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How to Start a Law Firm in 2024 and Succeed

Unlock the secrets to launching a law firm and take the first step towards becoming the attorney-entrepreneur you've always envisioned with advice from Wendy Witt.

18 min


Nov 2, 2023
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When starting a law firm, your goal should be to build a law firm that not only attracts clients, but also provides them with exceptional guidance and support every step of the way. To achieve this, you'll need to possess a deep understanding of your strengths and values and be able to effectively communicate them to your clients through your legal services.

Mastering the Transition from Attorney to Coach with Wendy Witt

On this episode of the Grow Law Firm podcast, host Sasha Berson sits down with Wendy Witt, a renowned lawyer and founder of Million Dollar Attorney, to discuss the key factors to consider when starting a law practice.

Discover more strategies for accelerating law firm growth by tuning into additional podcast episode featuring Alay Yajnik, Founding Partner at Law Firm Success Group, where he shares invaluable coaching insights.

Should You Start a Law Firm?

You need to make an enormous commitment when you start your own firm. When you have your own business, you have responsibilities and liabilities that an associate or even a shareholder in an established firm can avoid. At the same time, you have control over your own practice. Forming a limited liability company can help prevent some risks and liabilities for business owners.

No one can tell you whether you should start a law firm. But you should carefully consider the pros and cons of trying to act as a business owner while maintaining a law practice.

“Begin with the end in mind: what kind of life do you want? How do you want to spend your time? Build a law firm to serve and support that life.”
— Wendy Witt

Pros of Starting Your Own Law Firm

The pros of having your own law firm usually come down to control and compensation. While clients will still have emergencies on weekends and after hours, you decide which clients to accept and which to decline. You also decide how many clients to represent. 

When you start your own law business, you: 

  • Get to pick your office space, choose your staff, and set your office policies.
  • Can decide how you want to run your firm, including dress code, work hours, and client communication.
  • Have financial control of your law firm, including how much to spend on overhead and how much you take home.
  • Can build a team of talented professionals who share your values and vision.

Cons of Starting Your Own Law Firm

You will probably spend more time working since you will have both administrative tasks and your law practice to attend to.

As a business owner, you are responsible for everything in your law firm. You and your law firm bear liability for:

  • Legal errors
  • Work-related injuries to your staff
  • Premises-related injuries to your clients
  • Payments to vendors and service providers
  • Payroll
  • Taxes

If anything goes wrong in your law firm, you could end up on the receiving end of a lawsuit.

And while you have financial control over your law firm, you also bear the financial risk. If one of your clients moves their work to a different firm, you might need to forgo paychecks until business picks up again. 

As the owner, knowing how to start a law firm includes knowing when you need to make sacrifices. You must make sure everyone else gets paid before you can pay yourself.

In-House Legal Teams vs. Law Firms

If you are unhappy working in someone else's law firm, you should consider starting a law firm and working in-house with a company. Both present different opportunities to change how you practice law.

Opening your own firm comes with a lot of stress and responsibility, beginning with learning how to start a law firm. But opening a law firm also gives you total control over your law practice. You will control everything from where your office space is located to the furniture you buy.

Going in-house will get you out of the law firm environment. When you go in-house, you will work as an employee of a company. You will work with non-lawyers within the company to address the company's legal issues. You will also coordinate with outside law corporations to tackle litigation or transactions too big for the company's legal department.

Opening a law firm is a big commitment of time and money. You should make sure you have considered all of the alternative possibilities before committing.

11 Steps to Starting Your Own Law Firm

There is no recipe for how to start a small law firm, whether you are starting a personal injury law firm or opening an immigration law firm. Instead, you should gather information from as many sources as possible and synthesize the information into a plan that addresses your law firm goals for your law practice. Here are 11 steps that can help you start a new law firm:

1. Creating a Law Firm Business Plan

A business plan sets out the goals for your law firm and how you expect to achieve them. It addresses several issues relating to the formation of a new law firm, including:

law firm business plan
A business plan outline to build a successful law firm

As you develop the business plan, remember that the process is just as important as the result. Thinking through the plan and putting it into writing will focus your mind and ensure that you address every issue, including matters you might have otherwise overlooked.

For example, as you prepare your financial projections, you will often think of overlooked expenses like postage or copier toner. Instead of focusing only on startup costs, ask, "how much does it cost to start a law firm and keep it running?" This will help you identify both startup and operations costs early in the process.

