16 Best SEO Companies for Lawyers (2024)

Did you know that 81% of people turn to the Internet to research legal services before contacting an attorney?

That amazing statistic is just one of the many reasons why Search Engine Optimization (SEO) is the #1 most important strategy for attracting more legal clients today. SEO is also the most powerful strategy to grow your law firm while keeping client acquisition costs to a minimum. 

But while a simple Google search will bring up hundreds of SEO agencies pitching you their services, most of those marketing companies aren’t truly experts. And even fewer companies truly understand SEO for the legal industry —maybe you’ve learned that the hard way.

In this article, we’ll break down the 16 top SEO companies for lawyers to help you find the best partner for boosting your rankings and bringing in more qualified leads!

Click here to jump to the rankings.

Why Is SEO Important for Lawyers? 

Imagine this scenario—your ideal client gets a notice in the mail that they have a legal issue. What’s the first thing they do? Grab their phone and search “lawyer near me.”

And if your law firm doesn’t show up on the first page? Statistics show you’re out of luck. In fact, if you’re not in one of the top 3 spots on the page, your chances of winning their business fall off a cliff.

Here are just a few reasons your firm needs to show up at the top of Google’s search results:

• 81% of people research legal services online before contacting an attorney
• 74% of consumers use a search engine to find legal advice
• 84% of people trust online reviews as much or more than word-of-mouth
• 67.6% of all clicks on Google searches go to the top 3 results

As you can see, search engine optimization is important for almost any business today, but it’s especially important for law firms like yours.

How Can an SEO Agency Grow Your Law Firm?

The best SEO agencies can help you win more of those clients. Not just once, but consistently, month after month. A top legal SEO firm can help you:

• Boost your keyword ranking positions in search results
• Drive more relevant traffic to your law firm’s website
• Establish your firm as an authority in your practice area
• Generate more qualified leads every month
• Significantly improve your marketing return on investment (ROI)

How to Choose the Best Lawyer SEO Agency

Right, so you need an SEO firm. But how do you find one that will actually boost your Google search rankings and bring more cases to your law firm?

Here are the 5 things we looked for when ranking the best SEO partners for lawyers:

1. Experience in Legal SEO. An agency focusing exclusively on legal industry SEO will already know the keyword strategies and content types that work for law firms. So they will generally get you results faster and at a higher ROI than a generalist SEO company. 
2. Proven Examples of Success. If your SEO provider has truly gotten results for lawyers like yourself, their clients should be excited to talk about it! Make sure your SEO company can back up their results with numbers, testimonials, and case studies. Don’t be afraid to ask to see the proof!
3. A Focus on Your Return on Investment (ROI). Of course, you’ll want to compare prices among your firms, but the price is only relative to the results they can deliver. Paying a bit more for an agency that can get you 2X more leads could be worth hundreds of thousands of dollars in revenue to your firm each year.
4. Partnership & Transparency. All marketing depends on experimentation and iteration for success. Work with an SEO firm that communicates regularly, reports on your results, takes your feedback, and uses data to make informed decisions that optimize your results.
5. Expertise & Range of Services. Any SEO firm should be able to speak confidently and fluently about their core services, like: keyword strategy, content planning & creation, backlink creation, internal linking, competitor analysis, and more. They should also be able to help you understand how these elements impact your performance in plain language. If they’re using SEO jargon to confuse you now, just imagine how you’ll feel in 6 months when they have to explain their disappointing performance.

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Top 16 Best SEO Agencies for Lawyers

We’ve sorted through the noise so you don’t have to—here is our curated list of the best law firm SEO providers in the market today:

1. Grow Law Firm
2. Comrade Digital Marketing Agency
3. Rankings.io
4. Lawrank
5. iLawyer Marketing
6. Custom Legal Marketing
7. On The Map
8. Coalition Technologies
9. Juris Digital
10. Postali
11. Scorpion
12. Hennessey Digital
13. Nifty Marketing
14. DCM Moguls
15. Stellar SEO
16. Rankifyer

1. Grow Law Firm

About The Company:

Grow Law Firm is a Chicago-based legal marketing agency primarily focusing on search engine optimization. We’ve recently been recognized for excellence by independent authorities such as Clutch, Expertise, and UpCity. And we were named one of the Top Law Firm SEO Companies in the United States by DesignRush.

