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Twitter for Lawyers: Master Your Law Firm Social Media Presence

updated
October 6, 2022
19 min
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Twitter for lawyers is a useful tool for advertising, networking, and building authority. Lawyers on Twitter are able to successfully use the platform to achieve their marketing goals. However, that requires optimizing your account and how you use it. The way you use Twitter should align with your practice objectives. Take a look at three powerful ways to use Twitter for lawyers.

Why Should Lawyers Be Active on Twitter?

Twitter for Lawyers: Stay on Top of Current Events

Twitter for lawyers_ current events

There’s so much information on the internet that it’s difficult for people to find news and information that is relevant to them. To make things more complicated, there’s no newsreader, browser, or search engine that filters and sorts stories effectively.

Popularity trumps relevance and often leads to outdated information being filtered to the top. Twitter for lawyers is different. As long as posts are tagged correctly, they show up in chronological order.

Here’s an example. Imagine that you tweeted a link to an interesting article on a new immigration law yesterday. You tag it with a trending hashtag #newimmigrationlaw. That article may not have gained enough traction if someone searches for “new immigration law” on Google, but it would if they searched #newimmigrationlaw on Twitter.

What does this have to do with Twitter for attorneys? Not every law topic is going to gain enough popularity to go viral, nor is every area of legal practice. When people search for legal information on Google, they often find ads and information that are more popular than useful.

If you use Twitter to share relevant, up-to-date information on your legal niche, it’s going to be much more discoverable.

Lawyers on Twitter: Beware of Your Competitors

Lawyers on Twitter can check the left side of their profile page and see the “who to follow” recommendations. You can check out Tweets from various sources that might be interesting to you. There’s also a search box that lets you seek out other people and businesses. 

It will help your Twitter law firm presence if you connect with prospects and clients who are active on Twitter. Follow both corporate and human accounts. Each can give you valuable insights. For the most part, you will find the best information in the tweets from personal accounts. 

Twitter for lawyers is also a great platform for conducting competitive research. Learn what other law firms have to say. Many use Twitter as a soapbox and to distribute links to their attorney blogs and other law firm web content.

It helps to know what your competitors are doing, and you may learn valuable information about developments in the legal world as well.

Twitter Marketing for Lawyers: Networking

Lawyers on Twitter can use this platform along with LinkedIn and Google to conduct research and gather background information. This is critical now that so many people expect their attorneys to be up on the latest information and industry knowledge. Use Twitter to attract prospective clients through research and networking.

Remember to be on the lookout for ways to add value to your networks as well. Use Twitter to connect to people you don’t see regularly. Stay up to date on recent news, and use that to break the ice with prospective clients.

Twitter, along with other platforms, is ideal for boosting social engagement with people in your network.

Twitter Marketing for Lawyers: Increasing Your Online Presence

twitter marketing for lawyers_ increasing your online presence

You can create a personal Twitter account or one for your law firm. In either case, people will be able to learn about you through your Twitter presence. Even better, your account could help you win clients.

Optimize your Twitter profile to get started. Then, you can use the Twitter platform to communicate your message to your audience.

What should your message be? That depends on your marketing goals and your area of expertise. For example, you might use Twitter to build authority with thought leadership tweets. You could also promote your law firm’s social activism and community involvement.

Of course, this is a great platform to share your views on important issues, share photos of the latest office party, or discuss the latest courtroom triumph your law firm has experienced.

No matter what you tweet about, use lawyer hashtags to reach a wider audience. Use popular hashtags on Twitter for attorneys, and your tweets will show up in search results.

For example, if you tweet about a recent news story relating to criminal defense law, you could add the legal hashtags #Criminaldefense and #Knowyourrights. People who searched for those hashtags or were browsing through tweets that use them will probably find your tweet and learn more about your law firm.

Law Twitter Helps Your Law Firm SEO

Will Twitter for lawyers boost your SEO? There’s been a lot of conflicting information on this, but the final answer is not directly, at least for your law firm's website. If your tweets are popular, they could show up in Google’s “popular on Twitter” panel.

