How Strategic Methods Doubled Case Flow for a Boise-Based Firm
Discover how Exceed Legal, a Boise-based law firm, harnessed the power of digital strategies to increase their ROI and solidify their reputation as a leading legal authority in the Intermountain West.
- 113% ROI
- 100% INCREASE IN QUALIFIED LEADS
- 81% INCREASE IN CONVERSIONS
- 131% INCREASE IN ORGANIC TRAFFIC
THE BRIEF
A Quick Look At Exceed Legal’s Background
Founded in 2016, Exceed Legal has handled hundreds of millions in estate planning and asset management matters, achieving victories in the Idaho Supreme Court and the United States Court of Appeals. With over 30 years of combined professional experience, the partners have successfully navigated business, employment and securities, and trust law.
Driven by a desire to redefine the legal experience, they focus on understanding clients' goals and maintaining open communication. While their offline track record was quite outstanding, they recognized the need to expand their reach in the market through digital means.
- Firm size: 2-10 Lawyers
- Specialty: Business Law Employment and Securities Real Estate Law Estate, Probate, and Trust Law
- Location: Boise, ID
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INITIAL DISCOVERY
Understanding this Law Firm’s Roadblocks
After our initial consultations and in-depth analysis, it became obvious that despite the firm's proven ability to handle complex legal matters and protect client interests, their online presence wasn't reflecting their full capabilities. Their website was generating minimal leads, making them heavily dependent on referrals. This limitation affected their ability to take on more clients.
Their goal was clear: implement a cost-effective marketing strategy to double their caseload while maintaining their commitment to exceptional service and personalized solutions.
BUILDING A CASE
The Growth Strategies We Put In Place
After thorough market research and analysis into consumer behavior and competitors, we crafted a comprehensive growth strategy designed to highlight Exceed Legal’s unique value proposition. By leveraging insights from our analysis, we:
- Enhanced user experience: We built a new website focused on clear communication of their expertise and simplified lead capture to make it easier for clients to engage.
- Improved regional visibility: We optimized Google Business Profiles and created location-specific content.
- Optimized law firm content: We developed specialized materials showcasing their knowledge, reducing keyword overlap, and crafted high-value blog content tailored to their audience.
- Created advanced lead generation mechanism: We implemented advanced filtering mechanisms to identify and nurture qualified prospects.
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THE WINNING VERDICT
Results That Meet the Goals
The results we obtained exceeded expectations across every metric. Their organic traffic surged by 131%, connecting more local businesses and entrepreneurs with their specialized legal services. Our enhanced lead generation strategy enabled us to meet their main objective: to double their monthly cases from 12 to 24.
Additionally, we saw a remarkable 81% increase in conversions. The law firm's investment in digital marketing resulted in a 113% ROI, consistent with their original aims.
Most importantly, these improvements strengthened Exceed Legal's position as a leading law firm in Idaho with high client satisfaction. Our efforts will increase brand awareness and improve lead generation in the long term.
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Watch Review
In the Client’s Words
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