How to Create a Law Firm Budget: 7 Tips (+ Free Template)

Did you know that you can save up to 15% in annual costs by creating a solid law firm budget? Unlock those hidden savings in 7 steps.

Sasha
Sasha Berson

Law Firm Marketing Growth Expert

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10 min

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5/16/25

Table of Contents

    Here’s a little-known fact: Your law firm budget isn’t just about spreadsheets — it’s one of your most powerful growth tools.

    We’ve seen it time and time again. When lawyers actively manage budgets like their marketing, for instance, they achieve a very positive ROI of 400% or higher.

    Just ask Gounaris Abboud, LPA — a criminal defense firm in Dayton, OH. After partnering with us to align their digital strategy with a smarter budget, they saw a 583% marketing ROI and a 50% increase in qualified leads.

    In this guide, you’ll learn 7 proven law firm budgeting strategies to plan for long-term growth. Bonus: You’ll also get a free law firm budget template to start right away.

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    How a Smart Law Firm Budget Transforms Your Profits

    Only 14% of solo lawyers and 46% of legal practices have a marketing budget. Are you among this number? If not, that's risky.

    The firms that do track their budget know exactly what helps (and hurts) their bottom line. With smart law firm budgeting, you could unlock:

    • Higher profitability
      A strong budget helps you catch financial red flags early, track law firm expenses, and monitor revenue and cash flow in real time — all so you can make proactive, profitable decisions.
    • Better decision-making
      Wondering if now’s the time to expand your law practice? Your budget will tell you. A legal budget gives you the full picture before you make big moves.
    • Operational efficiency
      When you’re keeping track of business expenses closely, it’s easier to cut waste, optimize spending, and run your firm like a well-oiled machine.

    How to Create a Budget for Your Law Firm

    Build your law firm budget monthly, quarterly, or yearly — what matters most is having one that gives you a clear view of your law firm finances so you can make data-driven decisions.

    At minimum, a solid budget includes:

    • Revenue projections
    • Expense projections
    • Cash flow tracking

    We know this isn’t your first rodeo, but it’s worth repeating: your budget should cover costs and leave room for profit. Make it too loose, and you’ll overspend. Too tight, and you’ll miss growth opportunities.

    And when done right, it pays off. Many law firms that actively manage their budgets are 2x as likely to grow their revenue.

    With that said, let's walk through the exact steps to build a budget... and even explore a free template you can start using today!

    How to Create a Budget

    Step 1. Identify and Categorize Your Law Firm Expenses

    Answer honestly: Do you have a firm grasp on your law firm expenses? If not, you can't spot cost-saving opportunities, set spending limits, and allocate funds where they’ll make the biggest impact.

    Before you can plan where to allocate your money, you need to know where it’s currently going. Step one in law firm budgeting is simple but essential: categorize every expense.

    Here’s a comprehensive law firm expenses list to start with:

    • Office Expenses
      Rent, utilities, office supplies, furniture, and cleaning services
    • Staffing Costs
      Salaries, bonuses, health benefits, retirement contributions, and payroll taxes
    • Marketing & Advertising
      Digital ads, SEO, website maintenance, legal directories, public relations, and event sponsorships
    • Technology & Legal Software
      Case management tools, legal research software, cybersecurity, cloud storage, and IT support
    • Travel and Client Entertainment
      Business travel, client meals, accommodations, and networking events
    • Legal Expenses
      Court filing fees, expert witness fees, legal research tools, and continuing legal education (CLE)
    • Miscellaneous Costs
      Insurance, bar dues, professional development, contingency funds, and emergency reserves

    Use this law firm expenses list to build an accurate budget that reflects your operating costs (both flat fees and variable expenses). This also helps you cover expenses more effectively.

    Want to set a smart budget for 2025? Read our Law Firm Marketing Budget Guide to see where to spend (and how to save).

    Step 2. Project Your Law Firm Revenue

    The second step in building your law firm budget is to forecast your revenue. Think of it like this:

    Projected Revenue = (Current Revenue × Growth Rate) + New Revenue

    Knowing your average law firm revenue helps you benchmark and set realistic goals. Try this approach:

    • Double down on your strongest practice areas
    • Create a marketing plan that brings in consistent leads
    • Deliver exceptional service to boost referrals
    • Track what’s working (and what’s not) regularly

    Legal budget planning starts with clarity and more resources.

    See how successful law firms do it in our guide: How to Join the League of Highest Paid Lawyers.

