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What Makes SEO Packages for Law Firms a Game-Changer?

In the digital age, a strong online presence is vital for law firms to thrive. SEO packages offer a simple, efficient solution to optimize your website and digital assets, boosting visibility and search engine rankings. Invest in SEO packages and unleash your law firm's success today!

17 min
Sep 11, 2023

While law firms have long understood the importance of marketing, few have truly unlocked the power of digital marketing, like search engine optimization (SEO) packages.

‍Most legal searches and new client vetting happen on Google and other search engines. Therefore, an optimized website and digital presence are no longer a "nice to have" but rather a "need to have" for any modern law practice.

SEO service packages generate qualified leads by helping legal websites rank higher organically in search results. There are many different SEO techniques that can be used to improve a law firm's website ranking. Some of them include:

  • Keyword research: Identifying the keywords that potential clients are using to search for legal services.
  • On-page SEO: Optimizing the website's content, code, and structure for search engines.
  • Link building: Obtaining high-quality links from other websites to the law firm's website.

Seems like already a lot, right? No worries, it all comes in one SEO package for law firms! The right SEO service package can help law firms improve their website ranking and attract more clients. Want to know how? Keep scrolling for more insights on what effective search engine optimization packages for law firms look like!

The Essential Benefits of SEO Packages for Law Firms

SEO packages are a huge time and money-saver. Law firm SEO is a complex and time-consuming process consisting of keyword research, on-page optimization, off-page SEO, content marketing, etc. A monthly SEO package allows you to get all these services in one. It leaves the legal marketing heavy lifting to the SEO experts while you focus on your clients. 

Monthly SEO packages can help law firms improve their visibility on search engines. 

The increase in visibility can lead to more leads for law firms, as potential clients are more likely to contact a firm they find near the top of the search results.

SEO packages can help law firms improve their brand awareness. They are also a cost-effective way for law firms to market their services, as they can reach many potential clients at a relatively low cost.

What Types of SEO Packages We Offer

Introducing our comprehensive range of law firm SEO packages tailored to meet your specific needs. Our affordable SEO packages include three distinct options designed to enhance your online presence and drive organic traffic to your legal website.

SEO Packages We Offer

— Basic SEO package ($2,500 / mo):

Our entry-level SEO service package is designed to improve your local online visibility and bring in more customers. For just $2,500 per month, here's what's included:

  • Keyword Targeting: We'll research and optimize up to 100 relevant keywords and phrases to help customers find your website.
  • Page Optimization: Up to 20 key pages on your site will be enhanced for better SEO rankings.
  • Content Creation: We'll write 2 new optimized web pages to boost your organic traffic.
  • Local Listings: We'll get your business info on up to 10 relevant local business directories to improve local SEO.
  • Reporting: You'll receive standard monthly reports on key SEO metrics and progress.
  • Ongoing Optimization: Our SEO experts will fine-tune strategies over time to sustain rankings and traffic.

With our affordable SEO package, we'll help more local customers discover your business online.

— Intermediate SEO package ($4,000 / mo):

Our mid-level SEO plan provides robust optimization to boost your website traffic and conversions. For $4,000 per month, here's what you get:

  • Expansive Keyword Targeting: We'll optimize 150 relevant keywords and phrases to improve search rankings.
  • Comprehensive Site Optimization: Up to 20 key pages enhanced for maximum SEO impact.
  • Ongoing Content Creation: We'll publish 4 new optimized pages every month to attract more organic visitors.
  • Local Listings: We'll get your business info on up to 20 relevant local and national directories.
  • In-Depth Reporting: You'll receive comprehensive monthly reports tracking all key SEO KPIs.
  • UX Enhancements: 2 hours per month of user experience and website improvements.
  • Reputation Monitoring: We'll monitor online reviews and feedback.
  • Lead Qualification: We'll evaluate and qualify leads to ensure quality.

With robust optimization and content, our mid-level SEO package drives rapid traffic, leads, and sales growth. Let's connect to take your business to the next level!

