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Why Tax Lawyers Should Focus on Digital Marketing?

March 9, 2023
18 min

As a tax attorney, your job is to help your clients reduce their tax liability or audit risk. But it can be really difficult to find new clients - especially when it's the off-season. What do you do then? You need digital marketing!

SEO is what helps you attract customers - it makes it easier for people to find your site and for other sites to link to you. Your law firm website is essentially an ad that pops up organically when someone searches for something. And you can be sure that your competition is investing in marketing efforts. So if you're not, you're automatically behind and losing out on plenty of potential prospective clients.

The more people who know what a great tax lawyer you are, the more people will want to work with you. When people are seeking help during the tax season, SEO helps them find you.

A Website That Gets Clients for Your Tax Law Firm

Be sure your website is well-optimized

When it comes to creating a website for your tax law firm, the most important thing is to make sure that it is appealing to potential clients. Your website should include information about your services, your qualifications, and your experience in the field. You should also add testimonials from satisfied clients and make sure to keep the layout and design of the website professional and attractive. You may also include an online contact form so that potential clients can easily reach out to you. 

Moreover, you should make sure that the website is easy to navigate and optimized for search engines so that it will appear in search results. Finally, you should include social media links so that visitors can easily find more information about your firm on platforms like Facebook, Twitter, and LinkedIn. With a well-designed website, you can attract more clients and make your tax law firm a success.

Obviously, creating a website that really brings you clients takes a lot of work, and you can't do it alone. That's why we're here to help you! Follow the link to learn more about Grow Law Firm's website design services.

SEO for Tax Lawyers

Tax lawyers need to maximize their online visibility in order to reach out to potential clients and increase their business. When it comes to SEO marketing for tax attorneys, this entails making a website more keyword-optimized, writing content that speaks to the right audience, and acquiring backlinks from reputable websites. With the right SEO strategy, tax lawyers can be sure that they are reaching out to the right people at the right time and building a successful business.

Perform Keyword Research to Explore Tax Marketing Ideas

Based on the needs and desires of the customers, you should study the market and find out which keywords perform best for your area. But how do you choose keywords to attract potential customers? Here are a few ways how to do this:

  • One way to conduct keyword research is to use Google's Keyword Planner tool. This tool allows you to enter keywords related to your product or service and generate possible audience keywords and landing pages for your content. 
  • In addition, you can use free online resources such as Google AdWords Keyword tool or Bing Ads Keyword Tool. These tools allow you to search Google or Bing directly and generate search results based on keywords related to your industry or niche. 
  • Conduct a competitive analysis by examining your competitors' websites. Once you've landed on their website, you can use keyword research tools like Semrush that let you see what keywords your competitor is targeting. You can also use Google's search engine to see which keywords your competitor's website is ranking for.

Content Marketing

Use content marketing to build trust

One of the best tax marketing ideas to use when trying to attract new clients for your law practice is to provide high-quality content. Content is key to attracting potential clients, as it allows you to showcase your expertise and demonstrate your value. 

Content includes blog posts, articles, ebooks, and videos, all of which give potential clients an idea of the services you provide. It also helps to build trust and establish your firm as a credible source of information. Here are a few tips for creating effective content for your law firm:

  • Focus on topics that are relevant to your target audience.
  • Provide valuable insights and advice that can help people understand complex tax laws.
  • Keep your content up to date with the latest changes in tax laws.
  • Share your content on social media and other relevant channels.
  • Use SEO techniques to help your content rank higher in search results.

By following these tips, you will be able to create high-quality content that will help generate leads for your tax law firm.

Get More Backlinks for Effective Tax Services Advertising

Backlinks are one of the most effective ways to advertise tax services because they increase the visibility of your website and draw more visitors to your page. There are a variety of ways to do this, from creating high-quality content to building relationships with other websites. Let's take a look at the most effective ways to get backlinks to your site.

