How to Choose Law Firm Marketing Agency: A Complete Guide

When searching for the best law firm marketing agency for your business, it can be difficult to know which one is right for you. You want to find a company that offers law firm marketing services that align with your needs and gives you the most substantial ROI for your marketing spend. Otherwise, it's just a waste of your time and money.

As a full-service marketing agency, Grow Law Firm understands the ins and outs that make a digital marketing company worth the expense. Our experience tells us that finding the right legal marketing agency comes down to a law firm's needs, and not every marketing service will be a suitable fit.

There are several factors to consider when looking for a digital advertising company. In this article, we'll discuss what to look for when making this critical decision and recommend a few companies for law firms with specific objectives.

What Is a Law Firm Digital Marketing Agency?

A law firm digital marketing agency works hand in hand with a firm to create and manage a digital advertising strategy designed to bring quality leads to the firm.

With a dedicated marketing agency, law firms can effectively advertise their legal services on the internet, on social media platforms, and through email marketing. The agency will implement techniques to attract clients, increase the firm's caseload, and enhance its credibility among its client base.

Working with an experienced law firm marketing agency will reduce the time you spend trying to build your business, allowing you to concentrate your efforts on more important matters, like your clients.

Grow Law Firm Digital Marketing Agency

When we recommend the best law firm marketing agency for your law firm, you might suspect that we would include ourselves at the top of the list. However, doing so wouldn't be very honest or transparent. One of our core values is transparency, and when we work with a new law firm, we seek to create a strong partnership with them. Though we offer practical and effective SEO and PPC services, it's crucial to find the agency that best fits your needs.

We've created this list because we know our services aren't for everyone. Grow Law Firm specializes in marketing for specific types of law firms, typically small to medium-sized. If you run a much larger firm or practice in an area we don't specialize in, it would be better for you to find a legal marketing agency more aligned with your firm's services.

At Grow Law Firm, you are our top priority. If we know there are marketing agencies that can better serve your needs, we'll gladly recommend them.

If you decide to partner with Grow Law Firm, you can expect an honest relationship built on trust. We have a proven track record of delivering undeniable results well worth the investment in our services.

Top 10 Best Law Firm Marketing Companies

Below, Grow Law Firm offers a curated list of some of the top law firm marketing agencies.

Rankings

Practice Areas: Personal injury, criminal defense, bankruptcy, family law, employment law, estate planning

Headquarters: Marion, IL

Pros: Focuses on law firm marketing, specializes in six niche practice areas, free 30-minute consultation.

Rankings is one of the best law firm marketing companies that specialize in providing SEO services to law firms. Aside from SEO services, Rankings can also assist in website design, Google Local Services ads, PPC, and social media advertising.

The founder of Rankings, Chris Dreyer, established the company in 2013. He's also the host of the podcast Personal Injury Mastermind, which discusses topics concerning personal injury marketing. Clients of Rankings include Jacoby & Meyers, The Levin Firm, and Dolman Law Group. Rankings doubled leads for The Levin Group and improved organic search traffic by 3,400%. It also tripled the client volume for Stewart J. Guss, Attorney at Law.

BluShark Digital

Practice Areas: No specifics on practice areas

Headquarters: Washington, D.C.

Pros: Mostly focuses on law firms, comprehensive SEO knowledge, exclusivity. Founded by an attorney.

BluShark Digital is among the best law firm marketing companies focused on SEO strategy. Technical SEO, link building, and local SEO are some of this company's specialties. The founder, Seth Price, is an attorney who scaled his firm from two lawyers to 38 in less than a decade.

BluShark Digital aims to increase qualified lead generation through a holistic advertising strategy that addresses all facets of a law firm's marketing needs.

Aside from BluShark Digital's marketing services, it also hosts two podcasts: The Law Firm Blueprint and SEO Insider. Both podcasts address trends in law firm marketing and SEO changes.

SmartSites

Practice Areas: No specifics on practice areas

Headquarters: Paramus, NJ

Pros: Google Premier Partner, PPC specialty, free proposal.

SmartSites specializes in PPC marketing, SEO campaign building, and web design. While it doesn't focus exclusively on legal marketing services, its clients include Shulman Law Group, New Jersey Mediation, and a few other law firms.

This company is an excellent choice for a law firm that needs a website designed with the best SEO practices in mind or wants to develop an effective PPC marketing strategy. However, SmartSites doesn't focus on content marketing strategies, so companies that want to increase their rankings on search engines may find other agencies to be a better fit.

SmartSites has won several awards for its services, including the Top Digital Marketing Agency by Best Company and #1 for Marketing Strategy by G2. It has more than 325 five-star reviews on Google.

WebFX

Practice Areas: Not focused explicitly on law marketing services

Headquarters: Harrisburg, PA

Pros: Transparent pricing information, detailed website, comprehensive information about the technology used on projects.

WebFX offers a full suite of digital marketing services, including enterprise and local SEO, Google Local Services ads management, and technical SEO. It can assist with PPC ad development and placement, programmatic advertising, social media management, and online reviews.

Aside from its extensive SEO services, WebFX also provides website design and redesign, content marketing, and web video production services.