2. Specifying Your Law Practice Area

Many lawyers who start a law firm already have an established practice area. While you should always keep an open mind about adding to the services you offer, you should also focus on legal fields you know.

If you plan to start a law firm out of law school or a fter working in-house, you may have more flexibility in choosing a law practice area. You will consider many factors when choosing a practice area, including:

  • Areas you know and enjoy
  • Fields that meet client demand
  • Services not provided by other lawyers or law firms

The critical factor is your potential client base. Focus on a practice area where you will get the clients needed to support your business.

3. Registering/Licensing for Your Law Firm

illinois attorney license
Source: License Lookup

You might be surprised how little you need to do to open a law firm.

You must be a lawyer to open a law firm. In most states, prosecutors can file criminal charges against anyone practicing law without a license.

In some states, the state's courts administer bar admissions. In other states, the bar association or the state's board of bar examiners handles the admission of new lawyers.

Admission to the state bar usually requires you to:

  • Graduate from an ABA-accredited law school
  • Pass a background check
  • Take and pass the state's bar examination

Some states have reciprocal admission if you are already licensed in another state. You will still need to apply for admission, but the state will waive the requirement to pass the state's bar examination.

Once you have a license to practice law, you can open your own law firm. But before you start searching "what do you need to start a law firm," you should consider the responsibilities you will shoulder in your own law firm. 

You will bear liability for any errors or omissions in your practice. Even if you have malpractice insurance, you could lose everything if you make a mistake.

You could also harm a client with your mistake. And if the client files a complaint against you for violating the rules of professional conduct, you could get suspended or disbarred.

Instead of rushing to start your own law firm straight out of law school, consider working for someone else first. If you do not want to work for a big law firm, find a small firm or solo practice where you can work under a mentor for a while.

Once you have some experience handling cases on your own, start working on how to start a law firm. When you strike out on your own, consider opening a law practice with partners instead of a solo practice. 

Having colleagues in your firm spreads the responsibilities of being a business owner across more people. You also have others in your office to help with cases. You worked hard to get your law license, and you should take steps to avoid losing it.

Beyond getting your law license, you will probably need a business license from your city and county. Some states also require you to register your business with the state to ensure you pay your state's business taxes.

4. Defining Your Law Firm Structure

Check your state's bar rules about the structures allowed in your state. In most states, you can structure your law firm as a:

Defining Your Law Firm Structure
Law firm structure types

General partnerships and sole proprietorships provide no limitation on liability for claims against the law firm. As a result, the lawyers could lose their personal assets if the firm gets sued. LLPs require one general partner who has unlimited liability as well, so LLPs are also rare.

Instead, most lawyers starting a law firm form an LLC or professional corporation. LLCs and professional corporations offer limited liability. The main difference comes from their tax treatment.

Shareholders of professional corporations are subject to double taxation. The law firm pays income tax on its client revenues. The shareholders also pay income tax when the firm pays them a salary or dividend.

As a result, the same dollar gets taxed twice. But suppose the shareholders choose to leave profits in the corporation instead of paying them out to shareholders. In that case, that money only gets taxed once, and the firm has working capital in its operating account.

Members of an LLC can elect to treat the LLC as a pass-through tax entity. Under this tax structure, each member owes income tax on their share of the LLC's revenues. This avoids the issue of double taxation. But it also means the members pay taxes on revenue regardless of the distributions from the firm.

For example, suppose that you are opening a family law firm having $400,000 in taxable income. The LLC's owners will pay taxes on the entire amount even if they only took draws amounting to $300,000 and left $100,000 in the firm's operating account as working capital.

Registration Checklist

Check your state and local laws to determine your registration requirements. In most situations, you will need:

  • Registration with the secretary of state's office in your state
  • Federal employer identification number (EIN)
  • State taxpayer identification number
  • City or county business license

You will need to register your entity first. Your state will require articles of organization or incorporation to form the entity. The state will run a name check to ensure your entity does not have the same name as any other active registered entity.

You can apply for your tax ID numbers after your entity gets registered. The IRS and state will not issue your ID numbers until you have a registered entity.

In addition to these mandatory registrations, you can also opt to register trademarks in your firm's name. In most states, you will file a state trademark application with your secretary of state's office. You can also file a federal trademark application with the U.S. Patent and Trademark Office. 

You will receive trademark registrations as long as your firm name is not confusingly similar to any previously registered trademark.

