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Law Firm Website Design Agency

At the Grow Law Firm, our law firm website design company builds high-performance websites for attorneys in all practice areas. Our web design experts can help grow your business, guaranteed.
Website design for attorneys
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Why Do Lawyers Need Professionally Designed Websites?

High-performance website design is critical to ensuring your law firm’s success. After all, your website is what provides most prospective clients with their first impression of you. Built on a proper SEO foundation and ready for the competitive world of search algorithms, our professional, high-performance website design is the first step to your firm’s competitive advantage and continued growth.

Website design

Potential detriments of a poor website include:

  • The inability to attract qualified clients reduces your chances of increasing profitability
  • Outdated websites can turn off potential clients and push them toward your competitors
  • Low-quality content can hurt your rankings

An effective, easy-to-read and informative law firm website is critical in ensuring that your law firm is discoverable online. This is where our seasoned law firm website design company can help.

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What Makes a Great Law Firm Website Design?

Not every digital marketing company understands law firm web design services and what it takes to garner success. There’s more to the equation than choosing a color scheme or adding in photos; the right law firm website should demonstrate why you are a better choice than your competitors.

  • Custom Web Design

    Custom Web Design

    Without a sound website design, how can you portray your expertise to online visitors? You may benefit from a law firm website redesign or a new custom attorney website altogether.

    Your website design should help meet the specific goals of your law firm. It should serve as a continuation of your front office, presenting your image rather than a basic template. Although this is a financial investment, it is worth every penny to help improve your overall business.

  • Focus on User Experience (UX)

    Focus on User Experience (UX)

    How potential clients interact with your website is more important than you may realize.

    Proper UI/UX website design is understanding what information a potential client is looking for and displaying it to clearly demonstrate your firm’s professionalism and expertise. Prospective clients should know what your law firm does, who you work with, your previous success, and what sets you apart from your competitor, as well as a clear and easy way to get in touch with you.

  • Mobile-Friendly & Responsive Design

    Mobile-Friendly & Responsive Design

    In today’s fast-paced world, a mobile-friendly web design is a key to long-term growth and success. Did you know that over 65% of website traffic is driven by mobile devices over desktop computers?

    Law firms that have a mobile-first web design are more likely to convert leads into paying clients. As Google’s algorithm favors mobile responsiveness, this is an easy way to get a leg-up on your competitors.

  • Easy Publishing and Content Updating System

    Easy Publishing and Content Updating System

    The content on your website should be high-quality, informative, accurate, and easy to update.

    Grow Law Firm has extensive experience with website development for law firms. We love using robust platforms including Webflow and WordPress for their technical agility, SEO-rich infrastructure, and user-friendly features. Our specially designed websites for attorneys are high-performance tools that consistently deliver tangible results for our clients.

  • ADA Compliance

    ADA Compliance

    Don’t forget about ADA compliance for websites as it is commonly overlooked.

    ADA-compliant web design means that your site is accessible for Americans with Disabilities (ADA) according to your local and state government. As a lawyer, you understand how important it is to follow guidelines. Yet many web design companies simply skip this step altogether, leaving your website vulnerable to potential lawsuits. Ensuring your site is ADA-compliant helps improve your overall SEO strategy and allows search engines like Bing and Google to better crawl and understand your website.

  • ADA Compliance

    Custom Web Development Services

    It is possible to establish and express your law firm via tailored page elements aligned with your objectives through a custom-developed website.

    There are numerous advantages to custom web development that give you an edge over website templates, but the cost is relatively higher. You can rely on Grow Law Firm to provide you with a customized website development package that is search engine-friendly, customer-centered, unique, and scalable as opposed to the built-in templates.

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If you want to have a successful marketing campaign, your firm must be a top performer.

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Results

We pride ourselves on solving even the most difficult client issues.


Whether your website just needs a makeover, lacks an SEO-friendly structure, or needs to be built in the first place, we always strive to bring you the results you are looking for, building your business and bringing it to the next level.

See our case studies, the results speak for themselves.

SEO & Website Design for a California Estate & Trust Litigation Firm

SEO & Website Design for a California Estate & Trust Litigation Firm

GLF partnered with this firm to create a robust digital marketing plan complete with SEO, PPC, and a website revamp, increasing the client’s lifetime value.

