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Jacob Fuchsberg Law FirmJacob Fuchsberg Law Firm

New York Personal Injury Law Firm Doubled Their Leads in 8 Months

  • 108% Increase in Qualified Leads
  • 30% Increase in Organic Traffic
  • 56% Decrease in Cost per Lead

About the Project

The Jacob D. Fuchsberg Law Firm is located in New York and is known for its focus on providing exceptional, individual attention to its clients. The firm is committed to justice and dedicated to positively impacting the lives of their clients. Over the years, the firm has been successful in securing settlements totaling millions of dollars in cases related to personal injury, medical malpractice, and birth injuries. The firm's impressive track record is evidenced by numerous successful cases and satisfied clients.

  • Firm size: 10-20 Lawyers
  • Specialty: Medical Malpractice
  • Location: New York, NY
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Background

Challenges

The biggest challenge Jacob D. Fuchsberg Law Firm faced was competing in the highly competitive New York market.

The biggest challenge Jacob D. Fuchsberg Law Firm faced was competing in the highly competitive New York market.
  • In the competitive landscape of New York, thousands of law firms compete for personal injury cases, making it difficult to gain a foothold and generate leads without a significant budget.
  • Prior to using our services, the client experienced a continuous increase in cost per client acquisition with their previous marketing agency.
  • The client's website had a low conversion rate due to poor positioning.

Solutions

Strategy

Our strategy was to rebuild Jacob D. Fuchsberg's website while highlighting their successes, achievements, and results.

The primary focus was on building a new website geared towards attracting and converting new clients. This involved optimizing the site for search engines, implementing efficient conversion funnels to garner more leads, and generating compelling content to elevate the law firm's visibility.

Jacob D. Fuchsberg Strategy

Web Design

We focused on optimizing the conversion funnel and its various elements in order to improve the overall conversion rate.

We highlighted the firm's impressive track record by incorporating case studies and reviews and provided a brief overview of significant claims and settlements. Our goal was to make the content more accessible and user-friendly for potential clients, thereby increasing the likelihood of conversion.

To further improve the conversion rate and attract more clients, we developed a new conversion funnel and placed conversion elements strategically to guide users toward contacting the firm.

Jacob D. Fuchsberg Web Design

SEO

To improve rankings for relevant keywords, we optimized the website for SEO and deployed content marketing.

This involved rewriting content, restructuring the site, optimizing blog posts for relevant keywords, building a robust backlink portfolio, and reorganizing services - all vital components of our comprehensive marketing strategy.

Jacob D. Fuchsberg SEO

Conversions

To enhance our conversion rates, we implemented a data-driven approach to monitor and evaluate incoming calls.

In order to increase conversions while keeping costs low, we made sure to track data for each marketing campaign or channel. By analyzing this data, we were able to determine which campaigns and channels were performing the best and generating the most calls, forms, and chats for the Jacob D. Fuchsberg Law Firm. This data-driven approach gave us valuable insights that helped us make informed decisions and optimize future campaigns.

Conversions

Results

Our client has experienced impressive growth in new qualified leads, a 108% increase, making this campaign a success. Additionally, there has been a significant decrease in the cost per lead by 56%. We have also increased the client's organic traffic by 45%.

Jacob D. Fuchsberg Results

The implementation of a new conversion funnel has led to an increase in phone calls, indicating the effectiveness of the new conversion tracking setup on the website. Since its integration, there has been a remarkable 166% rise in calls!

By working with Grow Law Firm, our client has successfully achieved the first position on Google for topics such as "civil liberties lawyer" and "federal civil rights attorney." This achievement reinforces our client's position in the online market.

Jacob Fuchsberg Law Firm

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