On-demand Webinar: How to Bring Your Law Firm More Clients
Watch Our Webinar
read icon arrow
Get a Complimentary Marketing Plan for Your Law Firm
Schedule a Call
Book a Call

Top 16 Law Firm Marketing Agencies in 2024

Explore the 15 best legal marketing companies and expert insights from Kevin Dasey, the founder of Array Digital, to choose the perfect agency for your law firm's success.

13 min


Jan 31, 2023

Looking for the best legal marketing agency for your business to enhance your law firm's digital marketing efforts in 2024? Terms like search engine optimization, top-of-funnel strategies, and pay-per-click may seem overwhelming, but they are crucial for successful legal marketing. As competition intensifies, it's essential to stay ahead and attract a consistent flow of clients. Fortunately, you don't have to navigate this complexity alone. Here's the list of top 15 legal marketing companies so you could choose the one that suits your business the best!

However, we think it's not enough to just give you a list - we think it's important to give you all the informatrion on how to choose a digital marketing agency that is right for your law frim. There are several factors to consider when looking for a digital advertising company. In the recent episode of the Grow Law Firm podcast, Kevin Daisey — founder of Array Digital and Host of the Managing Partners Podcast — speaks with host Sasha Berson on the topic of choosing a legal marketing firm.

Watch full-time video

What Is a Law Firm Digital Marketing Agency?

A law firm digital marketing agency collaborates with firms to develop and oversee an effective digital advertising strategy, generating quality leads. This involves promoting legal services online, on social media, and through email marketing to attract clients, expand caseloads, and boost credibility. Partnering with an experienced agency minimizes time spent on business development, enabling a focus on client-centric priorities.

Top 15 Best Law Firm Marketing Companies

Below, Grow Law Firm offers a curated list of some of the top law firm marketing agencies.

1. Grow Law Firm — a Law Firm Digital Marketing Agency

At Grow Law Firm, we proudly offer a comprehensive range of services to empower law firms in their digital marketing efforts. Our expertise spans across three key areas: PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization), and website design.

We work closely with our clients, taking a customized approach tailored to their specific goals and target audience. By combining strategic planning, data-driven insights, and innovative techniques, we deliver results that exceed expectations.

The top positions achieved by Grow Law Firm in the industry are a result of our dedicated work and commitment to excellence.

As an award-winning marketing agency, we specialize in marketing for specific types of law firms, typically small to medium-sized. Our commitment to excellence has been recognized by industry leaders such as Expertise, Clutch, and UpCity, where we have been honored for our exceptional work.

At Grow Law Firm, we are dedicated to delivering exceptional results and helping law firms thrive online. Whether you require PPC, SEO, or website design services, our team of experts is ready to tailor a customized strategy that aligns with your goals and helps you achieve digital marketing success.

2. Rankings

Rankings screenshot
Source: Rankings
Practice Areas: Personal injury, criminal defense, bankruptcy, family law, employment law, estate planning
: Marion, IL
: Focuses on law firm marketing, specializes in six niche practice areas, free 30-minute consultation.

Rankings is one of the best law firm marketing companies that specialize in providing SEO services to law firms. Aside from SEO services, Rankings can also assist in attorney website design, Google Local Services ads, PPC, and social media advertising.

The founder of Rankings, Chris Dreyer, established the company in 2013. He's also the host of the podcast Personal Injury Mastermind, which discusses topics concerning personal injury marketing. Clients of Rankings include Jacoby & Meyers, The Levin Firm, and Dolman Law Group. Rankings doubled leads for The Levin Group and improved organic search traffic by 3,400%. It also tripled the client volume for Stewart J. Guss, Attorney at Law.

Rankings is a renowned law firm marketing company that specializes in providing comprehensive SEO services to law firms. In addition to SEO, Rankings offers a range of digital marketing services, including website design, Google Local Services ads, PPC, and social media advertising.

3. BluShark Digital

BluShark screenshot
Source: BluShark Digital
Practice Areas: No specifics on practice areas
: Washington, D.C.
: Mostly focuses on law firms, comprehensive SEO knowledge, exclusivity. Founded by an attorney.

BluShark Digital is among the best law firm marketing companies focused on SEO strategy. Technical SEO, link building, and local SEO are some of this company's specialties. The founder, Seth Price, is an attorney who scaled his firm from two lawyers to 38 in less than a decade.

