While professionals in other industries are moving toward business casual, bankruptcy lawyers are still dressing up for client meetings and courtroom appearances. They know their appearance helps to instill confidence and boost professionalism. Strangely, many are not following this advice when it comes to bankruptcy lawyer website design.
So many bankruptcy websites are laden with outdated design elements and spammy pop-up ads. Potential clients are turned off before they have the opportunity to learn more about the bankruptcy law firm, and that's all due to lackluster bankruptcy lawyer website design.
Sadly, the average bankruptcy law firm doesn't have staff available to handle the task of bankruptcy lawyer web design. Thus, they are left with outdated, poor-performing websites. There are also bankruptcy attorneys who are simply not convinced that a bankruptcy law firm's website is as important as earning referrals. These statistics tell a different story:
- 74% of potential clients who go to a law firm's website to take some action
- 96% of people who need legal advice use search engines
- 74% of prospects who search for law firms online end up contacting them via phone
This guide digs further into why design is important for bankruptcy attorney websites, shows some great examples of bankruptcy lawyer website design, and offers some tips and best practices.
What Makes a Good Bankruptcy Lawyer Website?
There are several components that websites for bankruptcy attorneys should include. First, you need your bankruptcy website to appear professional. Lawyers have a reputation for being meticulous and serious about their profession. You want your website to be attractive and user-friendly but not amateurish.
Your bankruptcy law firm should also include relevant legal website content to establish credibility. Blogs concerning Chapter 7 bankruptcy and Chapter 13 bankruptcy are helpful. Information about overcoming financial difficulties and the bankruptcy process can answer common client questions. Finally, client testimonials can help you attract more conversions.
Choosing a website design service for lawyers will help grow your online presence and get results. Let's delve into the best bankruptcy websites and examine the factors that make them successful.
Best Bankruptcy Law Firm Websites
Bouhan Falligant's website design is straightforward, easy to follow, and speaks to the firm's credibility as talented lawyers experienced in various types of law. The main site addresses the team's extensive experience and provides a timeline of the firm's history. Visitors become instantly aware of the firm's long trajectory that began in 1886.
The website design deployed by Beinert Katzman Littrell Williams LLP is clear, concise, and highlights their significant experience as trial lawyers. At the top of the website, the law firm's recent wins appear as highlights with links to news articles.
Other factors highlighting their credibility, like experience in federal courts and awards the firm has received, are indicated prominently for clients to view.
The Dolhancyk Law Firm P.C. is a bankruptcy law firm dedicated to helping prospective clients find financial relief.
Its homepage highlights the top areas the law firm can assist clients with, including filing bankruptcy, wage garnishment, foreclosure, unexpected medical expenses, and other legal services. A further section highlights why new clients should speak with legal counsel before paying open bills.
Obermayer Rebmann Maxwell & Hippel LLP bankruptcy lawyer's website is easy to navigate and makes great use of visual elements. By locating the navigation bar on the left side of the screen, the designer has left plenty of prime screen space for a hero video. The use of cards makes this a great example of a user-friendly bankruptcy lawyer website design.
The McSwain, Nagle & Giese P.C. site is a sleek and sophisticated family and bankruptcy lawyers' website that features several elements of good design.
These include the use of high-quality images, trust badges, client testimonials, and intuitive navigation buttons. Additionally, the bankruptcy lawyer web design has a scrolling interface that creates an easy user experience.
Simon, Peragine, Smith & Redfearn offers a wide range of legal services and has made it easy for its clients to learn more about the firm thanks to effective bankruptcy lawyer website design.
Website users can navigate through this bankruptcy lawyers website by using the navigation bar at the top of the screen or by scrolling. Website cards provide direct access to the firm's various services.
Toronjo & Prosser Law offers reams of content relevant to anyone considering filing for bankruptcy. The firm's blog extends for several years, with regular posts every few weeks. It covers various topics, including the legal process for bankruptcy and information about foreclosures and student loan debts.
Fullman Firm follows a regular content blogging schedule of two to three monthly posts. The firm's posts answer questions regarding debt collectors, creditors' rights, judgments, liens, and choosing a bankruptcy attorney. Each post is informative and easy for the law firm's readers to digest.