We’re experts in SEO services for lawyers, including everything you need to get results, including:

• Legal industry content marketing
• Keyword research & strategy
• On-page SEO optimization
• Technical SEO
• Local SEO 
• Internal Link building (crosslinks)
• Offsite link building (backlinks)
• Google Business Profile optimization

We set ourselves apart by combining a deep knowledge of the needs of law firms with a commitment to ROI and partnership. We dedicate tremendous resources to getting impactful results as soon as possible, with the goal of generating 400%+ ROI while doubling their partners’ revenue within the first 3 years!

Results: 

Over just the past few years, Grow Law Firm has created hundreds of millions of dollars worth of qualified leads for our law office partners. 

While we are one of the fastest-growing law firm marketing companies, we pride ourselves on our incredible staff, maintaining personalized service, and building quality relationships, which shows in the results we’ve delivered for our partners.

Over the past few years, we’ve created results like this:

• +1018% Increase in new client conversions (Omar Ochoa Law Firm)
• +575% Increase in Organic Traffic (Newlin Law Office P.C.)
• +173% More Qualified Leads (Hagestad Law Group, PLLC)
• +136% More Qualified Leads (Yarborough Law Group, LLC)
• And MANY more…

Focus:

We focus on small and medium-sized legal businesses practicing personal injury law, criminal law, family law, immigration law, business law, estate planning law, trust and probate law, and much more. 

In addition to SEO services for lawyers, Grow Law Firm runs high-ROI PPC campaigns for lawyers and designs stunning law firm websites that build your professional image, optimized for SEO and mobile to drive results on the back end.

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2. Comrade Digital Marketing Agency

Comrade Digital Marketing has been a leading SEO marketing company for years, and it is recognized for excellence both by industry insiders and clients. Their stellar reviews are all you need to know to understand how their clients feel about them:

While not focused exclusively on legal clients, Comrade has over a decade of experience delivering excellent and consistent SEO results for legal clients, earning them one of the top spots on our list. Their team of experienced search engine optimization professionals has a wealth of knowledge and insight in optimizing websites for lawyers. 

Their focus on producing results has given them a strong track record in ranking scores and web analytics metrics critical to law firm marketing success. They’ve delivered some incredible results for clients, such as:

• +1354 Increase in Qualified Leads (Stracci Law Group)
• +192% More Qualified Leads (Barr And Douds Attorneys)

In addition to SEO services, Comrade offers specialized services such as website development, content strategy, graphic design, and pay-per-click campaigns tailored to help your law practice stand out from the competition online. 

Clients mention that they enjoy working with Comrade due to the personalized attention they give to each project, as well as their honest advice on which strategies will be most successful in improving organic search rankings. With great customer service and exceptional results-driven optimization, Comrade is certainly one of the best when it comes to legal marketing services.

How Many Leads Are You Losing?

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3. Rankings.io

Consistently ranked among the elite in legal SEO, Rankings.io is a standout partner for dominating search engine results pages. They specialize in driving traffic and leads for law firms, delivering tailored strategies for maximum impact. 

From content optimization to backlink strategies, Rankings.io understands the nuances of legal SEO, ensuring your practice attracts the right clients. With a team of SEO experts dedicated to the legal industry, they employ data-driven approaches to elevate your online search engine visibility further consistently. 

Partner with Rankings.io to experience the power of targeted, law-focused SEO that propels your firm to the top of SERP. Harness the mastery of Rankings.io for a digital presence that speaks volumes about your legal expertise, ensuring your firm stands out in the competitive online landscape.