WebFX is a great solution for law firms seeking extensive marketing efforts across varied channels, including video, PPC, SEO, and social media. It has over 500 digital marketing experts on staff to assist your law firm's marketing efforts.

Accel Marketing Solutions

Practice Areas: Family law, medical malpractice, personal injury, bankruptcy, estate planning, employment law

Headquarters: Montvale, NJ

Pros: You own the website, diverse legal services, free evaluation, and focus on law firms.

Accel Marketing Solutions is a leading legal marketing company focusing solely on law firms. You can obtain help with search engine optimization, video production, social media marketing, and PPC at Accel Marketing Solutions.

The company believes that educational legal content is one of the cornerstones of law firm SEO, so it will likely recommend posting written articles on topics that address your client's typical legal inquiries.

Clients include Trombly & Singer PLLC, Loker Law, Butler, Giraudo & Meister, P.C.

iLawyerMarketing

Practice Areas: Personal injury and criminal defense, but open to all law firms

Headquarters: San Diego, CA

Pros: No long-term contracts, custom sites, works with a limited number of law firms.

iLawyerMarketing was founded in 2005 and is one of the most highly regarded lawyer marketing agencies. Services include SEO, video production, web design, PPC management, Facebook marketing, and YouTube advertising.

The agency can also assist with less-common digital marketing services, including geofencing, retargeting, chatbots, and connected TV advertisements. It also supports marketing efforts for mass torts.

Potential clients interested in working with iLawyerMarketing should contact the company to schedule a consultation. If you already know what services you need, you can request a custom quote, and iLawyerMarketing will reach out to you.

Juris Digital

Practice Areas: Personal injury, criminal defense, family law, employment law, business law, estate planning, real estate law; small and midsize law firms

Headquarters: Denver, CO

Pros: You own your website, cost, and client transparency, focused on law firms.

Juris Digital is a digital marketing agency for law firms specializing in SEO, website development, content writing, and PPC. Its clients include Flores Tawney & Acosta, P.C., Bullock Legal, and River Run Law.

The agency has some excellent success stories, such as tripling organic search results for one client in twelve months and increasing new leads for a personal injury law firm by 60%.

Juris Digital places a special emphasis on its legal website design process. Potential clients can review a comprehensive portfolio of Juris Digital's web design efforts.

LawRank

Practice Areas: All law firms

Headquarters: San Diego, CA, and New York, NY

Pros: Robust SEO services, helpful blog, podcast.

LawRank is among the best-reviewed lawyer marketing agencies focused on SEO, PPC, and web design. Its clients include Brian White Personal Injury Lawyers, Mission Personal Injury Lawyers, and Lavent Law, P.A.

All content generated by LawRank is either written or developed by attorneys or individuals who hold a JD. It focuses heavily on content creation for clients.

According to LawRank's case studies, one client doubled its website traffic and increased first-time calls by 1,132%. Another practice increased its leads by 300%.

PaperStreet

Practice Areas: Small law firms, midsize law firms, and enterprise clients

Headquarters: Fort Lauderdale, FL

Pros: You own your website, a content management system that allows you to update your website, and a content marketing plan is available.

Paperstreet is among the best lawyer marketing agencies specializing in SEO, law firm website design, content writing, and branding. Paperstreet has worked on over 2,000 web projects for law firms since 2001. Clients include Fowler Law Group, Henderson Franklin, and Gunter Firm.

While PaperStreet can assist with social media management and PPC marketing, it tends to focus on long-term results from SEO services.

Postali

Practice Areas: Personal injury, criminal defense, family law, solo practitioners; small and midsize law firms

Headquarters: Columbus, OH

Pros: Many services offered, focused on law firms, deep SEO knowledge.

Postali is among the most respected law firm marketing agencies offering web design, SEO, content writing, direct mail, PPC, PR, media relations, and video production. The company started in 2009 as a boutique agency for lawyers focused on direct mail campaigns. Clients include Bevilacqua PLLC and Kisling, Nestico & Redick.

The agency aims to be a one-stop shop for all your marketing needs. It is the recipient of several major digital advertising awards from Lawyerist, IMA, and Webby.

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Why Consider Hiring a Legal Marketing Agency?

Hiring a marketing agency can save you time and resources. A good agency will have a team of experts in their respective fields, from SEO and law firm PPC services to social media and lawyer content marketing. Legal marketing companies also deeply understand the law and how to market law firms to potential clients.

Law firm marketing is complex, and agencies can relieve the burden of in-house teams. In addition, most agencies offer flexible payment plans, so you only pay for the services you need.

This setup means you don't have to spend time and money training in-house staff or trying to stay current with digital marketing trends. An agency will also have the necessary tools and software to carry out effective marketing campaigns, which can be costly if you purchase them yourself.

Here are a few benefits of hiring top legal marketing companies to assist you with your advertising needs:

Find more time to focus on your clients
Build a solid online presence
Reduce costs on marketing efforts that don't work
Establish yourself as an authority in your practice area
Receive advice from legal marketing experts

Furthermore, a good marketing agency will be up-to-date with the latest trends and best practices. It will be able to alter its strategies accordingly to ensure that your campaigns are as effective as possible.