BluShark Digital aims to increase qualified lead generation through a holistic advertising strategy that addresses all facets of a law firm's marketing needs.

Aside from BluShark Digital's marketing services, it also hosts two podcasts: The Law Firm Blueprint and SEO Insider. Both podcasts address trends in law firm marketing and SEO changes. BluShark Digital's commitment to delivering effective SEO strategies and providing valuable educational resources sets them apart among legal marketing agencies.

4. SmartSites

SmartSites screenshot
Source: SmartSites
Practice Areas: No specifics on practice areas
: Paramus, NJ
: Google Premier Partner, PPC specialty, free proposal.

SmartSites is an award winning marketing agency that specializes in PPC marketing, SEO campaign building, and web design. While it doesn't focus exclusively on legal marketing services, its clients include Shulman Law Group, New Jersey Mediation, and a few other law firms.

This company is an excellent choice for a law firm that needs a website designed with the best SEO practices in mind or wants to develop an effective PPC marketing strategy. However, SmartSites doesn't focus on content marketing strategies, so companies that want to increase their rankings on search engines may find other agencies to be a better fit.

SmartSites has won several awards for its services, including the Top Digital Marketing Agency by Best Company and #1 for Marketing Strategy by G2. It has more than 325 five-star reviews on Google.

5. WebFX

WebFX screenshot
Source: WebFX
Practice Areas: Not focused explicitly on law marketing services
: Harrisburg, PA
: Transparent pricing information, detailed website, comprehensive information about the technology used on projects.

WebFX stands as a SEO agency, offering a wide range of attorney marketing services, including enterprise and local SEO, Google Local Services ads management, and technical SEO. It can assist with PPC ad development and placement, programmatic advertising, social media management, and online reviews.

Aside from its extensive SEO services, WebFX also provides website design and redesign, content marketing, and web video production services.

WebFX is a great solution for law firms seeking extensive marketing efforts across varied channels, including video, PPC, SEO, and social media. It has over 500 digital marketing experts on staff to assist your law firm's marketing efforts.

6. Accel Marketing Solutions

Accel Marketing Solutions screenshot
Source: Accel Marketing Solutions
Practice Areas: Family law, medical malpractice, personal injury, bankruptcy, estate planning, employment law
: Montvale, NJ
: You own the website, diverse legal services, free evaluation, and focus on law firms.

Accel Marketing Solutions is one of the best legal marketing agencies focusing solely on law firms. You can obtain help with search engine optimization, video production, social media marketing, and PPC at Accel Marketing Solutions.

Unlike other attorney marketing companies, Accel is not focused on selling solutions; they prioritize working alongside you as a dedicated partner. The company believes that educational legal content is one of the cornerstones of law firm SEO, so it will likely recommend posting written articles on topics that address your client's typical legal inquiries.

The team at Accel consists of specialists with diverse backgrounds, ensuring a well-rounded approach to attorney marketing services. Clients include Trombly & Singer PLLC, Loker Law, Butler, Giraudo & Meister, P.C.

7. iLawyerMarketing

iLawyerMarketing screenshot
Source: iLawyerMarketing
Practice Areas: Personal injury and criminal defense, but open to all law firms
: San Diego, CA
: No long-term contracts, custom sites, works with a limited number of law firms.

iLawyerMarketing was founded in 2005 and is one of the most highly regarded legal web design companies. Services include SEO, video production, web design, PPC management, Facebook marketing, and YouTube advertising.

This marketing agency for lawyers can also assist with less-common digital marketing services, including geofencing, retargeting, chatbots, and connected TV advertisements. It also supports marketing efforts for mass torts.

Potential clients interested in working with iLawyerMarketing should contact the company to schedule a consultation. If you already know what services you need, you can request a custom quote, and iLawyerMarketing will reach out to you.

8. Juris Digital

Juris Digital screenshot
Source: Juris Digital
Practice Areas: Personal injury, criminal defense, family law, employment law, business law, estate planning, real estate law; small and midsize law firms
: Denver, CO
: You own your website, cost, and client transparency, focused on law firms.

Juris Digital is a digital marketing agency for law firms specializing in SEO, website development, content writing, and PPC. Its clients include Flores Tawney & Acosta, P.C., Bullock Legal, and River Run Law.