4. LawRank

If you’re a lawyer looking for the best SEO Company to help boost your online visibility, then LawRank will be near the top of your list. This leading SEO and digital marketing agency has extensive experience working with legal professionals like yourself, so they understand the importance of finding effective ways to reach potential clients. 

A well-optimized law firm's website is crucial for driving traffic, increasing business, and establishing brand awareness. Law Rank has a proven track record of success providing services such as content marketing, reputation management, keyword research and optimization, law firm website design, link building, and social media campaigns - all customized to suit the needs of lawyers and attorneys.

With their combination of industry expertise and cutting-edge technology, LawRank is able to provide reputable solutions that ensure lawyers are always one step ahead of their competition.

5. iLawyerMarketing

Yet another legal marketing agency specializing in the legal field, iLawyerMarketing could be another name to add to your list of companies to speak with. This law firm SEO company is one of the top and focuses its efforts on helping attorneys get their practices higher in Google search rankings to drive more traffic and leads.

iLaywer’s comprehensive skills in search engine optimization, content building, and keyword research can help your law firm boost online visibility and exposure. Not only does this legal marketing agency strive to deliver highly tailored campaigns, but they also offer ongoing support tailored to your law firm's individual needs. 

From target keywords to custom analysis reports, iLawyerMarketing can help your firm rank higher in organic search results and see greater success through targeted SEO growth strategies.

6. Custom Legal Marketing

Custom Legal Marketing is quickly climbing the ranks as one of the best law firm SEO companies. Based out of Florida, they specialize in creating tailored marketing strategies to generate meaningful web traffic and increase conversions for lawyers and law offices. 

Their team boasts decades of combined experience across digital, traditional, and search engine marketing with various legal industries, including personal injury law, criminal defense, and civil litigation. 

They offer individualized services such as law firm website audits with detailed recommendations, keyword optimization, and social media content plans, all of which help you improve your rankings for legal keywords on major search engines like Google and Bing. 

Moreover, their commitment to measurable results is reflected in their expert forecasting, informed decision-making capabilities, and ongoing analysis. With Custom Legal Marketing's ability to produce quantifiable results for their clients — it's no wonder they are among the best SEO agencies for lawyers.

Are You Losing Leads to Your Competitors?

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7. On The Map

On The Map Marketing is yet another excellent choice for lawyers seeking comprehensive SEO solutions. Specializing in legal marketing, they craft custom strategies with the goal of putting your practice on the digital map. 

From local SEO optimization to content precision, On The Map Marketing ensures your law firm is visible to potential searchers. Their focus on local SEO will ensure that people looking for lawyers in your area find your firm before other options. With its expertise in reputation management, On The Map Marketing can help you make a great first impression on potential clients.

On The Map Marketing can help you navigate the ever-evolving SEO landscape, propelling your law firm's website to new heights and attracting clients seeking your specific legal expertise. With a strategic approach to success, On The Map Marketing can ensure your firm's online visibility reaches its full potential.

8. Coalition Technologies

Coalition Technologies emerges as a strong contender in the digital landscape, providing comprehensive SEO solutions for law firms. Focusing on driving tangible results, they deploy cutting-edge strategies to enhance your firm's online visibility. 

From fine-tuning technical SEO aspects to optimizing your content, Coalition Technologies customizes their approach to meet the unique needs of your legal practice. With a deep understanding of search engine algorithms, their team offers steady, dependable guidance to improve your search rankings.

Coalition Technologies is a solid option for building a strong, sustainable digital presence that connects with potential clients. With a commitment to strategic, well-executed SEO, they help law firms achieve the visibility and authority needed in today’s competitive landscape.

9. Juris Digital

Juris Digital has quickly become one of the leading firms providing law firm SEO services. They specialize in targeting high-opportunity clients with well-placed marketing strategies, utilizing best practices to maximize online presence and visibility. 

Their portfolio includes many awards and recognitions from Google and other organizations that support their expertise in helping local law firms establish a stronger digital footprint through SEO white hat techniques. Their team of experts works closely with lawyers to ensure all the available optimizations are done for the best outcome possible. 

