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Creating Profitable Relationships on Social Media for Your Firm with Jessica Aries at By Aries

Join Sasha Berson as he speaks with Jessica Aries, Founder and Digital Marketing Strategist at By Aries

1.5 min
Feb 28, 2023
Watch full-time video

Sasha and Jessica Explore

  • Posting on social media without a strategy or understanding of your audience is ineffective - build relationships by creating platform-specific content and engaging with potential customers.
  • Simplify lawyer's marketing by creating touchpoints with potential clients through social media, email marketing, and advertising to increase awareness and build relationships for better chances of legal representation.
  • Purposeful social media content simplifying legal concepts can establish credibility and authority, connecting lawyers with potential clients and increasing conversion rates in the long run.
  • If law firms want to see real progress in social media marketing, attorneys should prioritize short-form video content like TikTok and Instagram reels since stagnant posts are no longer compelling and engagement is key.
"The game of marketing is actually about touchpoints, it's about how many times you're interacting with your prospects."
— Jessica Aries
  • To drive significant growth, most law firms should invest at least $3,500 per month in video marketing and test various strategies for 90 days while consistently answering clients' common questions on social media to build trust and credibility.
  • As a business owner, shifting your focus to serve the company, not just customers, and becoming a rainmaker through marketing and relationship building can boost your income and net worth, especially if you are a lawyer or own a law firm.
  • To make an impact and shape values, it's essential to build a thriving business. For lawyers who feel nervous about creating video content, it can be helpful to approach it as if they were explaining legal concepts to a friend.
  • Use LinkedIn to establish credibility with referral sources by sharing content about your approach to practicing law, business principles, and unique values to assure them that you won't drop the ball when handling high-value clients.
"The vast majority of people, when looking for an attorney, are going to go through the internet."
— Sasha Berson

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