651%
Number of Qualified Leads Increased
934%
Organic Traffic Increased
110%
Cost Per Lead Decreased by
Website Redesign & SEO for Indiana Criminal Defense and Personal Injury Law Firm

Website Redesign & SEO for Indiana Criminal Defense and Personal Injury Law Firm

With a user friendly website, SEO and content marketing services, our client continues to see a marked increase in sales qualified leads.

262%
Number of Qualified Leads Increased
547%
Organic Traffic Increased
39%
Bounce Rate Improved
Digital Marketing Services For Denver Based Corporate Business Law Firm

Digital Marketing Services For Denver Based Corporate / Business Law Firm

After giving this firm’s website an SEO-friendly makeover GLF continues to provide digital marketing services to attract qualified leads and conversions.

289%
Number of Phone Calls Increased
231%
Organic Traffic Increased
2X
Cost Per Lead Decreased by
Website Design For Indiana Personal Injury Lawyer

Website Design For Indiana Personal Injury Lawyer

With the primary objective of reaching potential clients in two different states and providing them with informative content, our freshly updated, easy to navigate website has increased the firm’s conversion rate measurably.

32%
Conversion Improved
20%
Bonce Rate Decreased

Law Firm Website Design for All Practice Areas

The Grow Law Firm has experience working in many different areas of law. No matter your focus, Grow Law Firm can help your firm grow.

Our Workflow

Our process for law firm website development is simple yet effective. Here is the general process that we follow.

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  • Step 1. Initial Conversation and Market Research

    We can’t jump in without conducting our research! As a starting point, we will begin by researching your law firm and working together to obtain the information that we need. We will look through your current website and review your previous strategy to understand what has been working and what hasn’t. Once we have a better understanding of your law firm and your goals, we will delve into law firm website design and development.

  • Step 2. Asset Collection & Content Brief Creation

    The next step in our process is to take the information from our initial conversation with you and combine it with the in-depth design questionnaire that you’ve filled out. We use this information to build out a wireframe of content and organize it strategically to maximize the volume of conversions that your site is receiving.

    Visitors will seek your law firm’s website to find a solution to their problem, so the content must capture visitors that have bounced from other websites. The content will also revolve around building a sense of trust with your audience and showing off your hard-earned expertise in your practice area. These factors will also improve the SEO-friendliness of your content. If you choose to utilize our services, one of our legal professional writers will create your website content. If you would prefer to write it yourself, we will provide you with detailed specification sheets to guide you through it smoothly.

  • Step 3. Design Phase

    Visual appeal is always critical in attracting and retaining website visitors. The next step in our attorney website development phase is to create a design mock-up that we’ll send to you for review. We use our ample experience working with different law firms and consider all different styles, colors, and content arrangements to create the best option for you.

    It’s important that we solidify a homepage direction before working on additional pages. As soon as we have your approval on the homepage design, we will begin working on the rest of your site pages. With years of experience, we know what’s needed to design a high-performance custom website. We combine our knowledge and your feedback throughout the process to ensure the best solution for your site.

  • Step 4. Coding Process

    Once pages are approved, we will move them into the coding process. Our developers will take the approved mock-ups and turn them into a functional, SEO-friendly website. Unlike our competitors who may wait until all of the pages are approved before coding, we will begin the process as soon as one page is approved. This allows us to deliver faster results to you and proves that we are passionate about helping your business grow as quickly and sustainably as possible.

  • Step 5. Bug & QA Testing

    We’ll never let something as silly as bugs, spelling or grammatical errors, or other unappealing problems impact the functionality of your website. Bug and QA testing is an essential part of the law firm website development process that not only improves the user experience but improves your SEO ranking. In addition, we will work on testing your website on tablets, mobile devices, and desktop computers to ensure it is functioning how it should. After all, seemingly minor factors such as page load times can impact how well your website performs.

  • Step 6. Official Website Launch

    The final step in building a website design for law firms is to officially launch your new site! Some law firms prefer to host their site on their own and others rely on us to host and manage the website, the choice is completely yours. Once we have your final approval, we will push your site live for the world to see. From there, we will begin working on other digital marketing strategies such as SEO and PPC campaigns.

    To ensure your past website efforts are not lost, we will redirect existing pages and assets to your new website. When someone opens a link from your old website, it will automatically redirect them to your new one.

