With over 360 million active users, Twitter is a valuable platform for building relationships, engaging with customers, and gaining visibility for your practice. Unlike traditional marketing, Twitter for lawyers offers a direct avenue to engage with their current and potential clients in real-time.
This article will explore Twitter for law firms, and discuss:
- How to use your law firm Twitter to get more clients
- Whether Twitter is useful for lawyers
- The top 10 lawyers to follow on Twitter
- Ways to accelerate your law firm Twitter marketing
We'll explain how lawyers can strategically utilize law firm Twitter marketing to bring in more business and build their brand. Read on to learn some Twitter marketing tips for attorneys.
How to Use Your Law Firm Twitter to Get More Clients
Twitter is a great way to get more clients because it enables you to reach many potential customers quickly and easily. Through attorney marketing on Twitter, you can share valuable content and updates about your business and engage with industry professionals and clients; here's how:
1. Create an Optimized Profile
When attracting potential clients on Twitter, your personal Twitter account is the first thing they'll see. A well-optimized profile can help you stand out from the competition and establish your firm as a trusted authority in your practice area. Here are some tips for optimizing your profile to get more clients:
- Use a Twitter handle (@username) that aligns with your law firm's name. If your desired handle is already taken, consider adding a relevant keyword or location to differentiate it. For example, "@LawFirmCity."
- Add a high-quality, professional profile picture representing your law firm's brand. It could be your law firm logo or a professional headshot of a key representative.
- Write a clear and concise Twitter bio. Your bio should give potential clients a brief overview of your law firm and the type of law you practice. It should also include a link to your website or blog.
- Follow relevant people. One of the best ways to grow your Twitter following is to follow relevant people. This includes other lawyers, law firms, and legal professionals. When you follow people, they'll be more likely to follow you back.
2. Use Legal Hashtags
A Twitter hashtag is a word or phrase without spaces preceded by a #. All posts that contain the same hashtag are categorized together. You create a searchable tag by including a legal marketing hashtag in your Twitter posts. Users can find your Twitter page according to your hashtags, for example, "#childcustody" or "#familylawyer."
However, simply using hashtags in your tweets won't guarantee success. It's important to use hashtags strategically and thoughtfully to maximize their effectiveness.
For example, when users search for or click on #personalinjury, they are more likely to come across tweets like:
Lawyers can research hashtags or simply think of a relevant word or phrase and turn it into a hashtag. Law firms can create branded hashtags to promote their legal profession, campaigns, or events. Branded hashtags are unique to the firm and can help increase brand awareness.
How to Find Legal Hashtags
If you want to reach Twitter users interested in your law firm, you have to understand their online behavior. Fortunately, some tools research and track Twitter hashtags for attorneys. These will help determine which hashtags will perform best for your business. They are:
- TweetDeck, a free, web-based social media dashboard application for managing and monitoring Twitter accounts. It helps users organize and manage multiple accounts, create custom timelines, track hashtags and trends, and more.
- TagsFinder, a robust hashtag generator for Twitter. It offers bulk search functionality to search up to ten hashtags in a single search. The tool then generates hashtag suggestions based on your keyword input and has an extensive repository of hashtags based on your location.
- Sistrix, a paid hashtag generator with many features that can be useful in the legal industry. It currently offers 25 inquiries per day to six users per law firm. Users can access reports and data to understand further how their hashtags perform.
- Hashtagify, a research tool that lets Twitter users learn more about legal industry hashtags. Simply enter a hashtag and review the most popular related hashtags. You can review the usage data of hashtags and find crowd-sourced hashtags.
- RiteTag, a keyword discovery tool that helps legal professionals find new keywords. Unlike many other tools, RiteTag rates popular keywords according to engagement rather than usage frequency. Therefore, legal hashtags that receive likes and retweets will be ranked higher than the ones appearing in many tweets.
- Later, a robust hashtag generator. It also functions as a full-stack tool for social media management.
