Similar to the care it took to name your business, your legal logo design is another essential part of your consistent brand presentation that takes special attention to devise.
Legal logos can do a great deal to share your firm's expertise, create trust, and draw in potential clients to choose your firm as the one to handle their legal action. In order to build your presence, you need to create a unique and memorable logo that helps your firm stand out.
Now that we understand the importance of a well-designed law firm logo, let's explore some of the best examples. Also, using our expert tips and advice, you'll create your own logo that reflects your brand's values and sets you apart from your competitors.
Here's a brief overview of what you can expect from this article:
- Examples of the best lawyer logo designs
- Tips on how to design a unique logo for your law firm
- Tips on working with designers when representing your law firm logo design ideas
Examples of the Best Law Firm Logo Designs
How to Design Memorable Law Firm Logos
Figuring out how to design a legal logo starts with understanding your law firm's messaging and goals. But from there? It's all about colors, shapes, and designs that best match that vision and appeal to potential clients.
Before contacting a designer to create your ideal modern law firm logo, try to outline more details of what you want your brandmark to look like. Not sure where to begin? Here are some ideas that will give you inspiration for creating your own unique legal logo.
Think About the Right Colors for Your Law Office Logo
When it comes to law logos, one of the first steps to building your brand identity is choosing the color that best depicts your business and goals.
So, what are good law firm logo colors? That depends largely on what emotions you want to evoke. To assist, we are sharing the top colors used in legal logos today and the emotional associations they create.
- A red lawyer logo evokes emotions of excitement, energy, passion, desire, strength, love, power, heat, and aggression.
- A yellow law logo signifies emotions of joy, happiness, idealism, hope, optimism, imagination, and friendship.
- Orange is commonly used in legal logos as it represents energy, balance, and enthusiasm.
- Blue is associated with feelings of peace, tranquility, calm, stability, harmony, unity, trust, and truth.
- Dark blue symbolizes knowledge, integrity, power, and seriousness, and is pretty popular amongst lawyers and legislation areas as a whole.
- Black and white is great for clean and high-end feeling logos, associated with purity, simplicity, cleanliness, peace, and precision.
- Gray is associated with security, reliability, intelligence, dignity, and solid and practical emotions. With a clean, sleek finish, it's a common legal logo hue.
- Green accompanies feelings of nature, environment, health, good luck, renewal, generosity, and service. This relaxing shade can be used in its multiple tones to give clients the reassurance they need to put their hope in your firm's hands.
- Purple: reminds of royalty, nobility, ceremony, transformation, wisdom, enlightenment, and honor. A purple legal logo can seamlessly associate your firm with feelings of honor and wisdom.
Consider Symbols for Your Law Office Logo Design
When it comes to creating an attorney logo, symbols can be a powerful tool in representing your company's mission and values. However, it's important to avoid overused symbols like the scales of justice or gavel and block set.
Instead, opt for unique symbols that showcase your area of expertise or commitment to clients. This will help your logo stand out from the crowd and attract potential clients who are searching for legal services online. By utilizing symbols that are special to your business, you can create a modern and memorable law firm logo like Wint Law Firm did. That sets you apart from competitors.
Incorporate Your Name Into Law Office Logo
Howard Kennedy is a great example of a law firm that has successfully incorporated their name into their logo design in a distinctive and eye-catching way.
Your reputation is a huge part of your success, and potential clients will often relate your reputation to your company's name. By displaying your name prominently in your logo, you can ensure that your brand is clearly presented to potential clients. Over time, people will begin to recognize your logo and associate it with the name of your company.
Use Geometry for Your Law Firm Logo
Many law firms' logos use geometric shapes in their design to convey a sense of balance, simplicity, and professionalism. These regular shapes are easily recognizable and can help promote brand awareness with prospective clients. They also evoke associations with efficiency and organization - important qualities for any law firm.