The agency has some excellent success stories, such as tripling organic search results for one client in twelve months and increasing new leads for a personal injury law firm by 60%. With a focus on achieving strong search engine results pages (SERP) rankings and a demonstrated track record of success.

Juris Digital places a special emphasis on its legal website design process. The lawyer marketing agency takes pride in creating impactful websites that capture the essence of law firms and effectively communicate their unique value to potential clients. Potential clients can review a comprehensive portfolio of Juris Digital's web design efforts.

9. LawRank

LawRank screenshot
Source: LawRank
Practice Areas: All law firms
: San Diego, CA, and New York, NY
: Robust SEO services, top-notch legal content, podcast.

LawRank is among the best-reviewed lawyer marketing firms focused on SEO, PPC, and web design. Its clients include Brian White Personal Injury Lawyers, Mission Personal Injury Lawyers, and Lavent Law, P.A.

All content generated by LawRank is either written or developed by attorneys or individuals who hold a JD. It focuses heavily on content creation for clients.

LawRank is well-equipped to serve as a marketing partner for law firms. According to LawRank's case studies, one client doubled its website traffic and increased first-time calls by 1,132%. Another practice increased its leads by 300%.

10. PaperStreet

PaperStreet screenshot
Source: PaperStreet
Practice Areas: Small law firms, midsize law firms, and enterprise clients
: Fort Lauderdale, FL
: You own your website, a content management system that allows you to update your website, and a content marketing plan is available.

Paperstreet is among the best lawyer marketing agencies specializing in SEO, law firm website design, content writing, and branding. Paperstreet has worked on over 2,000 web projects for law firms since 2001. Clients include Fowler Law Group, Henderson Franklin, and Gunter Firm.

While PaperStreet can assist with social media management and PPC marketing, the attorney marketing agency tends to focus on long-term results from SEO services.

PaperStreet's customer-centric approach is evident in their commitment to not impose mandatory subscriptions or recurring fees for "mystery maintenance." They believe that you should have full ownership of your website without any strings attached.

11. Postali

Postali screenshot
Source: Postali
Practice Areas: Personal injury, criminal defense, family law, solo practitioners; small and midsize law firms
: Columbus, OH
: Many services offered, focused on law firms, deep SEO knowledge.

Postali is among the most respected law firm marketing agencies offering web design, SEO, content writing, direct mail, PPC, PR, media relations, and video production. The company started in 2009 as a boutique agency for lawyers focused on direct mail campaigns. Clients include Bevilacqua PLLC and Kisling, Nestico & Redick.

The agency aims to be a one-stop shop for all your marketing needs. It is the recipient of several major digital advertising awards from Lawyerist, IMA, and Webby. Their commitment to putting the law firm's best interests first sets them apart as an exceptional attorney marketing agency.

12. Jurispage

Source: Jurispage
Practice Areas: Criminal defense, personal injury, family law, estate planning, employment law, immigration; small and midsize law firms
: Minneapolis, MN and Austin, TX
: Full-service digital marketing firm that specializes exclusively in working with law firms; month-to-month contracts.

When it comes to the best law firm marketing companies, JurisPage stands out. Founded by a lawyer, this full-service digital marketing firm focuses solely on helping law firms increase their visibility and scale their businesses. What makes JurisPage unique is their commitment to partnering with law firms to build an impressive web presence that captivates referrals, potential clients, and colleagues.

With expertise in the numerous practice areas, JurisPage offers tailored strategies to meet the diverse needs of law firms. Their team's deep understanding of the legal industry and their innovative approach to legal marketing sets them apart from the competition. By choosing JurisPage as your legal marketing firm, you can expect professional excellence, informed strategies, and impactful results for your law firm's digital presence.

13. ONE400

Source: ONE400
Practice Areas: A wide range of legal practice areas, including corporate law, intellectual property law, real estate law, criminal defense, and more; small, midsize and large law firms
: Los Angeles, CA
: Customized digital tools provision and collaboration with entrepreneurial lawyers and tech innovators.

ONE400 is not just your average law firm marketing company; it is a comprehensive creative agency that partners with law firms and legal tech companies to deliver innovative services and increase market share. In today's evolving legal landscape, having a holistic understanding of the industry, specialized knowledge, and tailored business plans are essential for competitive firms.