- Hashtags for Likes is a tool to focus specifically on popular Twitter attorney hashtags. This generator provides hashtags based on your niche.
3. Bring Your Content to a New Audience
When using Twitter for attorney marketing, it's important to remember that users value quality over quantity when it comes to tweets. Simply flooding your followers' feeds with irrelevant or unhelpful information won't do much to attract new clients. Instead, focus on posting relevant and valuable content that your target audience will find engaging and share-worthy.
An additional tactic to consider is repurposing your content. Instead of creating entirely new posts every time, you can present existing content in a fresh format. For example, if you've written an informative blog post about recent changes in employment law, you could create a tweet summarizing the key points and linking to the blog post for further reading.
Also, Twitter moves at a fast pace, and tweets can easily get buried in users' feeds. To ensure maximum exposure, schedule your tweets at optimal times when your target audience is most active on the platform. Utilize social media management tools to schedule and automate your tweets in advance, allowing you to maintain a consistent posting schedule. Additionally, reschedule evergreen content periodically to reach new followers or those who may have missed it initially.
4. Like, Retweet, Respond and Engage
As you browse your Twitter feed, watch out for posts relevant to your legal practice or target audience. By liking these tweets, you acknowledge and show appreciation for content your followers share or other Twitter users share.
When you come across tweets that provide valuable information or insights related to your practice area, consider retweeting them. This helps you share useful information with your followers and encourages reciprocal engagement from the original poster.
Actively monitor your Twitter notifications for mentions and direct messages. Respond promptly and thoughtfully when someone mentions your law firm or sends you a message.
Participate in industry-related discussions on Twitter to help you build a network of contacts and potential clients. Look for relevant hashtags or Twitter chats related to your legal practice area. Join discussions, offer insightful comments, and provide valuable contributions to establish yourself as an expert. Pose thought-provoking questions related to your legal practice and encourage your followers to respond.
5. Use Images to Attract Attention
Images are more eye-catching than text and can help break up your tweets' monotony. Include visually appealing graphics and photos in your tweets to catch the attention of your target audience and encourage them to engage with your content.
You can effectively use images to:
- Create visually appealing graphics that are related to your legal practice. These images can include inspirational quotes, legal tips, or even statistics related to your expertise.
- Share informative infographics that provide useful legal information or explain complex legal concepts in a simplified manner.
- Introduce your team members by sharing their professional headshots or group photos on Twitter.
- Highlight successful cases or verdicts to showcase your firm's expertise and track record.
- Give your audience a glimpse into your law firm's daily operations by sharing behind-the-scenes sneak peeks.
6. Monitor the Competition
Monitoring competition on Twitter enables you to keep up with industry trends. It will help you stay on top of customer service issues with competitors and find new opportunities for law firm Twitter marketing. Start by identifying your direct and indirect competitors on Twitter. Direct competitors are other law firms that offer similar legal services in your practice area, while indirect competitors may include legal professionals or organizations that target a similar client base. Make a list of these competitors to focus your monitoring efforts.
Then, follow your competitors' Twitter accounts to keep track of their activities and content. This allows you to observe their posting frequency, the types of content they share, and the engagement they receive. Pay attention to the content your competitors are sharing on Twitter. Look for patterns in the posts they publish, such as informative articles, legal tips, case studies, or thought leadership pieces. Analyze the engagement levels on their tweets, including likes, retweets, and comments, to understand what resonates with their audience.
Twitter Analytics provides data on your account, as well as data on other accounts you follow. You can use this data to see what topics your competitors tweet about, how often they tweet, and what kind of engagement they get. Other monitoring tools include Hootsuite, Sprout Social, Brandwatch, and Mention.
Is Twitter Useful for Lawyers?
Twitter can be useful for lawyers depending on their specific goals and strategies. However, it is important to note that the effectiveness of using Twitter for professional purposes may vary for each individual. Lawyers must carefully balance their Twitter activities with their legal practice, as excessive time spent on the social media platform can detract from billable work. Additionally, the fast-paced nature of Twitter and the potential for distractions can make it challenging to maintain focus and productivity.
