How Texas Horizons Law Group Saw Success Across Key Metrics
See how our strategic approach helped this South Central Texas law firm transform their market presence and exceed their ambitious growth targets.
- 799% ROI
- 400% INCREASE IN QUALIFIED LEADS
- 1,400% INCREASE IN CONVERSIONS
- 210% INCREASE IN ORGANIC TRAFFIC
THE BRIEF
Insight into Texas Horizons Law Group's Legacy
Texas Horizons Law Group distinguishes itself in South Central Texas through its innovative legal services and a steadfast commitment to client transparency. With over 80 years of combined experience, their team operates from New Braunfels, Seguin, and Junction, bringing a wealth of expertise across various practice areas, including business law, estate and probate law, real estate, and banking.
Their attorneys are board-certified in real estate and oil & gas law, ensuring clients receive premier legal representation. Despite their notable success, they recognized the opportunity to grow their practice further. This ambition is what led them to partner with us.
- Firm size: 5-10 Layers
- Specialty: Estate and Probate Law Real Estate Law
- Location: South Central Texas
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INITIAL DISCOVERY
The Challenge We Uncovered
Here's what we found after they came to us: the firm excelled at handling complex legal matters and has maintained deep roots in the Texas law community since 2019, but their digital presence didn't match their expertise. Their previous marketing efforts were bringing in leads but at a cost that made scaling impossible. Texas Horizons Law Group needed a more efficient way to reach their target market.
Their goal was clear: Increase case flow across their practice areas and service regions through cost-effective search marketing while achieving a reasonable cost per lead.
BUILDING A CASE
Our Game-Changing Approach
After careful analysis of their market trends and growth objectives, we developed a comprehensive strategy to elevate Texas Horizons Law Group's presence in South Central Texas. We implemented:
- Website optimization: Built a new website focused on user experience and conversion optimization.
- Local search strategy: Created optimized Google Business Profiles and location-specific content for the office in Seguin, New Braunfels, and Junction, to capture qualified local leads.
- Content development technique: Developed specialized, authoritative content highlighting their board certification and legal expertise.
- Lead generation strategy via LSA: Crafted targeted Local Services Ads to attract qualified leads for board-certified practice areas while maintaining optimal cost efficiency.
THE WINNING VERDICT
The Real Success Story of Explosive Growth
With our help, their organic traffic grew by 210%, connecting more local families and businesses with their estate and probate services. Our targeted advertising strategy generated a 1,400% increase in conversions, transforming their initial 20-30 cases into a steady flow that surpassed their 60-case monthly target. The 400% boost in qualified leads strengthened their professional presence across their core service areas.
Furthermore, their improved user experience and optimized content strategy led to higher search engine rankings for key practice areas and increased client acquisition in their target locations. We expect this momentum to drive continued traffic and conversion growth, ensuring sustainable revenue growth for the long term.
These results demonstrate how strategic digital marketing can stimulate law firm growth in competitive markets when perfectly aligned with a firm's expertise and values.
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