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Law Firm Name Ideas That Make You Stand Out

Stand out from the competition with remarkable law firm names. Explore our guide to creating memorable names that resonate with clients and enhance your brand identity.

12 min
read
Feb 1, 2024

Your law firm's name is more than just a label – it's the first impression clients have of your business. It lays the foundation for your marketing efforts. Getting it right from the start is important. When selecting a name, consider how it will represent your niche, goals, and future vision. As your "brand identity", it should reflect your values and the experience you offer clients.

No ideas? No worries, Grow Law Firm has you covered! We'll explore a variety of ideas below to help you choose a memorable name. From understanding the importance of a good law firm name for SEO to practical tips on the naming process, we've got you covered. Additionally, you can learn more by listening to our recent Grow Law Firm podcast episode, where Sasha Berson, our host, discussed with Alexandra Watkins, the Chief Executive Boss Lady of Eat My Words, the art and science of renaming your law firm.


Best Law Firm Names Ideas to Be Inspired By

When thinking about a law firm's name, you should consider the big picture. A name is more than just a title for your business – it can also impact marketing, SEO, and your future clients' ability to find your firm.

If you're looking for a place to start, we can provide a stepping stone. The following are some good law firm names examples:

  • Capital Tax Lawyers
  • Davis Family Law
  • International Law Resources
  • Immigration Path
  • Bitcoin Law
  • Digital Currency Attorneys
  • Aggressive DUI Lawyer
  • New Horizons Family Law
  • Economics Law Practice
  • Arts Law Company
  • Tax Experts
  • Watergate Divorce Law
  • Immigration Abroad
  • Kids Authority Law Firm

What these firm names have in common is they indicate the type of law the firm practices. This can significantly help your firm and its future success, as it communicates to clients the types of cases your firm handles. 


Did You Know a Good Law Firm Name Can Improve Your SEO?

SEO (search engine optimization) is a big factor when you're considering law firm names.

Nowadays, when someone requires the assistance of a lawyer, they usually rely on an internet search. Your law firm's name can significantly improve your law firm SEO, making it easier for clients to find your firm. 

For strong SEO, it's usually beneficial for your name to reflect your practice area, allowing potential clients to find you when searching the web.

For example, if your family legal practice is named "Smith Family Law" and a potential client were to use specific keywords in their search like "family law attorney near me," your firm could come out at the top of their search results. This is one of the many goals of good law firm names.

Once you have a strong SEO name, you can continue building momentum for your practice by utilizing SEO services for lawyers for even stronger search engine results.


How to Name a Law Firm: Tips and Best Practices

Tips and best practices

One of the reasons choosing a law firm name requires so much consideration is because it will be everywhere – your law firm logo, email addresses, law firm social media accounts, and so on.

Because your law office name is so impactful, it should be unique and memorable while remaining professional.

Sometimes, it's challenging to come up with a name and stick with it – it's a big commitment! The following are some of the tips and best practices to help you come up with a great law firm name.

— Check Your State Regulations on Law Firm Names

Did you know there are actually law firm naming rules that set parameters for what lawyers can name their law firms?

A law firm cannot have just any name. If attorneys could name their law firm anything they wanted, this would likely result in many law firms with misleading names.

For this reason, the American Bar Association and state laws for professional conduct provide certain parameters for lawyers to stay within when naming their legal businesses. For example, law firm names cannot indicate the firm is part of a government agency or falsely create a partnership with another firm.

Additionally, states have rules regarding names implying something about the firm. For example, a firm cannot have the name "Best Law Firm," as this indicates this law firm is the best.

States also provide rules for firms named after their attorneys. For instance, if the "Jones" in "Jones Miller Johnson Law" leaves the firm to become a judge, the firm cannot continue with Jones in the name as he is no longer associated with the firm.

One of the first steps in coming up with a firm name is to check your state's regulations regarding law firm names to avoid any potential trouble. Ensuring your law office name does not violate any rules helps prevent you from having to change your firm's name later on.

— Specify Your Law Firm Practice Area

You need to specify your practice area within your firm's name when naming your law firm. This will help potential clients understand immediately what services you offer. Consider whether you may expand into other areas of law in the future and choose a name that can accommodate those plans.

Imagine a scenario where a client is searching for a family lawyer in San Diego. If your firm's name is "San Diego Family Law," it becomes clear that you can provide the services they require. However, it's important to consider future expansion plans. If you plan to add other areas of law to your practice, ensure that your firm's name allows for flexibility.

Think beyond generic names or simply using your own name or the names of managing partners. A practical approach to naming your law firm is to envision how your name appears in a directory. If your name or the managing partners' names are used, it may not convey much about your expertise or the services you offer. Instead, consider a name that tells a story about your practice.

For example, let's say your practice focuses on environmental law and working with startups. Instead of a generic name, you could choose something like "Terrain Legal." This name not only reflects your expertise in environmental law but also conveys your ability to guide startups through uncharted territory. It immediately communicates to potential clients who you are and what you do.

