FAMILY LAW MARKETING
Stop Losing Revenue: We Deliver a 400%+ ROI for Our Family Law Clients
Your marketing should bring you new clients — period. At Grow Law Firm, our SEO, PPC, content marketing, and web design services are proven to deliver a 400% to 800%+ ROI and drive up to 1,018% more leads for family law firms.
Book Your Free Consultation Now
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Comparing Marketing Agencies?
Here’s Why Family Lawyers Choose Us.
Full Transparency
You’ll see exactly where every dollar is going, track your traffic and leads in our client portal, and get actionable projections on how we plan to boost your bottom line.
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Explosive Growth
Our clients regularly see a 400% to 800%+ ROI and 1,018% more leads, jumping ahead of their competitors, and bringing in consistent, high-quality cases.
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A Unique Edge to Scale Faster
Our proprietary tools save you over 100 hours by identifying top SEO and PPC strategies, automating key tasks, and bringing in smarter, AI-driven leads. Scale faster with fewer hurdles.
Dedicated Experts at Your Service
Get a personal account manager who responds in 24 hours or less, plus a powerhouse team of SEO experts, web designers, copywriters, and more, all focused on growing your firm faster than ever.
More Freedom. More Clients. Less Stress.
How We Grow Your Family Law Practice
SEO MARKETING FOR FAMILY LAWYERS
Be the #1 Lawyer Clients Find (and Hire)
Visibility is your ticket to attracting ready-to-act clients. Get a custom ROI-first SEO strategy that skyrockets your online presence, and pushes your firm in front of the right clients. Our family law clients have increased their organic traffic by up to 919%.
PPC ADVERTISING FOR FAMILY LAWYERS
Make Money Faster with Laser-Targeted Ads
PPC ads bring in leads fast, but only if they’re optimized correctly. We ensure every dollar you spend drives high-quality, ready-to-hire clients to your family law firm while keeping costs low and driving your ROI through the roof.
FAMILY LAW FIRM WEBSITES
'Wow' with a Website That Converts While You Sleep
Clients are searching. Let your website do the work. Our team designs sleek, high-converting, mobile-optimized sites that instantly inspire trust and generate up to 10x more leads for your family law practice.
LOCAL SEO FOR FAMILY LAWYERS
Book Local Clients Quicker
Be the first lawyer potential clients see when they search “family lawyer near me.” Our local SEO tactics dominate Google Maps and local directories, ensuring your firm attracts high-value cases right from your neighborhood.
LEAD GENERATION FOR FAMILY LAWYERS
Attract More Leads Who Are Ready to Act
Kiss those low-quality leads goodbye. Our AI-driven system filters out the bad ones, delivering a steady stream of high-intent legal leads. The result? More qualified cases, faster.
CONTENT MARKETING FOR FAMILY LAWYERS
Get Content That Captures Leads on Autopilot
Stop wasting time on content that doesn’t bring in clients. We create optimized, high-conversion content that gets you noticed. From strategic blog posts to compelling case studies, your new content will capture leads and turn them into paying clients.
TRUST. CLARITY. RESULTS.
We Follow a 3-Step Process to Drive Your Success
How do we drive an insane 400% to 800%+ return on investment for our family law clients?
A Revenue-Driven Growth Plan
We don’t guess. We analyze. We dig deep into your current marketing to uncover exactly where your opportunities lie. Then, using our 15 years of experience and in-house AI-powered tools, we craft a customized strategy that’s designed to attract clients and boost your revenue. You get a clear, actionable growth plan — and it’s yours to keep, even if you choose not to work with us.
Your Dream Team of Marketing Experts
If you do work with us, you’ll get a team of 50+ experts who eat, sleep, and breathe family law marketing. From SEO to content, paid ads, and social media, we’ve got all bases covered. We work as one unified team, laser-focused on driving your growth and putting money in your pocket.
Clear, No-BS Reporting
Every month, you get a detailed report that tells you exactly where your money is going and what you’re getting in return. We break down lead quality, ROI, strategy effectiveness, and next steps. With Grow Law Firm, you'll always see real numbers.
