lead 56%
View Case Study
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