Portland Injury Firm Transforms Approach to Client Acquisition

BUILDING A CASE

Crafting a Winning Strategy:

After a thorough analysis of Newlin Law Offices' digital presence, we crafted a tailored strategy to address their specific challenges and goals. Our approach focused on the following key areas:

• SEO strategy: We revamped Newlin's online presence to extend beyond Portland. This involved restructuring the website to target both local and statewide personal injury cases. We created dedicated service pages for each practice area. Our team optimized these pages with relevant keywords and location-specific content.
• Web design and conversion optimization: Newlin's website underwent a complete overhaul. We put Todd Newlin's experience and the firm's impressive track record front and center. The new design featured streamlined navigation, making it easy for potential clients to find the information they needed. We introduced a unique selling proposition throughout the site, guiding visitors towards contacting the firm.
• Multilingual approach: Recognizing the diverse population in Oregon, we implemented a comprehensive bilingual strategy. This went beyond simple translation. To facilitate real-time communication, we integrated Jivochat, allowing the firm to engage with both English and Spanish-speaking visitors instantly. This approach opened up a new client base that was previously underserved in the region.