We like the Borowitz & Clark blog for its clear organization. There are twelve articles per page, each including a title and a small snippet of the information contained in the essay. The company has produced content since 2015, garnering over 250 articles to assist clients with understanding all matters related to bankruptcy.
The Raines Feldman, LLP homepage is an excellent example of contemporary bankruptcy lawyer web design. Its use of minimalism is starkly different from the busy look that often plagues other bankruptcy lawyer websites. Note how the web page design plays up the law firm's strengths — its reputation and experience.
The Jimerson Birr bankruptcy lawyers' website grabs visitors' attention with a compelling video. Additionally, the site is mobile-friendly and easy to navigate.
Potential clients can easily find service pages, read the law firm's blog, and check out the various trust elements that are included on the home page. A simple call to action, "Connect," takes users to a contact page with branch locations and contact information for each of the firm's bankruptcy lawyers' offices.
JBC Law includes a bullet list of client testimonials easily scannable by anyone seeking the law firm's services. The testimonials on JBC Law's website highlight various positive aspects of the firm, including results from actual cases and the high level of client satisfaction.
The Ballard Law Group uses a trust badges section to highlight customer satisfaction and credibility in its field. A Google badge shows the average of their client reviews, while their Better Business Bureau review of A- is prominently displayed. The trust badge section also includes affiliations with state and local bar associations.
Moran Law also uses trust badges in its bankruptcy lawyer web design. Trust badges appear high on the page, making them immediately visible to potential clients.
The page lists affiliations with various legal groups as well as the firm's rating with the Better Business Bureau. Moran Law indicates the large number of bankruptcy clients it has helped since the firm first began, further establishing its credibility.
The website for Fitzgerald & Campbell includes a services section that identifies the different types of financial protection services the firm offers. Outside of bankruptcy, the firm provides services covering debt settlement, creditor harassment, and settlement liens.
This section appears in the top half of the page, allowing clients to quickly identify whether the firm's services are relevant to them.
The website design for bankruptcy lawyers McFarlin LLP is straightforward to follow. Its top section highlights four primary services the firm provides and its free consultation policy. There are separate sections for individuals and businesses who need assistance managing debt or filing for bankruptcy.
Eric Wilson Law, LLC has an easily navigable site that clearly indicates the law firm's services. The top of the page offers five services for prospective clients, including Chapter 7, Chapter 13, creditor harassment, creditors rights, and foreclosures.
Common questions associated with bankruptcy, like the benefits of filing and what to expect after bankruptcy, are included further down on the page.
Keleher Bankruptcy opens its page with a contact form placed front and center for potential clients. It also provides potential clients with a phone number and map they can use to call the law firm directly or visit it at its location in Chicago.
Chicago Bankruptcy Clinic also provides a contact form for potential customers at the top of its site. The easy placement of the contact form prevents clients from needing to search around for a way to contact the firm and schedule a consultation. The website requests basic information from the client, including primary assets and the types of debt they hold.
Robert J. Adams & Associates' site provides a handy button to schedule a consultation at the top of the site. The button is prominently placed and stands out from other content on the page. When clicked, the button navigates clients to a short contact form and the law firm's contact information.
Steidl & Steinberg use interactive technology to connect customers with their office through a direct phone call. Visitors can initiate a call by simply clicking a link attached to the law firm's phone number. Clients can also use a contact form to schedule an appointment with the office.
Affordable Law, PC uses call-to-action technology as well. The law firm's phone number appears at the top right-hand corner of the page and is bolded to stand out from other content. Customers who don't want to start an immediate call can fill out a contact form, and the law firm's associates will contact the client to schedule a consultation.
The Law Office of D.L. Drain, P.A., provides a contact number at the top right-hand side of their website. While not bolded, the number is linked directly to an app that connects potential clients directly to the law firm over the phone.
Accurate and Elegant Bankruptcy Lawyers Website Design
Stock vs. Original Imagery
Does the use of stock images in bankruptcy lawyers' website design really detract from the desired performance? It absolutely can. When bankruptcy websites use stock images, it can cause visitors to feel a lack of trust. This feeling may be caused by the assumption that stock images are cheap and indicate a "thrown-together" website or that they are outdated.
