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Portland Injury Firm Transforms Approach to Client Acquisition
Witness how a targeted digital strategy elevated a local personal injury practice, resulting in a 575% boost in website visitors and a leap in client inquiries.
- 408% ROI
- 258% INCREASE IN CONVERSION
- 106% INCREASE IN CONVERSION RATE
- 575% INCREASE IN ORGANIC TRAFFIC
THE BRIEF
An Offline Reputation That Falls Short Online
Newlin Law Offices had built a solid reputation in Portland, Oregon as advocates for personal injury victims. Their 15-year track record spoke volumes, boasting over $1 million in settlements and verdicts. Yet, their digital footprint failed to match their courtroom wins.
While they excelled locally, their online presence lagged behind larger competitors, limiting their reach across Oregon. The firm's website struggled to attract and engage potential clients, particularly failing to connect with the area's significant Spanish-speaking population. Newlin Law Offices faced a critical challenge: how to translate their local success into statewide digital dominance.
- Firm size: 2-5 Lawyers
- Specialty: Personal Injury
- Location: Portland, OR
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INITIAL DISCOVERY
Bridging the Gap Between Reputation and Online Presence
Our initial discussions with Todd Newlin revealed a firm ready to expand its horizons. They weren't content with local success; they aimed to become a leading voice in personal injury law across Oregon. This ambitious goal required a multi-faceted approach.
They needed to boost their online visibility to compete with established firms, extend their reach beyond Portland, transform website visitors into qualified leads, and effectively engage both English and Spanish-speaking clients. The path forward was clear: a comprehensive digital strategy tailored to Newlin Law Offices' unique strengths and aspirations.
BUILDING A CASE
Crafting a Winning Strategy:
After a thorough analysis of Newlin Law Offices' digital presence, we crafted a tailored strategy to address their specific challenges and goals. Our approach focused on the following key areas:
- SEO strategy: We revamped Newlin's online presence to extend beyond Portland. This involved restructuring the website to target both local and statewide personal injury cases. We created dedicated service pages for each practice area. Our team optimized these pages with relevant keywords and location-specific content.
- Web design and conversion optimization: Newlin's website underwent a complete overhaul. We put Todd Newlin's experience and the firm's impressive track record front and center. The new design featured streamlined navigation, making it easy for potential clients to find the information they needed. We introduced a unique selling proposition throughout the site, guiding visitors towards contacting the firm.
- Multilingual approach: Recognizing the diverse population in Oregon, we implemented a comprehensive bilingual strategy. This went beyond simple translation. To facilitate real-time communication, we integrated Jivochat, allowing the firm to engage with both English and Spanish-speaking visitors instantly. This approach opened up a new client base that was previously underserved in the region.
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THE WINNING VERDICT
Digital Dominance That Translates to Real-World Results
The impact of our digital strategy on Newlin Law Offices' online presence and client acquisition was substantial. In the 10 months since they became our clients, the firm has experienced a remarkable transformation.
Their organic traffic increased by an impressive 575%, bringing significantly more potential clients to their website. This surge in traffic translated into real leads, with a 258% increase in conversions, meaning nearly three times more potential clients were reaching out for consultations.
The firm's conversion rate also saw a substantial boost, increasing by 106%. This meant that not only were more people visiting the site, but a higher percentage of those visitors were taking action and contacting the firm.
Notably, Newlin Law Offices experienced a significant increase in leads from the Spanish-speaking community. The website's enhanced accessibility and targeted content for this demographic allowed the firm to better serve the diverse population of Portland and the surrounding areas.
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Todd Newlin
Newlin Law Offices
Watch Review
In the Client’s Words
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