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Social Security Disability Marketing: Strategies for SSDI Lawyers to Thrive

13 min
read
Apr 13, 2023

Around 8.2 million Americans receive disability benefits from Social Security, and applying can be very stressful, which is why so many people turn to lawyers for help. According to the Social Security Administration (SSA), initial SSDI applications are accepted at an average rate of 22%, and approximately 63% are denied. Social Security disability attorneys are constantly battling to keep previous clients and get new ones. Investing in social security disability digital marketing is essential to stay competitive and reach more people. 

To generate confidence and inspire their clients to continue fighting against hardships in life, many social security disability lawyers have to invest money in inbound marketing and other forms of promotion. Digital marketing for social security disability attorneys allows them to reach a wider audience, build brand awareness, and create an online presence that will generate more leads and increase conversions.

In this guide, you will learn about: 

  • Websites for Disability Law Marketing
  • SEO for marketing social security disability practice
  • Social Security PPC Advertising
  • Other SSD lawyers' marketing tools

Social Security Disability Marketing Starts With a Good Website

When it comes to marketing services for social security disability lawyers, the importance of a well-crafted website cannot be overstated. Your website is often the first point of contact between you and potential claimants, so it must make a good impression. Your law firm website design should speak your firm's language and tell clients about your social security services and how you can help them get their disability benefits. Include a call to action on your security disability website, so potential clients know how to get in touch with you. 

Provide a User-Friendly Law Firm Website Design

Your main focus should be to create a user-friendly design for your social security website. The design should be easy to navigate and understand while also providing the necessary information that potential clients are looking for.

Some things to keep in mind when designing a security disability website include:

  • It must be easy to navigate
  • It must have clear and concise information
  • It should have visual cues to guide users
  • It must have a strong and inviting homepage
A user-friendly design for law firm website

Think of Your SSDI Practice Area Pages

You should make sure that you have practice area pages on your social security disability website; you want to make it easy for potential clients to find information about the specific social security area of law they need help with. These pages can also show prospects that you are an expert in the field and the best option for them, even in tough cases.

Some things that you should include on your practice area pages:

  • An overview of the specific practice area
  • The different types of social security disability cases that you handle
  • Your experience as a social security disability attorney and your results
  • Testimonials from past clients
  • Your contact information
SSDI practice are pages

The page should also outline the general guidelines for claiming security disability benefits and discuss the conditions needed for qualification. For instance, according to the SSA, to receive a disability benefit, the claimant must be unable to undertake any significant employment due to their medical condition. These medical conditions include:

  • Paralysis
  • Vision disorders
  • Balance and hearing disorders
  • Speech disorders
  • Heart and blood vessel diseases
  • Amputations

SEO for Social Security Disability Attorneys

SEO for SSDI lawyers

SEO, or search engine optimization, is a critical part of online marketing for social security disability attorneys and the lead generation process. After all, potential SSD clients are searching for lawyers online all the time. If you're not ranking high in search engines, you're missing out on a lot of business potential. So how do you get clients with SEO services as a social security attorney? 

  1. Use keywords throughout your law firm site. Use them in your titles, in your content, and in your metatags.
  2. Make sure your social security site is well-organized and easy to navigate. This will help the search engines index your site properly and help users find the information they're looking for.
  3. Produce fresh, original content. This is one of the best ways to attract attention from search engines and keep users coming back to your site. 

The next part of this section will explore tips and strategies for leveraging SEO to improve visibility. 

This Is How Content Marketing Empowers Your Law Firms' SEO

Content marketing enables law firms to showcase their expertise, build trust with prospective clients, and create meaningful connections with their target audience. By creating attorney compelling content that educates readers on the benefits of social security disability services, attorneys can demonstrate their expertise and establish trust with disability claimants.

Through content marketing, social security attorneys can create blog posts, videos, infographics, e-books, and more that will help increase their visibility on search engines and drive traffic to their firm websites.

Content in how-to section

Link Building as a Part of Your SSDI Attorney Marketing Strategy

Link building is an important part of any law firm's SEO strategy, and social security disability law firms are no exception. As competition for clients increases, attorneys must have a strong digital presence and use link-building to increase the rank and visibility of their SSDI law firm. Link building involves creating relationships with other websites that link back to your own law firm name or website to build your domain authority and digital presence and improve your rankings in search engine results pages.

For social security disability law marketing, build links through guest blogging, submitting press releases, content marketing, link exchange programs, and directory listings. These strategies increase website traffic, enhance search rankings, and attract more clients.