Insurance Checklist

Insurance is one of the most important aspects of modern business practice. In most states, a law firm must have:

  • Professional liability insurance also called malpractice insurance
  • Workers' compensation insurance

Most state bar associations require lawyers to affirm that they have malpractice coverage. This policy pays claims against you for errors and omissions you commit while practicing law.

Most states require you to have workers' compensation insurance if you have employees. This insurance pays claims for work-related injuries and illnesses.

While not required, you should also consider:

  • General business liability insurance to cover accidents in your office
  • Group health insurance
  • Disability insurance for the firm's owners

In most situations, insurance premiums are usually much less expensive than the casualty covered in the insurance policy.

5. Setting Out the Minimum Budget

setting the budget
The cost of starting and keeping a law firm should cover both initial startup expenses and ongoing operating costs

How much would it cost to start a law firm? To learn the answer, you should create a budget for both starting and running your law firm. Remember that many costs on your startup checklist are not recurring. As a result, your expenses will drop considerably once your firm is up and running.


You need office equipment like:

  • Computers
  • Printers
  • Document scanners
  • Copiers
  • Phone system

You should compare the costs of buying and leasing equipment. Sometimes, leasing allows you to get office equipment with lower costs upfront.

Legal Software

You might not appreciate how much software you need and how expensive it may be. A modern law firm usually has software for:

  • Office productivity
  • Document management
  • Docketing and calendaring
  • Law practice management
  • Time tracking and billing
  • Accounting

Many legal industry software developers make their programs compatible with other products. Approach your office software as a system, so you have components that work together rather than standing alone.

Furniture and Office Equipment

Once you have arranged for a law office, you can decide how to furnish it. If you rent an office suite, the space might come furnished. Otherwise, you will need to decide what furniture will fit your needs and the space.

You have many options for furnishing office space today compared to a few years ago, including:

  • Office desks and chairs
  • Comfortable chairs for clients in offices and waiting area
  • File cabinets
  • Tables and chairs for meeting and conference areas
  • Bookshelves
  • Desk lamps
  • Desk and equipment for the reception area

How you set up your law office depends on your clients, your staffing needs, and your preferences. If you have a staff-intensive practice, like litigation, you might need an office for you, your staff, and your files.

Cost Airbag

Even if you know how to start a law firm on a budget, you may need tens of thousands of dollars to rent an office, buy furniture and equipment, and purchase marketing.

You have a few options for funding the startup of your own business. You could tap into your savings to fund your law firm.

But you need to be careful about depleting your savings account too much. Calculating how much money to start a law firm is just part of the equation. You also need to cover your living expenses. Your law firm may take several months to become profitable, and you may need to live off your savings until you can draw a paycheck.

You can also take out a small business loan or secure a line of credit. Your bank will explain what you need to get a business loan or line of credit, but you should expect your bank to require:

  • Copies of your articles of incorporation or organization
  • Your EIN
  • A copy of your business plan

Depending on your bank, you might also need to personally guarantee the loan.

Law Firm Marketing Services

online marketing efforts
Law firm marketing services

You need to put your name out there so clients can find you. Even if you have portable clients from your previous job, you still need new clients to keep your pipeline full after you start your own practice.

One of the most efficient and effective ways for a potential client to find you is through your online presence. You need your law firm's website to show up when a potential client searches for your name or your practice area. You do this through search engine optimization (SEO) and pay-per-click (PPC) advertising.

SEO is a set of techniques designed to optimize your website so that search engines index it with your desired keywords. SEO techniques adjust both the visible and invisible content on your website to make that happen.

PPC is an advertising option offered by platforms like Google and Facebook. Your ad gets served at the top of the search results when people search for your desired keywords. You only pay the platform when someone clicks on your ad and goes to your website.

To learn more about these online marketing techniques, check out our attorney SEO services and PPC management for a lawyer pages.

6. Collecting Referrals from the Start

Many lawyers only think about how to start a law firm after deciding to leave their prior job. But building a referral network starts from the time you enter law school. Members of your class, colleagues at your first firm, and even judges can provide client referrals to help you get your law practice off the ground.

Collecting referrals usually requires two elements. First, you need to network. Attorneys can only refer clients to you if they know who you are and what you do. You should join professional organizations and spend time around other attorneys. And when you start your own business, make sure you put the word out to your referral network.