The latter could indicate that the law firm doesn't care about bankruptcy lawyer website design or can't afford it. None of this bodes well for people who are looking for a law firm they can trust with their financial problems.
At the same time, bankruptcy lawyer websites that use original images get a more positive response. This outcome is likely because a bankruptcy lawyer's website that uses real, personalized images is more likely to create a sense of connection with prospective customers, especially when they see pictures of the firm's attorneys and other legal staff.
This feeling of connection may also leave visitors with the impression that the bankruptcy law practice is well-established.
Avoid Using Too Much Visual Content
How do you scare people away with poor bankruptcy lawyer website design? You overwhelm them with persistent invitations to chat, pop-ups, and other disruptive elements. Think about going to a store and being pressured and pestered by "helpful" salespeople. It ruins the experience and just makes you want to shop somewhere else.
Remember that the person visiting a bankruptcy lawyer's website is already feeling overwhelmed. There is no need to use overstimulating visuals to make them feel even more stressed. Stick with subtle images and a user experience that lets them gather the information they need.
Keep Your Homepage And Navigation Simple
When people visit bankruptcy lawyer websites, it's generally because they are facing serious financial and legal troubles. They need to be able to find information quickly and get help right away. Also, most people haven't hired an attorney before and are already intimidated by the process of getting help. Your bankruptcy website design shouldn't work against them.
Instead, your job as a bankruptcy attorney is to present your visitors with a site that is easy to navigate, one that empowers them to find the information they need. This preparation includes adding an intuitive way to contact you for legal services.
Because your primary goal is to generate law firm leads, it's a good idea to make your website navigation simple and to give visitors limited options. Otherwise, someone searching for bankruptcy lawyers could end up more frustrated and overwhelmed than when they started.
Consider that most people who visit bankruptcy lawyer websites want to accomplish one of the following tasks:
- Learning if their case is valid
- Contacting a specific attorney
- Determining whether your law practice is capable of helping them
- Uncovering the cost or potential for financial relief
If they are unable to find the answers they need, that indicates a serious problem with your bankruptcy lawyer web design.
Bankruptcy Lawyer Web Design: Great Experience on All Devices
Bankruptcy lawyer web design shouldn't stop with desktop or laptop computers. A bankruptcy lawyer's website should implement a responsive design.
This responsiveness means it will adjust to work on any size screen. Such flexibility is important as more people than ever are navigating the internet on mobile devices. If your bankruptcy lawyer's website isn't mobile-friendly, you could lose a significant amount of business.
Content for Bankruptcy Lawyer Websites: Blog and Social Media Links
Good bankruptcy lawyer web design recognizes that a bankruptcy law firm's website and social media pages should be integrated. They aren't two separate entities. Both are platforms for engaging with clients and earning leads.
If you are using social media as a tool for marketing your bankruptcy law firm, it only makes sense to include social media buttons on your law firm's website. Try adding easy-to-find buttons to your:
- Website footer
- Side navigation bar
- Blog posts
Social media buttons should be prominent. Use custom colors and experiment with size and placement in your bankruptcy lawyer web design. In addition to adding links to your engaging social media content, your law firm website should feature a blog to attract prospective clients and establish your bankruptcy law firm as a thought leader.
This work is also necessary to continue ranking high in Google search results. If you aren't producing new content for Google to index, your bankruptcy lawyers website will fall lower and lower until you drop off page one. That happens because the algorithms assume your site is just dormant. When you publish new legal blog content, Google assumes your site is relevant.
These are some of the relevancy factors that Google considers:
- Amount of traffic
- Earned backlinks
- New or updated content
When bankruptcy attorneys publish new content, they increase their chances of ranking higher in the search results for relevant keywords. Additionally, blogs are a key source of referrals for bankruptcy lawyers.
Bankruptcy Law Firms Website: Video Content
Videos are a powerful tool for any bankruptcy law firm website. They improve important metrics like traffic, time on page, and conversion rate. Additionally, pages with videos often have better SEO results, drawing in more bankruptcy clients.