Give your law firm the digital advantage it needs by delving into our comprehensive guide, 'Digital Marketing for Lawyers: A Beginners Guide' - learn the latest techniques to grow your practice and reach your ideal clients online!

What Are Some of the Law Firm Marketing Agency Services?

Most legal marketing companies are small companies that offer their services to other businesses. Understanding how to find the right internet marketing company is essential for your success.

SEO	Lawyer marketing agencies use SEO to help businesses improve their organic search rankings. This work drives traffic to clients' websites and allows them to convert more leads into customers. SEO is as much an art as it is a science, and lawyer marketing agencies will have teams of experts who can work to improve your rankings. Good SEO is essential for online marketing success, and the right digital marketing agency will understand how it works.
PPC	Pay-per-click (PPC) is an advertising model where you pay whenever someone clicks through from your ad to your website. When using this model, you are paying for visitors to your site instead of relying solely on organic traffic. This setup ensures that your ad is viewed by potential customers searching for your product or service. Legal marketing companies are experts in this field and can help you get the most out of your PPC spending. Understanding how to find the right internet marketing company can help businesses create and manage PPC campaigns.
Website Services	The best law firm marketing company can also help businesses create and manage their websites. This work includes optimizing the sites for search engines, creating content, and designing the user experience. Legal marketing companies will have a team of experts who can help you design website services for lawyers that are easy to use and navigate. Online marketing campaigns are only as good as the website they drive traffic to. A law firm's website is one of the most important marketing tools that the firm has. It is the initial point of contact between the company and most potential clients, so it should be designed to reflect the firm's brand and values.
Social Media Marketing	Social media marketing involves using social media to promote your business. Legal marketing companies can help you to get the most out of your social media accounts. This work includes creating and sharing content, engaging with customers, and running paid ads. Understanding how to find the right internet marketing company can help you create and manage your social media accounts, including those on Facebook, Twitter, TikTok, and more.
Content Marketing	Content marketing can include writing blog posts, SEO writing, and developing social media content. The best law firm marketing company can help businesses create and distribute engaging content that drives traffic and conversions. How much you spend depends on your business size and goals. The agency you hire will likely have a team of writers who can help you produce high-quality content.
Email Marketing	Email marketing involves promoting your business to customers and prospects through email. This work can include sending newsletters, coupons, and other promotional material. A law firm marketing agency can help enterprises create and manage email marketing campaigns. Email marketing must be part of an online marketing strategy to be effective.
Design and Branding	Creating memorable branding and design is essential for any business, and legal marketing companies can create a brand that customers will remember. A well-designed website and logo will help your firm to stand out from the competition and attract new clients. The best law firm marketing company can help you to develop a strong brand identity that will distinguish you from your competitors.

How to Choose a Law Firm Marketing Agency

Knowing how to choose a marketing firm is vital for your company's success. After all, this is the company that will be responsible for helping you promote your law firm and grow your legal business.

You'll need to determine your objectives and budget to choose the best law firm marketing agency for your practice. We recommend taking these steps when deciding on the right online marketing company for your business:

Define your law firm's business goals
Learn how the law firm marketing agency handles its business
Research the practice areas of the marketing agency
Thoroughly check case studies and reviews
Examine the services the agency provides
Ask for a comprehensive price breakdown
Double-check the contract conditions
Go for a test run

When you find a law firm marketing agency that meets your objectives and has examples of prior success, you're in the right place. To be entirely sure of your choice, ask the agency for a short test run so you can determine whether you'll work well together.

Bonus: if you want to know more about what goes into choosing a law firm marketing agency beyond what we go over in this article, then listen to Sasha Berson discuss the topic with Steve Fretzin on the "Be That Lawyer" podcast here.

The Cost of Hiring a Marketing Agency

The cost of hiring the best law firm marketing company will vary depending on the agency's size, services, and experience. Ask for service estimates, including quotes for website design services and development, SEO, PPC, social media management, and content marketing.

Look at industry average costs and compare them to the agency's pricing. Legal marketing companies may charge higher rates than general marketing agencies, so be prepared.

Your law firm's marketing budget will also vary depending on your law firm's size and goals. A smaller firm with a limited budget may only need essential services like website design and SEO. A more prominent firm may require more comprehensive services, such as content marketing and attorney social media management.

The best way to determine how much you should budget for marketing is to consider your goals and objectives. Once you understand what you want to achieve, you can work with a marketing agency to create a customized plan that fits your budget.

Getting the Right Help to Grow Your Firm

Whether you're a solo practitioner or a senior partner at your law firm, finding the best law firm marketing agency to meet your needs isn't always clear-cut.

As a full-service law firm marketing agency, we know that what works for one practice won't always work for another. That's why law firms should look for an agency that truly aligns with their needs and can deliver results.

At Grow Law Firm, we help legal practices build their online presence through SEO, website development, email and social media marketing, and PPC campaigns. If you'd like to learn more about our customized services, reach out today to schedule your consultation.