Dayton Criminal Defense Firm Elevates Online Reputation

Discover how this Dayton-based criminal defense firm amplified its online presence, resulting in a 38% surge in qualified leads and securing the top spot for key practice areas.

38% INCREASE IN QUALIFIED LEADS
24% INCREASE IN CONVERSION
54% INCREASE IN ORGANIC TRAFFIC

THE BRIEF

Established Law Firm Seeking Digital Growth

Gounaris Abboud, LPA, is a criminal defense firm serving Dayton, Ohio, for 50 years. Their unwavering commitment to securing acquittals and reducing charges, honed over five decades, earned them a place in the National Trial Lawyers Top 100. However, even with this, the firm struggled to effectively showcase its expertise online, failing to translate its impressive track record into a compelling digital presence.

Their website lacked the appeal and functionality needed to attract and engage potential clients searching for legal representation. The firm faced stiff competition from other criminal defense practices that had already established a strong online presence. These competitors had SEO-optimized content that was gaining significant traffic and user engagement, earning them higher trust from search engines.

Firm size: 2-10 Lawyers
Specialty: Criminal Defense
Location: Dayton, OH

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Before-After

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INITIAL DISCOVERY

Defining Digital Growth Targets for the Law Firm

Our discussions with Gounaris Abboud revealed a firm ready to elevate their digital profile to match their courtroom success. They aimed to increase their caseload by improving visibility in both local and organic search results. The firm recognized the need for a strategic partner to navigate the competitive landscape of criminal defense marketing.

Gounaris Abboud's primary objectives were to significantly boost their online visibility, generate more high-quality leads while reducing acquisition costs, and establish themselves as the go-to criminal defense firm in the area. They also wanted to showcase their impressive track record more effectively online.

BUILDING A CASE

Targeted Strategies for That Digital Presence

Based on our analysis of Gounaris Abboud's digital presence and its competitor, we implemented the following strategies:

Website redesign: We revamped their website, focusing particularly on the homepage. We introduced a clear navigation menu and search bar, enhancing user experience. Each service page was redesigned to focus on specific practice areas, improving clarity and engagement. The case results page was reorganized to present their impressive outcomes more effectively.
Search engine optimization: We conducted a thorough competitor analysis to identify content gaps. This informed our strategy to optimize existing service pages and blog posts with relevant keywords and case studies. We also created new service pages to comprehensively cover their practice areas, improving visibility and allowing the firm to rank for more relevant keywords.
Local SEO enhancement: We optimized their Google Business Profile by updating information, crafting compelling descriptions, and encouraging client reviews. This strategy aimed to boost their presence in local search results, particularly for location-specific queries.
Conversion optimization: We established a well-defined conversion funnel on the website, strategically placing clear and compelling Calls to Action (CTAs) throughout. These CTAs were designed to guide potential clients toward contacting the firm or scheduling consultations, effectively moving them through the decision-making process.

THE WINNING VERDICT

Online Dominance Translating to Real-World Growth

In just over a year since partnering with Gounaris Abboud, our strategies have yielded impressive results. Their organic traffic saw a significant 54% increase, drawing more potential clients to their website. This translated into a 38% rise in qualified leads and a 24% improvement in conversion rate, indicating that not only were more people visiting the site, but a higher percentage were taking action to contact the firm.

The firm secured the coveted #1 position in Google's Local Map Pack for "DUI attorney Dayton," a highly competitive and valuable keyword in their practice area. In organic search results, Gounaris Abboud achieved #1 rankings for "drug crimes attorney Dayton" and "OVI lawyer Dayton." These prime positions significantly boosted the firm's visibility for key practice areas.

This success can be attributed to the #1 rankings in Google, the enhanced trust factor from their optimized Google Business Profile, and the use of targeted keywords that precisely matched their potential clients' search intent. The results demonstrate the power of a well-executed digital marketing strategy in the competitive legal industry.

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