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Learn About Law Firm Marketing Packages Tailored to Your Law Firm

Law Firm Marketing Packages: Online Growth Made Easy

Explore our lawyer digital marketing services packaged into turnkey solutions

9 min


Dec 21, 2023
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Online marketing and digital presence play a huge role for lawyer growth. Businesses seek the most optimal strategy to get to the top of search engines. In this environment marketing packages for lawyers are seen as the compelling solution. They present a comprehensive strategy for online growth at a nice cost and time effective wrap.

What Are Marketing Packages for Lawyers

Marketing packages are bundles of different services, such as legal website design, pay per click advertising, search engine optimization and many other smaller ones, designed to help law businesses effectively promote their legal services. They help to enhance a business's online visibility, attract customers, and drive growth.

3 Best Marketing Packages for Lawyers

Basic Marketing Fundamentals Advanced
Up to 20 website pages with 100 key phrases optimization Up to 30 pages with 150 key phrases optimization Up to 40 website pages with 200 key phrases optimization
Standard on-site SEO setup and basic technical optimization Detailed on-site SEO setup and deep technical optimization Robust on-site SEO setup and full technical optimization
Ongoing standard SEO strategy Comprehensive monthly KPI, competitor, and UX reporting Detailed monthly KPI, competitor, and UX reporting
8,000 pages of content were before the site launch 10,000 pages of content created before the site launch 12,000 pages of content created before launch
Submission to up to 10 local directories submission Submission to up to 20 local directories Submission to up to 30 local directories
Basic campaign set up Refined SEO strategy Comprehensive SEO strategy and implementation
Standard monthly KPI reports and reviews Thorough PPC campaign setup and management Extensive PPC campaign setup and management
- Lead qualification and follow-up Channel-specific lead qualification
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Basic Law Firm Marketing Package

Our legal marketing experts help your law firm establish a strong online presence with a digital marketing campaign focused on on gradual, steady growth and setting your feet firmly on the ground among the legal industry competitiors.

Digital marketing package pricing: $2,500 per month

With the Basic Marketing package, we aim to help your law firm gain visibility and attract targeted customers through foundational SEO strategies and optimized web content. You will also get a complimentary marketing audit, that is included in all of our packages.

Marketing Fundamentals Package

The Marketing Fundamentals Package is a digital growth catalyst for established legal enterprises, harnessing cutting-edge tactics to amplify visibility, accelerate conversions, and secure a market advantage.

The digital marketing package pricing: $4,250 per month

With the Marketing Fundamentals Package, we create a digital marketing strategy for your law firm aimed at continuous growth of online presence, prospective clients, conversions, and revenue. Our goal is accelerated, managed growth to build a dominant position among your competitors.

Advanced Attorney Marketing Package

The Premium Marketing Plan powers fast growth, even where there's a lot of competition. With a bold digital marketing plan, we greatly increase your legal business's online awareness and sales. Of all the digital marketing packages for lawyers, this one sees the most comprehensive results.

The digital marketing package pricing: $6,000 per month

With the Advanced Marketing Package, we utilize proven, results-driven SEO, advertising, and conversion optimization tactics to accelerate your business growth. Our solutions are designed for maximum market penetration and significant revenue gains, even in a highly competitive legal landscape.

315% Organic Traffic Growth for a Texas Lawyer with Grow Law Firm's Marketing Packages

In the case of Omar Ochoa, they wanted to get more property damage/insurance recovery cases across the whole Texas state. However, we faced some challenges. The insurance recovery practice area was not optimized and presented on the law firm's website with the full scope of cases covered. There was no state-wide connection and rankings, only a local presence in McAllen. 

To address these challenges, we conducted a thorough SEO audit to identify areas of improvement on Omar Ochoa's website. We created a new website structure optimized for state-level organic search results and better represented their full scope of services. We also developed several subservice pages to provide in-depth information about their priority practice areas.

Omar Ochoa new website structure

Regarding user experience and conversion rates, we redesigned the website's layout and implemented several key changes. We highlighted the firm's unique selling points (USPs) on the hero section of the homepage. We added more trust elements to the first screen. We also optimized the Contact Us form for seamless conversions, making it more visible and accessible.

law firm unique selling points

We reorganized the "Our Services" section to make it more compact and user-friendly. We grouped subservices according to their practice areas, added related cases with the amount of recovery received, and included in-line and sidebar CTAs throughout the funnel. These changes allowed users to navigate the site and convert seamlessly and easily.

The website relaunched on June 22, 2023, and the results were impressive

  • There was a 61% increase in organic leads since the launch.
  • Organic traffic saw a significant increase of 164% within approximately two months compared to the previous period.
  • There was a remarkable 315% increase in organic traffic year-over-year.
  • Within two months, the firm achieved the top position (TOP 1) for the main commercial keyword "property damage lawyer" in Texas.
  • The firm also secured the top position (TOP 1) for a new blog post titled "How Much Does Insurance Pay for Hail Damage" within two months.

Currently, the firm is working on integrating all marketing efforts where Comrade is in charge with Clio. This integration aims to streamline legal client intake and case management, providing a unified system for efficient operations.

