Winning Big in New York for PI Lawyers
A trusted New York City law firm transforms its digital presence, significantly increasing monthly leads and driving unprecedented growth in personal injury cases.
- 101% INCREASED IN QUALIFIED LEADS
- 153% INCREASED IN CONVERSIONS
- 487% INCREASED IN CONVERSIONS RATE
THE BRIEF
Realizing a Vision for Oresky Law Excellence
Oresky Law Firm has established itself as a reputable firm in New York's metro area with expertise that spans across multiple injury-related areas, making it a trusted name in the community. With over three decades of experience, the founder, Jacob Oresky, has secured over $300 million in settlements and verdicts for his clients. His commitment has earned him membership in the Million Dollar Advocates Forum and recognition in New York Magazine's "Leading Personal Injury Lawyers."
Furthermore, his firm, consistently recognized in the New York Law Journal from 2010-2017 for securing top settlements, specializes in construction accidents, workplace injuries, and medical malpractice. His hands-on approach ensures every client receives personal attention, backed by a skilled team of investigators and experts who help build the strongest possible cases for his clients.
- Firm size: 11-50 Lawyers
- Specialty: Personal Injury
- Location: New York City, NY
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INITIAL DISCOVERY
Strengthening a PI Firm’s Reach Across New York
Our initial consultation revealed impressive credentials - Oresky Associates had secured over $500 million in verdicts and settlements, demonstrating their expertise in advocating for accident victims. Despite their success in representing clients, particularly in construction worker cases, they faced significant challenges in the digital space.
The law firm was battling aggressive competitors who employed runners offering cash incentives to potential clients, while also competing against firms with substantially larger advertising budgets. Most concerning was their website's poor conversion rate. For instance, despite generating 300 monthly organic calls, they were only securing two viable cases, with some months yielding none at all. The firm's goal was clear: transform their digital presence to consistently secure 3-4 quality cases monthly from organic traffic, particularly for serious injury and construction accident claims.
BUILDING A CASE
Crafting a Strategy to Dominate the NYC
After a comprehensive analysis of their case, we implemented a comprehensive strategy to elevate Oresky Law above the competition. Our approach focused on three key areas:
We worked on their Local SEO strategy, specifically targeting competitive markets in the Bronx, Queens, and Brooklyn. This included creating hyper-relevant local pages and optimizing Google Business Profiles to capture more construction accidents and wrongful death cases. We also developed location-specific content that resonated with New York City residents seeking justice.
Then, we implemented a sophisticated content marketing strategy, carefully restructuring their website to eliminate keyword cannibalization while building authoritative content around personal injury law.
Furthermore, we overhauled their lead generation system, implementing advanced filtering mechanisms to ensure higher-quality consultations and better case conversion rates.
THE WINNING VERDICT
Leads Amplified, Conversions Maximized, Results Delivered
Our digital strategy for Oresky Law delivered exceptional results. They achieved a 101% increase in leads over the past year, with 60% being unique, high-quality conversions. This success translated into remarkable financial returns. For every marketing dollar invested, Oresky Law saw an average of $5.11 in return, creating a 511% ROI that continues to grow to this day.
Furthermore, our enhanced local SEO efforts boosted website clicks from Google Business Profile by 77%, particularly strengthening their presence in the Bronx and Queens markets. Through strategic PPC optimization, we increased Google Ads conversions by 22.5% while reducing campaign spend, resulting in 32% more leads from paid channels.
The comprehensive website redesign improved both visual appeal and performance metrics, creating a more engaging user experience that better represents their brand authority. This steady growth pattern across channels has established a reliable pipeline of quality cases, demonstrating how strategic digital marketing can transform a law firm's intake process. These results are just a conversation away from law firms ready to take their digital presence to the next level.
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