  • One popular way to attract links is through guest posts, which involve writing content for other websites in exchange for a link back to your own. 
  • Infographics are another great way to attract links, as they are visually appealing and can provide valuable insight. 
  • If you want to get more people to see your content, post it on popular social media sites like Twitter and Facebook. Ask people to link to your content so that more people can see it. This will help you get more traffic and potentially increase your reach.
  • Blogging is also an excellent approach to gaining links since it may provide valuable content in a format that is easy to share. If you are able to write articles or blog posts that are informative and interesting, other sites may be willing to link back to your content. 
  • Podcasting is another effective method of getting backlinks, as it allows you to interact with potential linkers on a more personal level. By providing engaging and informative video or audio content, you can build strong relationships with your listeners, which can lead them to link to your site. Plus, podcasting can help you grow your brand and increase your online presence, both of which can lead to additional backlinks.
  • Participate in online forums related to tax services and leave links in your posts. Doing this will help you build relationships with other professionals and increase the visibility of your website.
  • Offering downloadable content such as eBooks or whitepapers is a great way to attract links, as it encourages people to share your content with their own networks.

Local Directories and Citations

An example of a legal directory

Building singular, accurate, and relevant citations to your tax law firm is essential for getting referrals and increasing visibility. Despite the abundance of directories and listing websites, it is crucial to exclusively target the ones with the highest chance of getting actual referrals. Start by creating an accurate profile of your firm on established sites like Avvo, Yelp, and Google My Business. Make sure to include all relevant information, such as contact details, business hours, and services offered. Here is an example of a Yelp Citation:

In addition, look for directories that specialize in tax law or legal services in your area. These will often have higher levels of accuracy and more targeted referral traffic. Finally, consider listing your firm in local directories such as your Chamber of Commerce or local business associations. This will help to increase your visibility among potential clients in your community. With the right citations and directories in place, you can start to see an increase in referrals to your tax law firm.

Create and Optimize Your GMB Profile

Creating a Google My Business profile is all you need to do if you don't know how to attract tax clients. Google My Business (GMB) profile is a great way to increase visibility for your business online. It's a free service that allows you to create a profile for your business that can show up in local search results. Here's how to get started:

  1. Visit the Google My Business website and sign in with your Google account.
  2. Enter your business name, address, and phone number.
  3. Add photos, videos, and other relevant content.
  4. Add information about your services.
  5. Verify your business by phone or postcard.
  6. Publish your GMB profile and start receiving reviews from customers.

Creating a GMB profile is very easy and can be incredibly beneficial for your business. It's a great way to get discovered by potential customers and ensure they find the most up-to-date information about you. With a GMB profile, you can start connecting with customers and building your local presence.

Start Blogging to Increase Awareness

Laywer blogging as a way to increase awareness

If you don't know how to attract clients as a tax lawyer, then you should start blogging, as it is a great way to raise awareness and gain clients' trust. By creating valuable content on topics related to taxation, you can establish yourself as an authority in the industry and attract more customers. 

Additionally, a blog can help you reach out to new audiences by providing them with information about tax laws, regulations, and other essential details. Having a blog for your tax practice can help you get more visitors to your site and gain their trust.

Empower Your Local SEO

Local SEO can also help you stand out from the competition by giving you an edge when it comes to local search results. Finally, local SEO can help you to drive more traffic to your website. All in all, local SEO is a necessary tool for businesses that want to succeed in the digital age. In order to improve your local SEO, there are a few key steps you can take:

  • Make sure your website is optimized for local search keywords.
  • Include your location in titles, descriptions, and other content on your website.
  • Create content related to local events, news, and trends.
  • Use local keyword phrases in your SEO and link-building campaigns.
  • Publish content regularly on social media platforms such as Facebook and Twitter.
  • Develop relationships with local influencers and bloggers.
  • Claim or create listings on online directories such as Yelp, Google My Business, and TripAdvisor.

By following these steps, you can ensure that your website is visible to customers in your area and increase your website traffic.

PPC Marketing for Tax Lawyers

Use PPC for tax lawyers

Paid advertising is one of the best digital marketing services for tax lawyers as it allows you to promote services to potential clients. It involves paying for placement on websites, search engines, and social media platforms. Using paid advertising for tax services allows you to target specific audiences with tailored messages that are more likely to convert into sales or leads. With paid advertising, you can get your message out quickly and easily without having to rely solely on organic growth or word-of-mouth marketing.