Moreover, since lawyers must adhere to ethical guidelines when using social media platforms, including Twitter, they must maintain client confidentiality, avoid conflicts of interest, and refrain from making misleading or inappropriate statements. Not to mention, Twitter's rapid-fire nature means that information can spread quickly, including both accurate and inaccurate content. Lawyers may find it challenging to filter through the vast content to find relevant and reliable information.
But on the bright side, Twitter offers:
- Brand building: Twitter can be a great way to build your brand as a lawyer. You can share your thoughts on legal issues, you can share your experience as a lawyer, and you can share your personality. This is a great way to show potential clients what you're all about and why they should hire you.
- Networking opportunities: Twitter facilitates networking and relationship-building within the legal community. Lawyers can connect with colleagues, industry influencers, and potential clients through conversations, mentions, and participation in relevant legal discussions.
- Real-time updates and news: Twitter lets lawyers stay updated with legal developments, news, and trends. It also allows you to share the latest legal news and information and your thoughts on legal issues with your followers.
Twitter Accounts Lawyers Need to Follow
Twitter allows lawyers to tap into various legal insights, updates, and thought-provoking content. From renowned legal publications to organizations dedicated to legal advocacy and professional development, these accounts cover various topics, including case law, legal technology, practice management, and access to justice. Below are 10 of the accounts lawyers need to follow.
- ABA Journal: The ABA Journal is the official publication of the American Bar Association. It provides news, analysis, and commentary on the latest legal issues.
- Law360: This legal news service provides breaking news and analysis on the latest legal developments.
- The Wall Street Journal Law Blog: The Wall Street Journal Law Blog provides legal news and analysis from the Wall Street Journal.
- Lawyerist: A website and podcast that provides legal news, tips, and advice for lawyers.
- SCOTUSblog: The official Twitter account of SCOTUSblog, providing comprehensive coverage and analysis of the United States Supreme Court.
- ABA: The American Bar Association's Twitter account shares updates, resources, and insights on legal topics, practice management, and professional development.
- LegalTalkNet: Offers a variety of podcasts covering legal news, trends, and analysis, featuring interviews with other legal professionals.
- Harvard_Law: Harvard Law School's official Twitter account shares their faculty members' legal news, research, and thought-provoking articles.
- LawLibCongress: The Law Library of Congress shares legal research tips, historical legal documents, and updates on their collections and events.
- TheJusticeDept: The official Twitter account of the U.S. Department of Justice shares press releases, updates, and announcements on legal matters and law enforcement.
Accelerate Your Law Firm Twitter Marketing
It can be challenging for lawyers to find the best way to use their law firm's Twitter accounts for marketing. However, it helps to focus on three key goals - brand visibility, client acquisition, and reputation management.
Your tweets should be relevant and engaging for your target audience. Also, ensure the content you tweet and retweet aligns with your brand. Keeping your Twitter presence interesting is the key to engaging an audience and attracting prospective clients.
Here is a summary of our top 10 Twitter best Twitter marketing tips for attorneys:
- Mention your location and the services you offer in your profile.
- Use software to optimize and schedule your Twitter content.
- Respond to users who engage with you.
- Keep self-promotion low.
- Maintain a consistent presence in terms of branding voice and publishing schedule.
- Always share helpful information.
- Ensure your Twitter profile is updated.
- Leverage breaking news to engage with followers
- Commit to building a sustainable Twitter presence.
- Monitor results to improve your attorney marketing on Twitter.
We hope you found our Twitter marketing tips for attorneys helpful. Do you need help getting your law firm's Twitter presence off the ground? Work with a digital agency that specializes in high-performance law firm marketing. At Grow Law Firm, we can leverage Twitter to grow your business. Reach out today to learn more!