ONE400's team consists of developers, marketers, lawyers, and creatives, all experts in their respective fields. By focusing exclusively on the legal space, they have gained a deep understanding of the business and marketing strategies that drive sustainable growth.

14. Optimize My Firm

Source: Optimize My Firm
Practice Areas: Personal injury; small, midsize and large law firms
: Pittsboro, NC
: Personalized approach ensuring that clients' websites receive maximum visibility and exposure on the search engine.

Specializing in helping personal injury lawyers grow their practices and attract more prospective clients, Optimize My Firm focuses on the crucial aspect of ranking higher on Google. They understand that when a personal injury law firm's website ranks higher on Google, it translates into more visibility and ultimately more calls from prospective clients.

With a commitment to working with both large firms and solos, Optimize My Firm ensures they only collaborate with lawyers they know they can genuinely help. Their dedication to seeing great lawyers succeed and ensuring clients receive the best representation sets them apart. As a boutique agency, Optimize My Firm establishes realistic expectations and executes effective strategies to drive results.

Looking for ways to take your personal injury law firm to new heights? Get new clients with these proven personal injury lawyer marketing strategies

15. Custom Legal Marketing

Source: Custom Legal Marketing
Practice Areas: Personal injury, estate planning law, business law, criminal defense lawyers; small, midsize and large law firms
: San Francisco, CA and Tampa, FL
: Exclusive focus on one law firm per market ensuring exclusive marketing efforts and undivided attention for your firm.

What sets Custom Legal Marketing apart is their No Competition® Guarantee. Unlike other marketing companies, they only commit to serving one law firm in each market they operate in. This means that your firm receives their undivided attention and exclusive marketing efforts, maximizing your chances of success.

With an A+ rating from the Better Business Bureau and stellar five-star ratings on platforms like Google, Facebook, and Upcity, Custom Legal Marketing has earned a strong reputation for delivering exceptional results. They understand the importance of a custom website design, ensuring that it showcases your law firm's unique brand and effectively communicates your strengths to potential clients.

16. Legal Brand Marketing

Source: Legal Brand Marketing
Practice Areas: Criminal defense, estate planning, bankruptcy law, motor vehicle accident law and more; small and medium sized law firms
: Calabasas, CA
: Premium domains to enhance firm branding, pay-per-lead model, affiliate partner program.

Legal Brand Marketing emerges as one of the top attorney marketing companies, offering informative and engaging attorney marketing services to boost lead generation for legal services. With a deep understanding of the challenges in acquiring clients, Legal Brand Marketing excels in driving highly qualified leads to law firms through various online campaigns.

What sets Legal Brand Marketing apart is its innovative pay-per-lead model, which ensures transparency and risk-free collaboration. By delivering leads in real-time via email or text, the agency allows law firms to only pay for the leads they receive. This unique approach ensures that law firms can focus on converting leads into new clients, resulting in higher conversion rates.

How to Choose a Law Firm Marketing Agency

Knowing how to choose a marketing firm is vital for your company's success. After all, this is the company that will be responsible for helping you promote your law firm and grow your legal business.

"What I really would look into strong, you know, how strong are they as a team? What are their clients saying about them? Do they have some testimonials or references? Do they have a strategy? Do them themselves run their company on systems and processes?"
— Kevin Daisey

To find the right marketing agency for your law firm, you need to:

  • Evaluate your current efforts—what's working well and what needs improvement. See where an agency could add value.
  • Understand your goals—whether a certain growth percentage or expanding to new regions. An agency must have alignment here.
  • Determine how much you are willing to spend on marketing efforts and look for an agency that can work within your budget.
  • Research the agency's past clients and ask for references to ensure they have a track record of success.
  • Get a sense of their system and process to ensure the agency has experience in the legal industry and understands the unique challenges and opportunities facing law firms.
  • Ask an agency to do a short test run working with your firm. This allows properly vetting if collaboration will be a good fit.
Bonus: if you want to know more about what goes into choosing a law firm marketing agency beyond what we go over in this article, then listen to Sasha Berson discuss the topic with Steve Fretzin on the "Be That Lawyer" podcast here.

Why Consider Hiring a Legal Marketing Agency?