However, if you want Twitter to boost your law firm's SEO, you have to take an indirect approach to that. SEO services for lawyers can help you increase your website's rankings using law firm social media accounts and more.

Repurpose Your Law Firm Blog Posts

twitter marketing for lawyers_ repurpose blog posts

Twitter is a great platform for promoting blog posts that you’ve published on your website. If you aren’t taking advantage of this, you are losing out on one of the bigger opportunities that Twitter for lawyers has to offer.

It takes time and resources to create great content. Shouldn’t you share it on Twitter? The traffic you earn can have a positive impact on your website search rankings. Add the right law hashtags to ensure your posts reach an even wider audience.

Earn More Backlinks for Your Law Firm Web Page

When you share your content on Twitter, you can attract more traffic, but there’s another reason to take this step. You also increase the likelihood of someone linking back to your content from their own post.

Backlinks are an important SEO ranking factor. They indicate to people and search engine algorithms that your content is valuable and trustworthy. This signals Google to push your content up the search engine results page (SERP).

However, you won’t earn backlinks if the right people don’t see your content. Use Twitter to get your content in front of other content creators and increase your reach. Find Twitter hashtags for lawyers to make your content more discoverable.

Get More Traffic to Your Website

If SEO is a priority for you, then you’ve probably been improving brand recognition, creating great content, or even working with a company that specializes in website services for lawyers to optimize your website for SEO.

However, boosting your search engine ranking is just one way to get traffic to your website. You can also drive traffic to your site with an engaging presence on social media. That includes Twitter. 

There are millions of users on Twitter. It’s guaranteed that your audience is there as well. This includes potential clients who may not have discovered your law firm through a traditional search.

When you are active and engaged on Twitter, you create another path for people to find you. Eventually, this will lead these potential clients to your law practice website.

Creating Your Law Firm Twitter Account

Twitter Law Firm Name and User Name

twitter law firm name and user name

If you don’t currently use Twitter, you might not know that your Twitter username will begin with an @ and be a part of the URL for your Twitter profile. Your Twitter name is also called your handle. You can select your own Twitter name.

Choose something that aligns with your brand. You want potential clients to recognize you when they see you here or on other platforms. In many cases, your law firm name is just fine.

However, if you decide that you want to be a bit less promotional, consider a Twitter name that reflects a different purpose. For example, @theippro could be a good handle for someone using Twitter to share expert insights on intellectual property law.

If you don’t feel confident about your Twitter username, don’t worry. You can change this at any time.

You’ll also need a Twitter name. Most attorneys will just use their law firm name for this. It’s okay if it is identical to your handle or close to it. The only drawback is that your Twitter name must be 50 characters or less. That could be challenging if your law firm's name is longer than that.

Twitter Bio for Lawyers

The ideal Twitter bio for lawyers is going to be brief but make an impact on Twitter users. There should be enough information available that anyone reading will know your expertise, interests, and why you are on Twitter. Here’s just one example:

"Criminal defense attorney. Partner at Law Firm Name. Passionate about #justice and #reform within the courts and corrections systems |10 years experience"
— Nancy / @lawfirmname

Criminal defense attorney. Partner at Law Firm Name. Passionate about #justice and #reform within the courts and corrections systems|10 years experience @lawfirmname|#discgolfpro 

Someone reading this bio would know they had encountered a defense attorney with a decade of experience who is passionate about justice reform. They would also get a nice tidbit of information about the attorney’s disc golf hobby.

Professional and a small amount of personal information is great for connecting with potential clients. Feel free to add relevant links to your bio as well.

If you are unsure of what to put, find inspiration and Twitter bio ideas for lawyers by checking out Twitter accounts from other law firms.

Twitter Law Firm Header and Profile Image

twitter law firm header and profile image

There are no limits to what you can choose for your profile photo or banner picture. However, it’s good advice for lawyers on Twitter to choose something that makes sense. Your law firm logo and a professional headshot are good choices.