There are many ways to get creative with geometric shapes in your logo design, such as forming a shape using the first letters of your company name or utilizing various color theories. Kegler Brown Hill + Ritter is a great example of a law firm that has effectively incorporated geometric shapes into their logo design.
Choose Modern or Traditional Fonts
Font choices can make a massive difference in the success of your logo design. Some fonts are taken less seriously than others, and choosing a professional font that matches your brand is a must. Jordan Law Firm is a great example of a law firm that has effectively used font choices to create a professional and visually appealing logo.
Keep in mind your color scheme when choosing a font for your lawyer logo design. Some fonts will work better with your law logo design than others. Additionally, it's best to keep accessibility in mind, so ensure you select a legible font that can easily be read on various platforms.
The most web-friendly fonts include:
Underline Your Practice Area
You want your new law firm logo to convey more than just your name. A well-designed logo should communicate what kind of legal work your firm does, and Hamil Little's logo does just that by incorporating a graphic that represents their focus. Sure, a gavel symbol shows that you are in fact a lawyer, but what kind of law do you specialize in?
For instance, if you're a medical malpractice lawyer, you can use images drawn from the healthcare industry and emergency symbols to signify this is your area of expertise. This way, you show clients that you are truly an expert in the area in which they are seeking your advice.
Express Your Law Firm's Mission
What's your mission? This is something you should already be able to answer if you're launching a law firm. Having a clear, strong mission statement is something every business needs, not just law firms, and the best law firm logos will share this within their design.
The key to conveying your mission in the design is to make it clear and succinct. Your logo shouldn't be an intricate work of art that a client must analyze to find its meaning. Instead, make your stance clear so that, at first glance, a client can understand the mission behind your firm. This can be tricky to master and may take a bit of brainstorming, but it's a tip that will help your logo go above and beyond.
Keep It Simple
With a legal logo design, simplicity is key.
A busy, jumbled design is not only hard to recognize but difficult to understand and decode, too. We've said it once, and we will say it again - you want your firm logos to be understandable at first glance, conveying just what your business handles. To do this, lean towards a more sophisticated design with clean, clear, geometric shapes. These commonly seen, regular patterns are ones nearly every client will recognize, helping to boost brand awareness over time.
When choosing a design and simple shapes to match, keep your brand identity, mission, and ethos in mind to ensure it all works together to convey just what your firm is all about. McCarthy Law's logo incorporates a simple shape that represents balance and fairness, which aligns perfectly with their commitment to helping clients achieve a fair outcome in their legal matters.
Think About Where Your Logo Will Appear
Many law firms create a logo solely with the website in mind, but this is not the only place a law firm logo will appear.
Logos for law firms are designed to represent your brand, and they will appear in a number of different formats across the web. Some of these locations can offer only a small bit of space, like on your business card. This is important to recognize as it's essential that your legal logo design translates across all the different formats you will inevitably utilize it within, ensuring it is legible, no matter the size.
When contemplating if your law firm logos will work across the different platforms, the formats it may be used within include:
- Your law firm website
- Social media profiles
- On the law firm letterhead
- On printed materials, such as client signature forms and brochures
To learn more about best design practices check out our Best Law Firm Websites guide.
Design Different Options for Your Logo
Variations of law firm logos are necessary, as some elements of your main logo may not translate to different formats, or various marketing elements may not have enough room for your full name and logo. Instead, creating alternate logos that rely solely on a symbol or initials can make a wonderful alternative to your main logo, helping to save space in various formats you would like your branding to appear.
Consider the Right File Types
Since law firm logos are incorporated in a variety of ways and formats, it's important to save this logo in an array of file types to best suit the different platforms.
While many save their firm logos as a JPEG, the primary formats for law firm logos are vector and raster formats. The law firm logo maker professionals most commonly rely on Adobe Illustrator to create your logo, which is a vector-based program. On the other hand, Photoshop is raster-based. While vector images are easily scalable, raster-based designs are not, which may lead to issues in the future.