— Think About Indicating Your Law Firm Location

Consider adding your firm's location to your firm name, letting clients know exactly where your attorneys practice. Nonetheless, be careful when adding your firm's location, as it can be deceptive in some instances.

For example, if you name your firm "Miami Law," this may falsely indicate to potential clients that you're associated with the city or government, which is against regulations.

Additionally, if you decide to include your location in your name, it's best to be truthful and accurate. Avoid including "San Francisco" in your name if you're not actually in San Francisco but rather in a small town 30 miles away.

Your location can be valuable in your law firm name when used correctly as it increases your chances of being found on Google.

— Reconsider Adding Your Name or Abbreviations to Your Law Firm Name

When naming a law firm, many attorneys automatically consider naming it after themselves or using a combination of surnames if there are multiple partners. While this practice often represents traditional law firm names, think twice about doing this for your firm.

Adding surnames or abbreviations of names to your law firm may be the easy and obvious option, but it could be a headache down the road. When attorneys leave or join the firm, or there is a deceased lawyer in the name, this requires name changes, and changing your firm's name could hurt business.

"Over ninety percent of law firms still to the day use their partner's names for naming which I find to be a terrible idea because of one, it's not searchable."
— Sasha Berson

Your modern law firm deserves a fresh, SEO-friendly name.

— Be Careful When Using Legal Terms

While incorporating a legal term can effectively communicate the nature of your practice, it's important to consider the potential impact on prospective clients. For instance, a law firm named "Wife's Rights Law" would clearly indicate that the firm specializes in assisting wives with family law matters.

However, it's essential to recognize that legal terms can be confusing to the layperson and may deter potential clients. What makes sense to you as a legal professional might not translate well to individuals seeking legal assistance. To ensure maximum accessibility and client engagement, it's advisable to avoid excessive reliance on legal jargon.

In fact, one common reason for rebranding is when a law firm's name becomes a source of frustration for both the firm and its customers. Names that are difficult to spell, pronounce, or lack apparent meaning can create barriers to understanding and hinder effective communication. While short names can be desirable, it's even more important for them to be meaningful and memorable.

Consider an education platform originally named "Edio." In this instance, the domain name and availability posed a challenge. Consequently, the platform was rebranded as "Head Rush," a name that exudes a sense of excitement and is much more engaging.

"A good name is memorable, a good name is profitable, and a good name is sellable."
— Sasha Berson

— Incorporate in Your Law Firm Size

You may consider incorporating your firm's size by using words like "group" or "associates." While this is acceptable, it doesn't do much for your business SEO-wise. It's also not necessary, especially if you foresee your firm changing or growing in the future.

Be careful when using firm size in your law firm name. Using a name like "Perez and Associates" tells clients there are multiple lawyers in the firm. Solo practitioner law firm names should avoid words indicating there is more than one lawyer, as it could be misleading.

— Think of Your Promise and Mission

A law firm's reputation is everything. Many lawyers like utilizing certain verbiage in law firm names, such as "five star" or "quality" – this can tell clients about your promise as a firm to provide "five-star" support or "quality" legal services. This is fine to do but not necessary, as your law firm will build and maintain a reputation that does not need to be communicated in its name.

— Consider a Law Firm Name Generator

When all else fails, you may turn to the internet for some inspiration. If you do so, it's likely you'll come across several law firm name generators.

Law firm name generators exist to help lawyers come up with good names for a law firm. They are useful tools if you're stuck and cannot think of a good enough name for your legal business.

Nonetheless, it's best just to use a name generator for inspiration and not rely on it entirely when creating unique law firm names. At the end of the day, your own ideas and creativity are best.


The Secret of Naming Your Law Firm with Alexandra Watkins

In the podcast episode, Alexandra Watkins shares valuable insights on naming law firms. She emphasizes the importance of choosing names that are easy to find in search engines like Google. Watkins stresses the importance of names being relatable to regular people and advises against using partner names, as they are often not searchable. She underscores the power of a name that makes people smile and encourages word-of-mouth referrals.

"Name your firm so that your consumers and your marketplace instantly understand what it is that you do."
— Alexandra Watkins
Watch full-time video

Choosing Lawyer Company Names: 5 Main Steps

5 main steps

So you're starting your firm, and you already know what legal services you will provide, have created your business plan, and are eager to open your firm. All that is left is coming up with a name that accurately represents your business.

Aside from thinking about SEO and marketing, you want to consider who your target audience is and your geographic location. Spending extra time thinking about these details can yield excellent results in the future.

The following steps can help you decide on a creative law firm name for your legal business.

— Brainstorm All Law Firm Names You’ve Made Up

Before you get down to it, it's helpful to brainstorm and write down possible names for law firms that come to mind. You can start small by thinking about words you'd use to associate with your law firm business. You could use different brainstorming techniques, like brain dumping or brain mapping.