The same is true for your banner image. You can use your law firm logo here as well. Another option is to use a team picture of the lawyers in your practice.

Using Your Law Firm Twitter Account

Like and Retweet

Your Twitter feed should contain a healthy mix of tweets you have written and retweets from other lawyers and creators. Don’t hesitate to share informative, engaging, or otherwise valuable tweets. Just keep in mind that this tweet will continue to show in your feed. 

What should you do if you like a tweet, but it isn’t a good fit for your law Twitter feed? You can like tweets without retweeting them. People can see that you liked something, but the post won’t show up on your feed.

Customize Your Feed

You have the ability to fully customize your profile and Twitter feed. Take time to find interesting and relevant:

  • Law firms
  • Clients
  • Publishers
  • Media outlets
  • Influencers

If someone makes interesting content that you want to follow, add them. They don’t necessarily have to have anything to do with Twitter for lawyers. The Twitter algorithm will also show other content based on who you follow. Just remember that potential clients will be influenced by the Twitter profiles you choose to follow.

Use Legal Hashtags

twitter marketing for lawyers_ legal hashtags

The legal field and trending topics tend to go hand in hand. In fact, if you look at the major news stories at any given time, at least a few of them are going to have some relevance to the law. Of course, you want to use your law Twitter to weigh in on these topics, but how do you do that?

The best way is to create a hashtag or find Twitter hashtags for lawyers. Creating a hashtag may be as simple as placing a # in front of a word or phrase that describes a legal issue or topic. You can also conduct Twitter hashtag research for lawyers to find relevant hashtags that are popular.

How Do Law Hashtags Work on Twitter?

A Twitter hashtag is simply a word or phrase without spaces that is preceded by a #. All of the posts that contain the same hashtag are categorized together.

When you add a hashtag to a tweet, it makes it easier for people to find tweets about the topics that interest them.

For example,

"The attorneys at @lawfirm would like to remind everyone that safe driving saves lives. #personalinjury"
— Nick / @lawfirm
would show up for potential clients who were searching for that hashtag.

Twitter hashtag research for lawyers can be used to find the right hashtag. You can also simply think of a relevant word or phrase and turn it into a hashtag. Think from the reader’s perspective. A hashtag should be easy to understand.

Use the Explore tab as a hashtag research tool for lawyers. You can use popular hashtags to increase your reach or create your own branded hashtags to establish your firm's presence on Twitter.

Be especially careful of hashtags that could associate your tweets and account with something that might be confusing or controversial. The Explore tab is also perfect for finding trending topics or popular hashtags.

Neither Twitter nor hashtag research tools for law firms are case-sensitive. However, you can improve readability with capital letters. 

Use hashtags to represent your brand and legal services. Ask followers to use that hashtag when tagging your Twitter profile or simply passing along information about your law firm.

Legal Hashtags: Research Tools

If you want to be able to reach the Twitter users who are going to be interested in your law firm, you have to understand their online behaviors. Fortunately, there are tools that allow you to research and track Twitter hashtags for attorneys. These will help you to determine which hashtags are going to perform best for your business.

This is absolutely key because there are so many people and entities trying to increase their own visibility on Twitter that getting attention for their own tweets can be a real struggle, not to mention earning engagement. When they are used correctly, Twitter hashtags can solve both of these problems.

The Twitter hashtags you select can help your law practice increase its reach and boost engagement. Hashtags make it easier to search for trending topics, which makes your tweets more discoverable.

Additionally, law firms can leverage hashtag marketing campaigns. These can get other Twitter users excited about your law practice and get them to share it with others.

The following tools will allow you to level up your use of hashtags for your Twitter account.

TweetDeck

TweetDeck

You’re looking for a hashtag research tool. "Free for lawyers" is the best phrase used to describe your marketing budget. While TweetDeck wasn’t specifically designed for the legal industry, it has some useful features.