How to Get Started With Tax Services PPC Advertising

PPC advertising is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site rather than earning them organically. 

PPC can be an effective way to drive traffic to your website, but it’s important to remember that it is a paid form of marketing, so make sure you weigh the pros and cons and clarify your goals. However, if done correctly, PPC can be a very effective way to generate leads. Here is a step-by-step guide on how to get started with paid advertising:

  • Decide which platform you want to use. There are many options when it comes to paid advertising, including Google Ads, Facebook Ads, and Twitter Ads. Choose the one that best suits your needs.
  • Create an account with the platform you have chosen. This usually involves registering a business or providing personal information.
  • Set up your ad campaigns. This includes determining the advertising budget, the target market, and the creative elements to be used.
  • Monitor your campaigns. It's crucial to keep track of your marketing campaigns to make sure they are working as efficiently as possible.
  • Make adjustments as needed. If your campaigns are not performing well, make changes to optimize them for better results.

By following these steps, you can get started with paid advertising, start building your brand and increase your reach online.

Google Ads

Using Google Ads can help you reach potential clients who are particularly interested in your legal services, which can help increase your conversion rate and grow your law firm. However, Google Ads is divided into several different types where you can place your ads, so let's take a look at them:

  • Google Search Ads are a great way to promote your tax lawyer services. You can use them to target potential clients who are searching for tax law-related keywords on Google. When someone clicks on your ad, they will be taken to your website or landing page, where they can learn more about your services. You can also use Google Search Ads to target specific demographics and interests. For example, you can target people who live in a particular area or are interested in tax law.
  • Google Display Ads is another excellent choice for tax law firm marketing. Google Display Ads are a form of advertising that allows businesses to place ads on websites that are part of the Google Display Network. These ads are generally banner ads but can also be text, image, or video ads. Google Display Ads can be a very effective way to reach potential customers, as they are typically placed on websites that are related to the business's products or services.
  • Google Video Ads are a great way to reach potential customers through online video content. Video ads can be targeted to specific audiences and can be placed on websites and apps that your target audience might visit. Google Video Ads are also a cost-effective way to reach potential customers, as you only pay when someone watches your ad.

Local Services Ads

An example of tax lawyer local services ads

Google ads are a form of pay-per-click (PPC) advertising, which means you pay each time someone clicks on your ad. On the other hand, Local Service Advertising (LSA) allows you to pay only when a potential customer contacts you via the ad. This way of advertising may prove to be cost-effective and a great way to promote your business.

The Local Pack

Tax lawyer local pack

Google evaluates a variety of factors to determine which businesses should be included in its Local 3-Pack, such as relevance, distance, prominence, and reviews. However, the easiest way to get into the Local 3-Pack is to use paid advertising for tax services. With paid advertising, you can target specific keywords and locations that are relevant to your business, making it easier for customers to find you.

Facebook Ads

Tax lawyer Facebook ads

Launching a Facebook PPC (pay-per-click) campaign is an effective way to reach your target audience on social media. With PPC campaigns, you pay for each click on your ad, so you only have to pay for the results you get. 

In order to get started, you'll need to create an ad and set a budget. You'll also need to decide on your targeting criteria, such as age, location, and interests. What's more, don't forget to add a call to action to your Facebook ads. This helps to encourage people to take the desired action, whether it is clicking through to your website or requesting your legal advice. Without a call to action, people may simply scroll past your ad without taking any notice. Once the ad is created, it will be displayed to your target audience, and you'll begin to receive clicks. 

You can track the performance of your ad in the Ads Manager dashboard and adjust the targeting or budget as needed to optimize your results. With a bit of strategy and experimentation, you can use PPC campaigns to make the most of your marketing budget and reach more customers.

Some Other Best Tax Marketing Ideas

Create Checklists and Guides 

If you don't know how to get more tax clients, the easiest way to do this is to create a tax planning guide that should cover all the basics of tax planning, including how to maximize deductions and credits, when to file an extension, and how to plan for future taxes. The guide should also be written in language that is easy to understand while still being accurate and up-to-date with the latest tax laws and regulations. 

