REAL ESTATE LAWYER MARKETING
Real Estate Lawyer Marketing That Pays Off — Literally! (400%+ ROI)
The real estate legal market has shrunk by 4.2% per year since 2018. 7,000+ attorneys are fighting for fewer opportunities.
Don't risk your business. Our data-driven SEO, PPC, and web design services leverage every last dollar to bump up your visibility, lead flow, and caseload.
Book Your Free Growth Plan Now
(Limited Time - $499 Value)

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+1,036%
Marketing ROIin just 6 months
+261%
Qualified Leads in just 6 months

Omar Ochoa | Omar Ochoa Law Firm
Partner since Feb 2023
"I did a lot of upfront research into Grow Law Firm, and they have not disappointed at all. My experience has met and even exceeded my expectations."
- +2,921%Marketing ROI
- +900% Qualified Leads
Why Real Estate Law Firms Choose
Our Marketing Services
Transparent Reporting You Can Trust
You get real-time tracking of where your budget goes, what it brings back, and how we’re optimizing for growth.
Your Marketing Is Basically Free
We’ve helped law firms achieve 400% to 800% ROI and up to 1,018% more leads — even in highly competitive legal markets.
Smarter Tech, Better Leads
Our AI-powered tools qualify leads, track every call and click, and automate repetitive tasks, helping you fill your pipeline faster.
A Team That Moves Fast
No waiting days for answers. You get a dedicated client success partner and a full team of legal marketing pros — all hyper-focused on your growth.
You're In the Driver's Seat
Your content. Your website. Your data. Your leads. We don’t hold anything hostage — you keep full control of every asset we build.
Every Missed Click Is a Case Signed by Your Competitor
Solely relying on referrals is not enough.
When someone Googles “real estate lawyer near me,” are they finding you… or your competitor? If you’re not on page one, you’re losing out on cases worth $10K, $50K, even $100K+ to firms with better marketing.
Grow Law Firm gives you an edge. In the last 6 months alone, we've helped law firms generate over $50 million in qualified leads.
We’ve driven up to 1,018% more leads and helped firms crush markets they used to struggle in. Stop missing cases that should be yours.
Request Your Free Legal Growth Plan Today
(Limited Time - $499 Value)

Sasha Berson
Chief Growth Officer
Grow Law Firm
We Help Real Estate Lawyers Like You…
Attract high-value prospects, both commercial and residential (the kind that actually convert)
Build authority in your niche… so you’re not just another name in the search results
Expand into new markets strategically (no more burning money on guesswork)
Generate referrals from brokers, developers, and other professionals already in your network
Turn your site traffic into signed cases, not just clicks and bounce rates
Boost Your Bottom Line with a Smart
Real Estate Marketing Plan

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Todd Newlin | Newlin Law Offices
partner since oct 2023
“Grow Law Firm has been great to work with. My business is growing at the pace I expected after hiring them. They are very responsive to all of my questions and concerns. I recommend them without hesitation.”
- +408% Marketing ROI
- +106% Conversion Rate
THE LAW FIRM MARKETING EXPERTS
Unlock Explosive Revenue Figures In 3 Steps
We understand — you’re skeptical right now. You've already thrown money at marketing that didn’t convert. Our 3-step process guarantees results:
📈 Step 1: Get a Strategy That Fits Your Firm
Sick of sales pitches? So are we. That’s why we start with a custom growth plan — 100% free, even if you don’t work with us. We dig into: Who your ideal clients are, what your competitors are doing, and where your biggest local opportunities lie. Walk away with a tailored strategy built around your growth.
🥇 Step 2: Grow Your Firm with ROI-First Marketing
We bring a full bench of legal marketing pros — SEO strategists, PPC experts, designers, and content writers — all working behind the scenes to boost your bottom line. It’s like adding a marketing department overnight, minus the overhead.
🏦 Step 3: See Results You Can Measure (and Count On)
You’re not here for clicks — you want real clients. That’s why we only focus on the numbers that matter: qualified leads, booked consultations, and signed cases. We track every move, optimize what’s working, and cut what’s not, so your marketing actually pays for itself.
Book Your Free Consultation Today
(Limited Time - $499 Value)