TweetDeck allows you to track hashtags both in real-time and while you are offline. When you log back into the tool, you will see updated streams to let you know what you’ve missed.

For example, if you are monitoring hashtags on various legal topics to find trending articles and posts, TweetDeck will allow you to do that in real-time. However, you can also set up a TweetDeck stream to see how a hashtag performs over a period of time.

Tags Finder

Tags finder

Tags Finder is a robust hashtag generator for Twitter. It offers bulk search functionality. This allows you to search up to ten hashtags in a single search. You are also able to enter up to five keywords that describe your tweet. The tool will then generate hashtag suggestions based on your keyword input.

Additionally, this hashtag tool has a large repository of hashtags that are based on your location, combines similar searches for efficiency, and also offers important data about hashtags that have been banned.

This tool is free and offers real-time statistical data. However, it is lacking in integration capabilities and performance reporting.

Sistrix

Sistrix

Sistrix is a paid hashtag generator that has a lot of features that are useful in the legal industry. Law firms can use the tool to find the hashtags that will generate the most engagement. Sistrix has a large database of hashtags and curates recommendations using analytics-driven data.

As a hashtag generator for Twitter, the tool will currently allow around six law firm users. Each user will then be able to perform 25 inquiries per day.

Additionally, there are billions of hashtags available on Sistrix, and users can see which are the most popular and trending. Interested users can access reports and data to further understand how the hashtags they are using are performing.

The Sistrix Twitter hashtag tool updates frequently, so there are no concerns about data being outdated. The interface is user-friendly, and there are helpful tutorials available for new users. It comes with access to several free tools. Unfortunately, there is no functionality available for grouping hashtags.

Hashtagify

Hashtagify

Hashtagify is a research tool that allows Twitter users to learn more about legal industry hashtags. Simply enter a hashtag and review the most popular related hashtags.

The output will show you the relationship between these hashtags and yours as well as other tweets that are using them. You can review the usage data of hashtags. The tool also offers crowd-sourced definitions of hashtags.

This is a great tool for discovering new hashtags and increasing visibility. Additionally, Hashtagify gives you the information you need to identify which hashtags are associated with spam tweets, which allows you to improve the quality of your tags. 

Have you ever wondered how your law firm is performing within a hashtag stream? You can measure that with Hashtagify and get suggestions for new phrases to try.

RiteTag

Rite Tag

RiteTag is a keyword discovery tool that helps legal professionals find new keywords. Unlike many other tools, RiteTag rates popular keywords according to engagement rather than frequency of use. So legal hashtags that receive likes and retweets will be ranked higher than ones that simply appear in a lot of tweets.

The tool also indicates which keywords law firms may be overusing. This allows marketers and legal professionals to discern which legal hashtags have the ideal ratio of competition vs. volume.

Finally, RiteTag comes with a chrome extension. This allows for integration with many popular apps that allow direct tweeting. The extension also analyzes hashtags as you enter them.

Later

Later

Later is a robust hashtag generator. It also functions as a full-stack tool for social media management. Later is able to analyze hashtags using criteria that include reach and engagement rate. Then, it will suggest which law hashtags are the best fit for your law firm.

This tool can organize Twitter hashtags according to various categories. It also offers analytics as well as detailed reports. The user interface is very intuitive. There’s also a Chrome extension. The downside is that there is a bit of a learning curve to overcome before you can truly maximize Later’s potential.

Hashtags for Likes

Hashtags for likes

If you want a tool that allows you to focus specifically on popular hashtags on Twitter for attorneys, then you should seriously consider Hashtags For Likes.

This generator provides hashtags based on your niche. When you are able to find and use the right trending hashtags, you gain more visibility for your law firm and earn engagement from your target clients.

This hashtag search tool allows you to select hashtags from various categories. It comes in both free and paid versions. It’s a great option if you want to be certain the hashtags you use are relevant to your tweets.