5-STAR SUCCESS STORIES
250% More Leads in Year One!
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Todd Newlin
Newlin Law Offices
"Grow Law Firm has been great to work with. My business is growing at the pace I expected after hiring them. They are very responsive to all of my questions and concerns. I recommend them without hesitation."
- 408% MARKETING ROI
- 106% INCREASE IN CONVERSION RATE
- 575% INCREASE IN ORGANIC TRAFFIC
Omar Ochoa
Omar Ochoa Law Firm
"I vet and do due diligence quite a bit on who it is that we do business with. I did a lot of upfront research into the Grow Law Firm, and they have not disappointed me at all. My experience has met and exceeded my expectations."
- 1,036% MARKETING ROI
- 261% INCREASE IN QUALIFIED LEADS
- 919% INCREASE IN ORGANIC TRAFFIC
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Nick Gounaris
Gounaris Abboud, LPA
"Grow Law Firm, Anastasia and everyone at Grow have done a terrific job assisting us and providing us the support and guidance we need to achieve success."
- 416% MARKETING ROI
- 38% INCREASE IN QUALIFIED LEADS
- 54% INCREASE IN ORGANIC TRAFFIC
Yusmeris Lape, Senior Paralegal
Oresky & Associates, PLLC
"The Grow Law Firm has helped improve our online presence. Thanks to them we have improve our Google Search results as well as our online marketing. We are able to reach potential clients in a more practical and effective way. Anastasia and Michael go above and beyond, answering all of our questions and concerns. They take the time to teach us and are always responsive. We highly recommend them."
- 101% INCREASED IN QUALIFIED LEADS
- 487% INCREASED IN CONVERSIONS RATE
Our PPC Strategies Fuel Our Clients’ Growth
261% Increase in Qualified Leads
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106% Increase in Conversion Rate
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373% Increase in Qualified Leads
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Mary Grinnan
Law Firm Growth Expert
Become the Go-To Family Lawyer in Your City with Smarter Marketing
If you’re committed to seeing tangible growth, our marketing expertise is your key to success.
Get Free Consultation
NOTICE: Due to high demand, a limited number of free growth plans are available each month. Book your session today to get your action plan.
12 Family Law Marketing Tips to Grow Faster
Ready to get a huge payoff from your family law firm’s marketing? Check out our top 12 tips designed to boost your outreach, engage clients, and grow your practice. Start using these strategies today, and watch your client base soar.
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1. Go Digital with a High-Performance Family Law Website
Your family law firm’s website is your digital identity. As all your marketing efforts lead back to it, your site must be professional, modern, and high-performing. Here’s what family law websites should have:
- Mobile-friendly: Most clients will visit from their phones. Don’t ignore the mobile experience.
- Intuitive: Organize content logically, like putting “Awards” in the “About Us” section, not “Practice Areas.”
- Great UX: A frustrating site leads to lost clients. Ensure smooth navigation and fast loading.
- SEO-friendly: Your content should engage readers and perform well in search engines.
Make sure your website works hard for you and your family law firm clients.
Grow Law Firm has a quickly growing, extensive portfolio of clients. We pride ourselves on our law firm's website design services.
2. Leverage SEO for Divorce and Family Law Marketing
SEO (search engine optimization) helps your family law firm get found by clients who need you the most. Here's how it benefits your practice:
- More website traffic: Rank higher and attract more potential clients.
- Builds credibility: Being at the top of search results makes your firm look professional and trustworthy.
- Cuts marketing costs: SEO is a cost-effective lead generator compared to paid ads.
- Better user experience: A fast, easy-to-navigate site keeps clients engaged and coming back.
Ready to boost your online presence? Learn more about SEO for lawyers.
You might also like: SEO for Family Law Firms and Divorce Attorneys: The Complete Guide.
3. Provide Expert Family & Divorce Law Content
Your website content is key to ranking higher and engaging visitors. Poor or spammy content won’t help you get noticed. Here's how to enhance your content for SEO:
- Create long-form, valuable content that covers key family law topics.
