On-demand Webinar: How to Bring Your Law Firm More Clients
A highly respected law firm that specializes in estate planning, probate, insurance defense, and litigation. The firm has offices in Surprise, Arizona and Missoula, Montana, and is well-known for its successful track record and straightforward approach. Individuals and businesses seeking top-notch legal counsel and representation rely on this Law Group to provide exceptional services.
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Poor visibility and niche services revealed the pressing need for our client to modernize and grow their online presence.
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The primary objectives of our collaboration were to establish the law firm’s presence in Montana and enhance the website to boost traffic and conversions.
Following a thorough website analysis, we devised and executed a comprehensive digital marketing plan aimed at elevating online visibility. This encompassed the creation of a well-designed website, the implementation of SEO strategies rooted in research, and local optimization efforts.
The client's expertise and track record were effectively highlighted through a mobile-first website redesign.
The revamped website is user-friendly, visually engaging, and easy to navigate. Noteworthy additions include adding legal successes and client reviews, instilling confidence in potential clients contemplating reaching out to Law Group.
Our SEO experts conducted a comprehensive analysis of the firm's practice and service areas, laying the groundwork for an enhanced content structure.
The new website structure incorporates vital topics and relevant service and practice area pages, facilitating improved navigation for potential clients. Extensive keyword research within the legal field and law firm's specialized practice areas guided content enhancement, significantly boosting the website's visibility to potential clients seeking legal assistance.
Registering for local directories and creating online profiles helped grow the client's notoriety in the new region. Our team worked tirelessly on optimizing law firm's Google Business Profile (GBP) to improve their local search visibility. We also identified niche directories and created NAP (Name, Address, and Phone Number) profiles relevant to the firm's practice areas.
After six months, our client experienced a noticeable surge in website traffic, lead generation, and conversions.
As a result of our efforts, Law Group saw a 93% increase in organic traffic. This increase in website visits also led to a 97% growth in total conversions and a 346% growth in qualified leads.
Finally, the company achieved top 3 search results for terms such as "insurance defense lawyers Montana" and "Montana bad faith lawyers", solidifying their position in the new market.
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Grow Law firm SEO experts will create a custom SEO strategy for your legal business based on tested data and proven methods for success, that will result in growing lawyer caseload, increased leads and overall expansion of your attorney's practice.
Bonus: We analyze your website and online presence to identify growth areas and create an effective strategy for your law firm to dominate your service location
Law Firm MARKETING ASSESSMENT
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Organic traffic is those visitors that land on your website from unpaid sources, essentially free traffic.
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From a high-performance website to robust digital marketing campaigns that leverage powerful content and ad strategies, Grow Law Firm will bring you more clients consistently. Guaranteed.
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