— Advanced SEO package ($6,500+ / mo):

If you want to dominate your market, our premium SEO plan takes your online presence even further. For $6,500 per month, here's what we provide:

  • Broad Keyword Targeting: We'll optimize 200 relevant keywords and phrases to reach more customers.
  • Complete Site Optimization: Up to 40 key pages enhanced for maximum search visibility.
  • Robust Content Creation: We'll create 6 new optimized pages every month to boost organic traffic.
  • Expanded Listings: We'll get your business info on up to 30 relevant local and national directories.
  • In-Depth Reporting: You'll get comprehensive monthly reports analyzing all key SEO metrics.
  • Enhanced UX: 4 hours per month, improving user experience and conversion.
  • Reputation Management: We'll monitor reviews and proactively manage your reputation.
  • Lead Qualification: We'll thoroughly evaluate and qualify all leads.

With comprehensive optimization, content, and promotion, our premium SEO package helps you stand out from competitors and rapidly grow your business online.

Lawyers, Let Us Help You Grow Your Practice!

At Grow Law Firm, we specialize in targeted SEO strategies designed specifically for law firms like yours. So, let's dive into our specialized SEO packages, tailored to your practice area, and see how we can elevate your online presence.

  1. Our custom SEO solutions are designed to help immigration law firms expand their reach and connect with individuals searching for visa, green card, and citizenship services. We'll optimize your website and content to ensure that you rank prominently in search engine results, capturing the attention of potential clients and establishing your expertise in immigration law.
  2. If you're a bankruptcy attorney, we understand the importance of connecting with individuals and businesses seeking debt relief services. Our targeted SEO plans will put your practice in front of those in need, helping you attract clients actively searching for solutions to their financial challenges. 
  3. Personal injury practices rely on reaching local accident victims needing legal representation. Our SEO services are crafted to ensure that your firm appears prominently in search results when potential clients search for assistance with personal injury cases. 
  4. Our SEO strategies are tailored to put your criminal defense practice in front of those in need, ensuring that you are the go-to choice for anyone facing criminal charges. 
  5. Family law matters require a compassionate and knowledgeable approach. We specialize in helping family law firms connect with individuals seeking legal assistance with divorce, child custody, and other domestic issues. Through targeted SEO, we'll ensure your practice is visible to those needing guidance and support during challenging times.
  6. Employment law is a complex field, and we're here to help you reach individuals who require assistance with workplace discrimination, harassment, and wrongful termination cases. Our SEO strategies will position your practice as a trusted resource, attracting clients seeking justice and fair treatment in the workplace.
  7. Our SEO services are designed to optimize your online presence, making you the top choice for businesses seeking legal help with formations, mergers, contracts, and other business law matters
  8. Real estate law is multifaceted, and our SEO optimization can help you connect with buyers, sellers, landlords, tenants, and developers needing legal representation. Through targeted keywords and local SEO strategies, we'll ensure that your firm stands out among competitors and reaches those who require guidance in real estate matters.
  9. Tax laws can be complex, and individuals and businesses need expert guidance for tax preparation and resolution services. Our SEO solutions will position you as your area's go-to tax law professional, connecting you with clients who require your expertise. 
  10. Our SEO services are tailored to attract individuals seeking guidance in estate planning and probate matters to your law firm.
Lawyers, Let Us Help You Grow Your Practice!

But How Do You Choose the Right SEO Package for Your Law Firm?

Every click, every visit could be a potential case that keeps your firm afloat, makes it thrive, or even turns out to be that high-profile case you've been waiting for. Since SEO is the best way to ensure your firm is the first one potential clients see when they type "best law firm near me" in the search bar, there are some considerations when choosing the right package. 