The Verdict Is in on Grow Law Firm

Mary Grinnan
Law Firm Growth Expert
Request Your Free Law Firm Growth Plan Today
The competition is fierce. An inconsistent case flow can sink even great firms.
We’ll create a custom, data-driven strategy designed to attract high-value real estate clients and keep your pipeline full.
Get Your Free Law Firm Growth Plan
(This is 100% free and yours to take, even if you don’t hire us.)
Marketing for Real Estate Lawyers: Key Strategies
When potential clients search for a real estate attorney, you want them to find and contact you. Most will start on Google, so having a website is essential. After that, focus on digital marketing, like PPC, SEO, and social media platforms.
Engage clients by posting helpful content, responding to comments, and offering discounts. These strategies can help you attract new clients and grow your real estate law firm.
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How to Start a Real Estate Lawyer Marketing Campaign

Real estate lawyer marketing works best when you position yourself as both a legal expert and a trusted resource. One way to stand out is by writing and speaking on real estate topics you know best — whether that’s leasing, zoning, or property transactions.
Stay active with your social media marketing strategy by sharing timely updates and insights. This helps build credibility and keeps your firm top of mind for both commercial and residential audiences.
Don’t forget to re-engage past clients. Mark key dates like lease renewals or closing anniversaries to check in — these touchpoints often lead to new business.
Finally, nurture your referral sources and reconnect with past clients. Real estate lawyer marketing isn’t just about attracting new leads — it’s about staying visible and valuable to the people who already trust you.
SEO for Real Estate Lawyers’ Marketing
— What Is SEO?
Search engine optimization (SEO) is how your law firm gets found on Google. When someone searches for “real estate lawyers near me,” Google sorts through thousands of websites and ranks the ones with the most relevant, trustworthy content.

That’s why SEO for lawyers is so powerful. By using the right keywords and optimizing your site content, you can show up exactly when potential clients are searching for help. And unlike ads, SEO clicks don’t cost you every time someone visits your site.
Remember, SEO doesn’t have to be complicated — but it does need to be strategic. A professional team can help you build the kind of content Google (and your future clients) will love.
— How to Optimize Your Website
One of the most effective ways to improve your rankings is to write relevant, keyword-optimized content. Google displays the most helpful, trustworthy results for any search, so if you want your real estate law firm to appear at the top, your site needs to include the keywords people are actually typing in — like “real estate lawyer near me” or “property zoning disputes.”
That’s where real estate lawyer marketing meets strategy. Writing high-performing content for lawyer websites isn’t just about getting clicks — it’s about attracting the right audience and showing your expertise.
If you’re new to writing content like this, tools like Ahrefs, SurferSEO, and Semrush can help you find keywords and evaluate how competitive they are. For example, Ahrefs lets you search a phrase like “fractional real estate investment” and instantly view keywords, monthly search volume, and keyword difficulty. You can even analyze competitor sites using the “Site Explorer” feature to see what’s working for them.

Pro tip: Don’t overwhelm yourself by trying to use every tool. Pick the one that fits your workflow best and stick with it.
That said, no tool can replace your expertise. A legal blog post written by a real estate attorney will almost always build more trust than something outsourced to a generic freelancer. When readers find helpful answers to their questions, they’re far more likely to view you as a credible legal professional — and hire you when the need arises.
Bottom line? Content that ranks is great. But content that ranks and converts? That’s the real goal.
Real Estate Attorney Marketing PPC
— What Is PPC
PPC advertising for lawyers lets you reach people actively searching for real estate legal help — and you only pay when they click. These ads appear on Google, social media, and high-traffic websites, helping you connect with ideal clients quickly.
It’s a cost-effective way for real estate law firms to generate leads, build visibility, and grow their caseload without waiting months for organic traffic. The key? Crafting smart, well-targeted ads that resonate with your audience and drive real results.
Thinking about using PPC? Make sure you understand how it works — and how to make it work for your firm.
— How PPC Actually Works
When a real estate lawyer creates a PPC ad, they choose a set of keywords and bid on each one. Google then decides which ads to show based on your bid and Quality Score — a metric that factors in your ad’s relevance, landing page quality, and expected click-through rate.
Even if your bid is lower, a high-quality, relevant ad can outrank competitors. That’s why it’s critical to use tools like Ahrefs to choose keywords strategically — not just for content, but for your paid campaigns too.