- Update regularly with fresh, relevant content to stay visible.
- Use researched keywords (short-tail, mid-tail, and long-tail) to target the right audience.
- Make your content easy to read with headings, subheadings, and a conversational tone.
- Add visuals to break up text and make the content more engaging.
- Share real client experiences (with permission) to build trust.
Boost your website visibility and attract more clients with optimized, highly engaging content.
If you're seeking expert assistance in optimizing your website for SEO, explore our list of top legal marketing agencies that can provide the expertise and support you need.
4. Create Family Law Practice Area Pages (Service Pages)
It's important to have dedicated service pages for your family law firm. This helps it rank on search engines and attract clients. Here's how to optimize each page:
- Alimony & Maintenance: Explain how spousal support is calculated, with tools like an alimony calculator.
- Child Custody: Outline how courts determine custody and tips for negotiation.
- Child support: Discuss financial responsibilities, payment calculations, and enforcement.
- Collaborative divorce: Highlight how this process allows couples to settle outside court.
- High Net Worth Divorce: Focus on specialized services for clients with complex finances.
- Domestic Violence: Offer resources and support for victims during and after divorce.
Build pages that are SEO-friendly with relevant keywords to enhance visibility and engage potential clients. These pages must work overtime to provide value to your audience while enhancing your family law marketing and ensuring your firm gets found.
5. Don't Forget Local SEO for Divorce Lawyer Marketing
Local SEO for lawyers matters now more than ever. In post-COVID times, “near me” searches have grown substantially, and people look for family law and divorce services in their local vicinity. Along with your SEO optimization goals, family law practices should have SMART goals and strategies linked to local searches. Your local search plan of action should include the following:
- Update your law firm's Google Business Profile: Ensure your profile is complete and up-to-date for better local visibility.
- Regularly publish localized content: Create content relevant to your community to boost local SEO and attract nearby clients.
- Establish a presence on local websites: Get listed on local directories and websites to increase exposure and local credibility.
- Have a law firm policy to ask for reviews: Encourage satisfied clients to leave positive reviews to build trust and attract new clients.
Your law firm marketing budget must include local campaigns so that you stand out in local searches for a zip code or neighborhood.
6. Leverage the Power of Testimonials for Family Law Firm Marketing
Testimonials are statements, comments, or reviews given by clients who have experienced the services of a particular family law firm. Here's why they're important:
- Build Trust: Positive reviews boost your reputation, showing potential clients they can count on you.
- Stand Out: A unique testimonial can highlight what makes your firm different and attract more attention.
- Create Connection: Hearing real experiences builds emotional bonds between your firm and potential clients.
- Drive Conversions: People trust others’ experiences and strong testimonials can turn interest into action.
Let testimonials speak for your excellence and turn leads into loyal clients.
7. Start Link Building for More Family Law Leads
Link building is crucial for SEO but requires caution. Avoid spammy tactics, instead, focus on quality, not quantity. Here’s where to get valuable backlinks:
- Legal directory profiles
- Local business directory profiles
- Legal article websites
- Local news features
- Shareable infographics
- Charitable sponsorships
- Press releases
Link building can be tricky, so steer clear of “too good to be true” deals. Don’t buy 1,000 backlinks for $10. This is a waste of time and money so make sure to build smart links for long-term success!
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8. Get Listed on Family Law Directories
Family law directories help clients find the right attorney by showcasing key details like practice areas and contact info.
Listings on trusted directories like Avvo, Justia, and Super Lawyers can increase your site’s credibility with search engines and put your firm in front of potential clients. Here’s how to choose the right ones:
- Relevance: Focus on directories that match your practice area and location.
- Reputation: Opt for directories with a strong reputation and trust among users.
- Traffic: Ensure the directory gets enough traffic to justify the listing.
- Cost: Balance your marketing budget with free vs. paid listings.
- Features: Look for directories with reviews, ratings, and SEO perks.
Get listed where it counts and watch your visibility grow.
9. Utilize the Strength of Paid Ads for Family Law Advertising
Pay-per-click (PPC) ads are a powerful tool for family lawyers to target clients actively searching for legal services. With PPC, you pay only when someone clicks on your ad, making it a cost-effective lead generation approach.