  1. Define your goals: Before selecting an SEO package, clearly define your firm's goals. Do you want to increase website traffic, improve search engine rankings, generate leads, or enhance your online reputation? Understanding your objectives Will help you choose the right package that aligns with your goals.
  2. Evaluate services offered: SEO packages can vary regarding the services included. Some common components of an SEO package may include keyword research, on-page optimization, content creation, link building for lawyers, local SEO for law firms, technical SEO, analytics, and reporting. Assess which services are essential for your firm and ensure they are included in the package.
  3. Consider customization: Every law firm is unique, and your SEO strategy should reflect that. Look for SEO packages offering customization options to tailor the services to your needs. This flexibility Will allow you to focus on the most important areas of your firm's online presence.
  4. Assess experience and expertise: Research the SEO provider's experience and expertise in working with law firms. Look for case studies, client testimonials, and reviews to gauge their track record. An SEO provider with industry-specific knowledge can better understand the challenges and opportunities in the legal sector.
  5. Budget considerations: SEO packages can vary significantly in cost. Determine your budget and evaluate the pricing structure of different packages. Remember that SEO is a long-term investment, and choosing the cheapest option May not always yield the best results. Strike a balance between affordability and the value provided by the package.
  6. Transparency and communication: Ensure that the SEO provider offers regular reporting and updates on the progress of your campaigns for a successful SEO partnership. Clear communication channels Will help you stay informed and make adjustments.
  7. Research and compare: Take the time to research and compare different SEO packages available in the market. Request proposals from multiple providers, review their offerings, and compare the value they provide. Consider factors like reputation, expertise, and the success stories of their previous clients.
  8. Long-term strategy: SEO is not a one-time effort but an ongoing process. It takes time to see significant results. Choose an SEO package with a long-term strategy and commitment to continuous optimization and improvement.

How SEO Packages From GLF Bring New Clients to Law Firms

Grow Law Firm, a professional provider of digital marketing services for law firms, offers tailored SEO packages that help them increase their visibility on search engine results pages, drive targeted traffic, and ultimately bring new clients through their virtual doors. In this part of the article, we will explore how Grow Law Firm's SEO packages are designed to bring new clients to law firms.

Client Spotlight: Jacob D. Fuchsberg Law Firm

Jacob D. Fuchsberg Law Firm
Source: Jacob D. Fuchsberg Law Firm

One of our successful case studies is with Jacob D. Fuchsberg, a law firm based in New York. We conducted a thorough SEO audit and identified several areas for improvement, including the structure of the firm's website, navigation, and content. We made several changes, including restructuring the website's layout, adding new sections, and optimizing the content for relevant keywords. As a result, the firm has seen a significant increase in organic traffic and conversions.

We did not do a redesign but rather a facelift with point updates. We changed the structure of the firm's website, adding new sections and optimizing the content for better user experience and SEO. We also made changes to the navigation and created a mega menu to improve user experience. 

From a UX perspective, we made several changes to improve the user experience of the firm's website. We broke up the content into smaller, more manageable sections and visually highlighted important parts of the content. We also added a section for customer reviews and frequently asked questions to improve the website's overall usability.

The results of the project were mixed. While there was a significant increase in organic traffic and conversions, there was also a drop in clicks and impressions. However, the overall result was still positive, with a 4% increase in organic search traffic over the past 8 months. Additionally, phone calls have grown by 166%, a significant win for the firm.

One notable request that we successfully resolved was the setup of CallRail, which allowed the firm to track and measure the effectiveness of its online marketing efforts. This has resulted in over 1,000 CallRail form submissions, a significant win for the firm.

Features to Pay Attention to When Choosing SEO Package for Your Law Firm

  1. Comprehensive keyword research: Opt for an SEO package with detailed keyword research. This involves identifying relevant, high-volume keywords that potential clients will likely use when searching for legal services in your area. The package should also offer insights into long-tail keywords, which target specific niche areas of law you specialize in.
  2. On-page optimization: This feature ensures that your website adheres to the best SEO practices. It includes optimizing title tags, meta descriptions, headers, internal linking, and URL structure. Proper on-page optimization improves your website's visibility to search engines. It helps potential clients find your law firm in relevant search results.
  3. Content creation: Choose an SEO package that emphasizes content creation. This includes developing informative articles, legal blog posts, and legal guides that showcase your expertise and provide valuable information to potential clients. The content should be optimized for relevant keywords and tailored to attract your target audience.
  4. Link building: Effective SEO relies on high-quality backlinks from reputable and relevant websites. An SEO package should offer link-building strategies, such as guest posting, industry influencers, outreach, and directory submissions. These links increase your online authority and improve your website's search engine rankings.
  5. Local SEO optimization: If your law firm primarily serves a particular geographic area, ensure the SEO package prioritizes local SEO. This includes optimizing your website for local keywords and managing your Google My Business profile. The inclusion of the local SEO packages allows your law firm to appear in the local search results, on Google Maps, and in online directories when potential clients search for legal services in your area. It also includes consistent NAP (Name, Address, Phone Number) information across online platforms.
  6. SEO analytics and reporting: Selecting an SEO package that provides regular reports and analytics to track your website's performance is essential. Look for features such as keyword ranking reports, organic traffic analysis, click-through rates (CTR), and conversion tracking. These insights help you understand the effectiveness of your SEO efforts and make data-driven decisions for further optimization.
  7. Ethical SEO practices: Choose an SEO package that emphasizes ethical SEO practices. Avoid providers that use black hat techniques, such as keyword stuffing or buying backlinks, as these can lead to penalties and harm your online reputation. Ethical practices ensure long-term success and protect your law firm's brand integrity and credibility.
  8. Ongoing support and maintenance: SEO is an ongoing process that requires continuous optimization and adaptation. Look for an SEO package that provides ongoing support and maintenance. This includes monitoring your website's performance, making necessary adjustments to optimize results, and staying updated with the latest search engine algorithms and industry trends.