Give yourself 30 minutes to an hour to sit down with your thoughts and brainstorm potential firm names. This helps avoid getting overwhelmed.

After the time is up, narrow down your options. You can do so by employing some of the following:

  • Review Your State Bar Association Rules: Before even considering a name, determine whether the names you've chosen align with your state's regulations.
  • Categorize Your Options: When naming your law firm, you can separate potential names into three categories. Your categories could represent the options you like most, the ones you like least, and those that fall somewhere in the middle.
  • Put Yourself in the Client's Shoes: Consider what a client could surmise about your firm just by looking at your law firm's name. Thinking like a client could help decide which names are best.
  • Consider the Message: Think about the message your prospective law firm names are communicating to the public. Do these names align with your brand and message?

Try to narrow down your choices to just a few to make the choice easier for you.

— Make Sure Your Brand Law Firm Name Stands Out

When choosing a name for your law firm, it's important to make sure it stands out from the crowd. Rather than blending in, aim to have a distinctive and memorable name that accurately represents the characteristics that matter most to your practice area, firm size, and location. As part of the naming process, consider completing a creative brief where you can express the brand personality you want your name to convey.

A name that makes people smile can be particularly effective, as it leaves a positive impression and increases the likelihood of being remembered. When your firm's name sparks conversations and creates a lasting impact, it becomes more likely to be talked about and referred to others. So, choose a name that expresses your brand's personality and has the power to make people remember your firm.

— Consider Trademarking Your Attorney Law Firm’s Name

Use trademarking to your advantage, as it is a great tool.

When you trademark your name, you protect your firm name, helping to ensure no firm uses it in the future. That way, there is no confusion that your firm name belongs to you alone.

Before committing to a name, you should also consider checking to ensure no one has the name trademarked. If it's available, once you've made your final decision, begin the trademarking process.

"We love naming law firms because there's so few that have creative names. So when it comes to trademark screening them, We always have a lot of luck because it's a wide-open playing field and like a lot of other industries that are really saturated."
— Alexandra Watkins

— Get as Much Feedback on Your Law Firm Names Ideas as Possible

Never underestimate the power of feedback. You want to ensure your name resonates with potential clients, so why not ask others what they think of your prospective name(s)?

Whether it's family, friends, or employees, show your trusted group of individuals your names and ask them specific questions, including:

  • What do these names make you think of?
  • Would you call a firm with this name?
  • Do these names sound serious and professional?
  • After asking for feedback, you should have a better idea of which names work and which names you shouldn't consider for your law firm.

Also, ask for ideas. Others may provide suggestions for names you never even thought of, and you may end up with a name you never considered but love.

— Get Down to Domain and Law Firm Name Registration

One of the last things you want to happen when naming your law firm is to finally choose a name you're excited about, only to find out the name or domain is already taken. This is just plain frustrating and may force you to start from scratch.

A domain is simply a website. Millions of websites exist. Therefore, there is always a possibility your prospective firm name is already an existing domain.

It's easy to check domain availability with tools such as GoDaddy. If you search potential names of law firms and the domains are already taken, do not fret; just choose another name or variation of the name you were considering. Creative law firm names aren't easy, but they're worth it in the end.

It may seem tempting to keep your chosen law firm name, especially if you've grown attached to it. However, doing so may cause confusion for clients. For that reason, it's best to think of another, unique name and move along.

While naming your law firm can take some time, once you pick a name with an available domain, don't wait; jump on the opportunity and register your domain!


Have Fun with the Process and Choose Names for Law Firms You Can Be Proud Of

Choosing a law firm name can be stressful and daunting, but it shouldn't be. While there are many details to keep in mind, try not to feel overwhelmed. Most law firms face the same struggles. 

Think of the naming process as getting one step closer to opening your law firm or rebranding your legal business and choosing a strong name you'll enjoy for years to come.

If you need assistance creating a suitable law firm name, a professional and experienced law firm digital marketing company can help. An agency can not only help you decide on the best law firm names but also help create your firm's branding and marketing strategies. They can even help you set up your law firm website.

Whether you're just starting a new law firm or just want to showcase some creativity with a rebranding, in the end, you'll have your pick of catchy law firm names your clients will remember and appreciate.

Alexandra Watkins

Alexandra Watkins

Chief Executive Boss Lady of Eat My Words

Alexandra Watkins is the highly creative founder and CEO of Eat My Words, a renowned brand naming agency. With nearly 20 years of experience, she has generated names loved by clients ranging from Amazon to Wendy's. Her book "Hello, My Name is Awesome" is considered the definitive guide to naming.

Alexandra delights in speaking at top universities about her fresh approach. Prior to starting her own firm, she was a successful advertising copywriter. With an adventurous spirit, Alexandra has traveled extensively and eaten dishes across 50 countries. When not running her highly successful business, she enjoys imaginative succulent displays in unexpected locations near her beach home.

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