New York Personal Injury Firm Breaks Through Digital Barriers
A respected New York law firm faced stiff competition in the digital space. Our tailored strategy helped them triple their qualified leads and improve their online presence. Here's how we did it.
- 285% INCREASE IN QUALIFIED LEADS
- 298% INCREASE IN CONVERSION
- 147% INCREASE IN ORGANIC TRAFFIC
THE BRIEF
An Established Law Firm Facing Digital Challenges
The Jacob D. Fuchsberg Law Firm, a respected name in various districts of New York, is known for its dedication to justice and exceptional client service. The law firm has a track record of securing multi-million dollar settlements in personal injury, medical malpractice, and birth injury cases. However, the firm's digital presence failed to reflect their courtroom success.
Before working with us, the firm’s cost per client acquisition was steadily rising with their previous marketing agency. Additionally, their website's conversion rate was underwhelming due to poor positioning. This led to a struggle to stand out in online searches even though it had an impressive case history.
- Firm size: 10-20 Lawyers
- Specialty: Medical Malpractice
- Location: New York, NY
drag
INITIAL DISCOVERY
Ambitious Goals in a Competitive Market
Our initial consultations with the Jacob D. Fuchsberg Law Firm revealed their desire to significantly expand their digital footprint. The firm sought to increase the number of qualified leads while reducing acquisition costs. Improving their online visibility to compete more effectively with larger firms was a key priority.
They also recognized the need to showcase their track record and case results more prominently online.
The firm understood the potential of digital marketing and was ready to leverage it to grow their practice.
BUILDING A CASE
A Comprehensive Digital Strategy
After analyzing the Jacob D. Fuchsberg Law Firm's overall online presence, we developed a tailored strategy to address their specific challenges. Our approach focused on the following key areas:
- Website redesign and optimization: We rebuilt the Fuchsberg firm's website, creating a platform that effectively showcased their expertise and converted visitors into leads. The new site highlighted their impressive track record with strategically placed case studies and client testimonials.
- SEO and content marketing: Our team implemented a robust SEO strategy, optimizing the site for both local and statewide searches. This involved rewriting content, restructuring site architecture, and building a strong backlink portfolio from reputable legal and local sources.
- Conversion rate optimization: We developed new conversion funnels and strategically placed call-to-action elements throughout the site. Advanced call tracking and analytics were implemented to measure the performance of each marketing channel and continuously refine our approach.
THE WINNING VERDICT
Significant Growth Across Key Metrics
The impact of our strategy has been profound and enduring. In nearly 2 years, the Jacob D. Fuchsberg Law Firm saw their conversion increase by 298%, providing a steady stream of potential cases. The qualified leads by 285%, turning more visitors into potential clients. Organic traffic grew by 147%, expanding the firm's online visibility.
The Fuchsberg firm's digital authority has strengthened considerably. They've secured top positions for highly competitive keywords such as "civil liberties lawyer" and "federal civil rights attorney" in Google searches. These achievements reinforced their position in these practice areas, making them more accessible to potential clients seeking specialized legal representation.
.webp)
Watch Review
In the Client’s Words
Ready to Grow Your Law Firm?
If you’re looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story!
Get My Growth Plan