Here’s what to watch for:
- Search Volume: How often people search for that keyword each month. More volume means more visibility — but also more competition.
- CPC (Cost Per Click): What you’ll pay each time someone clicks. Some real estate terms cost more, especially those tied to high-value transactions.
The key? Balance. You want keywords with enough volume to drive traffic, but not so expensive that they drain your budget fast.
Launching a Google Ads Campaign?
It only takes a few steps:
- Choose your campaign goal (e.g., consultations, calls).
- Select where your ads will appear (Google Search, Maps, etc.).
- Set your location and language preferences.
- Add your keyword list, and launch.
Done right, PPC is one of the fastest ways to get in front of motivated clients.
Prefer to stay focused on your law practice while the marketing is handled for you? Explore our real estate lawyer marketing services and request a free growth plan today.
Build a User-Friendly Website
SEO and PPC can drive traffic, but if your website isn’t built to convert, you’ll lose potential clients fast.
A clean, professional design builds instant trust. If your site looks outdated or cluttered, visitors may question your credibility, especially in real estate law, where trust is everything. A modern layout also makes your site easier to navigate, helping users find what they need quickly. And with mobile usage higher than ever, responsive design is no longer optional.
Client reviews are another must-have. Testimonials show that others have trusted you and had a positive experience, giving potential clients the reassurance they need to reach out.
And of course, your content matters. Clear, expert-written content builds authority, answers common legal questions, and keeps visitors engaged. The more helpful your website is, the more likely someone is to contact your firm and return when they need help again.
To stand out in a crowded real estate industry, a winning real estate lawyer website is crucial. It blends smart design, strong reviews, and content that converts.
Set Up a Google Business Profile for Real Estate Attorney Marketing
Your law firm GBP profile (formerly Google My Business) helps you show up in local search and Google Maps, helping potential clients find and contact you fast.
Start by creating and verifying your profile. Use real estate lawyer marketing keywords in your description and services to boost visibility. Add your logo, team photos, and even office walkthrough videos to build trust.
Don’t stop at setup — post regular updates, answer FAQs, and respond to reviews. A strong, active profile not only improves visibility but also helps clients feel confident choosing your firm.
Create a Robust Social Media Presence
Social media is a powerful tool in your real estate lawyer marketing efforts. Build a presence on platforms like LinkedIn to connect with other professionals, attract referrals, and share your expertise. Post legal tips, property law updates, or event invites to stay top-of-mind with your audience.
You can also join real estate-related forums and answer questions to build credibility. Don’t forget to list your services on directory sites and link back to your website or blog. The goal: establish trust, expand your reach, and turn your online presence into a steady stream of qualified leads.
Invest In Legal Content Marketing
Legal content marketing is one of the most effective ways real estate lawyers can attract new clients. By publishing high-quality, informative content, you position yourself as a trusted expert — and show up when potential clients are searching for answers.
Blogging about real estate transactions, zoning issues, or property disputes builds trust and keeps your firm top-of-mind. It takes consistency, but done right, content marketing can turn readers into clients — and grow your real estate law practice in a sustainable, cost-effective way.
Make Evergreen Content Pages for Your Real Estate Website
One of the smartest real estate attorney marketing strategies is creating evergreen content — pages that stay relevant over time, like “How to Resolve a Property Boundary Dispute” or “Steps to Closing a Real Estate Deal.” These pages build trust, improve your SEO, and serve as long-term lead generators.
Evergreen commercial and residential real estate content helps search engines recognize your site as a reliable resource, increasing your visibility and traffic. It also keeps prospective clients engaged, encouraging repeat visits and conversions.
In addition to helpful evergreen topics, make sure your website includes foundational pages like: FAQs, Services, Blog, About, Privacy Policy, Terms, Testimonials, Contact, and a Sitemap.
Ready to turn your traffic into clients? Explore our proven lead generation strategies for lawyers.
Leverage the Power of Blogging for Real Estate Lawyer Marketing
Blogging is a powerful way to attract clients and build authority in real estate law. By sharing expert insights and helpful analysis on legal trends, market updates, or regulatory changes, you position yourself as a trusted resource.
To get the most out of your blog:
- Focus on relevant, keyword-rich topics your clients are searching for
- Break down complex issues in a clear, approachable way
- Promote each post via your website, email list, and social media
Consistent blogging builds trust, improves your rankings, and keeps your firm top-of-mind when someone needs legal help.
Start an Email Marketing Campaign for Real Estate Attorney Marketing