  • Step 7. Foundational SEO Optimization

    A key aspect of your new website is its SEO framework. For it to be truly effective in boosting your rankings, the entire website and its content must be structured in a specific way. This can include everything from the number of words on a page to certain links and headings. We design your website with a solid SEO foundation, utilizing research to establish the proper structure, SEO-friendly URLs, keywords, and other factors.

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Stay ahead of the competition!

Compare your law firm's performance to Local competitors with our instant assessment tool

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Compare my firm
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  • I'm thrilled with the new website! It was so easy to work together and their team is top notch. We have been getting a ton of positive feedback on it, which means we're on an exciting path towards growth as they continue advertising our firm's services.

    Managing Partner
    Andrew L.
    5.0
  • GLF is great at helping you establish your brand. They know how to grow it, as well as help customers have an awesome customer experience with them! I’d definitely recommend using the team of GLF's for all these things- they really do live up their name “Grow Law Firm.

    Operations Manager
    Lina A.
    5.0
  • The GLF team has built a professional, well-designed website. The optimized site garnering positive feedback and it's prompt response time makes them stand out among other web design companies in this industry!

    Managing Partner
    Lorena R.
    5.0

Why Choose Us as Your Law Firm Web Design Agency?

As a full-service law firm marketing agency, the Grow Law Firm has an in-depth understanding of what it takes to help your law firm stand out from the pack.

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Client-Centric Approach

Clients are at the forefront of our services and we never implement cookie-cutter solutions. Our client-centric focus allows us to build genuine relationships with our clients and help them reach their goals

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Proven Experience

We’ve been perfecting our attorney websites and digital marketing solutions for many years and our portfolio speaks volumes. Proven digital marketing strategies. Rich website design tailored to increase your flow of qualified prospective clients. All specialized for attorneys. It’s our passion. It’s who we are. That’s Grow Law Firm. 

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Hands-On Team

With Grow Law Firm, you are never just a number! You will have a hands-on account manager and supporting team to help answer your questions, keep you up to speed with weekly or bi-weekly meetings, and review your monthly results to ensure your project is moving forward.

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Data-Driven Results

We know that data is incredibly important to the growth of your firm. At the onset of your project, we will establish Key Performance Indicators and measure the most important metrics and data points such as traffic, conversion rate, and qualified leads. We will continue to report on your data and results on a monthly basis.

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Full Range of Services

We aren’t a one-trick pony and we are pleased to offer a variety of digital marketing services. In addition to our website and design services, we also offer law firm SEO and PPC assistance for a full scope of digital marketing services.

8 Most Common Law Firm Web Design Mistakes
to Avoid

When operating a law firm, it’s critical to have a website that is easy for prospective clients to find and navigate. Why? Because your law firm's website is one of the most important tools in your arsenal. It can determine whether potential clients are willing to connect with you rather than another law firm.

Since your website is where potential clients will start their research about your law firm, the design of your law firm’s website plays an important role in how well people will be able to see and understand what you offer on their first visit.

To help you avoid common blunders, this article will go over eight law firm web design mistakes and how to fix them.

Mistake 1 - non-responsive design

1. Non-Responsive Design

A common law firm web design mistake is using a non-responsive design. This means that your law firm website will not be able to adapt to different screen sizes and devices, which can lead to a poor user experience. Another problem with a non-responsive design is too much text on your website. This can make it difficult for users to find the information they want.

Keep in mind that a mobile-friendly law firm website design is something that 72% of visitors expect from your website. So, make sure to use a responsive design so website visitors can view your site on all devices.

How Does a Non-responsive Design Affect Your Law Firm?

The following are the effects of non-responsive design on your website:

  • It makes it hard to navigate because it doesn’t consider the browser window size or the device being used. This makes it difficult for users to click from one page to another to find relevant content.
  • It also tends to use more bandwidth than responsive designs and may cause web pages to load slowly or not load at all.

How to Address the Issue

  • Adjust the layout based on the screen size and ensure it’s easy to navigate on all devices.
  • Run responsive tests on your website design. This helps in ensuring that your website is responsive across all devices tested. You can identify any problem before it negatively affects the user experience.
  • Make sure all the buttons are big enough for a better touch experience.
A cluttered page

2. Your Website Is Too Cluttered

You might be tempted to support your online marketing efforts with a complicated and impressive website design, but legal websites that take this approach are doing more harm than good. Plus, cluttered sites can make it difficult for search engines to crawl and index them appropriately. That’s why keeping things clean, simple, and easy to navigate on your website is essential.

