On-demand Webinar: How to Bring Your Law Firm More Clients
Gounaris Abboud is a prominent criminal defense firm located in Ohio and Dayton. It is known for its unwavering commitment to securing acquittals and reducing charges. The firm is highly regarded and has been included in the National Trial Lawyers Top 100, which is a testament to its excellence. Gounaris Abboud prides itself on delivering customized solutions to meet the unique legal needs of its clients. The firm consistently achieves optimal outcomes, even in the most challenging criminal cases.
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Gounaris Abboud's objective was to increase their number of cases by improving their visibility in local and organic search results.
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In this fiercely competitive field, our primary strategy involved a comprehensive analysis of competitors to identify opportunities for outperforming them.
Grow Law Firm conducted a meticulous examination of Gounaris Abboud’s competition, aiming to enhance search rankings and attract valuable traffic. Additionally, a detailed technical audit of their website was carried out to assess its effectiveness and alignment with target audience preferences and industry trends. As a result, the main focus shifted to creating and improving foundational SEO content on the website, rewriting existing content to make rank higher, and implementing conversion tools.
Building on insights from competitor analysis, we addressed content gaps on Gounaris Abboud's website through targeted strategies.
This involved optimizing existing service pages and blog posts by incorporating identified keywords, case studies, and SEO best practices.
New service pages were created to improve visibility, offering a comprehensive overview of practice areas. This approach not only enhanced the website's visibility but also allowed the firm to rank for more relevant keywords, thereby increasing website traffic.
Recognizing the need for a more appealing and user-friendly website, we initiated a redesign, particularly focusing on the homepage.
Opting for a modern and professional look, we introduced a clear navigation menu and search bar for enhanced accessibility. The service pages underwent a redesign, each dedicated to a specific practice area for clarity and engagement. The case results page was revamped to achieve a more organized and visually appealing presentation.
To bolster Gounaris Abboud's presence in local search results, we concentrated on creating robust online profiles.
Our local SEO strategy included optimizing their Google My Business Profile by updating information, crafting compelling business descriptions, and encouraging clients to leave positive reviews, thereby boosting local rankings.
A key aspect of achieving more leads, calls, and clients involved establishing a well-defined conversion funnel on the website.
A significant enhancement was the strategic addition of clear and compelling Calls to Action (CTAs) throughout the site. These CTAs guide potential clients further down the buyer's funnel, prompting leads to contact the firm or schedule a consultation.
In the 4 months that we’ve worked with Gounaris Abboud, they achieved notable results.
With our SEO tactics, the firm experienced a 200% growth in clients within six months.
Our SEO and web design improvements led to a 17% decrease in cost per lead, which allowed them to allocate their marketing budget more efficiently.
This can be attributed to the #1 ranking in Google, the trust factor associated with a robust Google My Business profile, and targeted keywords that match their clients’ search intent.
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From a high-performance website to robust digital marketing campaigns that leverage powerful content and ad strategies, Grow Law Firm will bring you more clients consistently. Guaranteed.
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