Email remains one of the most cost-effective and high-converting tools in real estate attorney marketing. With the right law firm email marketing strategy, you can stay top-of-mind with prospects, build stronger relationships with past clients, and consistently generate new leads.
Whether you're announcing a new blog post, sharing real estate insights, or reminding contacts of your services, email lets you deliver value directly to their inbox. You can segment your list, personalize your messaging, and automate follow-ups — all without wasting time or money.
If you're not using law firm email marketing yet, you’re leaving leads on the table.
Sign Up for Online Real Estate Attorney Directories
Adding your firm to reputable legal directories is a simple but powerful step in real estate attorney marketing. When potential clients search for legal help, they often turn to directories to compare options quickly. If your firm isn’t listed, you risk being invisible when someone’s ready to hire.
Boost your online visibility, build credibility, and attract more qualified leads by adding your practice to top directories like:
- Lawyer Legion
- Nolo
- Justia
- LegalZoom
- Avvo
- FindLaw’s Lawyer Directory
These platforms help clients find, vet, and connect with lawyers, so make sure your profile stands out.
Create a Landing Page to Market Your Real Estate Practice
To market your real estate legal services, you already know your website is essential — but targeted lawyer landing pages can be even more effective for client acquisition.
Landing pages are standalone web pages designed to convert your target audience into leads. They typically include a focused message, a clear call to action, and a form for scheduling a consultation or requesting information.
Why use them?
- Focused marketing: Direct your campaigns to a single goal, such as more lease negotiations or purchase agreements.
- Lead tracking: Use analytics to see what’s working and where leads are coming from.
- Better conversions: Tailored pages outperform generic ones, helping you turn more visitors into clients.
If you’re not using landing pages yet, now’s the time to start.
Use Google Local Service Ads for Real Estate Attorney Marketing
Google Local Service Ads (LSAs) are a powerful tool in real estate law firm marketing, placing your firm at the very top of local search results. These sponsored listings come with a call-to-action button, making it easy for potential clients to call or message you directly.
But there’s a catch: to qualify, your attorneys must be licensed, insured, and pass Google’s background checks. It’s a thorough process, but it pays off. LSAs show up before traditional ads and organic listings, giving you a major visibility boost exactly when someone searches for a real estate attorney near them.
If your firm qualifies, LSAs can be one of the most effective ways to generate high-intent leads fast.
Too Busy to Do It Alone? Let’s Get You More Clients, Bigger Cases, and Real Growth!
You’re not just any law firm — you’ve carved out a niche in real estate, and now it’s time your marketing actually reflects that.
Whether you want to rank at the top of Google, get more qualified leads from ads, or become the go-to expert in your market, we can help you make it happen.
At Grow Law Firm, we don’t believe in cookie-cutter campaigns. We build bold, data-backed strategies around your goals — so you attract the right clients and cases that pay.
You’ve got the legal expertise. We’ve got the marketing down. Explore how our attorney SEO services can help your real estate law firm grow.
Frequently Asked Questions
1.
What makes marketing for real estate lawyers unique?
Read more
Marketing your real estate law firm isn’t just about getting seen — it’s about earning trust. When property is involved, the stakes are high and the money’s serious. That means clients aren’t just looking for any lawyer… they’re looking for someone who knows their stuff and makes them feel confident every step of the way.
Great marketing in this space does both: it shows off your expertise in things like zoning laws, contracts, and local regulations, and speaks to the real concerns your clients have, whether they’re buying, selling, developing, or leasing.
2.
How much do your real estate attorney marketing services cost?
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It depends on how competitive your market is and how aggressively you want to grow. Most firms invest at least $2,500/month to start seeing real momentum. Every plan includes a tailored strategy, full implementation, and detailed monthly reporting. But our marketing routinely pays for itself by delivering a 400% to 800% ROI.
3.
When can I expect results from real estate law marketing?
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PPC ads can bring in leads almost immediately. SEO and content marketing take a little longer, but they’re powerful long-term investments. You’ll typically see early results around the 6-month mark, with steady growth compounding over 12 months. We track everything in detail and adjust based on what’s working, so your results only get better with time.
4.
What else can I do to promote my real estate law practice?
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Don’t sleep on traditional marketing. Some of your best clients can come from strong referral partnerships with real estate agents, developers, and property managers. Speaking at local events, joining industry groups, and sharing your insights through articles or posts? All of it builds trust and gets your name out there.
But the real power move is to blend those traditional tactics with a solid online strategy. That’s when things really start to click.