Once the guide is completed, it can be posted on your website for clients and potential clients to download. It could be a great way to introduce people to your firm and show them the value you can offer. Additionally, it could be used as a marketing tool to help spread the word about your firm and attract even more clients.

Use Email Newsletters

Email newsletters are an effective marketing tool for tax law firms to build relationships with existing clients and potential customers while staying ahead of the competition.

With email newsletters, tax law firms can easily reach out to potential clients and keep them updated about new developments in the industry. Additionally, email newsletters can be used to share helpful resources such as articles, blog posts, webinars, and more to help potential clients learn more about taxation.

Social Media Marketing

Though social media does not give you the same benefits as SEO or PPC campaigns and are mainly designed for entertainment, these days social media marketing can become an important part of any business's digital marketing strategy.

Having a professional social media account can still benefit your tax marketing campaign indirectly. This can help you build brand awareness and create more search-engine-optimized content. It can also improve your visibility in search engine results pages (SERPs) and ultimately lead to more organic traffic and conversions.

Neighborhood Platforms and Online Forums

You can also join forums specific to the tax industry, such as TaxConnections, which can help you reach a larger audience and build credibility. Finally, you can take advantage of local networks like Nextdoor, which can help you connect with people in your area who may need your services. By leveraging these platforms and forums, you can get more visibility for your tax attorney services and grow your client base.

Leverage Technology for the Client Intake Process

Tax season can be a challenge for small business owners and individuals alike. With the right technology, however, it doesn’t have to be. Technology can help streamline the process of filing taxes, making it easier and faster to handle tax challenges. From automated calculations to easy-to-use interfaces, technologies can help simplify the process of managing taxes and provide better insight into potential deductions or credits that could save you money. 

How to Measure Whether Online Marketing Works for Your Tax Law Firm

To measure whether online marketing works for your tax law firm, you should track key performance indicators (KPIs) such as:

  • Management and nurturing of leads
  • Engagement
  • Sales
  • Customer loyalty & retention
  • Brand recognition
  • Repeat customers
  • Customer acquisition
  • Lead generation
  • Website traffic

Keep in mind that every piece of content you create needs to have a measurable ROI. But you can't just look at one metric to determine the success of your content. You need to measure it by multiple factors to get a complete picture.

You should also analyze the data from social media campaigns and compare it to industry benchmarks for similar firms. With this information in hand, you can make informed decisions about which strategies are working and which need improvement.

Marketing for Tax Lawyers: Key Takeaways

Marketing is a crucial aspect of any business, and tax law firms are no exception. But why should tax lawyers focus on digital marketing? What benefits does it provide? Let's look at the main reasons to answer these questions:

  • Content marketing helps build trust and turn your firm into a trusted source of information, resulting in more customers.
  • Submitting yourself to local directories will help customers find you and your services more easily.
  • Creating a Google My Business will boost your site in local search results, making it more likely that customers in your area will use your services.
  • Blogging will bring more customers to your website by creating content that answers your customers' top tax questions.
  • Using paid advertising to get into Google Local 3-Pack will allow you to increase your site's visibility to customers in your area.
  • Buying ads for local services will boost your site in local search results and also attract more new customers who see your ad.
  • Creating a tax planning guide will show your competence in the field as well as attract potential clients.
  • Email marketing helps you notify customers about your services and build trust with them.
  • Social media marketing allows you to retain existing customers and attract new ones by posting and replying to their comments.
  • Technology may assist simplify the tax filing process, making it simpler and quicker to deal with tax difficulties.

While all of these tax marketing ideas are effective, it is simply impossible to implement them all alone. That is why we are here to help you with this. But what sets our digital marketing agency apart from the rest of the market? 

We have an in-house team of fully qualified and experienced digital marketers with both technical and creative skills. Our professional digital marketing agency for law firms will provide you with a range of marketing tax services that will help build a strong online presence for your company. With Grow Law Firm's help, you can practice law without worrying about marketing. Fill out our contact form, and we will get back to you ASAP!

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