From One of the Pack to Taking the Lead

Learn how our strategies and expertise drove a 63% growth in qualified leads from PPC campaigns to help KJT Law Group stand out in LA.

23% INCREASE IN PPC CONVERSION
63% INCREASE IN PPC QUALIFIED LEADS

THE BRIEF

A Loud Roar in a Crowded Jungle

Working in Los Angeles since 2014, KJT Law Group has spent the last decade building a highly respected personal injury, workers' compensation, and employment law firm. Developing a reputation for being aggressive in the pursuit of results while remaining compassionate to its clients, its lawyers have recovered more than $100 million in under 10 years.

Despite this success, KJT Law Group was the first to admit it faced fundamental challenges navigating the ultra-competitive LA market. With so many rivals, KJT struggled to create the dominant online presence needed to attract a steady flow of quality leads. To generate its targeted levels of growth, the company had to find ways of ensuring its marketing and advertising strategies generated the maximum return on investment.

Firm size: 25-35 Lawyers
Specialty: Personal Injury, Employment, Workers' Compensation
Location: Los Angeles, CA

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Before-After

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INITIAL DISCOVERY

Ambitions to Fly High in the City of Angels

When we sat down with KJT Law Group, it was immediately apparent they had the talent and determination to stand out among the noise of the Los Angeles legal scene. They were on the threshold of moving from being a small player to becoming a significant force, and they had the drive to make it happen.

What they needed was a way of strengthening their online positioning and reaching more of the people who might benefit from their excellent service and skills. KJT Law Group was ready to scale up its reputation but needed to generate more opportunities to prove its worth. Achieving this effectively and efficiently was the first priority.

BUILDING A CASE

Our Strategy for Success

Once we’d fully assessed the existing digital presence of KJT Law Group, we began mapping pathways to get the company from where it was to where it should be. The directions we chose were:

PPC Campaign Management: We took control of all Google Ads and Microsoft Ads strategies. We optimized campaigns by creating highly targeted ads and landing page copy using carefully researched keywords. Through continuous monitoring and improvement, we enhanced performance and reduced the cost-per-lead.
Practice Area Expansion: We increased the scope of PPC campaigns beyond personal injury and workers' compensation services. By expanding targeted practice areas to include employment law issues like discrimination, wage and hour disputes, and wrongful termination, we reached a broader pool of clients.
Conversion Rate Optimization: We maximized the number of quality leads generated by KJT Law Group’s PPC campaigns through conversion rate optimization tactics. We A/B tested alternate landing page designs, forms, and calls to action, introduced lead capture chatbots, and streamlined the user experience.

THE WINNING VERDICT

Outstanding Results, in Clear Numbers

In just nine months, the impact of our multi-faceted makeover for KJT Law Group was clear, and the statistics were exceptional. PPC qualified leads increased by 63% and PPC conversion rose by 23%. Only half a year after we took over their online strategies, the company was getting significantly more business for a markedly lower price.

With our help, KJT Law Group took a huge step towards being more than just another participant in Los Angeles’ legal market. We gave them the tools they needed to become a leader.

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In the Client’s Words

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