The most common formats for firm logos are:
Make Your Logo Unique
Last, but certainly not least, is to make your law firm logo unique.
Before embarking on creating a law logo, do some competitive research to make sure you're not copying anyone. This will help inform you of what has already been done, particularly when it comes to firms in the same field of law as you. You want to stand out from the competitors with a unique design that will catch potential clients' eyes, leading them towards you and away from the competition. Landmark IP Law is a great example of a law firm that has effectively differentiated themselves from their competitors with a unique and eye-catching logo design.
When researching other firms, be sure to avoid mimicking the same color schemes, icons, and fonts that appear most common among them.
The commonly overused elements in law firm logos include:
- Scales of justice
- Clenched fists
- Open books
- Outsourcing Your Law Firm Logo Design
- Courthouse-style columns
Outsourcing Your Law Firm Logo Design
Legal logo design isn't a skill that comes naturally to all and is one graphic designers have honed and made their profession. So, entrust the work to a professional law firm logo design agency whenever possible, putting your budget towards a legal logo that will last through the years.
Where to Find and How to Choose a Law Firm Logo Designer
There are many freelance designers equipped to create firm logos, which can conveniently be found on Upwork and Fiverr. However, these can sometimes be hit or miss, and it takes a lot of weeding through the candidates to find the right one for you.
An alternate option is to reach out to another law firm that features a law logo you like. Do so by reaching out through LinkedIn, and hopefully, they will be open to sharing who created their logo design.
When searching for a candidate to create law firm logos, make sure that:
- They have created logo designs in the past. This way, you know they have experience and understand the task. If they've created law firm logo designs, that's even better.
- They give you a detailed contract. Any experienced freelancer will have a clear contract on hand and ready to go. If they check this off the list, you can trust they have some credible experience.
- They ask questions about the project. We don't want someone assuming what your logo design should look like without hearing more about the brand and the mission. There are key elements, like your goals and brand identity, that must be incorporated, and a good freelancer will ask about these.
- They work within your budget. A law logo shouldn't break the bank. Ensure you find someone that works within your law firm marketing budget to ensure you get what you need at the right price.
- They have a great portfolio. Past experience and examples are one of the best ways to vet freelance designers, and that's true for law firm logos, too.
How to Work with a Logo Designer
To ensure you get the best law firm logos out of your freelancer, there's work you have to do on your part, too, to cultivate the relationship and get the law firm logo you desire.
To work with a freelancer on your firm's logo:
- Give them an overview of your law firm.
- Inform them of what your goals are with your business.
- Ask for revisions so you can make the necessary adjustments.
- Provide clear, constructive feedback.
Buy a Logo From a Stock
If you're on a tighter budget when creating logos for law firms, you can always buy a law logo from a stock image site. Websites like Shutterstock and iStock offer an array of firm logos that you can use with a custom license. However, this will prevent you from having a unique, new logo that truly shows off your personality. Keep this in mind before opting for a stock image over a professional graphic designer.
Do You Need to Trademark Your Logo?
According to the United States Patent and Trademark Office, the federal registration of a logo is not required. When using your logo in commerce, like when you provide your legal services, actually gives you the legal right to the logo. However, this may not apply in all locations across the U.S. and other countries. If you're concerned about disputes, it's best to trademark logo design, just in case.
Quality law firm branding can make a big difference in your brand's recognizability and long-term success. From what colors are good for a law firm logo, to the best shapes and designs to rely on and the importance of tapping into logo design professionals, there's no shortage of guidance and tips for creating law firm logos. By applying the best legal logo practices to your business, you can heighten your brand awareness and share your firm's mission with one quick glance from a client.
As a digital marketing company for lawyers, we specialize in assisting law firms in expanding their brand awareness and gaining new business. For more advice on creating logos or tips on how to further grow your client list, contact Grow Law Firm today.