With over 360 million active users, Twitter is a valuable platform to build relationships, engage with customers, and gain visibility for your practice. Unlike traditional marketing, Twitter for lawyers offers a direct avenue to engage with their current and potential clients in real time.
This article covers Twitter for law firms, including:
- How to Use Your Law firm Twitter to Get More Clients
- Creating Your Law Firm Twitter Account
- How Do Law Hashtags Work on Twitter?
- Why Should Lawyers Leverage Law Firm Twitter Marketing??
- The Top 9 Lawyers to Follow on Twitter
We'll explain how lawyers can strategically utilize law firm Twitter marketing to bring in more business and build their brand. Read on to learn some Twitter marketing tips for attorneys.
How to Use Your Law firm Twitter to Get More Clients
Twitter is a great way to get more clients because it enables you to reach many potential customers quickly and easily. Through attorney marketing on Twitter, you can share valuable content and updates about your business and engage with industry professionals and clients; here's how:
- Create an optimized profile: Make sure your profile includes keywords like your location and the services you offer, as well as a professional headshot and cover photo.
- Use legal hashtags: You create a searchable tag by including a legal marketing hashtag in your Twitter posts. Users can find your Twitter page according to your hashtags, for example, "#childcustody" or "#familylawyer."
- Post relevant content: Remember, users prefer quality over quantity when tweeting. Rethink tweets if they don't provide your audience with relevant and helpful information.
With attorney marketing on Twitter, you establish better credibility for your legal practice by posting relevant content that users engage with and retweet.
- Like and retweet: By following, liking, and responding to tweets relevant to your followers, you will appear more prominently on their Twitter feeds. You can reach a larger audience and increase your visibility with strategic content and engagement. When interacting with followers, always use good judgment. Spamming users' feeds with mentions and replies may annoy them.
- Use images to attract attention: Images can help you stand out from the crowd and increase engagement with your followers. Images draw the eye, break up text-heavy tweets, and can evoke emotion in a way that text can't. They can also help illustrate key points, make your content more shareable, and add visual interest to your tweets.
- Monitor the competition: Monitoring competition on Twitter enables you to keep up with industry trends. It will help you stay on top of customer service issues with competitors and find new opportunities for law firm Twitter marketing. You can also compare the performance of your competitors and identify areas where your social media marketing strategy could be doing better.
How to Create Law Firm Twitter Account
Choose Twitter Law Firm Name and User Name
Choose a Twitter handle that aligns with your brand. You want potential clients to recognize you when they see you here or on other platforms. In many cases, your law firm's name is just fine.
You’ll also need a Twitter name. Most attorneys just use the name of their law firm. Keep your Twitter name to 50 characters or less, which may be challenging if your law firm's name is longer.
NB info: Twitter handles appear after the @ sign in your profile URL and must be unique. On the other hand, Twitter names are simply there to help people find your company.
Twitter Bio for Lawyers
The ideal Twitter bio for lawyers is brief but impactful. There should be enough information for anyone reading to know your expertise, interests, and why you are on Twitter. Here’s just one example:
Professional information with a small number of personal details is great for connecting with potential clients. Feel free to add relevant links to your bio as well. You can find inspiration and Twitter bio ideas for lawyers by checking out Twitter accounts from other law firms.
Twitter Law Firm Header and Profile Image
There are no limits to what you can choose for your profile photo or banner picture. However, it’s good advice for lawyers on Twitter to choose something that makes sense. Your law firm logo and a professional headshot are good choices.
The same is true for your banner image. You can use your law firm logo here as well. Another option is to use a team picture of the lawyers in your practice.
How to Use Hashtags for Legal Twitter Marketing?
A Twitter hashtag is a word or phrase without spaces preceded by a #. All of the posts that contain the same hashtag are categorized together.
Adding a hashtag to a tweet makes it easier for people to find tweets about the topics that interest them.
For example,
would show up for potential clients who were searching for that hashtag.
Twitter hashtag research for lawyers can be used to find the right hashtag. You can also simply think of a relevant word or phrase and turn it into a hashtag. Think from the reader’s perspective. A hashtag should be easy to understand.
How to Find Legal Hashtags
If you want to be able to reach the Twitter users who are going to be interested in your law firm, you have to understand their online behaviors. Fortunately, some tools research and track Twitter hashtags for attorneys. These will help determine which hashtags will perform best for your business.