Link building campaign components

Create and Claim a Lawyer Directory Profile

A lawyer directory profile provides potential clients with information about SSD lawyers, including their practice area, services offered, licensing credentials, contact details, and other relevant information. Creating a lawyer directory profile is an essential SEO tool for any social security lawyer hoping to reach those in need of legal help.

To create and claim a lawyer directory profile, start by researching which directories are most famous for social security disability practice. When you are done with the research:

  • Make an account on the lawyer directory of your choice and fill out your profile with relevant information about your practice, team, and background.
  • Include a professional headshot and any certifications or specializations that you may have.
  • Be sure to review it carefully and make any necessary edits or updates.
  • Claim your profile on the directory to ensure that you have full control over your law firm listing and can access analytics to track its performance.

Take advantage of the directory's additional features, such as reviews, ratings, and blog posts. Doing so will help your legal marketing campaign stand out and make your law firm profile shine among the competition.

An example of lawyer directory profile

Don't Underestimate Local SEO

Local SEO can improve your social security disability law marketing by boosting your online visibility for local searches. To maximize the benefits of local SEO for attorneys, take the time to properly set up and optimize your security disability website.

Setting up local SEO involves creating a Google My Business profile, optimizing your law firm website content for relevant local keywords, creating a listing on local directories, and building backlinks from other websites in your area. Additionally, ensuring that your contact information is up-to-date and easy to find on your website is essential for prospective clients to get in touch with you.

Local SEo for SSDI attorneys

Optimize Your Law Firm's GMB Profile

In addition to a strong website, you should create and verify a free Google My Business (GMB) profile to ensure your social security disability firm is visible in search results. A well-optimized lawyer GMB profile is essential for businesses that want to be visible in Google Maps and establish their digital presence in local search results. 

By setting up a comprehensive GMB profile, social security disability attorneys can gain visibility on search engine results pages (SERPs) and expand their online presence. You must input accurate and consistent information about your law firm, such as location and contact details, opening hours, and services offered. 

You can do a few simple things to optimize your GMB profile and improve your chances of ranking high in web search results.

  1. Use keyword-rich titles and descriptions. This will help you attract more views, clicks, and clients to your security disability law firm and stand out from competitors.
  2. Include images and videos. GMB profiles with images and videos get more engagement than those without.
  3. Encourage customer reviews. Enhance your GMB listing by inviting past clients to leave reviews. Make it easy for them to leave reviews by including a link to your law firm listing on your website and in your email signature. Thank clients who leave reviews.
  4. Respond to all reviews, both positive and negative. This shows customers that you value their feedback and are committed to providing a good customer experience.
  5. Use categories. If you've already claimed your Google My Business (GMB) listing, the next step is to optimize your SSDI attorney profile by adding categories; this helps improve your visibility and ranking in Local searches. 

Here's a quick guide on how to add categories to your GMB listing: 

  • Log in to your GMB account 
  • Click on the listing you want to edit 
  • Click on the 'Info' tab 
  • Scroll down to the 'Categories' section 
  • Click on the 'Add category' button 
  • Start typing in the category you want to add (e.g., 'Social Security Attorney') 
  • Select the category from the list that appears 
  • Click 'Save'

Social Security Disability Insurance PPC Advertising

With targeted ads and a detailed legal marketing strategy, you can get your message out to the right people and find the right SSDI clients. PPC (pay-per-click) ads typically appear at the top of search engine results, giving your security disability firm more visibility and the opportunity to attract more customers. A PPC ad campaign will target disability claimants searching for legal services related to Social Security Disability Insurance. Enlisting the services of a social security disability lawyers marketing agency and investing in PPC ads can elevate your competitive standing among other business owners, amplify your online presence and revenue, and extend your reach to a substantially larger audience.

Google Ads

Google Ads is a form of pay-per-click (PPC) advertising technology that allows you to place ads on Google.com and other Google-affiliated websites. When someone clicks on your ad, they are redirected to your website, and you are charged a fee. With Google Ads, you can create powerful marketing campaigns that target the right audience, maximize your budget, and drive leads and conversions. Google Ads offers a range of features to help businesses reach their SSDI attorney advertising goals, including custom campaigns, bidding, multiple ad formats, tracking, etc.