When users arrive at your site, they want to easily find your blog posts, contact page, practice area, etc. If you make the menu difficult to follow or if there are multiple menu bars with different and confusing navigation, chances are high that you’ll lose this visitor to other law firm websites.

How to Reduce Clutter

  • Simplify Your Site’s Layout. This is especially important for lawyers with a lot of content on their sites, such as those practicing intellectual property law or criminal defense. By breaking up your page into sections with clear headings and subheadings, website visitors can easily navigate and find what they’re looking for.
  • Use White Space as Much as Possible. White space helps create a sense of order and lessens visual clutter. When designing your webpage, try to include plenty of empty space where you can put images and text, as well as plenty of empty space around the edges of your page where you can add links or buttons that call out important features of the site.
404 error

3. Generic 404 Pages

When visitors click on a broken link on your site, they’ll be automatically directed to a 404 error page. In this case, it’s not uncommon for the individual to assume that they are in the wrong place and exit your firm's website altogether. This page could also affect your search engine optimization (SEO). Once your URL is broken, it will hinder Google from crawling your website.

Rather than using a generic 404 page telling them that the page is unavailable, you can do some digging to find out how to make it function properly.

Of course, eliminating the source of the error is the first step that you should take to fix that dedicated page. Something that not all law firms do is edit your 404 page from there, so the language isn’t generic. Provide them with other links to explore and show that they didn’t do anything wrong.

Jungle law's visual hierarchy

4. Unclear Visual Hierarchy

Visual hierarchy is another content marketing strategy to keep in mind. It’s commonly used in eCommerce stores, but the same value proposition also applies to the best lawyer websites. A visual hierarchy can outline the specific information you want your site visitors to see so they aren’t overwhelmed with information.

Even if you have a solid website with online reviews and client testimonials, ensure that there is thought put into how the information is displayed on your site.

Poor CTAs

5. You Have Poor Call-to-Actions

A call-to-action (CTA) is the text or button on your web page that you want visitors to click. Whether it’s to sign up for a newsletter or download a free e-book, a CTA should be clear and concise. That way, when visitors land on your website from a Google search, they know exactly what action to take next.

At the very least, you should have a CTA that says ‘Click Here’ or something similar. You need to add a straightforward CTA if you don’t have one to get more clients.

What to Consider When Creating a CTA

  • Visibility: All web designers will tell you to make sure your call-to-action is visible and easy to understand. Ensure visitors can easily identify what action they should take next, and the wording is clear, concise, and easy to read.
  • Layout: When creating websites, if you have multiple call-to-actions on your landing page, make sure they are separated to avoid confusing visitors.
  • Visuals: Maintaining a consistent visual style throughout your law firm website design is important, so visitors don’t get lost or confused.
  • Font style and size: You should choose fonts that are readable and simple at the same time—for example, Open Sans, Merriweather, or Roboto. And make sure the size of the font is easy to read on contact forms.

6. Your Website is Too Slow

83% of visitors expect mobile sites to load in three seconds or less. A slow website can frustrate visitors and leave them with the impression that your firm is not serious about customer service. For example, new clients trying to view a law firm’s website will exit the page in 3 seconds if the response time is too slow.

Nobody wants to sign up for a website that takes too long to load, so it’s no surprise that most law firms might lose web traffic on that page. A slow website can cause visitors to abandon their journey before they even get started.

Since your law firm website design slows down the firm webpage, here is what you can do to fix it:

  • Invest in a dedicated server that allows heavy traffic without slowing down and monitor them regularly.
  • Ensure your law firm website can handle all the different devices and platforms people use to access mobile devices, desktops, and browsers.
  • Optimize the speed of your content by compressing images. Fewer page elements mean quicker load time.
  • While redirects are sometimes necessary, you should not use them excessively. This is because they cause an additional HTTP request-response cycle and increase the time between requests; therefore, you should keep the frequency of redirects to a minimum.
Provide testimonials page on your website

7. Users Can’t See The Proof of Your Work

A big part of any lawyer’s job is to show off your work. A law firm’s website should be an extension of your brand, communicating your work and how you can help your clients. That means you must ensure that every piece of your website tells a story about what you do. This isn’t just about the visuals.

You also need to ensure that you’re showing off all of the key pieces of the law firm website's content, like your case studies, testimonials, awards, press releases, or press features.

These will give visitors a better sense of what to expect when they hire you.