TweetDeck
Tweetdeck is a free, web-based social media dashboard application for managing and monitoring Twitter accounts. It helps users organize and manage multiple accounts, create custom timelines, track hashtags and trends, and more.
While not specifically designed for the legal industry, it has some valuable features, like allowing you to track hashtags in real-time and offline. When you log back into the tool, you will see updated streams to let you know what you’ve missed.
Tags Finder
Tags Finder is a robust hashtag generator for Twitter. It offers bulk search functionality to search up to ten hashtags in a single search. The tool then generates hashtag suggestions based on your keyword input. It has an extensive repository of hashtags based on your location and offers free real-time statistical data, which is useful for legal Twitter marketing.
Sistrix
Sistrix is a paid hashtag generator with many features that can be useful in the legal industry. It currently offers 25 inquiries per day to six users per law firm. Users can access reports and data to understand further how the hashtags they use perform. Sistrix also offers billions of hashtags, allowing you to see which are the most popular and trending.
Hashtagify
Hashtagify is a research tool that lets Twitter users learn more about legal industry hashtags. Simply enter a hashtag and review the most popular related hashtags. The output will show you the relationship between these hashtags and yours and other tweets using them. You can review the usage data of hashtags and find crowd-sourced hashtags.
RiteTag
RiteTag is a keyword discovery tool that helps legal professionals find new keywords. Unlike many other tools, RiteTag rates popular keywords according to engagement rather than usage frequency. Therefore, legal hashtags that receive likes and retweets will be ranked higher than the ones appearing in many tweets.
Later
Later is a robust hashtag generator. It also functions as a full-stack tool for social media management. Later can analyze hashtags using criteria that include reach and engagement rate. Then, it will suggest which law hashtags best fit your law firm's Twitter marketing campaigns.
Hashtags for Likes
If you want a tool that allows you to focus specifically on popular hashtags on Twitter for attorneys, then you should seriously consider Hashtags For Likes. This generator provides hashtags based on your niche. When you can find and use the right trending hashtags, you gain more visibility for your law firm and earn engagement from your target clients.
Why Should Lawyers Leverage Law Firm Twitter Marketing
You Stay on Top of Current Events
There’s so much information on the internet that it’s difficult for people to find news and information relevant to them.
Popularity trumps relevance and often leads to outdated information being filtered to the top. Twitter for lawyers is different. As long as posts are tagged correctly, they appear in chronological order.
What does this have to do with Twitter for attorneys?
Using Twitter to share relevant, up-to-date information on your legal niche will be much more discoverable.
Connect to People
Lawyers on Twitter can use this platform, LinkedIn and Google, to research and gather background information. This is critical, considering that many expect their attorneys to be up-to-date on the latest information and industry knowledge.
Use Twitter to attract prospective clients through research, networking, and legal Twitter marketing.
Grow Your Online Presence
You can create a personal Twitter account or one for your law firm. In either case, people can learn about you through your Twitter presence.
No matter what you tweet about, use lawyer hashtags to reach a wider audience. Use popular hashtags on Twitter for attorneys, and your tweets will appear in search results.
For example, if you tweet about a recent news story about criminal defense law, you could add the legal hashtags #Criminaldefense and #Knowyourrights. People who searched for those hashtags or were browsing through tweets that use them will probably find your tweet and learn more about your law firm.
How Law Twitter Helps Your Law Firm SEO
Twitter is a significant search engine in its own right, which can impact SEO. Investing in attorney marketing on Twitter can increase your visibility in search engine results, as well as boost your overall brand awareness.
This is how you can improve your SEO with the help of attorney Twitter:
Repurpose Your Law Firm Blog Posts
Twitter is an excellent platform for promoting blog posts that you’ve published on your website. If you aren’t taking advantage of this, you are losing out on one of the more significant opportunities that Twitter for lawyers offers.
It takes time and resources to create great legal Twitter marketing content. Shouldn’t you share it on Twitter? The traffic you earn can positively impact your website search rankings. Add the right law hashtags to ensure your posts reach an even wider audience.
Earn More Backlinks for Your Law Firm Web Page
When you share your content on Twitter, you attract more traffic. You also increase the likelihood of someone linking to your content from their posts.
