Crossing the Canyon: How a Montana Estate Law Firm Replicated Their Arizona Success
Discover how this Montana law firm transformed its digital marketing to double organic traffic and lead conversion.
- 387% ROI
- 54% INCREASE IN QUALIFIED LEADS
- 119% INCREASE IN CONVERSION
- 100% BOOST IN ORGANIC TRAFFIC
THE BRIEF
Helping HagEstad Law Group Expand from Arizona into Montana
A successful and highly-respected mid-sized law firm specializing in estates and trusts, HagEstad Law Group has offices in Surprize, AZ, and Missoula, MT.
While already well-established in Arizona, HagEstad Law Group had no recognizable brand in Montana, a state renowned for its competitive estate law marketplace.
HagEstad Law partnered with Grow Law Firm to establish a brand-new digital marketing plan to replicate its Arizona success, by bringing big sky thinking to the Big Sky Country.
The goal? There were three key objectives identified:
- Increase traffic
- Boost leads
- Improve conversion rates
- Firm size: 2-10 Lawyers
- Specialty: Business Law, Estate & Probate, Civil Litigation, Real Estate Law
- Location: Missoula, MT
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INITIAL DISCOVERY
Expansion from Arizona to Montana
HagEstad Law Group’s rich success in Arizona proved that their law services were in high demand. However, since expanding with the opening of their Missoula, MT office, replicating that recognition in Montana had proved elusive.
The initial discovery found that HagEstad Law Group’s website was lacking visibility in Montana, meaning that those in need of their services went with competitors due to their lack of digital footprint.
The need for HagEstad Law Group to increase their online visibility in Montana to reach the same levels of success as in Arizona was crystal clear.
BUILDING A CASE
Big Sky Thinking to Conquer the Treasure State
To achieve those aggressive goals, we developed a comprehensive plan to increase HLG’s digital footprint in Montana with a redesigned website and bold SEO approach:
- Website redesign—New user and mobile-friendly website that built confidence for potential clients and increased conversions
- SEO—Improved HLG’s online visibility for potential clients through improved content
- Local SEO—Registering for local directories and creating online profiles to boost visibility
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THE WINNING VERDICT
Leads Boosted, Conversions Doubled, Traffic Blasts Off
Within just one year and six months, HLG’s online presence in Montana had transformed, climbing the search engine ladder from online obscurity to being in the top 3 search positions for many of their key SEO terms.
With organic traffic up 100% and lead conversions increasing by a massive 119%, this success was driven by almost 54% more organic leads.
As mentioned, HLG appeared in the top 3 search results for queries such as “Insurance defense lawyers Montana” and “Montana bad faith lawyers”, cementing their position as one of the state’s leading law firms.
The result? Greater online visibility produced massive success in all areas!
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G. Patrick HagEstad
Hagestad Law Group, PLLC
Watch Review
In the Client’s Words
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