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Thumbtack for Lawyers

August 29, 2022
9 min

Have you been querying phrases like "Thumbtack how does it work" or "Thumbtack pricing guide" in hopes of learning more about this excellent marketing platform?

Stumbled across the Thumbtack platform, but not sure how it fits into your law firm's growth strategy? Want to join the ranks of thousands of Thumbtack lawyers in order to increase your visibility to potential clients?

If you answered "Yes!" to any of the above questions, this guide's for you. Below, we discuss everything from how to acquire Thumbtack professionals reviews to setting up your profile. By the end of this guide, you will know precisely how to leverage this platform for legal professionals.

Thumbtack: How Does It Work for Lawyers?

Before we dive into subtopics like acquiring Thumbtack reviews, let's provide a brief overview of what this platform is and how it works.

Thumbtack can best be described as an online directory that is designed to connect consumers with valuable services. It is different from dedicated lawyer directories in that other types of service providers can also advertise their services on the platform.

The fact that Thumbtack contains multiple sub-directories should not discourage you from using the platform. Instead, this should further incentivize you to do so because millions of consumers use the platform every week. Put simply: it is a great resource that can be used for lead generation for attorneys.

When you navigate to Thumbtack, you will be able to create a free account for your law firm. You will be prompted to provide some information about your law firm, including your practice areas, years of experience, and location.

Whenever clients make their way to Thumbtack's set of directories, they will be prompted to answer some questions regarding the type of services they need. If they select the legal directory, the platform will direct them to a questionnaire designed to determine what specific legal issue they need assistance with.

Finding Customers

Now that you understand the basics of legal marketing on Thumbtack, let's shift our attention to more important topics, like finding clients.

If you want to maximize the visibility of your law firm on Thumbtack, it is critical that you put plenty of details on your profile. This work will help prospective customers better understand the scope of your legal expertise and practice area.

From there, we suggest downloading the platform's mobile app and enabling notifications. This setup will help you keep up with any inquiries or contact requests that you may receive while away from your computer.

While Thumbtack allows clients to find your law firm, you can proactively reach out to those seeking an attorney as well. You can do this by setting preferences regarding the type of work you are looking for and the location you serve. After you have set these custom preferences, you can browse listings of requested projects.

If you find a project that catches your eye, you can reach out to the client by paying a fee. The fee schedule is established based on several factors, which we will discuss in greater detail below.

When proactively communicating with clients, make sure that you set yourself apart from other lawyers. You can do this by offering a free consultation. Alternatively, you can answer questions that they may have posed in their requested project posting and encourage them to contact your law firm to discuss the topic further.

Measuring the Competition

The legal industry is extremely competitive. This realization comes as no surprise, especially when one considers that there are approximately 1.33 million attorneys in the United States. That's roughly one attorney for every 248 people.

With that in mind, it is critical that you use Thumbtack to connect with clients but also to scope out other law firms in your area. Take the time to review the profiles of attorneys who practice law in your same field. This analysis will help you know what you are up against and give you some ideas for making your listing stand out.

Practice Areas Represented on Thumbtack

There is a multitude of different practice areas represented on Thumbtack, including:

In addition to the above practice types, in-house legal pros also advertise on Thumbtack. You can even advertise on Thumbtack if you are a chief legal officer or chief operating officer. Paralegals can create listings on Thumbtack too.

Thumbtack Pricing for Lawyers

While we would love to give you specific Thumbtack pricing information, the fees vary based on several factors, including your practice area, the region you are advertising in, and the type of interaction that you are engaging in.

For instance, the fee for personal injury lawyers in the crowded Los Angeles, California market will likely be higher than the rates for a personal injury firm in rural Alabama. While the personal injury sector is highly competitive, there will be far more personal injury attorneys competing for clients in LA compared to Alabama.

With that being said, per lead pricing usually ranges from as little as $10 to as much as $150 or more in top markets. Also, certain interactions, such as Thumbtack's Instant Match, cost more.

Instant Match is an automated feature that will connect you with potential customers in real-time, meaning you have an immediate opportunity to interact with them and acquire new business.

The good news is that Thumbtack will provide you with transparent rates as soon as you complete your profile and bid on project requests. You get to choose which jobs to bid on, which means that you have total control over your Thumbtack marketing budget.

If a job does not appeal to you, falls outside of your scope of expertise, or is out of your market, don't bid on it.

