The best law firm websites are the product of many small decisions. They are carefully planned and thoughtfully created to build brand awareness and communicate value propositions.
No single component of a digital marketing strategy is as critical as the website. Law firm websites must function well whether viewed on a smartphone, tablet, or desktop computer, and they should be optimized for search engines. If prospective clients cannot find a law firm’s website, all the effort of design, content development, and user experience (UX) is futile.
Whether offering personal injury representation, family law services, criminal defense, immigration, or any other host of legal services, law firms need a website as unique as they are. This blog post will explore the best law firm website designs and layouts we have assessed as a law firm website design company.
Why Does A Law Firm Need A Website?
An overwhelming majority of your potential clients use the internet to research their legal issues and find a law firm to represent them. A law firm website can provide information on the legal issues your firm handles. Content for lawyer websites should explain the legal implications of situations that prospective clients are facing and how a knowledgeable and experienced lawyer can help.
Today, your website and online presence are more important than ever. But, law firm web design is not just about design - your website needs to provide you with a stream of leads. The best law firm website design will instill trust and unconsciously create a natural bias towards your services.
As a lawyer, you are a subject matter expert on your client’s legal issues. You don’t have to be a subject matter expert on designing and developing a website - you just have to hire the right web marketing agency for law firms.
What We Took Into Account When Choosing The Best Lawyer Websites
Websites are a connecting gateway between potential clients and your legal services. Below are the criteria we have used to determine the best law firm websites on the internet.
Website Design And Branding
What makes a good law firm website? If your answer is design and branding, you are not wrong. These two elements of a website are the source of first impressions for every one of a website’s visitors.
A website should not be boring and bland. First impressions will either make your visitor leave and go look at a competitor’s site, or stay on a website, navigate to other pages, and possibly contact you.
Color schemes are a key component of a law firm’s branding and web design and part of your website’s user experience. The best colors for a law firm website are those that support a clean and focused design. Whatever palette you choose, it should support and solidify your brand identity.
Website UI / UX
User interface deals with how a website interacts both with users and computer systems, and user experience involves a user’s overall experience with the brand and business. A website should load quickly, be easy to navigate, and function smoothly on all computer and mobile devices.
SEO performance is measured by how a website performs in search engines. If a website is not showing up on the first page of Google for searches for the types of cases the law firm handles, the law firm is missing out on potential business.
Successful law practices understand that money spent on white-hat organic search engine optimization generates a strong ROI.
Best Law Firm Website Designs
At the top of our list, and one of the best law firm websites WordPress examples, is Stanchieri Family Law, a family law firm focusing on divorce and separation in Toronto, Canada. Their website incorporates a modern parallax design, an in-motion typing effect, with light text on a dark background. Images, from the interior pictures of the law firm to attorney portraits, are mostly black and white with splashes of color to match the clean and simple aesthetic.
Second on our list of best law firm websites is Tayor Janis, a boutique law firm that focuses on labor, employment, and related litigation law matters.
This is one of the best examples of a content-rich lawyer website, and it is evident that there was considerable planning behind its flawless execution. Each page features a large amount of text, but it is thoughtfully organized and easy to navigate.
Barr and Young is a Northern California probate law firm that specializes in estate planning, trust litigation, and elder abuse. Their website is an example of one of the best small law firm websites, incorporating a clean layout, trust badges, and client testimonials.
This law firm website pulls off “modern vintage branding” for a law firm by combining a fresh, current UX, complete with fast loading speeds and seamless transitions, with a branding that establishes experienced professionals and a longstanding law firm presence and tradition of success.
In the commercial sector, Gecić Law handles all areas of Serbian business law for both local and international clients. Their WordPress law firm website has received numerous rewards and frequent recognition for its design, which incorporates original video material and minimalist navigation and banners.
Media is woven into Gecić Law’s website almost subconsciously, while modern parallax navigation and a clean color aesthetic give a sleek impression. A pro bono page highlights their commitment to public service and giving back to the community.
This Indiana criminal defense and personal injury law firm considered what makes a good law firm website when they designed their website. User experience was a chief focus in the execution. The black, white, and electric red colors are consistent throughout the website, guiding visitors to contact buttons and forms. At the bottom of the page, a mega footer incorporates location information, navigational links, social media buttons, and disclaimers.
The website of this Chicago personal injury law firm delivers a clean design and powerful initial impression. The site loads quickly, is easy to navigate, and the large library of content and client reviews, combined with the striking aesthetic, instills confidence in the law firm’s ultimate ability to solve clients’ problems.
The law firm website of this small Southern California criminal defense practice immediately promotes the attorneys’ experience and accolades. A blue, red, and white color scheme and intuitive navigation and clear calls to action (buttons for “start here,” “call us,” and “schedule a consultation”). The website prominently displaces case results, resources for website visitors, and an easy transition to content in Español for Spanish-speaking clients.
Burnet, Duckworth & Palmer LLP is a well-established Calgary law firm with 120 lawyers. Their website is one of the best large law firm website examples - representative of the firm’s unique culture. The large library of attorney and staff photos collectively establish professionalism and experience. Large, clear images and a search bar make the website pleasing to look at and easy to navigate.