Why Should I Choose Grow Law Firm as My SEO Packages Service Provider?

We have highlighted the importance of SEO for law firms, emphasizing how it can significantly improve your website's visibility, organic traffic, and brand authority in search engine results pages. Furthermore, investing in our SEO packages increases your chances of being found by individuals needing legal services, ultimately leading to a higher conversion rate and a significant boost in client acquisition.

With Grow Law Firm's tailored SEO packages, you can expect a comprehensive and strategic approach to optimize your website and outrank your competitors. Our team of experienced professionals will conduct thorough keyword research, implement on-page optimization techniques, create engaging and relevant content, build high-quality backlinks, and constantly monitor and analyze the performance of your SEO campaign.

Frequently Asked Questions About SEO Packages for Law Firms

  • 1. How much should I pay for an SEO package?

    The cost of an SEO package for law firms can vary depending on your firm's specific needs and goals. It's important to find a balance between affordability and value. Our SEO package prices are designed to provide comprehensive services at a range of $2,500 to $6,500+/m.

  • 2. Why is SEO Package a good investment for my law firm?

    An SEO package can be a good investment for your law firm because it can help you attract more qualified leads to your law firm, which can lead to increased revenue and growth. Furthermore, the long-term strategy helps your law firm maintain a strong online presence at a cost-effective rate.

  • 3. What factors should I be cautious of when comparing different SEO packages?

    Do not fall for false promises of overnight success or guaranteed first-page rankings when comparing SEO packages. These promises are often too good to be true and can lead to disappointment. Instead, look for an SEO provider that offers a tailored approach to SEO, customized to your law firm's specific needs and goals. Additionally, be wary of SEO providers using unethical tactics, such as keyword stuffing or sketchy link-building services, as these can harm your website's reputation and rankings.

  • 4. How soon can my law firm expect to witness the outcomes of SEO efforts?

    The time it takes to see results from SEO can vary depending on several factors, such as the competitiveness of your legal niche, your website's current state, and the aggressiveness of the SEO strategy. While some improvements can be seen within a few months, significant results are generally expected within 6-12 months. Grow Law Firm focuses on delivering sustainable, long-term results for our clients rather than quick fixes or shortcuts. We understand that SEO is a marathon, not a sprint, and we're committed to working with you for the long haul to achieve your law firm's online goals.

  • 5. If my law firm already has a presence on Google, why is SEO still necessary?

    Even if your website already ranks on Google, your SEO efforts should stop there. Additionally, SEO is not just about rankings - it's about driving real results for your law firm, such as increased website traffic, qualified leads, clients, and revenue.

  • 6. Can you provide a breakdown of the tasks and activities conducted each month as part of the SEO service for my law firm?

    Every month, we actively work to improve your website's SEO. This includes conducting keyword research to identify relevant and high-value search terms, optimizing your website's content to align with those keywords, building high-quality backlinks to increase your website's authority, and monitoring your website's performance through analytics. Furthermore, we give regular reports to keep you updated on the progress and use the report to make any necessary adjustments to be made. Rest assured, we continuously strive to improve your online visibility and drive targeted traffic to your law firm's website.

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