How to Choose The Right Marketing Package for Your Law Firm

Choosing a good marketing package

You want to ensure you're investing in marketing programs that will help you reach more legal clients, build your brand, and grow your practice. Take a look at these points before you opt for a specific lawyer marketing package.

  1. Define your marketing goals: Before shopping for a law firm marketing package, you need to know what you want to achieve. Are you looking to increase website traffic, generate leads, boost sales, or improve your law firm’s brand visibility? Knowing your goals will help you focus on the right package that meets your needs.
  2. Fit for your firm: Packages designed broadly won't maximize results. Find one customized for your size, specialty areas, and goals. Does it suit solo practitioners vs. large firms? Does it focus on one practice area or more? 
  3. Budget that works: No use picking one you can't afford long-term. Look at included services, contract length, and costs. Opt for one that fits your financial means without compromises.
  4. Proven results: Check real client testimonials, portfolios, case studies, and references. Data-driven packages prove their worth, and aren't just shiny marketing. You want to make sure that the agency can deliver what they promise.
  5. Strategy, not spam: Reputable marketing companies promote ethically without junk. Look for techniques like relevant content and local ad engagement over disruptive, cheesy ads.
  6. Evaluate customer support: You want top-notch support throughout your online marketing experience. Look for an agency that offers responsive customer support, whether it’s through email, phone, or live chat. You don’t want to be left in the dark when you have questions or concerns.
  7. Ask questions: Before committing to a package, ask the agency questions about their services, experience, and marketing approach. You want to make sure that they understand your business and your goals. Don't be afraid to ask tough questions - it's your business!
  8. Compare packages: Once you've narrowed your options, compare the packages side-by-side. Look at the services included, the cost, and the level of customer support. Make a list of pros and cons for each package and see which one comes out on top

Specialized Legal Marketing Packages

At Grow Law Firm, we understand that every law firm is unique in its target audience, goals, and budget. That's why our online marketing packages are designed with customization and flexibility in mind. We tailor our services to meet your firm's specific since it is key to achieving remarkable success.

Our team takes the time to fully understand your law firm's requirements, ensuring that our package is perfectly aligned with your objectives. We also ensure we can address your firm's specific challenges and opportunities. Our specialized marketing packages cover a wide range of law practice areas, allowing us to cater to the distinct needs of each niche. 

  • Take our personal injury law firm marketing package, for example. We focus on creating marketing strategies that make a lasting impact, helping you attract and retain more clients in this highly competitive field.
  • For criminal defense law firms, our tailored internet marketing package will assist you in reaching your target audience and building a strong reputation as a trusted defender of the accused.
  • Family law firms can also benefit from our effective marketing strategies that allow you to connect with individuals needing legal assistance during challenging times.
  • Real estate law firms will benefit from our marketing package, which focuses on promoting your expertise in property transactions, ensuring maximum visibility in the market.
  • Corporate law firms can rely on our strategic marketing campaigns highlighting your capabilities, enabling you to attract corporate clients effectively.
  • Intellectual property law firms can trust our specialized marketing package to help showcase their knowledge and protect the interests of innovators and creators.
  • We develop targeted marketing strategies for employment law firms that position you as trusted advisors for employers and employees, giving you an edge in this competitive area of law.
  • Immigration law firms can capture the attention of potential clients seeking assistance with immigration matters through our focused marketing package.
  • Estate planning law firms can rely on us to create compelling marketing strategies that emphasize the importance of estate planning and position you as an expert in this field.

Grow Your Law Firm with Attorney Marketing Packages

Effective digital marketing packages consist of key components that work together to maximize the visibility and reputation of law firms. Investing in digital marketing packages is wise for law firms seeking long-term success. The benefits extend beyond immediate results, providing a solid foundation for sustainable growth and a continuous stream of new clients.

If you're ready to take your law firm's digital marketing to the next level, Grow Law Firm can help you navigate the digital landscape, generate quality leads, and achieve long-term success with our marketing packages for lawyers. Don't miss out on the opportunities that digital marketing packages present – invest today, achieve your business goals and position your law firm for a prosperous future.

Marketing Packages for Law Firms: FAQ

  • 1. How much do marketing packages cost?

    At Grow Law Firm, our digital marketing packages for law firms start at $2500 per month for The Basic Marketing Package and go up to $6000 for The Advanced Marketing Package. The cost of marketing packages for law firms can vary widely, depending on the package's scope, size, and the level of service provided.

  • 2. What types of marketing packages are there?

    There are many different types of marketing packages available for law firms, each with its unique set of services. Some of the most common types include SEO, PPC, web design and development, content marketing, email marketing, and social media marketing.

  • 3. How do you detect a bad marketing package?

    When evaluating marketing packages for your law firm, it's important to be aware of the following red flags, which may indicate a bad package:

    • Hidden fees or charges
    • Lack of transparency about service levels or delivery
    • Overpromising on results or ROI
    • Poor communication or customer service
    • No clear contract or agreement
  • 4. How do you choose a package for your legal business?

    When choosing a marketing package for your legal business, there are a few things you should consider:

    • Your budget and ROI expectations
    • Your firm's size and growth goals
    • Your target audience and marketing goals
    • The level of service and support offered by the marketing company
    • The reputation and experience of the marketing compan
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