Benefits of PPC for family law marketing:
- Search ads: Appear at the top of search results when users search family law keywords.
- Display ads: Reach targeted demographics on websites and social media platforms.
- Retargeting ads: Stay top-of-mind for visitors who’ve engaged with your site before.
- Social media ads: Leverage platforms like Facebook and Instagram to expand reach.
PPC gives you immediate visibility and control over your campaigns.
10. Consider Social Media Marketing for Family Law
Social media marketing is a powerful tool for family lawyers to engage clients, build their brand, and establish credibility. Here's how to leverage different platforms:
- Facebook Ads for Attorneys: Post helpful family law content, respond to followers, and build your community.
- Instagram: Share your firm’s personality with visuals, infographics, and inspirational quotes.
- Twitter: Share news and articles, and use hashtags to expand your reach.
- LinkedIn for Lawyers: Share your expertise, participate in discussions, and connect with prospects.
- YouTube: Post videos explaining legal issues, client testimonials, and case studies.
Ready to elevate your online presence? Learn more about social media marketing for lawyers.
11. Email Marketing for Family Lawyers
Email marketing is a game-changer for family law firms, helping you stay top-of-mind and build strong client relationships. Here’s how to make it work:
- Legal advice: Share updates on divorce laws or child custody tips.
- Success stories: Build trust with testimonials and case wins.
- Events & webinars: Promote upcoming educational opportunities.
- CTAs: Include clear calls to action, like booking consultations.
- Best practices: Offer valuable tips for dealing with family law matters.
Start using email to grow your practice and stay connected with clients.
12. Start a Family Law Attorney Podcast
Podcasts are a powerful way to connect with potential clients and showcase your expertise.
By offering legal insights, answering FAQs, and sharing personal stories, you can build trust and reach a wider audience. Here’s how podcasts help with family law marketing:
- Break down complex legal terms.
- Share personal experiences to build a connection.
- Answer common client questions.
- Offer practical advice for handling divorce and family law issues.
Your podcast could be a very effective way to create a personal connection with future clients.
Families First: Build Your Family Law Practice Today!
Marketing a family law firm can be tough, but it's key to attracting new clients. Whether you're a divorce or family attorney, a strong brand message is essential. Top tips include investing in SEO, using PPC, building a high-performance website, leveraging social media, and listing your firm in directories.
Digital marketing takes time, so consider partnering with a professional law firm SEO agency like Grow Law Firm while you focus on clients. We specialize in SEO, PPC, and web design to help you grow your practice and attract more clients.
Frequently Asked Questions
1.
What makes marketing for family & divorce lawyers special?
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Marketing for family law firms is unique because it deals with emotionally charged issues like child custody, alimony, and divorce. To connect with potential clients, it’s crucial to build credibility by highlighting your qualifications and showcasing testimonials. Target the right audience, whether it’s people going through a divorce or those seeking a prenuptial agreement. A strong online presence is crucial, as clients usually research lawyers before reaching out. Make sure your website is informative, easy to navigate, and engaging.
2.
What else can I do to promote my family law practice?
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Try experimenting with video marketing, as it can significantly boost your visibility if done right. Create educational videos on common family law topics and share them across your website, YouTube, and social media. Live Q&A sessions or webinars are also effective for engaging with potential clients in real time and answering their legal questions.
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When can I expect results from family law marketing?
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Results from family law marketing can take time, but you’ll likely see improvements in 3 to 6 months. We’ll start by boosting your online presence and optimizing your website, which takes time to improve search rankings and generate leads. More steady results, like a flow of new clients, may take up to a year, depending on how competitive your local market is. The key to success is staying consistent and making adjustments along the way.
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How much do your family law marketing services cost?
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Family law marketing packages usually start at $3,000 per month for basic services. For more extensive strategies, like SEO, content marketing, and ad management, the cost can go up to $15,000 per month. The price varies depending on your needs, so it’s important to balance cost with quality to ensure you get the best ROI.