Thumbtack for Lawyers: Getting Started

Even if you are totally new to Thumbtack, navigating the platform is all too easy. The platform has a user-friendly interface, a plethora of features, and mobile apps for Apple and Android devices.

As soon as your profile is up and running, you are ready to start using the platform to connect with consumers seeking an experienced lawyer. Here's how to do it:

Step 1: Begin the Search

When using the platform, consumers can conduct a search for attorneys in their area, reach out to law firms that appear in the results, and start requesting consultations/quotes.

Alternatively, they can pose questions or create "projects" that legal professionals can view by conducting their own search. This type of searching is how you can get proactive about growing your legal business.

From your dashboard, open the search menu and specify what types of projects you are interested in. Thumbtack has an entire search system dedicated to law firms, so finding prospective customers is a breeze. When conducting your search, you will need to include your practice area and location in order to ensure that the results tab includes relevant listings.

Step 2: Use Filters

As an attorney on Thumbtack, filters are your greatest ally. The more filters you apply, the narrower and more focused your search results will be. This setup will help you zero in on the best job opportunities for legal pros. Once you have found a few job listings that appeal to you, you can connect with the posters and invite them to hire you as their lawyer.

Step 3: Give More Details

Remember, you will have to pay pre-determined fees when connecting with potential customers. If you want to make the most of this interaction, make sure to craft a message that will draw the recipient's interest. A great option is to offer a free consultation and invite them to contact you to set up an appointment.

Thumbtack Pros

Thumbtack is popular among law firms for the many different benefits that it offers. Most notably, Thumbtack is a great way of bolstering your website traffic volume. It can be used to supplement lawyer SEO marketing tactics and law firm paid advertising campaigns on search engines like Google.

Additionally, creating a Thumbtack account is totally free for law firms. Sure, you will have to pay a fee for certain connections, but some customers will contact your firm directly after viewing your Thumbtack profile. In these instances, you will be generating leads at no cost.

Those prospects who choose to contact you through Thumbtack can send messages and book appointments as well, assuming you have enabled this feature. We strongly recommend doing so, as you want to make it as easy as possible for customers to leverage your services.

Another advantage to Thumbtack is that previous customers can leave online reviews. As you accumulate positive client reviews, your profile will become more visible on this online marketplace.

If you want to reap all of these benefits and more, you will need to build some momentum on the platform. While it may take several months to do so, this work is a worthy investment of time and resources. When used properly, Thumbtack can provide you with a steady stream of high-quality leads.

Thumbtack Cons

The biggest drawback to Thumbtack is that it does not have flat fees. The specific fee schedule will fluctuate based on many different factors. While the platform is always transparent about its billing practices, you will not know precisely how much a bid will cost until Thumbtack's algorithm determines how many contractors are competing for the project.

Another potential downside to Thumbtack is the sheer volume of attorneys active on the platform. The fact that Thumbtack accounts are free to create is probably quite appealing to you. However, thousands of other lawyers across the nation share this sentiment and have created their own free accounts.

Fortunately, you can overcome both of these perceived cons to make Thumbtack a valuable part of your law firm digital marketing strategy. When using Thumbtack, we suggest closely monitoring your budget and being very selective of which projects you bid for. This approach will increase your success rate when reaching out to clients.

Additionally, explore ways to make your profile stand out from the sea of options out there. You could list the law school you attended, reveal when you passed your bar exam to demonstrate how long you have been a licensed attorney, and otherwise communicate your relevant experience.

Final Thoughts on Thumbtack for Lawyers: Is It Worth It?

Now that you know what this platform is and how to use it, the question remains "Is Thumbtack worth it?"

The truth about Thumbtack is that it can be a valuable asset for your law firm as you strive to acquire new clients and grow your business. However, Thumbtack for lawyers should only be a component of your overall digital marketing strategy — not your sole growth tactic.

If you want help leveraging Thumbtack marketing for lawyers and other brand-building strategies, then you need a professional law firm digital marketing company like Grow Law Firm.

With us in your corner, you can make every marketing dollar count and move closer to your business goals. Contact us today to learn more about our full array of services, including search engine optimization, pay-per-click marketing, and website services for law firms.

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February, 2nd
1.30 pm CST60 minutes
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    Sasha serves as Managing Partner for Grow Law Firm, a Chicago-based digital marketing agency focused solely on specialized growth strategies for attorneys and their practices.

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