With their advanced data-driven insights, Juris Digital effectively gets better returns for legal businesses and finds ways to outpace the competition. This makes them a top choice for legal marketers looking to take their digital campaign to the next level.

Is Your SEO Agency Dropping the Ball?

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10. Postali

Postali fits the bill for lawyers seeking a strategic SEO partner. Their specialized approach to legal SEO combines industry expertise with innovative strategies. 

Postali understands the unique challenges of legal marketing, offering tailored solutions that resonate with your target audience. From on-page optimization to local search dominance, their team ensures your law firm is positioned prominently in relevant online searches.

With a commitment to measurable results and client-centric strategies, Postali could help you unlock the full potential of your online presence. Their experience in legal SEO could help you achieve your goals of elevating your firm's visibility and connecting with prospective clients.

11. Scorpion

Scorpion is a top choice for many law firms seeking unparalleled SEO solutions. While they have a proven track record of boosting legal visibility online, they work with a wide variety of industries and are not legal-industry-exclusive.

They use proven strategies and techniques proven to work with the legal industry, ensuring your firm stands out in digital landscapes. From targeted keyword optimization to compelling content creation, Scorpion's comprehensive approach maximizes your online presence.

One negative about Scorpion, however, involves their websites. While they do have a track record of getting great results, they build websites on their own proprietary technology. So, if you ever decide to leave you can’t take your website with you. You’ll have to pay another agency or developer to create a new website.

That potentially expensive hiccup aside, Scorpion continues to be a top choice for lawyers for SEO services because they’ve produced more traffic and leads for law firms time and again.

12. Hennessey Digital

Hennessey Digital is a leading digital marketing agency specializing in SEO services across the US. Like Scorpion, they don’t work exclusively with law firm marketing. However, they also have a long history of traffic growth for law firms, so it would be a mistake to leave them off this list.

With over 20 years of experience reverse-engineering the Google algorithm, they focus on driving traffic, developing websites, and enhancing conversions. Their comprehensive approach to SEO includes audits, web developments, and conversion rate optimization, providing law firms with an effective online presence.

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13. Nifty Marketing

Nifty Marketing is a reputable agency specializing in local SEO, reputation management, and web design for law firms. They provide personalized strategies and comprehensive services, helping law firms increase their online visibility and reputation. Their expertise lies in creating tailored marketing plans that meet each client's specific needs.

14. DCM Moguls

DCM Moguls offers customized SEO solutions to law firms, focusing on web design and social media marketing. Their strategic approach aims to enhance online visibility and drive more traffic to clients' websites. They work closely with law firms to develop tailored strategies that meet their unique needs and goals.

15. Stellar SEO

Stellar SEO is known for its strategic SEO practices, specializing in link building and high-quality content creation for law firms. They provide the tools needed by many law firms to improve online visibility and attract potential clients. Their approach focuses on creating compelling content and building high-quality backlinks to enhance SERP results.

16. Rankifyer

Rankifyer is a full-service digital marketing agency offering comprehensive SEO, social media marketing, and PPC services for law firms. They are committed to delivering strategies that maximize ROI, enhancing online visibility and client acquisition. Their approach focuses on understanding each client's unique needs and developing customized strategies to meet those needs.

Grow Your Law Firm with More Qualified Leads

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Conclusion

After reviewing the top SEO agencies for lawyers, two things are clear:

1. Investing in services from a law firm SEO agency can significantly improve online visibility, rankings, and performance. 
2. There is no shortage of firms dedicated to the success of law firms like yours.

Whether you’re disappointed in your current agency’s performance or you’re looking to hire an SEO specialist for the first time, hiring the RIGHT agency will make all the difference in your success.

Whether you hire us or a competitor, we want to be sure you don’t make a mistake and find a firm that’s truly qualified to get you results. So please, download our free Guide to Hiring A Law Firm Marketing Company and get our 10-Point Checklist for getting this critical hire right the first time!

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