The truth is that law firm video content is more challenging to produce. Other bankruptcy law firms may not have videos, which could give you a competitive advantage with search engines. If you decide to embed a YouTube video on your bankruptcy law firm website, use a keyword in the title and description, as this setup will also help with SEO.
Finally, while videos are a good thing to include in your law firm marketing strategy, avoid auto-playing YouTube videos or any video with sound.
Bankruptcy Lawyer Web Design: Testimonials and Trust Badges
Newly established law firms often struggle with obtaining their first clients. Getting the first customer is a common struggle for any business — not just law firms. However, once a law firm has begun attracting clients, it must ensure it provides them with the best service possible to garner reviews and testimonials.
Once a firm has a few client-approved reviews, it can post them on its website. Client testimonials build trust with clients interested in filing for bankruptcy who aren't sure which law firm to choose.
Bankruptcy Lawyer Web Design: Clear and Explicit Style of Content
There are typically two types of customers browsing for a bankruptcy law firm: those who have already decided to file for bankruptcy and those who are considering doing so. The best websites for bankruptcy lawyers identify the types of bankruptcy services they offer and how the process works.
Alongside establishing the firm's procedures, the website must include content that speaks to a bankruptcy client's needs. Bankruptcy isn't a fun process, and it's not a game.
People considering bankruptcy face financial challenges they haven't been able to overcome independently. They need the assistance of a qualified bankruptcy attorney to assist them with eliminating their debts while keeping most of their assets.
It's not easy to create content in a style that appeals to both people and search engines. However, it's important that you figure this out for your bankruptcy attorney's website. These tips will help you master this process:
- Use keywords naturally, and don't stuff them into your content
- Format pages for skimming and easy reading
- Write short sentences and paragraphs
- Use plenty of bulleted lists
- Attract attention to important information with subheadings
By following these tips for online marketing, you can boost SEO by improving several metrics that Google uses. You'll also improve the user experience for your prospective bankruptcy clients.
Bankruptcy Lawyer Website Design: A Consultation Request Button
Most potential clients choose to meet with their potential bankruptcy attorney before beginning legal proceedings. A consultation allows them to ask questions of their lawyer before starting the process.
Consultations help establish whether a client is comfortable with their legal counsel or if they would prefer the assistance of another lawyer. A bankruptcy attorney website's design should incorporate consultation request buttons and phone numbers, allowing clients to schedule their consultation with legal counsel quickly and easily.
Bankruptcy Attorney Websites Design: Apply Call to Action
Ultimately, you want your bankruptcy lawyer's website to create conversions. You want prospective clients to give you their contact information or to contact you directly. Every page on your website should have a contact form and a compelling "call to action."
For forms, keep them simple, unintrusive, and easy to complete. Try the following CTA text examples to get visitors to share their contact information or move further down the sales funnel:
- Schedule a free consultation today
- Download our free bankruptcy e-book
- Contact us
- Get help today
- Subscribe to our free newsletter
- Give us a call
- Enjoy financial peace of mind
- Stop pushy creditors now
- Learn how our bankruptcy attorneys can help you today
Give bankruptcy clients a few different options for contacting your firm. Include short lead capture forms, click-to-call or text options, chat boxes, or downloadable content that is gated to require an email address. Try checklists, eBooks, whitepapers, and other high-value content for downloadable content.
Bankruptcy Lawyers Web Design: The Takeaways
When designing bankruptcy law firm websites, keeping customer intentions and legal service offerings aligned is crucial. Customers must understand how the bankruptcy law firm can help them with their cases. Information establishing the attorney's credibility ensures clients feel that their bankruptcy attorney has the knowledge and skills to navigate the legal process.
Finally, ensuring that your customers know how to reach you is key to customer conversion. A bankruptcy website is only helpful for garnering new clients if it provides an easy way to establish contact.
If you're seeking a high-performance law firm digital marketing agency to design your bankruptcy website, contact Grow Law Firm today. We'll help you to develop a digital marketing strategy that works for your business.