Top 9 Lawyers to Follow on Twitter

There are several legal professionals who have achieved thought leader status in this industry. Many of them choose to use Twitter as a platform for sharing their knowledge.

In addition to being able to use Twitter as a platform for social media marketing and sharing your own content, your law firm can benefit from interactions with other legal professionals.

Being well connected indicates to others that you are a regular participant in important industry conversations and that you contribute value to the legal community.

To help you with that, we have gathered a list of the best Twitter profiles to follow for lawyers. By engaging with these accounts, you will reach a wider audience of Twitter users and gain plenty of valuable material to retweet.

George Conway

George Conway

American attorney George Conway isn't just a lawyer. He was once considered by President Trump to be the Nation’s Solicitor General. Now, he contributes regular content to the Washington Post. He regularly tweets on politics and current events and has well over a million followers.

Ronan Farrow

Ronan Farrow

Ronan Farrow entered law at Yale University at the age of 16. This makes him one of the school's youngest law graduates. Additionally, he is the son of actress Mia Farrow and director Woody Allen.

Farrow is most well known for his investigation and reporting on the sexual assault allegations that eventually led to the imprisonment of film executive Harvey Weinstein.

Tim Kaine

Tim Kaine

Tim Kaine is an attorney, a member of the United States Democratic party, and a United States Senator serving the state of Virginia. Additionally, he was Hilary Clinton’s running mate in the 2016 presidential election.

Bob Ambrogi

Bob Ambrogi

Bob Ambrogi is an attorney and journalist who uses his Twitter account to cover topics related to legal tech and innovation. He is based in Rockport, MA. His writing has been featured in several legal publications.

Legal Rebels

Legal Rebels

The Legal Rebels Twitter account is run by several attorneys who are participating in a special project for the ABA Journal. The attorneys who are involved with Legal Rebels have been recognized for their efforts to transform the legal profession. They use Twitter and other social media platforms to discuss legal issues and share episodes from their podcasts.

Jayne Reardon

Jayne Reardon

Jayne Reardon is an attorney, arbitrator, and mediator. Her Twitter account largely addresses ethics in law and issues within the court system. Additionally, she regularly engages with other attorneys and legal journalists on the platform.

Kevin O'Keefe

Kevin O'Keefe

Kevin O'Keefe is a lawyer, blogger, and entrepreneur who specializes in connecting attorneys to people to serve the greater good. He engages with several other lawyers on Twitter, shares engaging articles on legal issues and innovations, and adds a personal touch by Tweeting about his interests in sports.

Nora Riva Bergman

Nora Riva Bergman

Nora Riva Bergman is an attorney as well as an attorney coach. She provides coaching and guidance to other lawyers to help them open, grow, and operate successful legal practices. Her advice ranges from practical assistance to helping attorneys deal with fear and stress.

Jennifer Simpson Carr

Jennifer Simpson Carr

Jennifer Simpson Carr is a legal strategist. Her specialty is in legal marketing and public relations. She assists people in the legal profession who want to improve their law firm's ability to reach new clients.

Accelerate Your Marketing with Twitter

It can be challenging at first for lawyers to find the best way to use their law firm’s Twitter accounts for marketing. However, it helps to focus on three key goals. These are brand visibility, client acquisition, and reputation management.

Before you do anything else, prioritize the content of your tweets. These should be engaging and relevant to your target audience. Also, ensure that the content you tweet and retweet aligns with your branding.

This is key to engaging an audience and earning prospective clients. To keep people interested in your Twitter presence, vary the content you share. Don’t only tweet promotional content. Share news, advice, behind-the-scenes information, and even humorous content.

Do you need help getting your law firm’s Twitter presence off the ground? Work with a digital agency that specializes in high-performance law firm marketing. At Grow Law Firm, we can help you grow your firm. Reach out today to learn more!

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    Sasha serves as Managing Partner for Grow Law Firm, a Chicago-based digital marketing agency focused solely on specialized growth strategies for attorneys and their practices.

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