    Step 3. Build a Financial Cushion with Contingency Funds

    Even the best-run law firms hit rough patches.

    That’s why it’s critical to build a cushion fund for surprise expenses, like equipment repairs or legal disputes, and establish cash reserves for broader emergencies.

    Experts recommend keeping 3–6 months of operating expenses in cash reserves to protect your law firm cash flow during slow periods or downturns.

    According to MyCase, firms that maintain proper reserves are far more likely to stay financially stable under pressure.

    Want more structure in your finances? Check out our Law Firm Accounting Guide.

    Step 4. Document and Track Your Budget

    Whether you're a new law firm or a seasoned practice, a budget isn’t just something you set and forget.

    It needs to be documented and tracked consistently. Start by clearly outlining categories for revenue and law firm expenses, then set a timeline for review. This gives you a full picture of your finances and helps you spot areas for improvement.

    Many firms stick with spreadsheets — and that works! But tools like QuickBooks or legal-specific platforms like Clio Manage can streamline everything with built-in reporting and templates. The key is choosing a system you’ll actually use.

    Learn how your accounting method impacts tracking in our Cash vs. Accrual Accounting Guide.

    Step 5: Develop a Long-Term Financial Strategy

    While your law firm budget usually looks ahead one year, real growth comes from a budget based on long-term planning.

    Ask yourself: Where do you want your firm to be in one, three, or five years? Let’s say you're earning $250K and want to double it — you'll need to increase revenue by $50K annually. That could mean adding 20 new clients a year if your average case is $2,500.

    Now dig deeper: Can your current systems handle that? Or will you need to invest in tech, talent, or marketing?

    You could also boost profits by raising your law firm's pricing or offering new services with minimal overhead. A good rule is to think beyond survival — plan to scale.

    Step 6: Set Short-Term Benchmarks to Achieve Your Goals

    Big goals are easier to hit when you break them into bite-sized targets.

    Start by turning your long-term financial strategy into monthly or quarterly benchmarks. For example, if your goal is to increase revenue by $250,000 over five years, you’ll need an extra $4,166 per month.

    If your average case value is $2,500, that’s just two new clients a month.

    These smaller benchmarks are easier to start tracking and far less overwhelming.

    Ready to scale intentionally in 2025? Don’t miss our guide: How to Grow a Law Firm.

    Step 7: Regularly Review and Adjust Your Budget

    The budgeting process isn’t set in stone — it should evolve, whether you're a new firm or a veteran legal practice.

    Regular check-ins are essential for strong law firm financial management. By reviewing your budget monthly or quarterly, you can spot issues early, like rising marketing expenses or underperforming revenue streams, and course-correct before they impact your bottom line.

    Watch key indicators like:

    • Revenue trends
    • Expense-to-revenue ratios
    • Billable hours
    • Client acquisition costs

    Even small tweaks, like adjusting ad spend or reallocating staffing, can lead to major financial gains over time.

    Make your budget a living document. The more you track and refine it, the better your results.


    Bonus Unlocked: Free Law Firm Budget Template

    Ready to take control of your firm's financial performance?

    Our free law firm budget template makes legal budget planning easy. Whether you’re starting from scratch or updating your current plan, this template helps you stay organized.

    It includes built-in sections for revenue forecasts, expense tracking, and cash flow management, so you can build a clear plan to support your firm’s growth.

    Get your free template and boost your firm's ability to budget with confidence!

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    Sasha Berson

    7 Common Challenges in Law Firm Budgeting

    Creating a budget for your law firm isn’t always straightforward.

    Between unpredictable revenue and shifting expenses, budgeting can feel like taking aim at a moving target. Here are some of the most common challenges firms face:

    • Unpredictable Revenue and Cash Flow
      Legal work isn’t always consistent — some months are booming, others are lean. This variability makes it tough to forecast income and manage cash flow smoothly.
    • Inaccurate or Incomplete Financial Data
      You can’t build a reliable budget without solid numbers. Yet many firms struggle to gather more details across departments or offices.
    • Lack of Communication and Collaboration
      Budgeting isn’t just a job for finance — it takes input from partners, department heads, and staff. When communication breaks down, so does accuracy.
    • Unrealistic Expectations
      Ambitious goals are great, but budgets must reflect real capacity and resources. Overestimating income or underestimating costs sets the firm up for frustration.
    • No Plan for Managing Changes
      Law firms grow, shrink, and pivot. If your budget doesn’t flex with changes like new hires or practice areas, it quickly becomes outdated.
    • Lock-Up’s Impact on Your Cash
      Poor payment terms like long delays in collecting payments (also known as “lock-up”) can wreak havoc on your firm’s working capital, even when revenue looks strong on paper.

