From a Respected Local Law Firm to a Trusted Community Partner
See how the qualified lead of The Ahearne Law Firm, a NYC personal injury firm, increased by 300% and dominated their local market with a winning digital strategy.
- 300% INCREASE IN QUALIFIED LEADS
- 21X INCREASE IN CONVERSION
- 113% INCREASE IN ORGANIC TRAFFIC
THE BRIEF
Strong Advocates for Their Clients, but Weak Online
For years, The Ahearne Law Firm had built a reputation as a personal injury law practice serving communities throughout the Hudson Valley and New York City region. Led by attorneys with decades of combined experience advocating for accident victims, the firm handled countless cases. However, they faced some challenges when it came to attracting new clients through digital channels.
Prior to working with us, their online presence was lacking, with limited visibility in organic search results and local listings. This hindered their ability to fully leverage the immense potential of digital marketing. The dated website, while functional, did not convey the law firm’s expertise or effectively connect with people searching for legal assistance. As a result, valuable opportunities to serve prospective clients went to their competitors.
- Firm size: 2-5 Lawyers
- Specialty: Personal Injury
- Location: Warwick, NY
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INITIAL DISCOVERY
Goals to Become a Leading Injury Firm in the Area
When we sat down with The Ahearne Law Firm, we quickly understood they didn’t just want to be another local law firm. They wanted to significantly grow their personal injury practice in the Hudson Valley area.
Their goals were ambitious: dramatically increase their online visibility, generate a steady stream of high-quality leads, and establish themselves as the undisputed leaders in personal injury law from Staten Island to Rhode Island. Potential clients were out there; they just needed a way to reach them effectively.
BUILDING A CASE
Crafting a Winning Strategy:
After a thorough analysis of The Ahearne Law Firm's digital presence, we developed a tailored strategy to address their specific challenges. Our approach focused on three key areas:
- Website redesign: We completely overhauled their website, optimizing it for both user experience and search engines. The new site effectively showcased the firm's expertise and was designed to convert visitors into leads.
- Search engine optimization: We implemented a robust SEO strategy, including local and statewide search optimization. This involved enhancing their Google Business Profile, developing targeted content, and improving their overall online visibility.
- Content and link building: We created a content marketing plan to position the firm as a thought leader in personal injury law. This was complemented by a strategic link-building campaign, securing high-quality backlinks from respected industry websites to boost their online authority.
THE WINNING VERDICT
By the Numbers: How Data Tells the Story of Growth
The results of this digital makeover were nothing short of spectacular. In just seven months, The Ahearne Law Firm saw its online presence explode. Their organic traffic increased by an impressive 113%. These visitors turned into real leads, with a 300% increase in qualified leads, meaning 3x more potential clients were showing interest. Most importantly, the firm saw a staggering 21X increase in conversions, meaning twenty-one times more potential clients were reaching out for consultations than ever before.
Perhaps most impressively, The Ahearne Law Firm secured the coveted #1 position for the highly competitive keyword "personal injury law firm Warwick." This meant that their law firm popped up first once anyone searched for that keyword.
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In the Client’s Words
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