Google Ads for SSDI attorneys

There are two advertising networks that make up Google Ads:

1. The Search Network: Text ads produced by advertisers and shown on internet search engine results pages (SERP).

An example of search network ads

2. The display network: A collection of websites throughout the internet that feature display adverts made by advertisers.

An example of display network ads

Bing Ads

Bing Ads for SSDI attorneys

Bing Ads, with 34% of the global desktop search market, reaches 687 million unique PC users monthly. Its average CPC is $1.54, compared to Google's $2.69, potentially providing more clicks for the same ad spend. Bing Ads' platform enables targeted campaigns on Bing, MSN, Yahoo, and AOL, allowing customization for SSDI attorneys and geographic targeting for SSDI-interested audiences. With Bing Ads, you can create custom ads tailored to the needs of SSDI attorneys. You can also target your ads to people in some geographic regions who are likely to be interested in Security disability services. 

Facebook Ads

By taking advantage of the vast reach of Facebook, SSDI lawyers can effectively target disability claimants and promote their services. Ad targeting on Facebook allows SSDI lawyers to target users based on their interests, location, age, and more. This allows social security disability firms to target the right people and ensure they reach the right audience. This online SSDI attorney advertising makes it easy to track results in real-time, allowing attorneys to measure the effectiveness of their online marketing campaigns and adjust them accordingly. 

Not to mention, by integrating calls-to-action into their ads, a social security firm can encourage their target audience to take the desired action, such as signing up for a consultation. Ultimately, Facebook advertising provides powerful digital marketing for SSDI lawyers to reach the right audience and increase their visibility.

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Other Marketing Techniques to Attract Clients to Your Social Security Disability Law Firm

SMM for Disability Law Firm Marketing

People spend more time online, especially on social media. That's why having a strong attorney social media presence is essential as part of the mix of legal marketing for social security disability attorneys and firms.

With so many law firms to choose from, it can be tough to stand out from the competition on social media. But with a little effort, you can use social media marketing to attract new clients and grow your social security disability law practice. 

Here are some tips for social media marketing:

  • Use platforms like LinkedIn and Twitter to share your insights and expertise on SSDI law. You can also read articles and other content that interest your target audience.
  • Use Facebook ads to target people who live in your state and have indicated that they are interested in disability law.
  • Make sure your website links to your social media profiles.

Email Marketing for Social Security Disability Leads

Email marketing is a great way to connect with potential clients and ensure they know about your services. By creating compelling email legal marketing campaigns, you can reach a wide audience and increase your chances of securing more SSDI claims. 

Law firm email marketing campaigns allow you to:

  • Promote an upcoming event, bonus, or special offer.
  • Ask your clients to take action on your website, social media platform, and others.
  • Provide a free consultation, e-book, event ticket, or something similar.

Keep an Eye on Client Reviews

Reviews offer valuable insights into your social security disability services, with both positive and negative feedback helping to improve your firm's legal marketing strategy. Monitor client reviews on GMB, lawyer directories, and social media platforms, using Google Alerts or regularly checking Yelp and Google Maps. Respond promptly and request feedback from past claimants through email or your GMB profile.

Establish Relationships and Invest Time in Networking

Networking will help you build a successful practice and connect with potential clients seeking social security disability assistance. It allows you to stay abreast of industry trends, gain valuable insight into relevant issues, find mentors and discover resources that can assist you in providing the best possible legal services. 

To do so, you should be involved in the local legal community, attend conferences, join professional organizations, and reach out to your friends and colleagues. You can also use social media like LinkedIn to connect with other SSD attorneys and build your network. The relationships you develop can create opportunities for collaboration on complex client matters or referral arrangements. Additionally, you should take time to cultivate those relationships by providing helpful social security disability resources and advice and seeking out new sources of information.

How to Generate Social Security Disability Leads Through Effective Marketing Strategies: Final Words

The Social Security Disability Insurance program can provide much-needed financial relief for those who qualify. Still, it can be difficult to gain new social security disability leads. If you're wondering how to get clients as an SSDI lawyer, you can use a few strategies to increase your chances of success. Optimize SEO and think about PPC services for your law firm. Building relationships with referral sources, prioritizing social media, and using email campaigns can further help to drive traffic to your website and improve lead generation. Additionally, create informative content about social security eligibility requirements and the application process. 

Consider partnering with a professional digital marketing agency like Grow Law Firm (GLF) to help you expand your market reach and generate quality social security disability leads. With our expertise, you'll be able to get more out of your marketing efforts, increase the number of prospective clients, and maximize ROI.

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