Second, you need to have a stellar law firm reputation management. Other attorneys will notice that you work hard and provide excellent client service. When an issue arises in your legal field, these attorneys will steer the client to your law firm.

7. Joining Legal Directories

Legal Directories
Examples of legal directories

The more places your name appears, the better the chances are that you will generate client leads. 

Your marketing plan should include creating profiles on legal directories. These directories, like Lawyers.com, Martindale-Hubbell, and Avvo, can capture clients searching for a lawyer in a particular area or practice field. Other lawyers also use these directories when helping a client find local counsel.

The benefit of these legal directories is that they often provide review and rating information for lawyers. If you produce good outcomes for your clients, they can leave a review for you on the website. The directory website will also rate you based on peer reviews or legal background.

8. Hiring Staff

Your staff can make you much more efficient and profitable. As you think about how to open your own law firm, you should not overlook the value of a good paralegal or legal assistant.

You have many sources for finding good staff members. You can use legal temp agencies. Many of these agencies can supply a temporary employee to "audition" for your staff. 

If you like the staff member, you can hire them away from the temp agency. The benefit of hiring a temp is that you can measure how much work you have before committing to a full-time hire.

You can also hire staff on a contract basis. Again, the benefit of a contractor is that you can hire them on an as-needed basis. When your law firm gets busy, you can bring someone in to share the load. But when work slows down, your law firm is not committed to paying the staff member's salary and benefits.

If you need a full-time employee, it often works well to hire someone with whom you have an existing working relationship.

9. Purchasing Professional Liability Insurance

Starting your own law firm entails numerous responsibilities, one of which is purchasing professional liability insurance. This crucial step protects you and your firm from potential legal malpractice claims, ensuring financial security and peace of mind. Professional liability insurance covers errors, omissions, and negligence in the delivery of legal services, safeguarding your reputation and assets in case of litigation.

When selecting a policy, consider factors such as coverage limits, deductibles, and specific areas of practice. Researching reputable insurers and comparing quotes can help you find the most suitable coverage tailored to your firm's needs and budget. Prioritizing professional liability insurance from the outset is a proactive measure that fosters client trust and secures the future success of your practice.

10. Designing a Logo for Your Law Firm

A well-crafted logo serves as a visual representation of professionalism, expertise, and trustworthiness, leaving a lasting impression on clients and stakeholders. When conceptualizing your logo, consider elements such as color schemes, typography, and imagery that align with your firm's ethos and target audience. It's essential to strike a balance between simplicity and distinctiveness to ensure your logo is memorable and versatile across various marketing materials.

Law Firm Logo example

Finally, decide whether you prefer to outsource the creation of a custom logo, tailored specifically to your firm's vision and values, or if you are inclined to purchase a template from a stock image site for a more cost-effective solution. Both options have their merits, and your choice will depend on your budget, timeline, and desire for uniqueness in your firm's visual representation.

Check out our post on the best law firm logos to get inspired!

Additional Considerations for Starting Your Own Law Firm

Your practice area impacts various aspects of your firm's foundation, from financial considerations to long-term growth. It impacs everything from your initial budget to your long-term growth potential. Here's a breakdown of some crucial aspects to consider:

  • Startup Costs: Establishing a criminal defense law firm may require moderate initial investment, including office space, legal research tools, and support staff. However, compared to complex commercial litigation, the overhead costs may be relatively lower.
  • Client Acquisition Strategies: Marketing channels that work for estate planning attorneys may not be as effective for those specializing in patent law. Target audience needs, pain points, and where they seek solutions will heavily influence your strategy.
  • Competition Levels: Some practice areas are notoriously competitive, particularly in urban areas. Niche specializations can offer an advantage by reducing the pool of potential competitors.
  • Building Expertise: Each practice area has unique laws, regulations, and common practice standards. The time and effort required to achieve proficiency can vary.
  • Potential for Scalability: Some practice areas lend themselves well to scaled business models with streamlined processes while others necessitate a more bespoke, high-touch approach with clients.

Taking the time to consider these factors will give you a solid foundation for building a sustainable and fulfilling legal practice.

Find a Law Firm Coach—Advice from Wendy Witt on the GLF Podcast

Not every law firm will need to hire consultants. But nearly every lawyer needs a mentor and guide. If you do not have anyone who fills that role, you might consider hiring legal experts to help you build your own law firm.