    4 Legal Budgeting Software to Consider

    The right legal budgeting software can save you hours of manual work and help you stay on top of your law firm budget tracking.

    The right tools streamline expense management, automate reporting, and make it easier to forecast revenue:

    • Clio Manage – Legal-specific platform with budgeting and accounting integrations
    • CosmoLex – Combines case management with built-in accounting
    • QuickBooks Online – Widely used with customizable legal templates
    • Zola Suite – Practice management with robust financial tools
    Explore the top 13 options in our Best Law Firm Accounting Software guide.

    Learn More with Sasha Berson and the Grow Law Firm Podcast

    Below are two insightful podcast episodes where you’ll learn more about building and managing a law firm budget. Join Paul Myers and Chris Dreyer as they share valuable strategies and real-world experience to help your law firm grow smarter and faster!

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    Turn Your Legal Budget Into Your Biggest Growth Strategy

    You didn't go to law school to worry about budgeting, bringing in new clients, or marketing.

    That’s where we come in.

    At Grow Law Firm, we specialize in helping law firms turn smart legal budget planning into real growth. From law firm SEO to PPC ads for lawyers to conversion-focused web design, our strategies are built to stretch your budget further and bring in results:

    • Up to 1,018% more qualified leads
    • Up to 400% ROI on your marketing investment
    • A well-fed calendar, week after week, month after month

    Let’s build and execute a great budget that keeps your calendar booked. Contact us today.

    Frequently Asked Questions About Law Firm Budgeting

    • What is a law firm's biggest expense?

      Typically, payroll is the biggest expense, followed by marketing. Law firms are advised to allocate 2–5% of their revenue to marketing or more if growth or competition demands it.

    • How profitable is owning a law firm?

      On average, law firms see a 30% profit margin. However, this can vary widely based on practice area, location, firm size, and operational efficiency.

    • What is the average revenue of a law firm?

      In the U.S., the average law firm generates around $1 million in annual revenue, though this varies based on location, staff size, and client base.

    • How much capital should a law firm have?

      Startup costs typically include $20,000–$50,000% in capital. Larger firms may require $100,000 to $1 million+ for office space, tech, marketing, and payroll before revenue kicks in.

    Smarter Cash Flow Management for Plaintiff Firms with Paul Myers of Advocate Capital

    In this episode, Sasha (CEO of Grow Law Firm) sits down with Paul Myers of Advocate Capital to unpack how plaintiff firms can unlock hidden capital trapped in case expenses. They reveal why funding isn’t just about credit scores, what a financially fit firm really looks like, and how, for winning cases, the cost of capital can be zero.

    "Have financial discussions around borrowing so you can act before the acute need arises."
    — Paul Myers
    Paul Myers

    Paul Myers

    CEO and Chairman of Advocate Capital, Inc.

    Paul Myers is the CEO and Chairman of Advocate Capital, Inc., a leading provider of financial services to plaintiff law firms.

    With a strong background in finance and a commitment to supporting the legal community, Paul has been instrumental in helping firms manage their cash flow and achieve financial stability. His leadership and vision have driven Advocate Capital's long-term success and reputation for excellence.


    Enhancing Operational Excellence with Chris Dreyer, CEO of Rankings.io

    In this episode, Chris Dreyer explains why proper capital allocation, especially in marketing, is critical for law firm growth. He shares how underinvesting in SEO, Google Ads, and branding holds firms back, and why long-term investment is key to scaling up and standing out.

    "We don't let anything slip through the cracks. And basically that's how we grew. And on the back end, this goes without saying you have to do good work for the clients to keep them, right? So you have to be really focused on delivery, generating an ROI."
    — Chris Dreyer
    Chris Dreyer

    Chris Dreyer

    CEO of Rankings.io

    Chris Dreyer is the CEO and founder of Rankings.io, an SEO agency that helps top personal injury law firms grow through organic search. A former history teacher turned digital marketer, Chris started with an affiliate side hustle before pivoting to legal SEO. Under his leadership, Rankings.io has made the Inc. 5000 list five years in a row and scaled to eight-figure revenues with a data-driven approach.

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