Hiring a marketing agency can save you time and resources. A good agency will have a team of experts in their respective fields, from SEO and law firm PPC services to social media and lawyer content marketing. Legal marketing companies also deeply understand the law and how to market law firms to potential clients.

Law firm marketing is complex, and agencies can relieve the burden of in-house teams. In addition, most agencies offer flexible payment plans, so you only pay for the services you need.

This setup means you don't have to spend time and money training in-house staff or trying to stay current with digital marketing trends. An agency will also have the necessary tools and software to carry out effective marketing campaigns, which can be costly if you purchase them yourself.

Here are a few benefits of hiring top legal marketing companies to assist you with your advertising needs:

Why Do You Need a Law Firm Marketing Agency?
Benefit Average Improvement
Increase in Leads 30-50% more leads generated
Boost in Website Traffic 40-60% increase in website traffic
Revenue Growth 20-40% growth in revenue
  • Expertise: Legal marketing agencies specialize in the legal industry, providing in-depth knowledge of the unique challenges and opportunities within the field.
  • Increased Visibility: They help improve your online presence, making your law firm more visible to potential clients through SEO, content marketing, and social media strategies.
  • More Legal Cases: Hiring a marketing agency for law firms can bring more cases by leveraging their expertise to attract and convert potential clients effectively, leading to a broader and more diverse client base.
  • Targeted Audience: Legal marketing agencies can identify and target your specific audience, ensuring that your marketing efforts reach the right potential clients.
  • Cost-Effective: Outsourcing your marketing needs to an agency can often be more cost-effective than hiring and maintaining an in-house marketing team.
  • Customized Strategies: These agencies tailor marketing strategies to suit your law firm's goals, whether it's lead generation, brand awareness, or reputation management.
  • Time-Saving: Letting professionals handle your marketing allows you to focus on practicing law, saving you valuable time.
  • Analytics and Reporting: Legal marketing agencies provide detailed analytics and reports, helping you measure the effectiveness of your campaigns and make data-driven decisions.
  • Reputation Management: They can assist in maintaining and enhancing your firm's online reputation, handling reviews, and responding to feedback effectively.
  • Compliance and Ethics: Legal marketing agencies are well-versed in the ethical guidelines and regulations governing attorney advertising, ensuring your campaigns adhere to all requirements.
  • Competitive Advantage: By staying updated with the latest trends and technologies, legal marketing agencies can give your law firm a competitive edge, helping you stand out in a crowded market.

Furthermore, a good marketing agency will be up-to-date with the latest trends and best practices. It will be able to alter its strategies accordingly to ensure that your campaigns are as effective as possible.

Give your law firm the digital advantage it needs by delving into our comprehensive guide, 'Digital Marketing for Lawyers: A Beginners Guide' - learn the latest techniques to grow your practice and reach your ideal clients online!

What Are Some of the Law Firm Marketing Agency Services?

Most legal marketing companies are small companies that offer their services to other businesses. Understanding how to find the right internet marketing company is essential for your success.

SEO Lawyer marketing agencies use SEO to help businesses improve their organic search rankings. This work drives traffic to clients' websites and allows them to convert more leads into customers.

SEO is as much an art as it is a science, and lawyer marketing agencies will have teams of experts who can work to improve your rankings. Good SEO is essential for online marketing success, and the right digital marketing agency will understand how it works.
PPC Pay-per-click (PPC) is an advertising model where you pay whenever someone clicks through from your ad to your website. When using this model, you are paying for visitors to your site instead of relying solely on organic traffic. This setup ensures that your ad is viewed by potential customers searching for your product or service.

Legal marketing companies are experts in this field and can help you get the most out of your PPC spending. Understanding how to find the right internet marketing company can help businesses create and manage PPC campaigns.
Website Services The best law firm marketing company can also help businesses create and manage their websites. This work includes optimizing the sites for search engines, creating content, and designing the user experience.

Legal marketing companies will have a team of experts who can help you design website services for lawyers that are easy to use and navigate. Online marketing campaigns are only as good as the website they drive traffic to.

A law firm's website is one of the most important marketing tools that the firm has. It is the initial point of contact between the company and most potential clients, so it should be designed to reflect the firm's brand and values.
Social Media Marketing Social media marketing involves using social media to promote your business. Legal marketing companies can help you to get the most out of your social media accounts. This work includes creating and sharing content, engaging with customers, and running paid ads.