The benefit of working with a consultant is that they have helped many lawyers who are starting a law firm. These experts can provide techniques and ideas they have tested with other attorneys.
Wendy Witt

Wendy Witt

Creator of Million Dollar Attorney System

Wendy Witt is an accomplished trusts and estates attorney with over 24 years of experience. She graduated summa cum laude in psychology from Susquehanna University and cum laude from The Dickinson School of Law. Witt currently runs a successful probate law firm in Pittsburgh while pursuing her LLM in Taxation from Temple University. 

In addition to her legal expertise, Witt has extensive experience helping other law firms grow their practice and find greater success through her training and coaching programs. She is a sought-after speaker, published author, and expert regularly quoted in major legal publications.

However, Wendy emphasized that while a coach can provide valuable information and guidance, it is still up to the law firm to implement the changes needed. "This isn't put upon them. I can provide the information, I can ask the questions, I can be the support and the guide. But frankly, if for a service like this, they have to implement the changes that they agree to." She pointed out that with the right guidance, firms can see the real impact - "I've had people double their revenue in six months, you know, or even triple, or they tell me I've changed their lives, but it's because they made changes."

You can also bring consultants in to help with specific issues. If you need ideas for using technology to make you more efficient, a law firm technology consultant can provide guidance. If you need help developing a more effective website, a law firm marketing consultant, like Grow Law Firm, can guide your website redesign.

Sasha added another insightful point. "Properly growing your firm through coaching means working less as it expands," he said. "Managing a $10 million practice requires far less hours than a $1 million one, which requires less than a $300,000 startup."

This candid advice underscores the potential of investing in external support. Coaches offer specialized skills that complement your legal knowledge to help you with everything from how to start a solo practice law firm without getting overwhelmed to calculating the cost of starting your own law firm.

“When you start a business, the first person that you should be hiring is not an employee, it's an advisor.”
— Sasha Berson

Skills Required to Run a Law Firm

Skills Required to Run a Law Firm
Essential skills for starting and managing a law firm

The skills you need to run a law firm differ from your skills as a lawyer. Some skills you need as you learn how to start a law firm and keep it running include:

  • Budgeting and sticking to a budget
  • Understanding when to handle matters yourself and when to seek outside advice
  • Managing staff
  • Allocating your time between your lawyer and administrative duties
  • Making decisions in the best interests of the firm

Unless you took a course in law firm management, you will need to learn the skills you need by watching someone else manage (or mismanage) a law firm, talking to a mentor or consultant, or trial and error.

Accelerate Law Firm Growth Through Coaching with Alay Yajnik Founding Partner at Law Firm Success Group

In this episode, Sasha and Alay emphasize the importance of young attorneys setting clear financial goals and understanding their motivations to enhance marketing efforts and achieve success faster. They discuss how financial success in law depends on finding the right practice area, personal motivation, and skill development. Addressing burnout and overwhelm due to staffing, marketing, strategy, or culture issues can be alleviated by consulting firms like Alay's.

"The cost of the capital for the cases that you win is zero. Every state that has opined on case expense funding has said it is ethical and allowed."
— Paul Myers
Accelerate Law Firm Growth Through Coaching with Alay Yajnik Founding Partner at Law Firm Success Group
Alay Yajnik

Alay Yajnik

Founding Partner at Law Firm Success Group

Alay Yajnik is the Founding Partner at Law Firm Success Group, a consultancy focused on driving growth and profitability for law firms.

With a background in business development and a passion for legal practice management, Alay provides strategic guidance and actionable solutions to help firms thrive. His expertise and dedication make Law Firm Success Group a trusted ally for legal professionals aiming to achieve their business objectives.

Bringing It All Together

Since every firm is unique, there is no easy way to learn how to start a successful law firm. But there are some common steps that all law firms must complete, like getting enough insurance coverage. And there are some common mistakes that many firms make, such as neglecting the importance of cash flow.

As a result, understanding how to make your own law firm requires deep thought into what you bring to the process. You must understand your strengths and weaknesses to know where your plan is strong and where you might have overlooked an important issue. For example, if you have no background in accounting, you may need help with your budget.

Unfortunately, all law firms go through growing pains. But as you develop your plans, your research into how to set up your own law firm can help you build a stable law firm that will bring you professional fulfillment throughout your career.

One area where you can turn to expert help is marketing strategy. Check out the services a professional law firm SEO agency can offer as you learn how to start a law firm.

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