Vogel, LLP is a multi-service law firm in Calgary that handles family law, personal injury claims, and estate litigation. Their website pulls off a striking color palette with turquoise as a primary color and a clean white background. The law practice’s logo and branding are woven throughout the website, which features a rich library of SEO-optimized content, simple navigation, and a clear call to action to contact the law firm.
Andreozzi and Foote’s website establishes these trial attorneys as top subject matter updates nationwide and advocates for victims of sexual abuse. Their law firm website offers an attractive white, blue, and gold color scheme with complementary images woven throughout. Potential clients will see clear examples of actual case results, client testimonials, and prominent news and news coverage of the firm’s cases. The website is content-rich, allowing potential clients to spend time researching their legal rights after a traumatic event before contacting the firm.
A striking example of a black, white, and gold color aesthetic, Chadi & Company’s website introduces website visitors to their multi-practice law firm, offering legal services throughout Alberta and Western Canada. A sleek design and parallax effects give the website an ultra-modern feel. Potential clients are directed to the firm’s impressive client testimonials and law firm reviews.
It’s hard not to be inspired by the images and “Dream Big” message that Bend Law Group conveys to startups, small businesses, and entrepreneurs. This law firm website inspires hope while simultaneously establishing trust and building credibility. Trust badges and media feature logos deliver a powerful impression for website visitors looking for strong, qualified representation as they grow their business.
Landing on this Texas-based boutique business law firm’s website immediately transports visitors to a dark-mode experience with black and white video footage, modern vector image graphics, and infographics. The unique feel of this website is a departure from many corporate law websites, but it works well with their less traditional specialties (venture financing, fund representation, M&A, and gaming law).
An environmental law firm that challenges the status quo. With unique and bold homepage images (a giraffe in a library, a rhinoceros on a tightrope), website visitors’ will immediately wonder “what is this all about?” This California-based top-tier environmental law firm departed from traditional website design and we can’t help but love the result, which is why Bick Law is on our list of the best law firm websites. Powerful images, large amounts of content, and an anything-but-boring color scheme is sure to keep visitors on the website and away from the competition.
A conservative but pretty stylish approach is represented by Litiguard Attorneys. A minimalistic design turns out to be a very expressive tool and demonstrates the company's professionalism and determination. Practice areas, contacting information, news, and other information concerning the team of attorneys can be found right below the black and white photo, again in a simple, but stylish font. Another interesting detail is that the website is available in both English and Dutch, which is a great advantage too.
We love how well this New Jersey law firm effectively establishes its expertise in personal injury law, family law, and criminal law matters on its website. By giving each area of law a dedicated standalone section, this website is able to display large volumes of content and build trust in their attorneys’ knowledge, skills, and abilities - without seeming overwhelming. The parallax design, complementary color scheme, and incorporation of images, video, and live chat make this law firm stand out as a pillar in the legal community.
This law firm website introduces visitors to Atlanta’s bona fide experts in litigation. The textured background, vector graphics, and italicized header font on the Robbins Firm website create a striking first impression. Beyond the very simple homepage is a rich archive of SEO-optimized content, allowing visitors to thoroughly research a wide range of business litigation matters.
This Dallas employment law attorney website features a striking homepage image and a strong value proposition for people facing employment disputes and needing qualified representation. Trust badges on the home page establish experience and credibility, and a free case review button is easy to find. An impressive FAQ page addresses an impressive amount of common questions. Practice area pages explain employment law practice areas and potential prospective clients’ legal options to challenge an action by their employer.
Zafiro Law is a Seattle-based, boutique family law and immigration law firm. The clean, parallax homepage features a large amount of content, which is organized effectively with images, trust badges, headers, and calls to action. This site is easy to navigate with a static header and breadcrumb navigation so visitors do not get lost. Along with practice area pages for both family law and immigration law firm services, the website features a search bar, and offers helpful guides for people handling delicate family law and immigration matters. A “languages we speak” button establishes the law firm’s multi-lingual services.
Surrano Law Offices rounds out our list with their bad faith law firm website, which features a clean but eye-catching white, dark blue, and lime green aesthetic. We like the simple navigation, large images, and video center, which establishes the Arizona-based law firm as a go-to law firm for denied insurance claims and related practice areas. The firm incorporates client testimonials and case results to further establish their experience.
What Makes a Good Law Firm Website?
In the last two decades, law firm website best practices have evolved dramatically. Websites of the early 2000’s looked drastically different than websites of today. The best practices we implement in our clients' websites are implemented for website visitors (prospective clients) and search engines. These elements include:
- Strong design and branding to bolster your professionalism
- Clear outline of your law firm's practice areas and specialities
- Trust badges, awards, and media features
- Law firm SEO services, including high-quality content (long-form, middle-form, and short-form)
- Engaging attorney and staff bios
- Simple navigation, clear calls to action to contact a law firm
- Fast page loads, high speed, and responsive design.
An estimated 73% of new websites fail. Investing in comprehensive competitive-grade website design and SEO optimization can ensure your firm’s success this year, and for many years to come.
A law firm website is your 24/7/365 sales rep. If potential clients can find it, and it performs well, you will see your business grow. If it fails to perform, potential clients either will not find your website or leave your website and go to a competitor.
With the help of Grow Law Firm you will see the potential of a comprehensive digital marketing strategy and the benefits of having the best law firm website design for your target audience. We look forward to helping you achieve your goals and grow your law firm!