Understanding how to find the right internet marketing company can help you create and manage your social media accounts, including those on Facebook, Twitter, TikTok, and more.
Content Marketing Content marketing can include writing blog posts, SEO writing, and developing social media content. The best law firm marketing company can help businesses create and distribute engaging content that drives traffic and conversions.

How much you spend depends on your business size and goals. The agency you hire will likely have a team of writers who can help you produce high-quality content.
Email Marketing Email marketing involves promoting your business to customers and prospects through email. This work can include sending newsletters, coupons, and other promotional material. A law firm marketing agency can help enterprises create and manage email marketing campaigns. Email marketing must be part of an online marketing strategy to be effective.
Design and Branding Creating memorable branding and design is essential for any business, and legal marketing companies can create a brand that customers will remember. A well-designed website and logo will help your firm to stand out from the competition and attract new clients.

The best law firm marketing company can help you to develop a strong brand identity that will distinguish you from your competitors.
Curious about the pros and cons of different digital marketing services? Unlock your law firm's digital marketing potential with our guide on digital marketing packages.

The Cost of Hiring a Marketing Agency

The cost of hiring the best law firm marketing company will vary depending on the agency's size, services, and experience. Ask for service estimates, including quotes for website design services and development, SEO, PPC, social media management, and content marketing.

Look at industry average costs and compare them to the agency's pricing. Legal marketing companies may charge higher rates than general marketing agencies, so be prepared.

"Percentage of revenue should be yours marketing and, you know, what is, where are you at based on averages, you know, industry averages with your spend? A lot of firms probably spend way under what they should be spending."
— Kevin Daisey

Your law firm's marketing budget will also vary depending on your law firm's size and goals. A smaller firm with a limited budget may only need essential services like website design and SEO. A more prominent firm may require more comprehensive services, such as content marketing and attorney social media management.

The best way to determine how much you should budget for marketing is to consider your goals and objectives. Once you understand what you want to achieve, you can work with a marketing agency to create a customized plan that fits your budget.

Grow Law Firm - Your Partner for Law Firm Marketing Excellence

With limited time and resources, managing effective marketing campaigns can be a challenge. That's where legal marketing agencies come in. These specialists offer a wide range of services, from website design and SEO optimization to content creation and social media management.

Finding the best legal marketing service for your firm involves selecting an agency that understands your needs, delivers results, and works alongside you to achieve your goals. At Grow Law Firm, we offer tailored services including law firm SEO, website development, email and social media marketing, and PPC campaigns. Contact us today to schedule your consultation and discover how we can enhance your online presence and drive growth for your law firm!

Kevin Daisey

Kevin Daisey

Managing partner of Array Digital

Kevin Daisey is a digital marketing expert and co-founder of Array Digital, with over twenty years of experience in the digital marketplace. As Chief Marketing Officer, Kevin helps law firms establish and lead in their respective fields through his expertise in website design and online growth strategies. In addition to his work at Array Digital, Kevin is the host of "The Managing Partners Podcast," where he shares insights on innovative marketing strategies and leadership dynamics with top legal professionals.

Calculate the Cost of Your Website
Please Fill All Fields to Get Your Result
Does your website need integrations with specific tools or systems:
Website Design & Development Fee*
Add ons**
*Please be aware that all provided estimates are preliminary and subject to refinement following an in-depth discussion about your project and a comprehensive gathering of your specific requirements.
**Connect with our SEO specialist to explore our ongoing packages designed to enhance your website's visibility and searchability, ultimately leading to an increase in customer engagement and conversion rates.
Looking to split the payment?
Pay for your website in 24 incremental payments (0% Finance)
Deposit $3,500
Monthly Payment (24 months)
Calculate the Cost of My Website
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Marketing audit

Don't just wait for clients, attract them!

Get our FREE Marketing Audit to find bold new ways to boost your caseload.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
growth trend
Compare your practice INSTANTLY

Stay ahead of the competition!

Compare your law firm's performance to Local competitors with our instant assessment tool

  • red icon

    Get a clear picture of your firm's performance

  • red icon

    Boost your online presence

Compare my firm
growth chart