Do not make impersonal website pages

8. Your Website Is Too Impersonal

While it’s important to include contact information and a logo on your site, it’s also important to make it easy for potential clients to understand who you are and what kind of legal services you offer.

Some of the most common law firm website mistakes to avoid are:

  • Not tailoring your law firm website to the needs of your target audience.
  • Using generic web design elements and stock photos that don’t stand out.
  • Not including clear call-to-action buttons. As such, it should be designed with care to ensure that it is professional and engaging.
  • Not taking the time to test different layouts and website content to find the right look and feel for your site.

In order to create the right impression, it’s important to demonstrate professionalism and brand identity. Additionally, stick to one design style and use subtle illustrations and visual elements that reinforce your brand’s message.

Hire an agency or DIY

Build a Website Yourself or Hire It Out?

If you want to build a website for your law firm, you may be wondering if you should do it yourself or hire someone to do it for you. Ultimately, the decision comes down to your budget and how much time you are willing to spend on the project.

Building a Lawyer Website Yourself

Creating an attorney website yourself or hiring an in-house web designer is a viable option to consider when you want to create a front page for your legal practice. There are several advantages to DIY lawyer website design:

  • It's cheaper, you will save money.
  • You have complete control over the design process and can make a website look however you like.
  • You can learn a lot about maintaining the website which can make things easier in the long run.

However, there are also some drawbacks. It can be time-consuming to do an attorney website design yourself, which affects your law practice. Additionally, you may not have the skills or knowledge to create a professional-looking site.

So, if you have the resources to build your webpage, hire a professional lawyer website design agency to do it for you and reach your website goals.

Hiring a Law Firm Web Design Agency

If you are looking for a website built using best practices and maintained without any effort on your part, this is the ideal service for you.

Costs associated with this option may be higher, but your time can be freed up to devote to your law practice or other aspects of your business, which could result in a greater ROI overall. Not to mention the benefits of having a top-tier site. The pros of hiring an expert attorney website design agency are:

  • You have more free time to dedicate to your legal duties.
  • You can be sure that professionals can handle any arising issue.
  • You will be kept up to date and the website will function perfectly.

Hiring a lawyer digital marketing and web design agency like Grow Law Firm (GLF) helps you build a website to save time and ensure that the website is built correctly. GLF is a digital marketing company specializing in website optimization to help law firms avoid the law firm website mistakes mentioned above and raise their revenue.

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    Sasha serves as Managing Partner for Grow Law Firm, a Chicago-based digital marketing agency focused solely on specialized growth strategies for attorneys and their practices.

    FAQ

    • How much does an attorney website cost?

      To provide you with a detailed quote, we will first assess your current website. In the majority of cases, we redesign our client’s websites because they’re either outdated, lack a proper SEO foundation, or have technical errors that make them difficult to manage. The budget to design and develop a new website depends on a number of factors: the size of the website, whether we need to migrate any of the content and/or functionality from the existing website, whether we need to rework branding, and so on. The website could cost anywhere from $7,500 to $20,000+.

    • How long does the law firm website design process take?

      Small website updates may be finished in as little as 3-4 weeks. However, creating a new website typically takes 2-4 months from the moment of Kick-Off. The scope of the project will directly impact the amount of time it takes for us to complete our work. Rest assured that we will always be communicative about our timeline and deliverables so you know what to expect.

    • What if I need content for my law firm website?

      Content development for the main pages of your website is included in our package! A full review of your existing website content is an integral part of our research, and wherever possible we will bring the content from your current website over to the new one while making the necessary adjustments. If more content needs to be produced, our team will write it or work with you to provide specifications to ensure that the content produced is SEO-friendly.

    See How Else We Can Help to Grow Your Law Firm

    SEO Services for Law Firms

    SEO Services for Attorneys

    Our SEO solutions are strategically designed to elevate search result rankings and increase qualified leads month over month. On and off-page SEO, as well as local search optimization form the backbone of our strategies.

    PPC Advertising for Lawyers

    PPC Ads for Lawyers

    Our PPC strategies are designed to target your most qualified clientele and increase your prospective leads quickly and effectively. When executed properly, PPC is a high ROI lead generation tool.

    Lawyer Marketing Strategy

    Marketing Strategy

    Grow Law Firm will assess your practice and market landscape to provide a comprehensive marketing strategy to achieve the results you need.

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