Backlinks are an important SEO ranking factor. They indicate to people and search engine algorithms that your content is valuable and trustworthy. This signals Google to push your content up the search engine results page (SERP).
Get More Traffic to Your Website
You can also drive traffic to your site with an engaging presence on social media, including Twitter.
There are millions of users on Twitter. It’s guaranteed that your audience is there as well. This includes potential clients who may not have discovered your law firm through a traditional search.
When you are active and engaged on Twitter, you create another path for people to find you. Eventually, this will lead these potential clients to your law practice website.
Top 9 Lawyers to Follow on Twitter
Several legal professionals have achieved thought leader status in this industry. Many choose to use Twitter to share their knowledge and legal Twitter marketing.
We have gathered a list of the best Twitter profiles to follow for lawyers. Engaging with these accounts will reach a wider audience of Twitter users and gain plenty of valuable material to retweet.
George Conway
American attorney George Conway isn't just a lawyer. He was once considered for the position of the Nation’s Solicitor General. Now, he contributes regular content to the Washington Post. He frequently tweets on politics and current events and has over a million followers.
Ronan Farrow
Ronan Farrow entered law at Yale University at the age of 16. This makes him one of the school's youngest law graduates. Additionally, he is the son of actress Mia Farrow and director Woody Allen.
Farrow is most well known for his investigation and reporting on the sexual assault allegations that eventually led to the imprisonment of film executive Harvey Weinstein.
Tim Kaine
Tim Kaine is an attorney, a member of the United States Democratic party, and a United States Senator serving the state of Virginia. Additionally, he was Hilary Clinton’s running mate in the 2016 presidential election.
Bob Ambrogi
Bob Ambrogi is an attorney and journalist who uses his Twitter account to cover legal tech and innovation topics. He is based in Rockport, MA. His writing has been featured in several legal publications.
Legal Rebels
The Legal Rebels Twitter account is run by several attorneys participating in a special project for the ABA Journal. The attorneys involved with Legal Rebels have been recognized for their efforts to transform the legal profession. They use Twitter and other social media platforms to discuss legal issues and share episodes from their podcasts.
Jayne Reardon
Jayne Reardon is an attorney, arbitrator, and mediator. Her Twitter account largely addresses law ethics and court system issues. Additionally, she regularly engages with other attorneys and legal journalists on the platform.
Kevin O'Keefe
Kevin O'Keefe is a lawyer, blogger, and entrepreneur who specializes in connecting attorneys to people to serve the greater good. He engages with several other lawyers on Twitter, shares engaging articles on legal issues and innovations, and adds a personal touch by Tweeting about his interests in sports.
Nora Riva Bergman
Nora Riva Bergman is an attorney as well as an attorney coach. She provides coaching and guidance to other lawyers to help them open, grow, and operate successful legal practices. Her advice ranges from practical assistance to helping attorneys deal with fear and stress.
Jennifer Simpson Carr
Jennifer Simpson Carr is a legal strategist. Her specialty is in legal marketing and public relations. She assists legal professionals who want to improve their law firm's ability to reach new clients.
Accelerate Your Law Firm Twitter Marketing
It can be challenging for lawyers to find the best way to use their law firm’s Twitter accounts for marketing. However, it helps to focus on three key goals - brand visibility, client acquisition, and reputation management.
Your tweets should be relevant and engaging for your target audience. Also, ensure the content you tweet and retweet aligns with your brand. Keeping your Twitter presence interesting is the key to engaging an audience and attracting prospective clients.
Here is a summary of our top 10 Twitter best Twitter marketing tips for attorneys:
- Mention your location and the services you offer in your profile.
- Use software to optimize and schedule your Twitter content.
- Respond to users who engage with you.
- Keep self-promotion low.
- Maintain a consistent presence in terms of branding voice and publishing schedule.
- Always share helpful information.
- Ensure your Twitter profile is updated.
- Leverage breaking news to engage with followers
- Commit to building a sustainable Twitter presence.
- Monitor results to improve your attorney marketing on Twitter.
We hope you found our Twitter marketing tips for attorneys helpful. Do you need help getting your law firm’s Twitter presence off the ground? Work with a digital agency that specializes in high-performance law firm marketing. At Grow Law Firm, we can leverage Twitter to grow your business. Reach out today to learn more!
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